I Tried the HIGH END MAKEUP Allure Winners for 2022...

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  • Опубліковано 7 лют 2025
  • My High-End Allure Best of Beauty Award Winner video is HERE!!! There were SO MANY PRODUCTS to go through & try this year!! I gotta say.. this high-end line up is full of so many of my personal faves!! I created a full face using Allure Award Winners & also discovered some new gems hehe!! I hope you all enjoy the video! :) Love you lots!! xoxo
    🛍 I created my dream makeup bag brand with my husband! SHOP HERE: allieglines.com
    Thank you for your continued love & support! xoxo
    🛍 MY BRAND: allieglines.com
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    🤳 FOR CREATORS: shopmy.us/join... (my absolute fave product-linking platform)
    🎞 VIDEOS MENTIONED:
    Drugstore Allure Winners 2022- • TRYING DRUGSTORE ALLUR...
    See the allure site HERE: www.allure.com...
    💋 PRODUCTS MENTIONED:
    Nails: Static Nails: go.shopmy.us/p...
    Facial Cleanser (Balm): Alpha-H Cleansing Balm: go.shopmy.us/p...
    Facial Cleanser (Oil): Peach & Lily Oil Cleanser: go.shopmy.us/p...
    Mask (Overnight): Fresh Floral Recovery Calming Mask: go.shopmy.us/p...
    Mask (Soothing): Dr. Jart+ Cicapair Mask: go.shopmy.us/p...
    (mentioned by me): Laneige Cica Sleeping Mask-go.shopmy.us/p...
    Splurge: Chantecaille Bio Lifting Mask+: go.shopmy.us/p...
    Lip Balm (Untinted): Rhode Lip Treatment: go.shopmy.us/p...
    Primer: Smashbox Primerizer+: go.shopmy.us/p...
    Primer: Smashbox Mattifying Primer: go.shopmy.us/p...
    Foundation (Liquid): Nars Light Reflecting: go.shopmy.us/p...
    Concealer (Undereyes): Lancôme Teint Idôle: go.shopmy.us/p...
    Makeup Sponge: Beautyblender: go.shopmy.us/p...
    Bronzer (Stick): Makeup by Mario Shaping Stick: go.shopmy.us/p...
    Bronzer (Liquid): Charlotte Tilbury Contour Wand: go.shopmy.us/p...
    Clean Beauty: Saie Cream Bronzer: go.shopmy.us/p...
    Contour Brush: Patrick Ta: go.shopmy.us/p...
    Powder (Loose): Nars Light Reflecting: go.shopmy.us/p...
    Powder (Pressed): Laura Mercier: go.shopmy.us/p...
    Blush (Powder): Cheek Clapper Blush: go.shopmy.us/p...
    Base: Huda Beauty Cheeky Tint Blush Stick: go.shopmy.us/p...
    Blush (Liquid): Rare Beauty Soft Pinch Liquid Blush: go.shopmy.us/p...
    Highlighter (Liquid): Milk Makeup: go.shopmy.us/p...
    Brow Pencil: Benefit Gimme Brow+ Pencil: go.shopmy.us/p...
    Brow Powder: Joey Healy: go.shopmy.us/p...
    Eye Shadow (Stick): Bobbi Brown: go.shopmy.us/p...
    Eyes: Tarte Tartelette in Bloom Palette: go.shopmy.us/p...
    Eyeliner (Pencil, Black): Hourglass Voyeur Eyeliner: go.shopmy.us/p...
    Eyeliner (Pencil, Deeper Colors): Kulfi Beauty Eyeliner: go.shopmy.us/p...
    Mascara (Tubing): Caliray Tubing Mascara: go.shopmy.us/p...
    Clean Beauty: Tower 28 Makewaves Mascara: go.shopmy.us/p...
    Mascara: Item Beauty: go.shopmy.us/p...
    Eyes: Mac Macstack Mascara: go.shopmy.us/p...
    Mascara (All the Drama): Ami Colé: go.shopmy.us/p...
    Eye Jewelry: Face Gems- Half Magic: go.shopmy.us/p...
    Lip Liner: Merle Norman: go.shopmy.us/p...
    Lipstick (Cream): Dior Addict Shine Lipstick: go.shopmy.us/p...
    Lipstick (Satin): Armani Satin Lipstick: go.shopmy.us/p...
    Lipstick (Matte): Fluffmatte Lipstick - Sunnies Face: go.shopmy.us/p...
    Lip Oil: Clarins Lip Comfort Oil: go.shopmy.us/p...
    Lip Balm (Tinted): Keys Soulcare: go.shopmy.us/p...
    Setting Spray: Mac Fix+ Stay over: go.shopmy.us/p...
    Brow Gel (Tinted): Lawless: go.shopmy.us/p...
    Clarifying Shampoo: Olaplex Clarifying Shampoo: go.shopmy.us/p...
    Scalp Treatment: Briogeo Hydration Scalp Mask: go.shopmy.us/p...
    Volumizer: Living Proof Full Dry Volume & Texture Spray: go.shopmy.us/p...
    Hair Mist: Kayali Déjà Vu Hair Mist: go.shopmy.us/p...
    Scrunchie: Slip Scrunchies: go.shopmy.us/p...
    Breakthrough: Dyson Flyaway Attachment: go.shopmy.us/p...
    Body Moisturizer (Exfoliating): Drunk Elephant Glycolic Lotion: go.shopmy.us/p...
    Clean Beauty: Biossance Body Scrub: go.shopmy.us/p...
    Facial Self Tanner:Lux Unfiltered: go.shopmy.us/p...
    WEAR TEST NOTES: I pinned a comment because it didn't fit in the description box! 🥰
    🎁 Some links above are affiliate links! I earn a small commission if you click and use the link to shop. It doesn’t cost you anything & it helps support my channel! I’m so grateful! 🥰 This video is not sponsored.

КОМЕНТАРІ • 530

  • @allieglines
    @allieglines  2 роки тому +14

    Hi there! I have received comments that people are being “paid” to like or comment on this video. I don’t know who or what initiated the spam, but please report any suspicious comments. ❤️ xoxo, Allie

    • @2headed
      @2headed 2 роки тому +8

      What about the mascara update? Is it lost in the din?

    • @samukguy
      @samukguy 2 роки тому

      i recd the same

  • @nancyelliott1404
    @nancyelliott1404 2 роки тому +34

    I would love to see you try a full face of Merle Norman! I am 55 and this boutique brand has been around for years. This is probably what most of the girls wore when I was in high school. Would love to see what you think of this line. It would be a fun video.

  • @MyCleverHandle
    @MyCleverHandle 2 роки тому +9

    Yes, Merle Norman has been around a long time. I remember when my two brothers and I bought our mom a Merle Norman makeover for her birthday one year. Then I delivered one of her fanciest dresses and pair of shoes to change into at the studio (yes, I prearranged this!), and we all got into a rented limo and took her to a fabulous dinner down in Newport Beach, a real treat for all of us! Great memories! And I still have the beautiful loose powder jar container from the products we let her select and we bought for her. The first loose powder I ever saw, with a fine silk screen filter mesh on top of the product. She looked wonderful, and it's my happiest memory ever of her! I still buy Merle Norman's eyeshadows from time to time. They have a gorgeous velvety sheen that reminds me of Chanel (I do have a few high end products, and these shadows are my favorites), but they're a little less expensive. Thank you Allie for the Merle Norman reminder!

  • @ApAcVideoWatcher
    @ApAcVideoWatcher 2 роки тому +149

    Merle Norman is a very old brand. In the 80s when I got to start wearing makeup, I was taken to one of their shops to learn how to apply makeup. Many of the other teens were when they reached the age, too. It was considered "special". I don't know if it was all over the country or just in the south. They had some of my favorite lipstick and also had nice options for red heads. Looking lovely today. 🦋

    • @allieglines
      @allieglines  2 роки тому +18

      Oh that’s SO fun!!! Thank you for sharing!!!

    • @JT803.
      @JT803. 2 роки тому +3

      Same!!

    • @bethsoule
      @bethsoule 2 роки тому +16

      I grew up in Ohio and there was a Merle Norman there in the 80's/90's so it wasn't just in the south!

    • @cparker7431
      @cparker7431 2 роки тому +6

      Yessss, my mom used in the 80's!!

    • @iwillstom
      @iwillstom 2 роки тому +10

      My sister worked there in the early 90s. At that time it was thought of along the same lines as Clinique and Estée Lauder. We still have one in the next town over, got a liquid blush a year or two ago.

  • @allieglines
    @allieglines  2 роки тому +288

    WEAR TEST NOTES ❤ (because it didn't fit in the description box haha):
    Ami Cole Mascara: I was only able to wear this for a few hours, but there was zero signs of smudging or flaking!! It usually takes me a few days to solidify my opinion on mascaras, but so far I'm VERY hopeful & excited about this one!!!
    Half Magic Eye Gems: These stayed on beautifully & I really appreciated how comfortable they are on the eyes!! In the past when I’ve applied gemstones with lash glue, my eyes get really irritated after a few hours. My eyes weren’t bothered with these!! I’m so happy!!
    Other Thoughts: The lip oil didn’t have major staying power, but I’m still obsessed with the finish!! I think the oil control primer made me more oily (as expected, that’s just how my skin is), but other than that, the complexion looked really nice & healthy!! Overall I had a good makeup day :) Hope that helps!! xoxo

    • @violetviolet888
      @violetviolet888 2 роки тому +2

      *Every Step of Allure's Best of Beauty Testing Process Explained* "In case you’ve ever seen that little red seal and thought, What does this mean, anyway? To us, it means eight months, thousands of products, several dozen testers, a whole lot of wet wipes, and an immense sense of pride (and relief) come September. This year, we're taking readers behind the scenes for our annual Best of Beauty Awards to show exactly how our editors narrow down the list of winners. BY ALLURE STAFF September 17, 2019" Look it up. ; )

    • @violetviolet888
      @violetviolet888 2 роки тому +5

      Allure's Best of Beauty Awards LIVE
      5,472 views Streamed live on Sep 12, 2022 Tune-in live to see Allure's editors present some of the winners of the 26th Best of Beauty Awards, hosted by Allure's Editor in Chief, Jessica Cruel. Send us your questions and we'll answer them live during the show.

    • @alyssapark6705
      @alyssapark6705 2 роки тому

      😮

    • @sydneybristo22
      @sydneybristo22 2 роки тому +2

      Can't wait to hear more about hopefully a longer wear test for the A. Cole mascara! I always trust YOU when it comes to mascara. I eventually learned to love the thrive mascara [ my tube in the beginning was to wet but then became just right- took a month] but I am looking for something even better! My lashes then to clump with thrive vs others esp at the tip. And don't brush out well but when it was wet it was too wet lol. I had it in its perfect spot for like two months. I think I need another bottle! But now much more interested in T28 and Cole.

    • @SootyButNoSweep
      @SootyButNoSweep 2 роки тому

      @Joanne Lieder We have Merle Norman stores here in Arizona.

  • @jann3443
    @jann3443 2 роки тому +43

    My mom and I started using Merle Norman cosmetics in the 60s. I actually have a high school friend who still manages a MN studio. Those of us who are familiar with Merle Norman are definitely showing our age! 😉

    • @pamcanfield255
      @pamcanfield255 2 роки тому +6

      I'm right there with you! In high school I wore that cream foundation they had. It was pretty oily & I still remember the scent...almost "medicinal."

  • @Polkadottedkate
    @Polkadottedkate 2 роки тому +38

    My Gran was a Merle Norman saleswoman! For one of my formals (in the 90’s 😂) she gave me a makeover at her store. I felt very pampered! 😊

  • @katiehenry7
    @katiehenry7 2 роки тому +7

    The merle norman teakwood blush is gorgeous. I love it. My aunt owned a Merle Norman. They have nice stuff and have been around for a long time. My mom still wears the foundation.

  • @mariahundley5760
    @mariahundley5760 2 роки тому +17

    I’m so glad to see you try Merle Norman! I have a store by me and I used to use their powder foundation that I LOVED! I just don’t use powder foundation much anymore. I’ve also enjoyed their brushes and their lipsticks! Would love to see you try more from them!

  • @AllyKit
    @AllyKit 2 роки тому +21

    Merle - pronounced Merl, the e is silent - is not an indie brand. They were huge, like Avon. Back in the day, they used to have stores in every mall. But yes it is nice that brands still exist that we thought were gone. ❤️ So much for Allure basing their picks on your channel 😂

  • @april4sure
    @april4sure 2 роки тому +29

    You’re adorable. 😂 You called Merle Norman an indie brand but they have been around since the 1930s. I have memories as a kid in the 1980s going to their stores with my mom and grandmother. ❤

  • @caitlinstone596
    @caitlinstone596 2 роки тому +5

    I love the Tartelette In Bloom palette for the exact reasons you stated. As a girl who only owns a few palettes because I don’t wear eyeshadow often, this one really does have every shade I need to create a nice eyeshadow look when I’m feeling fancy.

  • @MilliDavison
    @MilliDavison 2 роки тому +321

    Does anyone else need an Allie Awards roundup video? 🙋‍♀️😂

  • @kaybragdon9772
    @kaybragdon9772 2 роки тому +22

    The Rare Beauty stick cream bronzer in my opinion should have won the stick bronzer category because the formula and performance is spectacular and unique. Bummed

  • @Moniseif
    @Moniseif 2 роки тому +39

    Oh, to be young. You’re so sweet. Merle Norman is not an Indie brand. It’s been around a long time. It was a splurge to buy when I was in high school, and I’m 57. I’m happy to hear that the brand is still around. I think you could only purchase at their independent stores. Are they still around? Love you videos, tutorials and reviews! 🙏🏼💕

    • @anubisthacutest4752
      @anubisthacutest4752 2 роки тому +4

      Lol she's definitely older than me so I was surprised she didn't know about Merle Norman. Calling it a "small indie brand" is funny 😂 my mom and her friends shopped there. It's cool to know they're still around and winning awards.

    • @violetviolet888
      @violetviolet888 2 роки тому +1

      Ramona S said: "Are they still around?" Uh... you each easily google it.

    • @caseycrisp7438
      @caseycrisp7438 2 роки тому

      They still have stores here in TN.

    • @caseycrisp7438
      @caseycrisp7438 2 роки тому

      @@violetviolet888 Maybe she was just curious what people here were saying about it, who knows?

    • @violetviolet888
      @violetviolet888 2 роки тому

      @@caseycrisp7438 My response was to Ramona S who an choose to respond as they wish.

  • @caryngoldsmith6782
    @caryngoldsmith6782 2 роки тому +4

    Too funny about Merle Norman! Been around forever (I’m 63 and it was an established brand, with stand alone stores all over the country). My entire drill went there for parade make up. But the best story is that when I went to college, my mom bought a gift set and shipped it to me. It had a sold plastic three-compartment tray, which arrived chipped on one handle but I kept it. I still have it and use it daily. Except for lipsticks, lip lines and eye pencils, all cosmetics need to fit in this tray. (This keeps me from over buying.) I know I’ll use this tray all my life. It’s a sweet memory. And those are my Merle Norman stories.

  • @cindylou3968
    @cindylou3968 2 роки тому +9

    Merle Norman is classic pageant makeup! They are the queens of pancake foundation and have been around for years! You should do a deeper dive! ❤

    • @gabasketcase6698
      @gabasketcase6698 2 роки тому

      It isn't only cream/pancake makeup these days, they have approximately 15 various formulas now. Powders, creams, liquids.

  • @jackiemedeiros8019
    @jackiemedeiros8019 2 роки тому +91

    Allie: The first Merle Norman Cosmetics Studio opened in 1931 - Santa Monica, CA. In 1932. My mom would always called it the Fancy expensive makeup. She could only afford CoverGirl. When you said Indy Brand, I was thinking, oh no Allie we are going to blow up the comment section and ....yup.

    • @mamiemw6418
      @mamiemw6418 2 роки тому +10

      You beat me to it! Merle Norman used to have their own stand alone brick and mortar stores everywhere. They were a big deal for decades.

    • @jackiemedeiros8019
      @jackiemedeiros8019 2 роки тому +3

      @@mamiemw6418 Yes! Ours was right next to the Donut Shop. I would ask my mom if we could go in that store and she would say, "Oh no, Jackie, that store is only for rich ladies.

    • @calliew311
      @calliew311 2 роки тому +3

      my mom used to buy merle Norman. but I didn't even know they were still around.

    • @srprivette
      @srprivette 2 роки тому +3

      Ok. Y’all already came on to say it. I’m 60 next month and my mom used Merle Norman. She also took me there when I was 13 to be shown how to wear makeup. Me, being 13, already knew EVERYTHING, so I wasn’t about that “old ladies” makeup. Her skin looks a million times better than mine and she was a smoker. Not sure about rich people though, we were an average family.

    • @wendymcneely4367
      @wendymcneely4367 2 роки тому +4

      As also an older viewer, I remember Merle Norman was the “fancy, high end” makeup from my childhood. I didn’t realize they were still around too.

  • @meganswem1554
    @meganswem1554 2 роки тому +219

    I think if we knew the true ‘behind the scenes’ of how these winners are chosen, we might lose some faith in the results 😂😂😂 that being said, some good choices this year!

    • @violetviolet888
      @violetviolet888 2 роки тому +7

      *Every Step of Allure's Best of Beauty Testing Process Explained* "In case you’ve ever seen that little red seal and thought, What does this mean, anyway? To us, it means eight months, thousands of products, several dozen testers, a whole lot of wet wipes, and an immense sense of pride (and relief) come September. This year, we're taking readers behind the scenes for our annual Best of Beauty Awards to show exactly how our editors narrow down the list of winners. BY ALLURE STAFF September 17, 2019" Look it up. ; )

    • @MyCleverHandle
      @MyCleverHandle 2 роки тому +26

      I've always believed that "winners" are products made by companies who spend the most in advertising in the magazine. Doesn't matter which magazine; this is business and it's work, and I imagine beauty editors get bored and run out of original story ideas.

    • @reesehood571
      @reesehood571 2 роки тому +17

      so basically brands have to pay to even enter! so the choices are limited!

    • @catherinaespinoza
      @catherinaespinoza 2 роки тому +16

      I came looking for this comment. It's basically paid PR efforts from the big companies, unfortunately.

    • @tiahnarodriguez3809
      @tiahnarodriguez3809 2 роки тому +13

      @@reesehood571 That is correct. Brands have to pay to be entered. As a rule of thumb, what ever brands are routinely advertised in the magazine are the brands that are going to be featured as the “winners”. This is how it works for awards shows in general. For example the show “Emily in Paris” won an award because the producers paid for the judges to go to Paris and have a good time. That’s why people were upset when this news came out because it was an unfair win.

  • @christinebalsamo9491
    @christinebalsamo9491 2 роки тому +2

    Love your makeup! Can you please consider a video on everyday makeup brushes that are a must? It’s overwhelming how many brushes there are, especially for someone who doesn’t wear a ton of makeup all the time.

  • @tammyweeks5513
    @tammyweeks5513 2 роки тому +3

    Merle Norman has been been around for many years, a very good product!! Thanks for all your videos!! And CONGRATULATIONS!!!

  • @Tish_Ann77
    @Tish_Ann77 2 роки тому +14

    I love the huda blush sticks! They look so pretty on mature skin! (I'm 45) I can't stop wearing them!

    • @allieglines
      @allieglines  2 роки тому +2

      I can’t wait to try all of the shades!! They’re so pretty!! 🤩

  • @cheyennehayslip6375
    @cheyennehayslip6375 2 роки тому +2

    I hope you keep making videos forever and ever. I look forward to them every other day!! Not many UA-camrs consistently post anymore, so I’m so happy that you still do! 🥰

  • @Ashley_Marie23
    @Ashley_Marie23 2 роки тому +1

    You’re such a soothing person to listen to and I really appreciate you, Allie! 😊

  • @bettydantzler5862
    @bettydantzler5862 2 роки тому +21

    Your natural nails are just beautiful. If it’s not broke, don’t fix it!

  • @mandiantonucci13
    @mandiantonucci13 2 роки тому +3

    Dearest Allie,
    Merle's Norman is not an indie brand but a high end skincare & makeup brand founded in 1931...They have free standing *Boutiques* & also you can buy the Brand thru franchises...I worked for them when I 1st starting modeling at 14, ,I'm 46 now! Luv the ballerina M.N
    Lip liner & Dior lipstick & oil topper! You looked STUNNING ALLIE 💜💜💜

  • @dawnhunnicutt3655
    @dawnhunnicutt3655 2 роки тому +27

    Merle Norman is a huge brand, similar to Mary Kay, but it's an older company. I laughed when you said, "small indie brand." So cute how young you are!

    • @weltenbummlerin632
      @weltenbummlerin632 2 роки тому +1

      @Anda oh, then let me try out YOUR channel… I am very curious

  • @insiazahra9440
    @insiazahra9440 2 роки тому +3

    I missed your longer videos so much!!! I'm so happy

  • @michellekelly2937
    @michellekelly2937 2 роки тому

    The NARS Light Reflecting Loose Powder is my favourite powder for setting undereye concealer. I've been using it for years! I love that it doesn't emphasize lines and make the skin look dry. It's very sheer and light.

  • @CareyXO
    @CareyXO 2 роки тому +5

    Things I love from this video: The O/S blush. The Hourglass eyeliner. I have both browns and it’s one of the only brands that stays in the waterline. The new Benefit pencil is my holy grail, but I don’t have to make hairlike strokes so I’m not sure about this for everyone. I do like the Dior lipstick too although not sure it’s my favorite. I do not smell my mascaras 😂 but I love your quirkiness.

  • @DawnMGP58
    @DawnMGP58 2 роки тому +1

    Hi, Allie!! I hope you're doing very well!! It was Soooo much fun watching you, and hearing you talk about these awesome products!! You looked actually giddy with joy!! I love your enthusiasm, and excitement over makeup...so much fun to watch, and be a part of!! I adore you, Allie!! Take care! ❤️

  • @JT803.
    @JT803. 2 роки тому +7

    Merle Norman has been around forever. They are stand alone stores. My grandmother shopped there when I was growing up. ;)

    • @allieglines
      @allieglines  2 роки тому +1

      I love that so much 😭💕

  • @kittyrodriguez7179
    @kittyrodriguez7179 2 роки тому

    I’ve been obsessed with Static nails for years my favorite hands down!!

  • @87laufer
    @87laufer 2 роки тому +2

    Ugh I think I saw somewhere that the brands kinda lobby or pay to get the products on this list as a marketing thing, which is why there seems to be super new launches included sometimes. I love when you say "ooooo!!!" It makes me feel like genuinely excited about the products too💕 Love you Allie! Thanks for all the great content!!!

  • @deeford8318
    @deeford8318 2 роки тому +14

    Anyone else’s here pleasantly surprised that Merle Norman cosmetics is still in business AND winning Allure awards 🙋🏻‍♀️? Who’s next, Elizabeth Arden ? 😁 Now, if only someone would bring back the Ultima II line 🙏🏼 because I am always here for that 90’s Nude style 🙌🏼

    • @caseycrisp7438
      @caseycrisp7438 2 роки тому +3

      They still have stores here in TN!

    • @christinescott5002
      @christinescott5002 2 роки тому +1

      I loved Ultima II also! They had the Day/Night collections that were a super steal, where you could buy the whole kit for like $30 with any purchase or something like that. I think they are still available overseas.

  • @robbie4012
    @robbie4012 2 роки тому +4

    Merle Norman Has a loose mineral foundation that I use as a setting powder. It is beautiful. I always have at least 2 on hand. It is especially beautiful under the eye. Also it is one of the oldest makeup brands around, with high quality products.

  • @laurenschleicher2200
    @laurenschleicher2200 2 роки тому +3

    I haven't tried the Static nails myself, although I'm definitely curious, but I think you should go down a size (width) for a more natural look. I've had really good luck with the Kiss Nails Impress Color sets. They always recommend going a size down rather than a size up for a more natural look. I think the Static nails last longer but I like the convenience of the Impress Color version (You don't have to apply glue). If you apply them well, they'll last for about a week. If one pops off, there are extras. People always think they're real. That said, if you have nice nails to begin with you don't need the faux nails. My nails are short and brittle so I need the extra help. Especially for a special occasion.

  • @zenniastrider5274
    @zenniastrider5274 2 роки тому +1

    Just for some common knowledge but you may be able to repair the eyebrow powder using rubbing alcohol. Douse it with alcohol turn in into a thick paste and smooth it back out. Let the compact sit for 24 hours or more to let the alcohol evaporate, buff the top layer out gently and use it again. This trick has saved so many broken powder compacts :)

  • @ChristinePacinda
    @ChristinePacinda Рік тому

    Oh, Allie... You're making me feel so old. Merle Norman has been around for SO long. Back in the 1980s, it was THE high-end makeup store to visit at the mall. (Back then, we all hung out at the mall.) Drugstore brands were far more limited, and department store high-end brands were too pricey. Makeup junkie teenagers like myself could go to the Merle Norman store and get a completely makeover as long as the store wasn't too busy. I still remember the day I'd saved up enough allowance money to actually purchase my first Merle Normal cosmetic product. It's nice to see that they're still around, and they're getting some love.

  • @iwillstom
    @iwillstom 2 роки тому +29

    I remember when the Beauty Blender first came out. My cat stole it and tore it up. I never bought another one. 😂 There are so many other good ones out there.

    • @CowGirlKat8691
      @CowGirlKat8691 2 роки тому +1

      Y'all can get those great Paw Paw blenders at Shop Miss A & many other great items

    • @theeellebee
      @theeellebee 2 роки тому

      @@CowGirlKat8691 love the PawPaw beauty blenders. I think the actual beauty blenders are overpriced and overrated.

    • @mlmartin2922
      @mlmartin2922 2 роки тому

      @@CowGirlKat8691 I love Shop Miss A. They have great little eyeshadow palettes with 4-6 shades for $1.80 to right around $3!

    • @HollowZee
      @HollowZee 2 роки тому +2

      I have a ton of blenders - Real Techniques used to be my favorite and then I tried ELF's version. I love it! I was shocked I liked it better than the OG.

    • @iwillstom
      @iwillstom 2 роки тому

      @@HollowZee I have loved the RT too, that was my go-to for a long time. I have the elf one for under the eyes. My fave for the last few years is the gigantic Sonia Kashuk one. But I recently caved and tried the Stans Out one. It’s pretty darn good so far 🤫

  • @rving642
    @rving642 2 роки тому +13

    Merle Norman was started in the 1930’s. Definitely not a small indie brand. lol. Great video!!!! Loved seeing you try so many things from the list. ❤

  • @Joyful2320
    @Joyful2320 2 роки тому +3

    I can’t believe you didn’t use the blue for the eyeliner ! It would have matched your shirt and it would look so pretty with the brown! I’ve seen a lot of your videos and you seem to always do the same look, would love to see you get colourful.

  • @kerrym.5739
    @kerrym.5739 2 роки тому +4

    😮oh my gosh!!! Merle Norman is still around ?? That brand is OG and has been around for the longest time!!! There used to be a Merle Norman store in my town like YEARS ago!! I am so shocked that they won an allure award. Wow!

  • @cparker7431
    @cparker7431 2 роки тому +7

    Omggg Merle Norman is still in business???? Holy cow !! 30+ years ago...no wonder you haven't heard of it.

  • @marshaH70
    @marshaH70 2 роки тому +2

    Merle Norman was my “holy grail” (except we didn’t call it that back in the day). The solid cream foundation was the only thing that would give me full coverage to hide all my freckles. Oh, to be young again.

  • @aqsah14
    @aqsah14 2 роки тому +1

    There are so many good affordable blenders out there that do a great job and I also use them all the time but every time I go back and use the og beauty blender,
    I see a MASSIVE difference, it still does work the best tbh.

  • @MusicLover2011ish
    @MusicLover2011ish 2 роки тому +3

    I started my makeup career at Merle (pronounced: Murl) Norman at the Sunvalley Mall in Concord, CA in 1989. It was one of the stand alone makeup stores back in the day. Pretty cool they're still around. 😊

  • @kelseykmua
    @kelseykmua 2 роки тому +1

    I like the Tartelette in Bloom palette for when I'm traveling. Mostly because it's a palette made up of shade staples and transition shades. I rarely use it alone, I mostly use it alongside other palettes that the tones compliment.

  • @carryledwards
    @carryledwards 2 роки тому +10

    BRAVO! I LOVE LOVE LOVE this video! Merle Norman has been around at least 50+years they have their own stores. Your mom or grandma might have heard of them. The Ami Cole mascara I've never heard of but it looks bomb on your lashes. I just received my Allure magazine with the list in it but didn't really read thru it, so many products. I love you Allie❤️‍🩹🐈‍⬛🐈🐕🐎❤️‍🩹💯

  • @dianemalcom-nutter3348
    @dianemalcom-nutter3348 2 роки тому +3

    The Chantecialle a mask is incredible! I’ve never had a product like it!

  • @saigesola6489
    @saigesola6489 2 роки тому +1

    So glad to see One Size on the list!! I’m obsessed with this brand!

  • @marykretsu
    @marykretsu 2 роки тому +2

    You ended up looking like a beautiful princess and/or ballerina! Love the look! 💙

  • @buffalobeautyboy
    @buffalobeautyboy 2 роки тому +2

    This just doubled my Sephora sale list!!! I always look forward to your Allure videos 💜 Also Merle Norman is a true heritage brand! They’ve been around for forever and they make some gorgeous classic products, They’ve been around since the 30s!

  • @emmyselect
    @emmyselect 2 роки тому +6

    I love love when you post these each year. I’m always looking for suggestions in these videos ❤

  • @brandyfoster3734
    @brandyfoster3734 2 роки тому +1

    I use the Lancôme lash primer before any mascara and I swear it helps to keep from smudging/flaking!

  • @kimnyborg9673
    @kimnyborg9673 2 роки тому +1

    Would love to see you do a comparison of half a face of the high end winners & half a face of the drugstore winners!

  • @hlu777
    @hlu777 2 роки тому +1

    Static Nails also sells nail polish and they're fantastic!! I’ve used their polish every week to 10 days for 2 yrs now. Honestly, it's the best polish I've ever used by far! At first I thought it was awfully expensive for the tiny bottles that arrived, but don't let their size fool you, the shape actually allows you to use every drop instead of using half the bottle & having to through the rest away in frustration, because you can't easily reach the polish at the bottom, so you have to do the whole tilt the bottle exercise while trying to hurry to smooth out & finish your nail multiply that by 10 & the add to that, that all that frustration & it chips in the first 24 to 48 hrs & you have to do it all again!😩 Not the case with Static Nails! They solved that problem, you can actually get every single drop of polish & with their base & top coat, my manicure lasts a full 7 - 10 days!🎊 I'm happy to pay a little more money for the ease of use & being able to use everything I'm paying good money for. They have gorgeous colors I especially love Milky Pink on my skin tone, but I truly love them all. It's the only polish I buy anymore. It's well worth the money.

  • @PH10001
    @PH10001 2 роки тому

    Hi Allie and I am so glad you tried out static nails. I totally understand that the fake nails are not your cup of tea, but I think you would really enjoy there actual nail polishes. They have a beauty chic and colorful range and there formulas are nourishing and help protect your nail beds. I highly recommend you give the nail polishes a shot. I am super curious to see the polishes in action.

  • @lisakrysiak9280
    @lisakrysiak9280 2 роки тому +2

    Ok, after having it in my cart for weeks, I finally bought the Tower 28 mascara. I've seen it everywhere and you and Katie Jane Hughes have just been raving about it for weeks, and now it won the award. So now I HAD to do it.

    • @brightbleu
      @brightbleu 2 роки тому

      I bought the Tower 28 mascara thanks to Allie's suggestion. I absolutely love how it went on, it didn't clump and I really like the applicator. Sadly it started flaking after a few hours, I was so disappointed. I also watched a movie that night that made me cry and I looked a fright with the mascara everywhere under my eyes. It's not waterproof so I wasn't expecting it not to run though. I'm going keep trying it, if it didn't flake I would give it a 9! I normally use the Sky High mascara and love it overall.

  • @sazaislin
    @sazaislin 2 роки тому

    allie!! i feel like since you always ask for our favorites and even do vids w a full face of them, it would be so cool to see one of everyones 2022 favorites! not every single product ofc, but the most recommended ones !!

  • @jshanee4
    @jshanee4 2 роки тому +1

    Thanks Allie for reviewing these! Your long videos are really fun also, so they’re a joy to watch. LOVE the rhinestones ❤️✨

  • @debbieotoole1072
    @debbieotoole1072 2 роки тому +1

    Omg I'm so happy Nars light reflecting foundation won an award, well deserved 👏, Lancome teint idole concealer is a lovely one and i really like the living proof volume spray aswell

  • @DDGforMJK
    @DDGforMJK 2 роки тому +5

    I’m dying at Allie not knowing Merle Norman…I must be old. 😭 One of my best friend’s moms in high school owned a Merle Norman and we’d get our makeup done there for events. Real estate lady makeup 😅

  • @rosemartin4398
    @rosemartin4398 2 роки тому +2

    Merle Norman has been around for a million years 😂it’s very old .. I used to wear some of their stuff years ago. How funny it’s still around !

  • @rachaeln14
    @rachaeln14 2 роки тому +1

    Oh my gosh I was watching as I was doing my makeup and when you said tartelette pallet I immediately grabbed mine! There's something about the colors that I love. It was what I used for my wedding!

  • @KMayflower
    @KMayflower 2 роки тому +1

    I’m wondering if Merle Norman see this and laughs at being a small Indie brand… I feel like they’ve been around for a 100 years. 😂 great video and you looked beautiful in all of those products!

  • @ashleynicole7664
    @ashleynicole7664 2 роки тому

    I got the shades 1, 3, and 4 in the Clarions Lip Oil that I received free in exchange for review when they were about to release and I fell in love with them. The colors are soo sheer which I like cause I can't wear bright or bold colors usually, but they really are sooo comfortable wearing and my favorite lip oils I've ever tried! I knew as soon as I seen you show the package that you would love them as well!

  • @tyranuwen
    @tyranuwen 2 роки тому

    I got hook on the Nars foundation after watching your videos. So far it’s the best foundation I have tried. Love your videos, very genuine and your honest reviews ❤️❤️❤️

  • @ayakasato935
    @ayakasato935 2 роки тому

    The subtle pink pairs well with the brown!

  • @lorrainegreen6782
    @lorrainegreen6782 2 роки тому +2

    Merle Norman cosmetics started in 1931, in Santa Monica, California. Santa Monica is an upscale city in Southern California. It’s on the ocean. It was always a high quality brand that started long before shopping malls existed.

  • @mullins2023
    @mullins2023 2 роки тому +2

    Hey Allie!
    I just think about buying one of your makeup bags and I was thinking "man I would love a purse like this" You should look into making purses!!! I love your style!

    • @allieglines
      @allieglines  2 роки тому +1

      I love that idea!! 💕❤️🥹 love you!!!!

  • @annetteskolnik9858
    @annetteskolnik9858 2 роки тому +1

    Merle Norman has been around along time. My mother took me there for my first makeover when I was old enough to to start wearing makeup. (I am 52) My Mom wore only Merle Norman for as long as can remember!

  • @Kathleen5429
    @Kathleen5429 2 роки тому

    I am probably one of your ‘oldie but goodie’ subscribers but I used to go to a Merle Norman boutique in New York City in the Sixties! Yes, that is NOT a typo! Hahaa. Surprised to hear they are still in business but their products were very good ‘back in the day’ and I would try the products again. I just discovered you and subscribed! You are beautiful and I love the way you describe the products. Thanks, Allie!

  • @DreaBat
    @DreaBat 2 роки тому +2

    I agree with so many of these! It’s cool to see your faves win! Never been much of a shadow stick fan (I do have hooded eyes so maybe that’s why) but otherwise, I enjoy most of these 💖

  • @patti8070
    @patti8070 2 роки тому +2

    Merle or an has been a high end Canadian staple for over 30 yrs. It sure where it’s made but there stores are in all our shopping malls. That was my makeup for my wedding😍😍👍🏻👍🏻🇨🇦🇨🇦🇨🇦🇨🇦🇨🇦🎉

  • @HopeForTheOcean
    @HopeForTheOcean 2 роки тому +2

    Allie, can you please do an Allure Winners Clean Beauty video like this one? I always appreciate your honest reviews. Thank you!

  • @samanthajane3944
    @samanthajane3944 2 роки тому

    I don’t know why I like it so much every time you look to the side. I just think it looks so cute 🥰

  • @rf3811
    @rf3811 2 роки тому +1

    Merle Norman is like 100 years old flash from the past. Lol, Allie is so cute. Regarding the Tower 28, that is called politics, Tower 28 does advertising with them, and they get promised slots in promotional space for the magazine. You are the best Allie, I was excited for this one!

  • @kirstenh321
    @kirstenh321 2 роки тому

    Your excitement about the Nars foundation is the best 🥰

  • @ms.carmeng7995
    @ms.carmeng7995 2 роки тому +3

    Marle Norman has been around since the 80’s. They use to have stores in the malls. I use some of their products.

  • @GolfwithShan
    @GolfwithShan 2 роки тому +2

    A little late to this video, but I LOVE the baby Yoda mirror!! Also, thank you for sharing your opinions on a wide range of makeup products (both luxury and drugstore). It is overwhelming to choose, especially with all the marketing these days, everything looks the same LOL. Love your videos!

  • @NatalieG427
    @NatalieG427 2 роки тому

    Honestly, for the best, Inexpensive lip balm, I use The Naked Bee Orange Blossom Honey Lip Balm. I found that at Ace Hardware, with the rest of their line. I put this in at night before bed & it stays on all night. Also use it in winter before I go out anywhere to protect my lips. I’m 59 & this works very well for me. I’m sure other stores carry this too.

  • @cathrynthor
    @cathrynthor 2 роки тому +3

    I’m a long time subscriber to the ALLURE beauty box subscription and every year I’m sent an email to submit my favorite product from each category. There are say 3-5 suggestions per category! There used to be a line where you could submit your own choice but I believe last few years it’s preselected in the survey .

    • @Liz.Andrews1
      @Liz.Andrews1 2 роки тому

      That’s kinda disappointing… But I get it. The market is so saturated with products they would end up with like 15 votes for everything in existence lol.

  • @pamlaufer8927
    @pamlaufer8927 2 роки тому

    I find you to be so relaxing and kind and sincere 😌

  • @caitlinstone596
    @caitlinstone596 2 роки тому

    With the bronze smoky eye and those rhinestones, you look dance competition ready!

  • @highwayaisle
    @highwayaisle 2 роки тому

    I bought the NARS Light Reflecting Foundation cos you kept raving about it. Definitely an amazing buy! My favorite foundation to date.

  • @conci26
    @conci26 2 роки тому

    I'm Filipino and so proud to have Sunnies in the list. I have almost all shades. Even happier that you mentioned it!

  • @debleigh1249
    @debleigh1249 2 роки тому

    Absolutely love this video I love to see who won. Girl… That Tartlette in Bloom eyeshadow looks so good on you! It should be a favorite it is absolutely gorgeous on you!

  • @kd1330
    @kd1330 2 роки тому

    Ahh that's so great! I recently discovered sunnies face, and I really enjoyed it.

  • @lorriehil4212
    @lorriehil4212 2 роки тому

    Yes, they look like pop on nail!

  • @anys2656
    @anys2656 2 роки тому

    yea man our tastes are just so similar... i very very very rarely ever dislike a color scheme you pick for your eye looks/an eye look of yours in general but this palette just ain't it... the undertones aren't the most flattering, i do get why most people would think they are, but i just think they made the overall eye look dated? and it threw the look off, i kept having to cover your lids to see just how things actually looked 😭 everything else looked stunning tho! made me wanna try the powder and the lip oil. also, that lip combo with the cheek color and that baby blue jumper? obsessed

  • @shelbyanumandla7499
    @shelbyanumandla7499 2 роки тому +1

    Loved seeing you experiment and get excited in this video!

  • @heatherireland2810
    @heatherireland2810 2 роки тому +7

    I too use the Drunk Elephant body lotion on my face. Thanks to Wayne Goss! Love it and my skin tolerates it beautifully. It’s 25.00 in the U.S. but here in Canada I paid 33.00.

  • @allysonkinard8623
    @allysonkinard8623 2 роки тому +3

    I’m glad you discovered Merle Norman. As evidenced by the comments, it’s always been a quality brand and is nostalgic for most of us. Maybe 5 to 10 years ago, their mineral foundation was considered to be one of the best. I always love your content!

  • @jesss2145
    @jesss2145 2 роки тому

    Have you tried Static Nails nail polish? It is my favorite! It lasts longer than regular polish, but is just as easy to apply. Although, you have to do a base and top coat. It's just so much easier and less damaging than uv activated gel polish.

  • @justesayin8101
    @justesayin8101 2 роки тому

    The color of your eyes are amazing!

  • @everythingteresa6387
    @everythingteresa6387 2 роки тому +1

    Actually stopped another video when your notification popped up😊 Love your videos

  • @mayaallysse
    @mayaallysse 2 роки тому +2

    I received the item beauty blue mascara in an ipsy bag and I fell in love with it! the formula is AMAZING. I wanted to purchase the regular black mascara but wasn't sure if the formula would b the same.

  • @erbear3076
    @erbear3076 2 роки тому

    The original Benefit Precisely my brow pencil has been my ride or die for yrs like you, but their new one that you showed is so good!! It’s my new fav but I do still love the precisely one.

  • @pixieburton3131
    @pixieburton3131 2 роки тому

    YAY! Smashbox! Those are the two I use. Mattifying in my t-zone and Primerizer on the rest of my face. Go Team!!!