The Profit in 10 Minutes: Athans Motors | CNBC Prime

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  • Опубліковано 21 вер 2024
  • "The Profit" episode "Athans Motors" is now available to watch in just 10 minutes! Watch full episodes of "The Profit" on demand now! Hear the Full Episode with The Profit Podcast: megaphone.link...
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    About The Profit:
    When Marcus Lemonis isn’t running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In each one-hour episode of The Profit, Lemonis makes an offer that’s impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he’ll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.
    About CNBC Prime: By night, CNBC Prime is an entertainment network with a programming slate that is an extension of CNBC’s distinct brand. The entertainment focused block in primetime includes programs such as Shark Tank, The Profit, Jay Leno’s Garage, American Greed and Secret Lives of the Super Rich. Primetime programming airs Monday through Sunday, 7:00 PM - 2:00 AM.
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    The Profit in 10 Minutes: Athans Motors | CNBC Prime

КОМЕНТАРІ • 90

  • @edition-deluxe
    @edition-deluxe 3 роки тому +35

    I really like how this guy can put the hard questions to business owners in such a way that they actually begin to see the big picture; whereas most of us, in confrontations, just start a bigger fight. I'm quite impressed by the mastery of human psychology.

  • @ChaceBonanno
    @ChaceBonanno 4 роки тому +42

    Looks like he got a business loan to open a car dealership and just spent it all on the dealership and none on cars

  • @srreventon
    @srreventon 3 роки тому +12

    Writing a check for 3.5 million.. dam.. Marcus is a serious business man

  • @Mathewmartialart
    @Mathewmartialart 4 роки тому +21

    Pete Athans left the company around 2016 , and marcus sold the company in 2018

    • @dj1698
      @dj1698 3 роки тому

      They sold it to Sonic Automotive

    • @keittimothy9549
      @keittimothy9549 Рік тому

      It was aright move

    • @jackhammer078jack4
      @jackhammer078jack4 7 місяців тому

      Pete did not deserve Marcus

    • @Dakid015
      @Dakid015 7 місяців тому

      Pete looks like he's better off running an arcade

  • @Driv3ItLikeUStoleIt
    @Driv3ItLikeUStoleIt 4 роки тому +25

    Please tell me my eyes are acting up and he didn't appraise a miata for 30k 4:40

  • @mrchikago4420
    @mrchikago4420 3 роки тому +7

    I drove by this place for 10 years lol

  • @DinizEngland
    @DinizEngland 4 роки тому +11

    Knowledge is power. See how he brought about change and prosperity to this company. How come the original owner didn’t know that he wasn’t kitting up for a movie theatre or swanky restaurant?

  • @jasonups5386
    @jasonups5386 4 роки тому +58

    Losing some weight and cutting back on food could be another 10k. Just saying every penny counts

  • @bettytriplin3693
    @bettytriplin3693 2 роки тому +2

    I just love watching Marcus work! I love his decisive attitude and get it done now mode! Awesome! No wonder he's a millionaire!

  • @mnati25
    @mnati25 4 роки тому +5

    I'm really enjoying this series

  • @jaisabai4155
    @jaisabai4155 4 роки тому +29

    "The steaks are huge" 🥩 🤩

    • @feimohach
      @feimohach 4 роки тому +2

      😅🤣😂😂 yeah they are huge!

  • @thyslop1737
    @thyslop1737 4 роки тому +8

    Just finding out this is an old video. Automatch profitable? Belly up!

    • @altar7885
      @altar7885 3 роки тому +1

      Really? Does Mark ever make a profit?

  • @austinhannemann2615
    @austinhannemann2615 4 роки тому +8

    Looks like he came around! Good luck man!!

  • @DinizEngland
    @DinizEngland 4 роки тому +9

    Micro management gets no one anywhere.

    • @davidwussah4312
      @davidwussah4312 4 роки тому +3

      It's a dangerous thing to happen to a business. It's like suffocating your own baby

  • @jpanega1
    @jpanega1 4 роки тому +3

    I took my car here just as they were building it out. Replaced a clutch. The floor in service was just being finished. I knew it wouldn't last long from day one.

  • @taylorjackson3691
    @taylorjackson3691 3 роки тому +4

    Marcus is a genius

    • @NotACop25
      @NotACop25 3 роки тому

      That must be why most of his investments fail

  • @Bravonewyork
    @Bravonewyork 3 місяці тому

    This is exactly what I was dealing with at my old job, micromanaging from 7 partners, they all are right and you’re wrong if you don’t follow what one of them says.

  • @DubiDesign
    @DubiDesign 4 роки тому +6

    Meet the gordon ramsay of business management

  • @mamr6789
    @mamr6789 4 роки тому +3

    Dealership with no cars lol

  • @marcelnz
    @marcelnz 4 роки тому +3

    thanks for this follow up C NBC .. *Waves from New Zealand*

  • @anthonylarocco4295
    @anthonylarocco4295 4 роки тому +3

    You can purchase used Porsche, Lexus, jaguar and Range Rover depreciate so fast it will make your head spin. You can purchase those for brands for $15,000. People walk in to that beautiful shrine and see those beautiful cars, Done Deal.

    • @028TuvaluanHero
      @028TuvaluanHero 4 роки тому +1

      How about maintenance? Lol out the gate

    • @mattthacker4163
      @mattthacker4163 Рік тому

      marcus end game was to sell the business to a big chain which he did in 2018 after he forced the owner out

  • @brianwilliams4832
    @brianwilliams4832 4 роки тому +6

    It's funny that CNBC is doing "The Profit in 10 minutes", since that's about as much show as you get when you take the commercials out....

  • @gmkhn66
    @gmkhn66 4 роки тому +4

    Ego is one SOB

  • @johnwebster5740
    @johnwebster5740 Рік тому

    This guy's spending was crazy . The walls etc Marcus said this place would be good to go with some renovations lol.

  • @shyamtaneja4046
    @shyamtaneja4046 4 роки тому

    Wowwww Many Thanks for this video CNBC Team😃👍👌

  • @chriswebb7521
    @chriswebb7521 2 роки тому

    Yup, 60 days is over aged and 80 days us bleeding. Learned that fast in the car business.

  • @streetpreacher7176
    @streetpreacher7176 4 роки тому +3

    I can’t believe you guys got rid of the ceilings!!! I likes the sky and cars up there ! 🔥❤️

  • @augustinekanyi
    @augustinekanyi 4 роки тому +2

    shoulda kept the painted ceilings though

    • @nistaffsubs6787
      @nistaffsubs6787 4 роки тому +2

      They said, That is a distraccion... But i agree that's a nice paint...

  • @Charlie123Chaplin
    @Charlie123Chaplin 4 роки тому +1

    I don't get it, Why Marcus is giving money $3.500 Millions, without ever signing agreements?

  • @hudsongraham2603
    @hudsongraham2603 4 роки тому +2

    When is Deal or no deal coming back on here?

  • @estebanazcarragasada9386
    @estebanazcarragasada9386 4 роки тому

    Nice Marcus Lemonis

  • @sunnypepple6571
    @sunnypepple6571 3 роки тому

    3:46 is crazy...

  • @cdtluna
    @cdtluna 3 роки тому

    This show was published in 2020 and the dealership was sold in 2018? It took this long to make the video?

  • @keepscrolling6042
    @keepscrolling6042 3 роки тому

    would like to know how are these guys doing, with the used car boom.

    • @mattthacker4163
      @mattthacker4163 Рік тому

      marcus forced out pete in 2016 and sold the company to a big auto company in 2018

  • @anthonylarocco4295
    @anthonylarocco4295 4 роки тому +4

    How could I forget also a Mercedes-Benz will depreciate within the first 2 to 3 years by 50 to 70%. So when a customer walks in and sees a Toyota Camry or a Mercedes Benz, Both three years old for the same price which one do you think they are going to choose.

    • @DeRothschild
      @DeRothschild 4 роки тому +3

      If they want to like sleazy immigrants they’ll buy the used Mercedes.

  • @anthonylarocco4295
    @anthonylarocco4295 4 роки тому +2

    I’m sorry Marcus usually I do agree with you however I am in the car business and when you have a luxurious layout like Pete did, you do not destroy that. You simply go to the auto auctions and buy luxurious cars at a very discounted price.

  • @kevinvvn
    @kevinvvn 4 роки тому +3

    If I ever give anyone the manager's post; performance and weight gain directly will affect the salary of that manager.

  • @sutats
    @sutats 3 роки тому +1

    Sometimes we become deluded about building the business.

  • @mohamedsps9254
    @mohamedsps9254 2 роки тому

    Great

  • @cornell833
    @cornell833 3 роки тому

    The profit 💰💰💰 💰💰💰✨💪

  • @Chicago48
    @Chicago48 3 роки тому +3

    Does Marcus really write those checks? They must have a hold on them. Athans wants to be Trump - "his name on the building."

  • @eurocookinvlog9176
    @eurocookinvlog9176 4 роки тому +1

    they stage this big act

  • @Mx.zero167
    @Mx.zero167 Рік тому

    Update: place is now closed

  • @feimohach
    @feimohach 4 роки тому +2

    Sometimes growing up is good.

  • @littleray3899
    @littleray3899 4 роки тому +1

    He is a bad business man

  • @flowersandcandyflowersandc9093
    @flowersandcandyflowersandc9093 3 роки тому

    Marcus is a genuis I wish I had a business for him to be 100 percent in charge of.

    • @harlyslamm2888
      @harlyslamm2888 3 роки тому +1

      then you would be an employee...why dont you fill out an application on one his companies?

    • @gangster125
      @gangster125 10 місяців тому

      @@harlyslamm2888100% in charge is a lot different than 100% equity

  • @sarfrajalam2693
    @sarfrajalam2693 3 роки тому

    Wow

  • @mikemike1602
    @mikemike1602 4 роки тому +4

    Erika has pretty eyes.

  • @Realizinq
    @Realizinq 3 роки тому +1

    Taking his name off was just a kick to the balls lol Athans motors wouldve worked just fine with all the other changes Marcus made.

  • @thyslop1737
    @thyslop1737 4 роки тому +41

    Guy needs to focus on his health first. He is a whale. Needs to lose minimum 100 pounds.

  • @J.w225
    @J.w225 3 роки тому

    Mar us was wrong for channging the name tho

    • @mattthacker4163
      @mattthacker4163 Рік тому

      he was doing it to sell to a big auto giant which he did in 2018

  • @vinmilesfewpics
    @vinmilesfewpics 3 роки тому

    Why didn’t he just do what every NJ car dealer does and turn to bank fraud?

  • @williammitchell1785
    @williammitchell1785 4 роки тому +1

    Is this guy's name Louis fingers this guy is a racketeer

  • @birdie2010
    @birdie2010 4 роки тому +2

    This pete is delusional imo

  • @aa-vg6rn
    @aa-vg6rn 4 роки тому

    I laff at him

  • @MrDjdanv
    @MrDjdanv 4 роки тому +2

    FAKE!

  • @thedriftlessverse7121
    @thedriftlessverse7121 4 роки тому +2

    Fake!!

  • @nycgweed
    @nycgweed 3 роки тому

    False profit ! Check out Forbes article where 50+ small business owners tell you the truth how he swindled or crushed their businesses