From $5k to $500M - How LIQUID DEATH Dethroned Pepsi's Aquafina
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- Опубліковано 29 вер 2024
- Mike Cessario created Liquid Death in 2017 - spending $5,000 to start the company. Over the years, the brand has created a cult-like following of superfans - becoming the internet's most beloved water brand - dethroning Pepsi's Aquafina.
This is the story of how it all started, and what they're doing right.
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⭐ Check out Liquid Death:
/ liquiddeath
/ liquiddeath
liquiddeath.com/
⏰☀️ TIMESTAMPS
0:24 - Who founded Liquid Death?
1:30 - Liquid Death's Marketing Strategy
1:55 - Liquid Death's Spotify Playlist
2:07 - Liquid Death's Merch line
2:23 - Cutie Polluties
2:40 - Liquid Death's Commercials
3:20 - When was Liquid Death Founded?
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You are doing great work man. Every video is about a unique brand I have only partially heard about. Keep doing great stuff, Really appreciate!
I disagree about water being harmless. It is a very dangerous substance and has killed a lot of living things throughout history. :3
Thing with Liquid Death is also that it also has the first mover advantage in a niche market that Coke and Pepsi probably won’t touch for some time. Not a lot of people are raring to drink water at bars, but people like me who want to hang out without looking lame LOVE Liquid Death. They’re going to rule this market for a while.
Its fascinating how branding could affect how people perceive products and services. I guess liquid death really was novel in its presentation. To be persuaded to buy their products in a saturated market then succeeding is something else! Also using the mr pickles art style for their advertisement is funny as hell HAHA
Lol mister pickles