Why Great PMs are Great Storytellers
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- Опубліковано 12 вер 2024
- Michael Margolis, CEO of Storied is a leading expert in storytelling and how to communicate innovation. He is an advisor to Silicon Valley including Facebook and Google, a 2x TEDx speaker, and a cultural anthropologist who teaches the world how to think in narrative.
David Rainey's 'book How Minds Change' supports and fleshes out what you say about the role of connection and so oxytocin in persuasion. Barry
lot of overlap between his understanding of narrative and the larger field of system change- guys like Kotter etc. Really enjoyed this, particularly his point about problem statements