Professor M.S. Rao: His Life In Print

“The Nobel Prize is a life-changing event and a lifetime honor. It is a brand that draws a level of attention globally. Here are some ideas and insights. Be surprised with surprises. Young researchers are exploring new angles in search. Work on the problem to progress, learn from failures, and adapt. Believe in human ingenuity.” ―Professor M.S. Rao, Ph.D., The Father of Soft Leadership
“Professor M.S. Rao’s Philosophy emphasizes virtue, god, universe, truth, wisdom, equality, ethics, accountability, empathy, compassion, happiness, gratitude, and peace. Life from first breath to last breath is challenging and a gift. Embrace failures, change, and technology. Appreciate the power of the universe and, resilience! Build the next generation of leaders, impact, and leave your legacy.” ―Professor M.S. Rao, Ph.D., The Father of Soft Leadership
“Professor M.S. Rao’s Philosophy-Life is short. Time is precious. Do good for others. Focus on one thing. Be ethical and rational. Embrace vulnerability. Explore inner reflections and thoughts, manage your emotions, and eliminate anxiety and depression. Appreciate the power of the universe to impact.” ―Professor M.S. Rao, Ph.D., The Father of Soft Leadership
“I am a bookworm and library buff. I am an author and researcher. I love reading academic and reference books. I love reading biographies and mysteries. Libraries are the trusted sources of information. They are relevant. We must encourage digital books in this digital age.” ―Professor M.S. Rao, Ph.D., The Father of Soft Leadership
“Writing is more than a profession. It's my calling. Be curious and have a thirst for knowledge. I celebrate success at my graveyard. Be resilient and appreciate the power of the universe.” ―Professor M.S. Rao, Ph.D., The Father of Soft Leadership
“Emphasize curiosity and entrepreneurship. Embrace risk, have a long-term horizon, and emphasize win-win. Be bold, take risks, experiment, fail, learn, identify difficult problems, and do something valuable. If you have nothing, nothing to lose. Leverage technology to unlock human potential. Build the next generation of leaders.” ―Professor M.S. Rao, Ph.D., The Father of Soft Leadership
“You can acquire charisma by blending your body language with oral language. Acquire soft skills to communicate effectively. Enjoy micro-moments and capitalize on your social strengths to be successful. When people don't think about others, there is no need to think about them.” ―Professor M.S. Rao, Ph.D., The Father of Soft Leadership
“Be passionate about entrepreneurship, strategy, and technology. Entrepreneurship is a competitive game. Be ambitious and rational. Be smart and strategic with connections. Have a set of skills to teach entrepreneurs. When you are passionate, you become world-class.” ―Professor M.S. Rao, Ph.D., The Father of Soft Leadership
“Entrepreneurship is a dogfight. It is an intense game and a team sport. Invest in your vision and have grit and persistence to succeed as an entrepreneur. No entrepreneurs can win without culture and team. Entrepreneurs are insanely ambitious. They have a combination of strengths and weaknesses and work against the odds. Convert from negative to positive, capitalize on soft assets, and be resilient.” ―Professor M.S. Rao, Ph.D., The Father of Soft Leadership
“Risk is a potential opportunity. Take smart risks. Build network and skills and emphasize substance. Happiness is to contribute to the world.” ―Professor M.S. Rao, Ph.D., The Father of Soft Leadership
“Soft leadership emphasizes kindness and venerability. Confidence and kindness go hand in hand. Emphasize attitude, empowerment, curiosity, culture, and compassion. Be curious and say yes to opportunities. Say yes and stay curious. Soft leadership matters!” ―Professor M.S. Rao, Ph.D., The Father of Soft Leadership
“Do ethically and invest ethically, and transparency is key. Leadership is evolving including listening and empathy. Here are some qualities of CEOs-Grit, curiosity, and energy. CEOs innovate, take risks, drive growth, and ambition is high. Some Indian CEOs including Satya Nadella and Sundar Pichai broke the glass ceiling. Tech leaders look to the future and hit the bull's eye.” ―Professor M.S. Rao, Ph.D., The Father of Soft Leadership
“Have endless energy. Be the best version of yourself. Make people think. Observe and listen. Look priorities. Emphasize listening skills and empathy. Small talk connects while big talk separates. Soft leadership matters!” ―Professor M.S. Rao, Ph.D., The Father of Soft Leadership

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