Building a Brand Identity: From Start to Finish

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  • Опубліковано 3 бер 2024
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КОМЕНТАРІ • 144

  • @StrangeFredyKing
    @StrangeFredyKing 3 місяці тому +172

    A 18 minute video that is better than two semesters in graphic design and branding combined.

    • @shashankhebbar581
      @shashankhebbar581 3 місяці тому +1

      Exactly bro 😁

    • @joycue4560
      @joycue4560 Місяць тому +1

      For real, i think my best friend would’ve liked this more than her graphic design program combined

  • @samidfx
    @samidfx 3 місяці тому +22

    Abi consistently guides us in the art of becoming proficient brand designers... heartfelt gratitude for your invaluable guidance❣

  • @innoaustin
    @innoaustin 3 місяці тому +5

    Every Abi video teaches me Branding and indirectly, Content creation

    • @abiconnick
      @abiconnick  3 місяці тому

      Love to hear it! Glad I could help :)

  • @AloysiusRodrigues
    @AloysiusRodrigues 3 місяці тому +11

    Abi, you're a blessing to the design community. Thank you for all your effort. It encapsulates so much, so precisely.

    • @abiconnick
      @abiconnick  3 місяці тому

      ah thank you, I appreciate it!

  • @shimailapinto2584
    @shimailapinto2584 3 місяці тому +2

    This is truly a coincidence!!!! I was literally designing a mock Cafe brand for my portfolio and Abi posts this video 😮😮🎉🎉🎉🎉 I hv got so much more to uncover, putting my detective 🕵️‍♀️ hat on!!

  • @kamico01
    @kamico01 2 місяці тому +3

    I really do love how it turned out 🌹🥺🔥🔥
    Sometimes, I wish it is possible to skip the initial stage of learning, and just get into the fun part of designing strong IDs 😅
    Thank you for this Abi 🎉🎉

  • @maryamwajid21
    @maryamwajid21 3 місяці тому +2

    Mark my words “you have reallly good teaching skill” and you are working soooooo hard from Day one.

    • @abiconnick
      @abiconnick  3 місяці тому +1

      I appreciate that, thank you :)

  • @Gallarcie
    @Gallarcie 3 місяці тому +6

    This girl is amazing!! You really help me with remembering and applying certain concepts through my design process. PS. I got the client questionnaire and it's a life saver ♥

    • @abiconnick
      @abiconnick  3 місяці тому

      Love to hear this! Thank you 😊

  • @prexytheartist
    @prexytheartist 3 місяці тому +3

    This might be my new favorite of your projects! It's so cohesive and clean. Amazing customization of the typography as always! ❣❣

    • @abiconnick
      @abiconnick  3 місяці тому +1

      Thank you 😊I appreciate it!

  • @alejandras28
    @alejandras28 3 місяці тому +1

    I can’t thank you enough for all the information in your channel. Truly inspiring.

  • @SL-dn6rn
    @SL-dn6rn 3 місяці тому +1

    Your channel is what I wished my professors in multimedia had taught us instead of generalized lectures alone. I got to learn while practice which helped me a lot to improve my designing skills after graduation and on my freetime. Thank you so much, Abi! ❤

    • @abiconnick
      @abiconnick  3 місяці тому +1

      So glad to hear this :) Glad I could help!

  • @mooski.
    @mooski. 3 місяці тому +1

    Thank you so much!! You are really a lifesaver in my darkest time on graphic where i was so clueless & at lost of systematic process when designing. I am really thankful to your contents because now, i have seen significant changes on how i plan out my design compared to when i do it as a hobby. lots of love here.

    • @abiconnick
      @abiconnick  3 місяці тому

      So great to hear this! 😊

  • @tooooooooooooota
    @tooooooooooooota 3 місяці тому

    You’re the best! Thank you 🤍

  • @lhphi
    @lhphi 3 місяці тому

    Fantastic job with a super unique Brand Identity! Great jog Abi!

    • @abiconnick
      @abiconnick  3 місяці тому +1

      Glad you like it! Thank you 😊

  • @mickeeva
    @mickeeva 3 місяці тому

    my mind is blown. seriously so so helpful! thanks abi! ❤

    • @abiconnick
      @abiconnick  3 місяці тому

      So glad to hear :) Thank you

  • @Sadman_sakib
    @Sadman_sakib 3 місяці тому

    Very nicely explained, loved it Abi! ❤

  • @djkuroneko
    @djkuroneko 3 місяці тому

    Absolutely love this one.

  • @tharchit8692
    @tharchit8692 3 місяці тому +1

    You are a life saver abi , thank you so much ❤

    • @abiconnick
      @abiconnick  3 місяці тому

      No problem, glad I could help :)

  • @radekfoukal1
    @radekfoukal1 2 місяці тому

    I really loove your designs and behind the scenes! Thanks for sharing your ideas it's very inspiring. :)

    • @abiconnick
      @abiconnick  2 місяці тому

      Thank you! Glad it was helpful :)

  • @delilahkinny
    @delilahkinny 3 місяці тому

    Waited so much for a nice new video...!!! Wooohoooo❤❤❤

    • @abiconnick
      @abiconnick  3 місяці тому

      Hope you enjoyed it!😊

  • @toorura722
    @toorura722 3 місяці тому

    This is amazing, I love it!! I learn a lot from your content as a junior graphic designer

    • @abiconnick
      @abiconnick  3 місяці тому

      Happy to hear that! Thank you 😊

  • @rakshaslog3058
    @rakshaslog3058 3 місяці тому +1

    It's really amazing how the brand turned out ❤

  • @garyfodor854
    @garyfodor854 3 місяці тому

    Awesome!!! Really valuable and professional video as always, Abi. 🔥😊 Loved the detective part of the video. 😄😄

  • @vinchygraphics
    @vinchygraphics 3 місяці тому

    Best from scratch video i have ever seen

    • @abiconnick
      @abiconnick  3 місяці тому

      Well thank you very much!

  • @hannahisabellelenck
    @hannahisabellelenck 3 місяці тому

    Loooved this! The brand design from scratch videos are by far my fav videos of yours! Would love to see more❤ only missed the first class brand reveal video in the end

    • @abiconnick
      @abiconnick  2 місяці тому +1

      Thank you :) I have plenty more to come! I'm thinking about bring the brand reveal back (just takes a lot of time in the edit!)

    • @hannahisabellelenck
      @hannahisabellelenck 2 місяці тому

      @@abiconnick oh I can imagine! It’s just so fun to watch and really makes the design come to life ❤️

  • @mariamangion21
    @mariamangion21 3 місяці тому

    Can’t wait to watch ❤

    • @abiconnick
      @abiconnick  3 місяці тому

      Hope you enjoyed it 😊

  • @pixam.
    @pixam. 2 місяці тому

    You are incredible girl

  • @qristomaich1809
    @qristomaich1809 3 місяці тому +1

    wow excellent😍😍👏👏👏

  • @heshwanali2548
    @heshwanali2548 3 місяці тому

    Your brand design process amazed me always keep going❤

  • @rishabh6676
    @rishabh6676 3 місяці тому

    A nice and detailed video.. Loved the concept of Castle as the brandmark. And a lot to learn from the statement - 'If it's your initial idea, chances are it's everyone else's too.' Thank you Abi for this amazing video..✌🏼🤗

  • @iamtheoartdesigns
    @iamtheoartdesigns 3 місяці тому

    The effort and planning that went into this🔥🔥❤️ And it isn't anything near a waste! ❤️

  • @josephinejasmine.designs
    @josephinejasmine.designs 2 місяці тому

    Wow so amazing!! I love the illustrations and want them printed on a tshirt lol

  • @designandvibes
    @designandvibes 3 місяці тому +4

    Ok, I'm few minutes in but I have to say, I love this editing style😂, that detective scene too😂😂❤

    • @abiconnick
      @abiconnick  3 місяці тому

      Glad you appreciate it 😊 takes a little longer to film but makes it more fun!

  • @shashankhebbar581
    @shashankhebbar581 3 місяці тому

    Amazing ❤

    • @abiconnick
      @abiconnick  3 місяці тому

      Thank you, really appreciate it :)

  • @NANAROCK07
    @NANAROCK07 3 місяці тому

    wow thank u so much, i learned a lot of tricks

  • @Sliman_Design
    @Sliman_Design 3 місяці тому +1

    Thanks you very much from 🇲🇦

  • @georgiacooper3672
    @georgiacooper3672 3 місяці тому

    im taking graphic design in school and this is so helpful!!!

    • @abiconnick
      @abiconnick  3 місяці тому

      Glad to hear! Good luck with school :)

  • @teodoraivanovaivanova3156
    @teodoraivanovaivanova3156 3 місяці тому

    Hi Abi! I love your attitude towards design, it`s like a game and it`s still professional! I`m making my course brand design project on your brand and i`m inspecting you in such way!

    • @abiconnick
      @abiconnick  3 місяці тому

      Thank you, I'm glad I give that impression :)

  • @imjakedeason
    @imjakedeason 3 місяці тому +1

    i loved this video. very well made. I laughted when you did THE interview 😭😂

    • @abiconnick
      @abiconnick  3 місяці тому

      Haha 🤣 had to try and mix it up a little! Glad you enjoyed it

  • @murshidgaming
    @murshidgaming 3 місяці тому

    Awesome video so informative❤

    • @abiconnick
      @abiconnick  3 місяці тому +1

      Glad it was helpful! 😊

  • @karolinaskarpetowska3096
    @karolinaskarpetowska3096 2 місяці тому

    Omg Dustin's thinking cap!!! 😄😄

  • @AC_Blanco
    @AC_Blanco 3 місяці тому

    Your videos keep on improving

  • @samparkins7567
    @samparkins7567 3 місяці тому

    Thought you’d be interested to know I searched “branding” and your video was the second in UA-cam’s results! Great vid btw.

    • @abiconnick
      @abiconnick  3 місяці тому

      Great to know, thank you! :)

  • @astraldrop95
    @astraldrop95 2 місяці тому

    You are too good

  • @miaamoo1860
    @miaamoo1860 3 місяці тому +1

    Hi! I created my first logo (practice for school) It's a monogram.

  • @tethron.
    @tethron. 3 місяці тому +1

    Is that Sherlock Holmes?! Your staff is really getting impressive

  • @biplobmajumdar4988
    @biplobmajumdar4988 3 місяці тому

    YOU ARE BOSS!

  • @krissyk354
    @krissyk354 3 місяці тому

    love the twead hat and mustache abi. 😅 now it makes sense why you had that in your instagram story hehe. also, love the customization font. looks alot better than the original. keep more of these videos coming. ❤

    • @abiconnick
      @abiconnick  3 місяці тому +1

      😂 haha, yes! Thank you, always appreciate your kind words 😊

    • @krissyk354
      @krissyk354 3 місяці тому

      @@abiconnick 🫶

  • @Lasseer16
    @Lasseer16 3 місяці тому

    Hi Ms. @Abi, i been watching your videos for a long time, :) i really like the way you present your process, I'm been a in-house graphic designer for 5 years and i decided to resigned and start pursuing my passion in brand identity design as a freelancer this year, can you share some advice? :) Thank you very much!

  • @mohitpanamoottil2200
    @mohitpanamoottil2200 2 місяці тому

    Abi one question!? How do you find inspiration for your moodboards, I mean how exactly you know that this will work? because they are so amazing and resembles to your final designs. I tried trillion times before but failed miserably..

  • @lifeuplift
    @lifeuplift 3 місяці тому

    That mustache and hat look very cute.😂❤abi detective

  • @kethecreator
    @kethecreator 3 місяці тому +2

    When I’m giving a brief in class to create designs for a made up company, I instantly think of your content. Your advice has really helped me develop my skills. 🤗

    • @abiconnick
      @abiconnick  3 місяці тому

      This is so nice to hear 😊 glad I’ve been able to help!

  • @jieunkwon638
    @jieunkwon638 3 місяці тому

    do you think we should work on CMYK color mode from the start? Because the branding always need printing on a certain paper. I'm struggle every time I choose the color brand, as you know, some bright colors can not be printed. I used to do a project that the chosen bright colors represent brand values exactly but just on RGB mode, there aren't any alternative CMYK colors that can do the same. Hope you see this cmt and give me an advice. Appreciate all the things you have done!

  • @reflectionsbydesignkc
    @reflectionsbydesignkc Місяць тому

    How do you create the pencil sketch effect used in many of your thumbnails? 🙏

  • @prachisinghal6678
    @prachisinghal6678 2 місяці тому

    what is that software which you were using for your brand presentation??

  • @user-md3se3yf9o
    @user-md3se3yf9o 3 місяці тому

    How to make sure that the logo you create will look good on any medium and in any sizes.i have been dealing with this problem in my design learning process recently.please help!

  • @MoreCreativeGFX
    @MoreCreativeGFX 3 місяці тому

    NIce

  • @danielusmanoz
    @danielusmanoz 3 місяці тому

    💜 👏 You use the mouse better than most do with a stylus

    • @abiconnick
      @abiconnick  3 місяці тому +1

      Taken a lot of practice 😅

  • @nida_razzaq
    @nida_razzaq 3 місяці тому

    Hi abi I always get confused about color palette you do. Like exploring color palette contrast etc. if you have chosen the palette at moodbord time then why to explore more?? Really confuse my 😥

  • @zeinaabouorm4776
    @zeinaabouorm4776 3 місяці тому

    please I have a question:
    Is the "Elevate your biz with these FREE resources" totally free to use commercially or personal?
    I'm new and self teaching graphic design and I'm at loss.
    Much appreciated on a detailed explanation, I'm inspired by your videos.

    • @abiconnick
      @abiconnick  3 місяці тому +1

      All the free resources are fine to use commercially :) Wish you all the best!

    • @zeinaabouorm4776
      @zeinaabouorm4776 3 місяці тому

      @@abiconnick thank you! you too!😁

  • @waheedjawwad354
    @waheedjawwad354 3 місяці тому

    Your videos make it look so simple but when I try this with my client I just get stuck in some of the places.
    I guess I will learn by doing it myself.

    • @abiconnick
      @abiconnick  3 місяці тому +1

      Bear in mind, I’ve worked with a lot of clients, so this process was a work in progress for years. You’ll get there you just need to keep gaining experience

  • @prettichroniclesco
    @prettichroniclesco 3 місяці тому

    can you design a luxury stationery brand from start to finish?

  • @servanehmx8420
    @servanehmx8420 3 місяці тому +1

    Hey Abi! I was wondering how did you transform the eraser tool in a rectangle shape? (or if somebody know ahaha)

  • @Adityakittoo
    @Adityakittoo 3 місяці тому

    You are actually a Plastic Surgeon of Fonts ! 😅🤟🏼 btw do you also think the craze of Unwanted Minimal Logo is declining because people are bored with it ? I mean look at your logo and also few designers to this looks great.

    • @abiconnick
      @abiconnick  3 місяці тому +1

      haha! Well thank you 😊 One thing I will say is future trends are always dictated by what the opposite of whatever is trending currently. Skinny jeans were a trend for years, now it's all bootleg jeans. 3d logos were a trend in corporate logos for years, now it's all minimalistic.

    • @Adityakittoo
      @Adityakittoo 3 місяці тому

      @@abiconnick true !

  • @ysaninja
    @ysaninja 3 місяці тому

    Hi Abi! Long time fan of your content. Just want to point out that the "How to Streamline your Client Process like a Pro" freebie on your website does not work. I was hoping to download it :")

    • @sazzadhosen2437
      @sazzadhosen2437 3 місяці тому

      After seeing your comment I just downloaded the file and it is working fine.

    • @abiconnick
      @abiconnick  3 місяці тому

      Hey 👋 people seem to still be downloading it fine, what issue are you running in to?

  • @MydasMedia
    @MydasMedia 2 місяці тому

    Where would I find someone to do such a logo for me?

  • @daynewatkins653
    @daynewatkins653 3 місяці тому

    Where do you create your presentations?

  • @shashankhebbar581
    @shashankhebbar581 3 місяці тому

    Any course u have ab branding?

    • @abiconnick
      @abiconnick  3 місяці тому

      www.abiconnick.co.uk/the-client-process

  • @Zarouge
    @Zarouge 3 місяці тому +2

    I read it as "Brow Land" and thought it was for a beauty business... Oops!

  • @sweetness371
    @sweetness371 3 місяці тому

    Do you always design your work in RGB?

    • @abiconnick
      @abiconnick  3 місяці тому

      Yes, then if the cleint needs it in CMYK I convert it

  • @majutechs143
    @majutechs143 3 місяці тому

    Nice video I'm New in this field please explain me what I learn fast 😹

    • @abiconnick
      @abiconnick  3 місяці тому

      Don’t try to learn fast, just be consistent over the years and you’ll get there

  • @ThePrashantrao
    @ThePrashantrao 3 місяці тому

    Wow loved the video!.. really eager to buy your templates too.. not sure if you are running any promo codes though. Would surely help if you are.. thank you

    • @abiconnick
      @abiconnick  3 місяці тому +1

      Thank you :) In terms of promo codes, I don't usually run any sales as I feel like it devalues the product, and I put a lot of time into developing the templates, hope you understand :)

    • @ThePrashantrao
      @ThePrashantrao 3 місяці тому

      @@abiconnick no problem Abi absolutely understand the love and work that’s gone behind your work. I wouldn’t devalue them either. Gone ahead and bought the pro bundle :)

  • @MrMonkey0016
    @MrMonkey0016 3 місяці тому

    Yo do you go to SFU ?

    • @abiconnick
      @abiconnick  3 місяці тому

      No, I'm based in the UK and didn't go to university

  • @FlintWestwood489
    @FlintWestwood489 3 місяці тому

    how is your hand not always hurting using that mouse?! Oke, gonna watch the video now :p Just can't get over the fact that you are doing all this great work with that uncomfortable, poorly designed mouse :)

    • @abiconnick
      @abiconnick  3 місяці тому +1

      Haha 🤣 my partner tells me this all the time, but I’ve grown to love the Magic Mouse 🐭

  • @xamyo
    @xamyo 3 місяці тому +1

    1st

  • @Huynhducphat
    @Huynhducphat 3 місяці тому

    Wait wait! You draw with a computer mouse??? Damnnn

    • @abiconnick
      @abiconnick  3 місяці тому

      haha, i get this reaction a lot!

  • @HaychCe
    @HaychCe 3 місяці тому

    No client has answers like this thoo

    • @abiconnick
      @abiconnick  3 місяці тому

      They do if you ask the right questions

  • @kezzy_kezzy
    @kezzy_kezzy 3 місяці тому

    Loved and enjoyed every bit of this and I truly learnt from this🫶🏽

    • @abiconnick
      @abiconnick  3 місяці тому +1

      This is always great to hear 😊Glad it was helpful