C&A UK TV Ad (Bonfire) 17 40

The Handley Partnership produced this tv commercial and end of break sting for global fashion retail giant C&A for use in their UK market. It was part of a series used, which was an attempt to revitalise the UK business and encourage fashion savvy customers back, having been lured away by the likes of Matalan and Next.
Unfortunately despite a huge investment in store refurbishments, a high profile tv ad campaign and changes within the buying and management structure of the company, C&A closed their UK based retail operations in 2001.

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November 1997

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1997