MASTER SERIES: Gregory Heisler whiteboards his Rudy Giuliani Time Magazine cover

Learn more at www.profoto.com/us/products/li...
Gregory discusses his lighting setup for the Rudy Giuliani Time Magazine cover.
Gregory Heisler is a New York-based photographer who is renowned for his technical mastery and thoughtful responsiveness. His enthusiasm, curiosity, and drive are manifested in his hands-on approach to all aspects of the image making process.
His iconic portraits and innovative essays have often graced the covers and pages of many magazines, including Life, Esquire, Gentlemens Quarterly, Geo, Sports Illustrated, ESPN, and The New York Times Magazine, yet he is perhaps best known for his more than seventy Time cover portraits.

[@michaelwtapp]

The subtext behind this portrait is brilliant too. He's such an incredible photographer.

[@micktully7228]

And he is still inspiring us today. Great images live forever! :-)

[@NoahStephens]

I googled the name of the photograph and Rudy Guilliani with the hopes that I could find out how it was made. The Google Gods complied. I love the information age! Great photo.

[@oid123]

Very simple lighting for such a brilliant portrait. So far this is my favourite out of the profoto videos. Thanks

[@szabiakanich]

Awesome. Love these setup/behind the scenes videos. Keep them coming.

[@NoahStephens]

@f3xpgm You obviously don't know how large format cameras work. You can create those out of focus highlights in the background by shifting the plane of focus. Instead of attacking Greg (and Profoto - this is sort of an add for their lights) for sharing, you should be thankful that you can access this kind of information.

[@photographe06]

Gregory - this is very inspirational. I loved the last minute and actually laughed at 5:15! Bravo! Amazing photo.

[@FR-ph]

Well well well done!

[@82RFF]

Great stuff! Sensational!

[@ericjamesphotography]

I never understand why people in these high profile shoot use an 8x10 camera. Like seriously what’s the point!?!? Pure novelty.

[@maedaebells]

This was extremely informative!! How did you deal with the wind situation during the shoot?

[@ericjamesphotography]

What’s with the blur I. The right side of the frame?

[@oceandrew]

Understanding photoshop is exciting for all it can do but it still does not replace what you can do when you truly understand your gear and how light is captured on a film plane. A composite of the same shot would never look as good as this, imo.

[@jonnyhifi]

fantastic: to those who say "er photoshop could do it ..." looke up photoshopdisasters . com.. that's what tends to start happening. I hazzard the photoshop "wizzards" have never actually lit anything or produced a professional quality picture: it is impossible to recreate lighing after the event convincingly without hollywood budgets. It just doesn't happen. The best you ever get is "thats OK". This isn't done for fun
Very interesting, fab video. I like his dress sense. Way Cool and smart.

[@NoahStephens]

Turns outs, monster lighting would have been appropriate.

[@f3xpgm]

That would be genius IF Photoshop wasn't involved! On the right you have a lot of unfocused background, but not on the left. Thumbs up for the lighting but the bokeh looks weird, you could have done the entire thing on Photoshop then, simple like that!
And Gregory, please, get some fashion lessons!