Rosé's Brand Power Drops But Still Rules

Rosé tops January's brand reputation index, though her score dropped by 53.84% from December. Yet, she still holds the top spot, proving she's a force to be reckoned with, even with the slight dip. She's been on a roll with "Apartment",which made waves on the Billboard charts, reaching number three and staying "chart-in" for an impressive 14 weeks. Talk about staying power! Despite the drop in her index score, her social media engagement and her album’s performance show that her influence in the K-pop world is still incredibly strong. When it comes to K-pop, Rosé’s got that magic touch.

[@W.EdwinCosman]

Rose' is gorgeous