CreatorWeek 2024 | Fireside chat with Esther Nguyen and Jim Louderback

POPS Worldwide CEO Esther Nguyen, shares lessons learned from building a music and creator powerhouse in Vietnam, Thailand and now Indonesia. This session explores how Southeast Asia is pioneering the integration of content with social commerce, how brands are redefining their relationships with creators and how monetization strategies are adapting as well. Gain insights into the convergence of AI, translation and globalization, virtual influencers, and the power of micro-influencer networks. Leave with a deeper understanding of the current shifts and future possibilities in media business models.
Speakers:
Esther Nguyen, Founder & CEO, POPS Worldwide
MOD - Jim Louderback, Editor and Publisher, Inside the Creator Economy
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