Matt Steffanina breaks down why creators need an online community ahead of SXSW

Watch Matt Steffanina, owner/founder of DNCR Academy and #Kajabi Hero, break down how #creators can set themselves up for long-term success in this Q&A with Kajabi Edge podcast host Jared Loman. In this video, discover:
- Why you, creators, should diversify your income
- The reason(s) you should build an online community off of social media
- How to manage burnout as a creator
- And, more!
Since starting his UA-cam channel in 2009, Matt Steffanina has grown a modest following of over 30 million fans across all platforms. He’s known for dancing with artists such as Taylor Swift and Meghan Trainer, not to mention his appearances on shows like So You Think You Can Dance.
Through his UA-cam dance tutorials and in-person classes, Matt formed a tight-knit community of passionate dancers, but when the pandemic struck and #IRL classes were halted, UA-cam wasn’t cutting it as a way to connect with his audience or earn an income. That’s when he turned to digital products like online courses and community to make a lasting impact on his audience and create a sustainable business.
“During COVID, people wanted more and more [content], but there wasn’t as much monetization happening on the channel-it just wasn’t possible to scale. So that was one of the things that was amazing about the DNCR platform. Now, we have members who pay a monthly membership fee, and we can take those funds and reinvest them back into production and new courses. Basically, into all of the things I’ve wanted to do that UA-cam monetization couldn’t financially support. So it was a powerful way financially to grow the platform and give students what they were asking for.”
Check out Matt, along with Cassey Ho, Kajabi’s President/CPO Sean Kim, and Jim Louderback, at South by Southwest 2023 on the Kajabi-sponsored stage, where Matt will be sharing even more on how to own your destiny and succeed as a creative entrepreneur.
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Prefer to read the interview? No problem. Check out Matt’s interview on our blog: bit.ly/3KJBgdd
Or, listen to the original podcast here: open.spotify.com/episode/45Fk... - or wherever you listen to podcasts!
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