How Roblox Became A $30 Billion Company
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- Опубліковано 26 сер 2024
- More than half of the children in the United States play video games on Roblox. In fact, the massively popular gaming platform has grown so much during the coronavirus pandemic, the company’s valuation has skyrocketed from $4 billion in early 2020 to $30 billion in early 2021.
What makes Roblox so popular? It’s a social gaming platform where users can play a library of games and hang out and chat with their friends. There are games for all ages and tastes - games where you raise a virtual pet, operate a pizzeria with friends or run amok in an open-world take on cops-and-robbers. Here’s a look at Roblox’s business model, why investors are excited about the platform, and the company’s plans to go public in 2021.
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How Roblox Became A $30 Billion Company
Was playing this game in 2010. The fact that it’s going public all these years later is wild. It’s evolved a lot. Used to look way different.
I've played a couple years after you, and it wasn't something you can mention to your friends and they would know what your talking about. The game has changed quite a bit.
lmao the guests and tix
I played in 2015 one of the best years of Roblox, no goths, no exploiters, no toxic people, everything was so easy and fun back then
@@KESTRAL23 I started in early 2016 and that is true and I can't believe roblox is already nostalgic. I even miss the old 3.0 OD'ers and the golden age of trolling. To be honest though, I feel as if I grew out of the game now. Roblox would be a lot more fun in 2021 than in 2016 because of games like adopt me, rise of simulators, bloxburg, etc. I don't think roblox was better before than it was now.
@@awesomeother5472 IMO ROBLOX isn't fun as it used to, and I know the reason to why. Back then ROBLOX sorted games by genre filtering which made finding new games easier and kept players thrilled, now the game page is cluttered with repetitive games in sorted to useless genres.
As a roblox youtuber I didn't expect CNBC to be talking about the platform. Crazy to think that it's going to IPO soon..
Then read all the stupid news crap they have.
ikr
Facts
@@TheCarHornMaster hey you are talking to a UA-camr, don't be rude
as a roblox developer I can say the same
All the real ones remember when tix were a thing.
Yes, you got 10 tickets per day you log in
i made an outfit in one of my old devices(i think it was originally one of my parents mobile devices) and it was called the TIX master or something
OMG I REMEMBER THATTTTT
I still can't believe I missed the last tix hats and accessories.
Yup!
Kids were playing Roblox when I was in elementary school in the mid 2000s.
Interesting how it still sticks around today.
i was banned in roblox 50th times but i still played roblox
@@Dale-dz5ds haha
@@Dale-dz5ds hahahahahahaha
@@Dale-dz5ds big rip
wow CNBC definitely surprising us with a video like this!
A lot of hype has been building over Roblox's upcoming IPO in the finance community, so it's not surprsing that CNBC would cover it. It will be quite a large IPO, bigger than all but 8 or so IPOs in 2020.
@@FireEverLiving crazy that a 30 billion dollar ipo still won’t be in the top 8
The video is basically a 9 minute advertisement for the ROBLOX IPO.
“More than half of kids in America play something called Roblox”
The fact I didn’t know that many played in America is funny af
So over $100 billion has been spent from all the parents credit cards into Roblox...
That's pretty god damn impressive.
@Raxyl Brando Joke? :/
Where did it say that??
@Light Brando Roblox takes up to 30% of robux purchases
99% of all revenue: kids
1% of revenue: other
@@somegalaxy4550 If all those roblox kids put their minds together they could've just bought roblox and gave themselves infinite robux and be allowed to do the swear. But they just didn't realize. Don't waste on the microtransactions making them rich for no reason. Put it all together and buy the company. Like how Elon bought Twitter for $44b. Those kids coulda even bought Twitter themselves too and banned the adults from doing the swear. Sweet revenge. Now the kids are in charge. Mya-ha-ha-ha.
me sitting here: i played this when it first came out and had tix....
So are you happy to crash Roblox's Economy?!
@@MGharriy Dude what do you mean i was just reminiscing on its older version. Chill tf out. Also I personally think they are charging too many robucks for certain items in the avatar shop. I don’t think tix was good for them but they could have made it to where a person got one ticket a week. or something like that instead of getting rid of it entirely. It used to be I believe 7 tickets for every day you log in. Now that it’s gone, I wouldn’t say it entirely bad but unfortunately not all kids are privileged enough to be able to spend money like that. So if they continued to provide free items and stuff that would be better to ensure that everyone can have items too.
@@mads1864 don’t worry about him he is a new player he won’t understand about the good old days when you could save up tix to transfer them over to robux
@@zeuskronos2018 At least someone gets it xD I miss the old Roblox a lot. I personally like the evolution in game creations though. It has gotten much better.
@coolcats no u Yes, thank you lol I just haven’t had the chance to play much cause i’m a sophomore in college now so i’m really busy but i’ll try it out!
That awkward moment when Roblox is worth more than Bosnia and Herzegovina....
It called "Wall Street". Smart money will go to great stock
thats wrong 🤣, you should visit tho, beautiful country
So you mean 2 countries are worth less than ROBLOX ?? Wow
@@unskeptable its a name of one country lol
It’s the small money pumping the stocks before IPO. The retail investors will get trap and paying for high price. I will wait few months and short it.
Man brings back memories, I remember making my first account in 2006.
@@jeffreyjustin7993 whassaap
@@jeffreyjustin7993 scammer
Dang that account would be deleted becuase it’s so old
@•Soft Pastels• we are talking about 2006, and also they’re admins nots normal players, also people lost their accounts for false reasons, hacked, ban wave, reasons and there is countless more, I’m not talking about every account I’m talking about a certain amount of accounts.
That's a lot of Robux
Enough Robux to recreate Venezuela's levels of inflation.
That’s enough robux to crash the Roblox economy 1000x over.
@@sunshineimperials1600 Not just crash the economy, but collapse the Robux.
@@deanjordan6053 People with no people can finally afford 1 robux at the price of .001.
@@deanjordan6053 hi president of china XD
roblox in 2006: powering imagination
roblox in 2021: powering credit card for robux
😂 You're not Wrong though
I played this game for 8 years. I’m stunned that you did this David, even when I kinda met you in 2013 on a jet engine testing game made by diddleshot, you done it, your company is soaring now. Congratulations man.
Man I would have never expected to see roblox on a CNBC video. That game really has grown
Trust me it’s gonna get better.
Whoa I didn't think they were worth that much. Wow
Will be interesting once they have fully went public.
From trading limiteds and limited Us to trading Roblox shares. Truly an evolution.
@@ArceoInfinity Scary too because it's a vulnerable company to take advantage.
Just look at what happened Epic Games, Tencent a Chinese company has invested a lot that they now own 40% of the companies share.
@@johnr.6023 That’s the scary part. A large company, like Facebook or Tencent could buy a large share and make playing Roblox hell. I don’t want one bazillion transactions. And sadly I can see Facebook buying a large share, making Roblox more like social media, and less of a gaming platform.
I used to play Roblox back in 07 to 09. Interesting how different it is now, it has completely changed.
@@markusheitkoetter2000 you’re not real one lol
@@markusheitkoetter2000 fake
Hey wait! Mind if I talk to you about old Roblox? I wonder what it was like.
@@totally.normal So Old Roblox Was Beautiful Back Then, There Was A Alternative Currency Called Ticket, But Very Often Called Tix, You Can Get 10 Tix If You Login Once And 1 R$ Equal To 20 Tix. There Was Also Guest, Guest Is For People Who Didn't Create Account For Roblox. People Didn't Need Create A Guest Account, Roblox Already Make It For People, Sometime (Or Maybe Often), Guest Is Annoying
@@wonokairun69 but I want to know the old community
Roblox, the nightmare for any parents who credit cards get use by their kids.
You got to be a better parent then.
Lol yes
Just raise your child better, dont give them access to your credit card
@@myhecc1309 they can still steal it
@@Dettaforever you have to keep a better eye on your card. A lot of school shootings happen because parents dont hide their guns properly. You should be able to teach your child right from wrong, and monitor your bank account constantly.
I'm surprised this was never bought by Microsoft. Their gaming umbrella is massive.
During the times of Minecraft's purchase, roblox wasn't really a strong candidate at the time, but at that time in 2015, roblox's technology started advancing crazy.
That's because Roblox was still not popular yet despite this game release first. Roblox was way different now then i played in 2013.
Microsoft don't just buy anything
If Microsoft buy Roblox, they will be no Mac, Linux and no mobile support. Like Forza or Halo they don't have Mac support either. I'm a Linux user.
@@DaReToNo Minecraft is an exception I guess but I still frustrated the fact that Forza Horizon 4 and Roblox can’t run on Linux. I mean come on how can the kids play Roblox on my computer
"150 million users"
probably 50 million of those users are bots lol
I dont think so
Actually that's the wrong one there are 3 billion+ players, There are tons of bots, tons of alts too but either way the game atleast has 2 billion players
@@Rvbyx Actually there is 2,381,499,914 players, still a lot
@@Rvbyx I have like 5 alts just for one game that got copyrighted I don’t know if you know it it was called lost got copyrighted by rust you got 2 cases for free per account
We have 200 million monthly users now lol so yes we do have 150 million uses monthly
I don’t like how they only mentioned some of the role play games meant for the very youngest players. Roblox has some decent shooters and real time strategy games even though they just don’t get played as much.
True
play hellreaver (room 2) its one of the best games
@@DaReToNo it isn’t a copy, the game has moved far from doom and it is an incredibly high quality game
My work is in there, it's crazy!
@@markusheitkoetter2000 no
@@markusheitkoetter2000 fake.
Cool, what did you make?
I played Roblox in elementary school right around the 2008 Beijing olympics. I remember someone built an exact replica of the bird nest stadium and my mind was blown! Had a lot of fun back in the day.
My kids stay on Roblox and it’s time to get some stocks..
Been saying the same thing
block game = stonks
Good way to introduce them to the stock market!
when you find a news video not hating on the site.
lol
fr fr
Even when I joined in 2015, just a few years ago, I thought it could never get this big
The ESRB will literally cut this companies valuation in half when it gets scrutinized.
Roblox is basically outsourcing developing to people who want money and aren't hesitant to make the most broken, pay-to-win system they can create. Games like these need more regulation
Roblox never gets old💁♀️ 14 and still play cause it’s fun 😝✌️
mhm 😌
I'm 14 too! Turning 15 on august
i dont think 14 is alot..
Not good for kids
Being a roblox player for 4 years it’s really cool seeing this happening
Agreed. I've seen adopt me grow tremendously. It went from an average of 10k players to now at least a good 200k+ and on updates, the highest was 2 Million (Maybe more)
Ive playing roblox for a very long time , its very cool to see it grow
Old Roblox was better.
💯💯💯
You're not wrong.
Ikr, the community is rlly toxic now.
@@ivy_sews some games have classes that are so strict you cant even make an error in your message without them complaining
Every community will get toxic at some point it is how it works the more popular it gets the more toxic it gets
Roblox is growing up so fast 😪
I like how this doesn’t put roblox as a bad game I’m a veteran roblox player myself and it’s amazing there are toxic players but not many
Have you played call of duty?
The level of toxicity there can either make you cry, rage quit or most likely make you turn into toxic player
Kinda funny that this is on CNBC 😂
Bro, those new realistic looking avatars look horrific my guy, I ain’t touching those monstrosities with a 5 meter pole!
This guy ⬆️ is imposter
Ditto. They look like they belong in a different game.
I wonder if large and prominent Roblox game developers will end up owning large stakes in the company and how this real-world market will affect the in game economy. This is going to be an interesting observation on how artificial and real world markets intertwine for sure.
I'm a father of 10 year old. I'm 37yo and this is our father-son bonding since I am here in Middle East and my Son is in the Philippines. Yeah, have to spend some dime buying this pet 🐕🐶 😅
That is nice for you two!
I miss the old roblox... deadzone , apocalypse rising , call of robloxia and many more games that have died
:(
I know it's a meme, but ROBLOX low key looking like one of the biggest IPOs of the season. Great work as always by CNBC
No it is not. You are clueless. It is a kids game, and kids who dont have a life, stealing their moms credit cards or buying prepaid cards from walmart. You dont know what youre saying.
@@dertythegrower it's also a game that's has thousands of UA-camrs who show them. You can gain a lot of money from making a game on Roblox
@@capnsteele3365 No you can't. Those are called shill. They are paid to promote the game. You are a kid so you do not know these shill word or what advertising does to your mind, yet. You have to learn this is a native advertising video, look all those words up and educate yourself on reality of this company, its bogusly hyped, for sure.
@@dertythegrower Howdy. Just wanted to let you know, I am a Roblox game developer. I also learned to program on the platform as a kid, and that has turned into a career where I earn much more than an average living.
@@dertythegrower I don't think you're aware of the massive amount of infrastructure and IP Roblox Corporation holds. I've had a chat with the founder back in 2014, and the codebase they had was very impressive then. I'd only imagine how much IP they've got now. Look past the product and into the company, and only then will you find a good company to invest in.
If you talked to 5 players, 2 of them would say that roblox makes bad updates and only focuses on Monetization.
My childhood
It's essentialy Steam for small Children and gaming development for children
Looks like they got hacked.
@@macattack5863 It's a fake channel if you click on it, they are also not verified.
Steam but with significantly less quality and more preparatory marketing and fetishes
It’s the next Steam, come back to this comment in a year (if my UA-cam account survives lol)
@@markusheitkoetter2000 not the real CNBC bruh
3:24 my mans do be stealing his moms credit card
lol
Anyone remember Roblox forums? Tickets? When you could actually comment on things? Roblox contests? Christmas gifts? Halloween events? Roblox had so much soul before the mid 2010s, they took it all away because of their corporate greed.
I - someone had to say it 👀
It's always money.
ya :/they are the worst at moderation system. Either way there is atleast games that have events, roblox events like the Ava Max and Lil Nas X concert, Easter events, Egg hunts pretty much bloxy awards too
I mean they gotta pay devs and workers too
@@mindbodydisconnect4082 devs and workers need to get paid too
i remember playing roblox as a guest,
brings back memories
Roblox is a platform I play everyday and with more games popping up everyday it really never gets boring so I think roblox has a bright future but I wish people in the gaming industry takes it more seriously
exactly, whatever games come through Roblox is always gonna be my top game
y’all 12 years old shut up
@@CookieMasterRBLX you shut up lol
@@CookieMasterRBLX stop hating on roblox
Most of the people who hate on Roblox have only played adopt me and think everything on Roblox is just 5 year olds, even though there’s millions of games, communities, genres, etc
I played in the 2000s and had to stop cause my account got perm banned 💀 good Ole days
What is Roblox?
started at 2013 and still playing till 2021
im still missing tixs man
Yeah me too, I miss it when it piled in my account and had nothing to buy as well wait for 10 days to buy a shirt. Ah the nostalgia.
Ya but if tix were still here it would not be good for the roblox economy
Well blame the idiot people who took advantage of it
I grew up on this game 😭
I play this game
So you are saying you have bad parents? Gotcha.
How did you pay, you stole your dad's credit card, or buy one from walmart with lunch money?
@@dertythegrower you know you can grow up on a game without spending money. Millions of people do not steal their parents credit cards like Americans do you forget that
@@capnsteele3365 bro he's literally dedicating his life to rant on ever comment that's talking positive about roblox. He's a loser
@@dertythegrower my grandmother paid for my builders club growing up. But I only did it for a year.
Everyone's gangsta untill CNBC drops a video on Roblox
i am here for anne shoemaker
As a Robloxian, Roblox is growing so fast, it's amazing seeing these growths! 😁
I started on roblox in 2015-2016 I never thought this would happen
Anyone here still remember the good ol'Tix? Good times
Oof, I'm 24 and I still play it. There's a surprisingly large amount of adults, even those without children, who play Roblox. Few things can beat a massive platform with tens of thousands of free-to-play games under its roof, some of which are very inventive and thrilling to play.
I'm was 10 when I started playing, in 2013. I'm 18 now.
So like youtube for gaming?
Ready player one coming to life😃
Work at a pizza place was popular when I played in elementary school back in like 2009
I build on ROBLOX, I made a few hundred but recently due to college I lost touch with it. However, the pandemic brought me back to it for a while. I think it's a good alternative for Gen Z because most of us don't want to work a 9 -5 job and we can profit off of our ROBLOX content. Get a skill in clothes making, scripting or building and you'll make dollars. If ROBLOX can penetrate Africa/China/India as the popular gaming site, then you'll skills will come in handy just in time for more customers.
30 billion$ company and still can’t make there own game
Great vid! Im using this as a teaching moment for my kids. I am explaining and letting them by stock in roblox.
I can't wait to throw savings into it
Anyone wonder if this will become a meme stock lol
I hope so lol.
Meme stocks are just boomers trying to make us devalue future businesses. The only stock that is a meme is the 200k+/share stocks. Looking at you Berkshire.
Anyone else think they are way overvalued? Steam is valued at 2-4 billion and a company that's "free to play" and barely heard of outside the US is worth 30 billion? I don't care for the vision it's if they can follow through or not and base on their graphics I'd say no. I honestly wouldn't hype this one CNBC nor would I buy the stock either.
Great video CNBC :]
I remember playing my first game in roblox it was *"Work at pizza place"* At *august 18 2018* i might not be a player from 2017 but i'm addicted to it like when my professor tells me to not play roblox anymore because my grades are down i still play roblox because it is a place for creativity
0:37 It’s David not Dave
Lol i cant believe jen and pat is on tv at the start
W•H•A•T•S•A•P•P•+
I definitely like the concept & creativity about this... Interesting.
As a full time developer making a great living off roblox, I highly recommend it to anyone getting into game development.
@Elliot Kirk roblo x
@Elliot Kirk The Wild West
@@tyridge7714 ohhh niceee love your game loool
Did you build it or program it? Do you have any tutorial
That's the CNBC i like. Not the "yellow man bad" CNBC 😊
Roblox for Switch, anyone??
Oooo yes
Too bad roblox has a contract with microsoft
3:20 it’s Ronald McDonalds killer game
Egghunt 2018 was the best...Dominus venari......Wings.....ready play 1.....damn nostalgic hits.
As a roblox player from 2016 im suprise that roblox make it to CNBC.
real ones still remember the contests and gifts and best of all: TIX
who else got triggered when they said roblox is a game for kids. Miss girl, its for all ages
Dude, roblox is not a gaming platform just for kids, there are older players as well
Nice video.
game really can make so much money
They forgot about the lovely tix.
Tix should not come back
tix will never come back, there is a reason, 1. if its added back, roblox economy would collapse. 2. tix is the main reason why many items are expensive.
Wow you surprised us with this video. And I was about to play rn
My nieces recently got me into Roblox. These kids all want Robux more than real money. Might have to get into this IPO.
What kind of last name is "Shoemaker"?
It’s probably just their username.
No it is her real name and you should not be that mean to her tbh
In europe most last names are former Job descriptions of their ancestors. So i think thats the same concepts
I joined one day before tix was removed
this aged badly
I remember way back in the day. Probobly in the first few years of roblox. I made the simplest map. N managed to make it to the front page of most popular. Those were the days :D
“Today, more than half kids in America play Roblox”
Me: Yes of course, and AT LEAST 3/4 of the online daters on Roblox come from America.
A billion dollar company with a very flawed security system.
Dude This News Is Better Than The CBS News
Kids will never go outside again.
I need to watch this... for some reason... I don't even play Roblox.
Whoa and I thought Minecraft is THE only successful 'simple' game
LMAOOO THE CHARAVTER THEY HAD
Ikr lol
It feels surreal this platform is worth so much. Just yesterday the best games on roblox were ultimate build to survive the disaster.
I miss the game. UAE gang where u at
Right here buddy. It's been 1,006 days since that 17th of May. Call me weird but I grew up on ROBLOX and I think about it daily, even now playing actual, blockbuster games like Overwatch, Apex Legends, and Monster Hunter World: Iceborne.
On one hand, though, it's ROBLOX I'm angry at for getting itself banned, and I'm angry that there is no other ROBLOX to do their job better and actually deserve that absolutely not skeptical 30 billion dollars. On the other hand, I hope that money will change 'some' people's minds.
@@mindbodydisconnect4082 same, I played the game since I think 2015. And I'd never get bored bc then there were other games to play.
I really hope money changes the mind of the TRA
@@_tablearmy_ It's always money, anyway.
@@mindbodydisconnect4082 hopefully
Roblox Est 2020 Revenue 915 million - 1 billion with a estimated market cap of 32-35 billion after IPO.
Compared to EA with a 2020 revenue of 5.5 billion and a market cap of 43 billion. Sounds to me that a lot of these IPO’s are already overpriced and speculations are through the roof.
TakeTwo Market cap: 23 billion etc...
Growth rate though is on another level and Roblox is positioned well for the 2020s. Everything is mobile now. It’s going to be Netflix/UA-cam big