Dragons Den - S19EP4 - IMPOSSIBREW, Mark

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  • Опубліковано 20 сер 2024
  • Mark brings Impossibrew to Dragons Den, a mood-enhancing nonalcoholic lager.
    #dragonsden #bbc #dragonsdennew

КОМЕНТАРІ • 103

  • @MrElixir75
    @MrElixir75 2 роки тому +103

    What a confident pitch, really likeable guy! I have just tried my first can and really liked it 👍😊

  • @anubhavchakravarty1894
    @anubhavchakravarty1894 Рік тому +6

    One of the best pitches/ products to not have gotten an investment. What a likable guy too.

  • @jamesnowell9793
    @jamesnowell9793 Рік тому +19

    Massive props to him though I had a question about his beer leading to a relapse in alcoholics and he was completely honest, he said there’s always a risk because every alcoholic is different but he hasn’t had any direct complaints that being said he told me to speak to the right people about it before buying, where as he could’ve just lied and tried to sell his product

  • @benhurley280
    @benhurley280 2 роки тому +94

    Sounds like a great product I’m surprised non of the dragons asked to see how they could possibly lower the price because I think there’s a market for a non alcoholic beer that could enhance your mood, but it’s got to be affordable especially with the current economy.

    • @Philippe_Gruijthuijzen
      @Philippe_Gruijthuijzen Рік тому +2

      Beer market is very competitive. Nobody sane wants to introduce a new beer brand. With another product this entrepreneur would get backing.

    • @logitech2010100
      @logitech2010100 Рік тому +1

      They prob did but what's gets shown on dd is so heavily cut

    • @sidrens1047
      @sidrens1047 Рік тому

      Really odd, especially from the experienced Dragons

    • @alastairty8755
      @alastairty8755 Рік тому

      @@sidrens1047 not every conversation can make the edit

    • @Jerharris90
      @Jerharris90 9 місяців тому

      To drink enough to effect your affect in a way an otherwise drinker would, you would have to drink a couple gallons.
      That is why.

  • @barteatmyshorts8252
    @barteatmyshorts8252 2 роки тому +38

    What a guy respect

  • @sallygerrard2492
    @sallygerrard2492 2 роки тому +39

    This is a great product, lovely AF beer with mood-enhancing functional plants. Functional AF products are the future and this is the first beer to do that. The price is lower now than it was, you can buy it for about £2 a can, similar price to a craft beer.

    • @a1white
      @a1white Рік тому +3

      Not for the first time the dragons are really short sighted and don’t spot potential market trends. The brewdogs of this world can only offer their normal beers with alcohol removed. This is entirely different.

    • @samuelsanchez7874
      @samuelsanchez7874 10 місяців тому

      If youre under like 40 people will make fun of you for drinking NA stuff tho.

    • @azza4044
      @azza4044 8 місяців тому

      It's all placebo 😂😂

  • @TheNails3
    @TheNails3 Рік тому +8

    Mark comes across as an awesome guy. I look forward to trying his beer when it reaches Waitrose, I think it'll do well.

  • @Coys319
    @Coys319 Рік тому +10

    Just grabbed my first box, I really believe in this product!

  • @tobyb1018
    @tobyb1018 2 роки тому +18

    Price point is not an issue dragons…. They’re selling a tonne online even though expensive because it IS older people who buying it, people who like beer but want to drink less alcohol…I know that because I’m one of them

  • @culttelevision
    @culttelevision Рік тому +5

    It's a fantastic beer from someone who swore he would never use the words beer and non-alcoholic in the same breath . I had to stop drinking for health reasons and wanted something with a bit of the buzz. I have to say when I work late at night and chug 2 of these I feel super mellow and chilled but without the downsides. Just ordered another case. It's about £25 now.

  • @theengineonfire
    @theengineonfire Рік тому +11

    One of the very best pitches I've seen

  • @chrissafe3342
    @chrissafe3342 Рік тому +8

    This guy should be working for Goldman Sachs lol

  • @carospinks
    @carospinks Рік тому +4

    Great pitch and product. Wish you all the best of success.

  • @ysiadee9359
    @ysiadee9359 Рік тому +13

    This product selling thousands after its appearance to Den. He got what he wanted… ❤

    • @a1white
      @a1white Рік тому

      He schooled them completely.

  • @joewas2225
    @joewas2225 2 роки тому +22

    I'm sold except for the price. No way in hell I'm paying more than what I pay for beer with alcohol. He'll learn the hard way that 9/10 people are the same way & that Deborah is right about one off customers.

    • @hearmenow909
      @hearmenow909 Рік тому +4

      It's cheaper than a pint down the pub.

    • @nellsmith8043
      @nellsmith8043 Рік тому +1

      Hopefully as he gets bigger and can progress in production the price can lower 🤞🏻

  • @Matt24.
    @Matt24. Рік тому +2

    I think if he was there he might’ve because I remember is steel he invest based on their performance I remember when there was a young 19-year-old and he invested with him but it’s good at the sky still walked out with his head up and was proud of what he’s accomplished so far a lot of respect

  • @cornerofryan
    @cornerofryan 8 місяців тому

    What a super likeable guy, hope everything worked out for him

  • @ThankyouJesus4444
    @ThankyouJesus4444 8 місяців тому

    I love this guy.

  • @joshmaccallum-stewart2474
    @joshmaccallum-stewart2474 2 роки тому +12

    They don't have a clue do they Mark? Dinosaurs rather than Dragons, I thought Touker might mop this up but so glad he didn't, I'll be in touch if you want to run a stall at an Intentional Festival this Summer

  • @RyanGreen2
    @RyanGreen2 Рік тому +1

    Just came here to watch, after ordering my second batch (4/4/4 taster originally, now 30 x Pale and 10 x Lager). Really enjoying one or two after work during the week. A bit expensive, yes, but it feels like something I can stomach for now. (and hope the price slides over time with expansion etc)

  • @thechanneloffun3760
    @thechanneloffun3760 Рік тому +5

    Peter has no tie, he’s trying to be cool because of the new dragon

  • @jackallen7950
    @jackallen7950 Рік тому

    Fantastic product. I've already bought my second case l

  • @drgrockster
    @drgrockster Рік тому

    I can't wait till he starts importing it around the world, and i am 100% sure that he will from the tenacity he has shown.

  • @frederickbowdler8169
    @frederickbowdler8169 Рік тому +1

    Deborah had some really good insight into this product . A great lad find another product or invent one. Go on

  • @mustangx
    @mustangx Рік тому +3

    They will regret not investing

  • @Mossyz.
    @Mossyz. Рік тому +3

    Impressive young man .🧐

  • @henryhawthorne8460
    @henryhawthorne8460 Рік тому +2

    6:48 I was under the impression that the growing NA market's largest demographic was millennials/ gen z (so 18-30s)

  • @sam-po7rx
    @sam-po7rx Рік тому +2

    I think this guy has gotten confused by what non-alcoholic is. 0.5% is de-alcoholised. 0.05% is no alcoholic

  • @lg70742
    @lg70742 Рік тому +2

    Handsome guy ♡

  • @b-dogs1038
    @b-dogs1038 Рік тому +1

    a tough market to crack

  • @tomje7024
    @tomje7024 Рік тому

    I completely agree with the price point, having a look at the website and seeing the price of the beer even on sale is just one big no from me

  • @sanjanewmoonlife
    @sanjanewmoonlife 7 місяців тому

    This boy is great busnisman man he will be billionaire 🎉

  • @afuambraappiah8746
    @afuambraappiah8746 Рік тому +2

    That is soo impressive.
    Keep it up.
    But try and do something about the price, its high

  • @FozzyBBear
    @FozzyBBear Рік тому

  • @brulz22
    @brulz22 Рік тому +1

    I think the dragons will regret that.

  • @michaelmillis9772
    @michaelmillis9772 Рік тому +5

    Deborah really makes a meal of that wrist of hers doesn’t she

    • @MLife1972
      @MLife1972 Рік тому

      by keeping it elevated?

  • @jarednil69
    @jarednil69 Рік тому +3

    Lol I highly doubt that Stephen has drank other .5 beers....🙄🙄🙄

    • @cameron3203
      @cameron3203 7 місяців тому

      Really? I think he’s exactly the sort of bloke who drinks .5% beers regularly 😂

  • @kevino4372
    @kevino4372 Рік тому

    This different to alcarelle by David Nutt??

  • @jessebella9322
    @jessebella9322 Рік тому

    40 quid for a 12 pack lol Leave it out, im almost pissed just hearing that and I didnt need a drink

  • @unclebigbosy7017
    @unclebigbosy7017 Рік тому +2

    He should try shark tank . This den is always broke

  • @coldsnotes3465
    @coldsnotes3465 Рік тому +1

    Is this a scam or does it really do anything to your mood

  • @kuchikopi4631
    @kuchikopi4631 9 місяців тому

    Is the young dragon part chinese?

  • @trentlord
    @trentlord Рік тому

    Market this in Muslim countries after certification of non alcoholic or acquiring halal status, you got a winner

  • @kevino4372
    @kevino4372 Рік тому

    Sentia different?

  • @gogatagogata
    @gogatagogata Рік тому

    Once I've bought non alcoholic beer by mistake, it stays about 4 months at home then I threw it in the bin

  • @samuelsanchez7874
    @samuelsanchez7874 10 місяців тому

    This is a very niche product. Most people (specially young adults) will just grab a beer instead

  • @mbjac
    @mbjac 10 місяців тому

    If his livers don't doing good, then mines screwed

  • @hearmenow909
    @hearmenow909 Рік тому +3

    His English is amazing considering he only learned the language 11 years ago.

  • @melisandreafhoebe1946
    @melisandreafhoebe1946 Рік тому

    Rebottle it & sell it like zapple. No need to imitate the beer thingy. Like shandy.

  • @sanjanewmoonlife
    @sanjanewmoonlife 7 місяців тому

    Steven is a jealous, analytical thinking judgemental

  • @likeasambud9817
    @likeasambud9817 Рік тому +9

    This new dragon is def a closeted gay

  • @l10nfeeder55
    @l10nfeeder55 2 роки тому +21

    I've never understood people who don't drink alcohol.

  • @WastedFrom1976
    @WastedFrom1976 Рік тому

    This cancer is why i stopped watching TV, the content is overly dramatized.

  • @royfr8136
    @royfr8136 Рік тому

    Learnign English - yeah, at rich private schools and private teachers...

    • @PhilosophyofElivagar
      @PhilosophyofElivagar Рік тому +5

      The quality of education doesn't really affect the capacity or determination to learn and become fluent in a language, which was his point - he was driven.. and plenty of toffs can't speak another language. But I also don't know why you're assuming he's from a rich private school either.

    • @royfr8136
      @royfr8136 Рік тому +1

      @@PhilosophyofElivagar hahaha. OK, he is from a council estate and went to a public school in Hong Kong. he'sfrom the streets and was a hardcore alcoholic and just turned it all around. If you want to believe his sob sorry - Poor Asian boy then fine.

  • @woody41165
    @woody41165 Рік тому +2

    I have no doubt this is a great product but I like to drink real thing and copious amounts of it where I am smashed out my tree talking incessant crap and where I am staggering around like a true degenerative alcoholic. I`m talking blitzed off my bracket where occasionally a trip to the hospital is required for alcohol poisoning.

  • @exceptionsounds6714
    @exceptionsounds6714 Рік тому +4

    Stephen is an awful dragon

    • @CRAZYJONSO
      @CRAZYJONSO Рік тому +1

      hes probably the best already