1. Cost per lead is how much you spend to get a potential patient to contact your office. 2. Acquisition costs is how much you spend to actually get a butt in the chair. 3. ROI is money made in 6 months on that butt. 5-10% of total collections spend on marketing for growth consistent 5% or rapid 10%. Be vulnerable try different things, measure, keep a call log, connect with people and don’t be afraid to get the right people on the team. Dentistry is a great profession, but business is business.
1. Cost per lead is how much you spend to get a potential patient to contact your office.
2. Acquisition costs is how much you spend to actually get a butt in the chair.
3. ROI is money made in 6 months on that butt.
5-10% of total collections spend on marketing for growth consistent 5% or rapid 10%.
Be vulnerable try different things, measure, keep a call log, connect with people and don’t be afraid to get the right people on the team. Dentistry is a great profession, but business is business.