Assam to focus on jewellery exports under new MoU: NEHHDC Advisor

NEHHDC’s incubation center focused on jewellery and handicraft making will be supported by the technical expertise from IIGJ and GJEPC.
“NEHHDC will adopt a two-fold approach-identifying problems through analysis and direct feedback from artisans-to resolve challenges they face in the market. Empowering grassroots artisans could face challenges from large jewellery showrooms, but the aim is to ensure fair compensation for village-level artisans,” said Sriparna Baruah, NEHHDC Advisor during the MoU signing of North Eastern Handicrafts and Handlooms Development Corporation Limited (NEHHDC) and Indian Institute of Gems and Jewellery (IIGJ) to boost Assam’s jewellery industry.
Baruah further said during the interview with Business North East, NEHHDC’s push to introduce technology in jewellery making, while maintaining traditional craftsmanship, will help the region tap into the lucrative export market.
Moreover, the collaboration includes plans for setting up a laser stamping center for jewellery once Assamese jewellery gets a GI tag, ensuring authenticity and market regulation. With access to 3D printing and CAD centers, the MoU will help entrepreneurs and artisans develop and innovate new jewellery designs to keep up with global trends, Baruah shared with Business North East.
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