Developing Digital Products for Indian Consumers: Process, Challenges & Opportunities

At Schbang, we believe that integrating creative, tech & media is what ultimately creates an impactful solution for our clients.
Product development sits at the crossroads of this process, combining aspects of technology & creativity along with a nuanced understanding of how consumers are consuming media.
In this episode of the #SchbangInIt podcast, our co-founder and director Harshil explores everything that goes into developing a digital product that's culturally relevant and strong in value.
Watch him sit down & hash it out for product enthusiasts with Deepak Choubey, the COO of our SchbangQ team.
SchbangQ (schbang-q.com) is a joint venture between Schbang and Qgroup (q.group/). Qgroup is 800+ people, an IT consulting company based out in Sweden with a presence across 18+ countries.
SchbangQ offers exhaustive IT solutions majorly in the domain of software product building ranging from mobile apps, desktop apps, or SaaS products. SchbangQ has strong in-house capabilities to build them from scratch or in low-code/no-code. To know more, check out their LinkedIn page as well. (www.linkedin.com/company/schb...)
#SchbangInIt is now streaming live on Spotify, UA-cam & all other major platforms.
0:00 - 1:23 : Introduction
1:23 - 5:24 Why SchbangQ started:
5:24 - 10:05 :Tech: CMOs' Next Frontier
10:05-19:10: UX above All
19:10 - 21:47 :The Quest- Engagement Redefined
21:47 - 23:02: Agile vs Waterfall (Hindi)
23:02 - 27:45: Fostering development culture: Battle b/w developers & designers:
27:45 - 31:18 UX & Craftsmanship: Qgroup Partnership:
31:18 - 35:23: Choosing clients: No chalta hai attitude
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Video Team:
Ankit Sunil
Philip Kannamkulam
Shivam Bhagat
Equipment:
SK Vision
Design Team:
Shivam Bhagat
Content Team:
Mriganka Kumari
Anshul Sharma
About Us:
Schbang, established in 2015, is a Creative, Technology and Media Transformation company with offices across Mumbai, Bangalore, Delhi-NCR, and London, UK.
With a team of 1000+ members, it delivers growth-driven end-to-end solutions across creative development, strategic advisory, film production, web, design, content, data science, and media planning & buying verticals.
It is also a valued Google Premier Partner, Adobe, Hubspot, MoEngage, Shopify, ONDC, and Zoho Premium Partner.
It has featured as a LinkedIn Top 25 start-up in 2018 and 2021 and on Financial Times’ 450 High Growth Companies in the Asia Pacific List.
In the last few years.
Schbang has created some exciting and award-winning digital work for brands like Jio, Fevicol, Ashok Leyland, Garnier, Cipla, Asian Paints, Finolex Pipes, Crompton, Philips, Kaya Skin Clinic, London Dairy, Mattel, Xiaomi India, ASUS and many more brands.
Schbang is Founded by:
Harshil Karia, Akshay Gurnani, Sohil Karia
Visit our Website: www.schbang.com/
Visit SchbangQ's Website: www.schbang-q.com/
Follow us on Instagram: schbang?hl=en
Apply to work with us at: careers.schbang.com/jobs/Careers
Email us your briefs & ideas at [e-mail]
#CreatingASchbang #SchbangInIt

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