'The Shorthorn Bull Pen' Ep. 14 - Norman Voyles, Cattlemen's Beef Board

Host Montie Soules is back at the National Cattlemen’s Beef Association 2024 CattleCon for an exciting roundup of conversations with industry leaders. Up first is a visit with Norman Voyles about the Cattlemen’s Beef Board, a 101-member board appointed by the Secretary of Agriculture to oversee the Beef Checkoff. Listen along to find out how your dollars are growing beef demand worldwide.