We interviewed the CEO of YouTube
Вставка
- Опубліковано 28 кві 2024
- Dubbed by ElevenLabs
00:00 Who is UA-cam CEO Neal Mohan?
01:04 A marker in our careers
02:54 Neal’s UA-cam journey
05:56 What qualifies you to be the CEO?
07:41 What UA-cam offered to Samir growing up
08:39 The $100M man
09:15 Shorts monetization
13:42 Creator funds vs revenue share
16:59 Tracking source material in the clipping universe
19:37 AI - challenges vs benefits
22:26 Protecting against deepfakes
24:49 Future of AI generated content
30:01 Measuring the creator-to-fan connection
32:05 Do subscribers still matter?
34:07 Would UA-cam ever hide views?
34:48 Our issues with the comments section
36:19 Creator business models and going off platform
39:29 Why UA-cam doesn’t take a cut of brand partnerships
41:25 Emma Chamberlain’s exclusive Spotify deal
44:24 The NFL Sunday Ticket deal
47:20 The NBA’s TV rights
49:44 What Neal watches on UA-cam
50:44 If Neal was CEO of Colin & Samir…
53:24 Thumbnails
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ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on UA-cam. We also interview creators and try to get to the bottom of what’s working on UA-cam and where the creator economy is headed.
This man asked almost as many questions back to you guys as you did to him, you can really tell this was a mutually beneficial interview, and with his sort of inquisitive mindset it's very easy to see how he got the position he's in.
Yup, very motivating to see
Nailed it
Its a minipulation tool to not give your thoughts on a question until you ask the person whos asking the question in the first place. His answer could easily change depending on what they said first.
@@MitchellFX5 oh definitely I noticed that aswell, as well as being avoidant and deflecting/not answering. But ultimately you could tell Neal was also genuinely gathering insight and benefiting from the creator perspective of the guys.
@@MohammedMuaawiatrue
The Fact that Colin and Samir went from giving up on youtube 3 years ago to now interviewing the CEO of UA-cam himself, just shows how this platform is kinda like the “new American Dream”
Was…
Thanks to Samsung #NeverForget
If this is the best a country can offer FK OFF!!!
Lmao my ass. It's about knowing the right people. You don't get to interview UA-cam's CEO when you come out of nowhere.
@sprucegoose6933 What do you think would be the best way of getting to know these people?
IMA JUST INTERVIEW THE ALGORITHIM SO THEN IT GET PUSHED
I couldnt have said it better 😂
Anthony Padilla also did it btw ^^'
😅😅😅
Exactly
& the algorithm hacked us 😂💀💀💀💀💀
You guys keep stepping it up every video. Really impressed with your guests and grind, this is definitely one of the most well made channels on the platform. Keep up the fantastic work!
hey dude. u are a youtewber too
Wow I didn't know aussie's were real
Yo I’m subbed no way
@@jeffcook5449 appreciate it
@@RoadToAestheticswe exist
This really changed the way I feel about Neal. When he first took the role of CEO there was alot of bad publicity but I genuinely feel like he wants nothing but the best for UA-cam and Creators. Colin and Samir, thank you for asking (and suggesting) the right questions. The community needs you guys!
I didn't get that feeling. seemed as if he wanted to always circle back to advertising
He's a perfect example of a capitalist society. Always thinking about the money and not creativity or emotion. YT doesn't care about its creators and it's an open secret at this point but this guy has pushed the money mindset way too much. For example, now creators can't choose to play single-roll ads in their videos and they are forced to put multiple ads in their videos even if they don't want to.. This is just one example, another would be the abomination of a broken copyright system on YT. When you focus too much on money things become soulless and that's what's been happening to YT over the years. There's no freedom of speech, creators get shadow banned, unfair guideline strikes, and all sorts of bullshit.
Amogus
The focus and hyper optimization of the algorithm to maximize profits with the algorithm and viewer retention and what not directly funds creative individuals and affords them the opportunity to create things they are passionate about that may otherwise be impossible without UA-cam. It will never be perfect, and will always lean towards maximizing profits, but it's about as good as you could expect in today's capitalistic creator economy. As long as human creativity contributes to YT revenue there will be an incentive for YT to pay those creatives. It is about money, but to pursue a career as an artist you will need to be able to survive, and to do so in today's world money is the best vehicle to meet your needs. If you don't agree with UA-cam monetization or are not motivated by money, well then you are even more free to go somewhere else or share your work on UA-cam anyways for the sheer joy of spreading your own creations with the world, and if it resonates with people, it will be suggested to more people, so wether you want to share your creativity with the world, or you want to monetize whatever you are doing, you can do both. Peacizzle dizzle yall
@@blackman7186 if UA-cam doesn’t make money how do you think it would ran? They need to make money to make a better platform and pay creators, because creators make the platform what it is. They also have to keep advertisers happy because they are the ones spending money. Everyone needs to be happy. The Viewers, Creators, Advertisers and UA-cam. So yes money is needed a lot of it
I’ll give Neil a A+ for question avoidance
................... "But what do you guys think?" 😂😭
I don't think he avoided any questions
@@amanvermalh That means he did his job correctly. There were a handful of questions he dodged or answered with a non-answer. He has good media training (like any celeb or higher up exec does) where he can say stuff and make it sound like he answered a question but didn't really. For example, there were a lot of questions where he didn't give a hard answer and just asked back to Colin and Samir "what do you think?". On the surface it's a nice way to show he wants to hear their opinion, but it's also a deflection from the question and is a good way for him to get out of answering the question because usually the topic carries on. A lot of the AI questions he kinda dodged by just saying "i still think it's about the human element" repeatedly without really directly addressing the question. The human element is cute and all but as we all have seen over the last 2 years AI is something that is going to change a lot of things and it's already changing audience habits and the young audience growing up with AI content will not care about if the content is AI or human or not. Everyone very clearly sees that's where things are going and he dodged that question/concern entirely. He did answer a lot of questions, but he wasn't fully 100% transparent on every one.
@@VMYeahVN I mean he's not stupid. He understands that creators are concerned or even scared of AI taking over, so he's not going to say anything to alarm them, but he also understands that if the industry heads into the direction of AI generated content, UA-cam doesn't have to pay creators anymore. There is a profit incentive to allow AI content to succeed.
He skillfully dodged the question by suggesting that "oh well, I think viewers come to UA-cam for the human element" which is a loaded statement of nothing. Doesn't suggest any policy direction or really any data to back that claim. He doesn't even say that "if viewers want AI content, we'll give them AI content."
That's really the one topic where he fumbled pretty hard. Everything else was a range from mid to acceptable. I mean a lot of it comes to the quality of the interviewers and Colin and Samir didn't really press him as hard as I wish they did. They talked to him like friends which is ok, but you're interviewing the CEO of UA-cam, a lot of viewers want to see his reaction to questions about UA-cam's biggest issues.
@@penonpaper3132 I think that's just you being super lenient because long form interviews like this always make someone who's otherwise not reachable seem more down to earth. That's the whole reason this format of things like Hot Ones are popular. But it shouldn't cloud your judgement from remembering that at the end of the day he's a corporate exec who's had literal media training classes that teach him how to not answer things he doesn't actually want to answer and he used it all through out this. Which is fine, just don't pretend like he was super open and 100% transparent or let us behind the curtain when that's not what happened here.
This is nuts you’re talking to the UA-cam CEO!?
yes but also Anthony Padilla did it too.
He's still just a person, just with alot of money and control
Ludwig did it first
This isn't THAT big of a deal seeing a CEO talking to creators of their own platform
he's a paajeet after all
He didn't seem to want to talk about the 30/70 membership split with creators.🤔 Dodged that one nicely...
What's that?
@@donowtubeceo for a reason 😂😂😊
@@donowtube it's called being a simp
What is a KZ?
Is it a Case, who Faschists you press in, for Lidl Lidl Lidl Money
This is YT
Is it a KZ, who big Mass on Humans (max. UNPERSONAL) pressed in.
This is a Skynet warning ⚠
❤
I m German, my English is crap😅
Careful there bud
They should add in a function whereby viewers from shorts are able to report or inform/tag the relevant videos to the channels that have their videos reuse by other creators. That would be more practical than having an ai capturing and recognizing audio, easier to be done and could be pushed out earlier too.
Well said
Really glad Neal asked questions back for opinions, feels like he’s the kind of guy who’d be in a CEO role and yet would listen to individual people and walk away with a new thought and idea, like he wouldn’t throw that away if that makes sense. Very fun interview interesting period we’re all in when it comes to content’s meaning right now and glad to get Neal’s views on that current ecosystem:)
👍
Loved this Interview. As a UA-cam creator, It's so helpful to hear Neal speak. Even the non-answers are answers, and seeing the enthusiasm of on different topics shows where the platform is headed. A+
He's a free speech hating pos
everyone knows hm where it's heading after this paajeet became CEO
Amazing Interview Colin and Samir, keep the good work, Also i notice Mr.Mohan do very honest answers for all the questions. thank you.
fake subs 😭
@@Im_Himothy1 i don’t think so brother I suffer from algorithm shadowban
@@Im_Himothy1 search in google for shadowban
@@JobOthonielyou mean wabbajack?
@@JobOthonielshut up you buy subs
Interviewing your boss. Top-tier move.
Love how he genuinely asks questions about your guys thoughts on topics
The fact the CEO is asking creators their opinions on things and how they've experienced things makes me feel so seen and like my opinion matters. wow. 👏💗
You do realise this was a PR stunt. He didn't really answer any questions
lol you've been duped. congratulations.
he's a handsome paajeet isn't he?
Half way thru this and man I’m glad I found this channel yall are the truth! 🔥
Neal Mohan thank you for joining Colin and Samir for the interview, this has been a huge help.
It's very insightful
My takeaways
1. Embrace shorts and monetization opportunities
3. Be cautious of AI generated content
3. Engage with your audience! Respond to comments! Key for long term success.
4. Subscribers still matter
5. Engage w/ UA-cam updates and help to shape the platform
6. Collaborating with other creators is very important for your success.
7. Adapt to changes and evolve as UA-cam evolves
wrong wrong wrong
wat@@ixqulfil
I don't agree with a few of your points
@@apollosmartyn shut up
Subscribers doesn't matter anymore
really cool seeing Neal ask as many questions back at you. You can tell he values your expertise 🙌🏼
“What do you guys think?” That’s why he is the CEO! 👏👏
I think for new creators, the barrier to entry is so high that it is just way easier to do it all on TikTok and blow up there, there should be a creative program that, at least after a year of consistency, you get pushed out to a wider audience
👍
i like how he asks colin and samir what they think to get feedback. hopefully the conversation will helps shape it the right way
Been loking forward to this one. Lets go
Great session! I love how Neal kept asking Colin and Samir questions. Felt like a real discussion. Also think Neal uses all engagements with creators as a chance to learn something or at least gauge how the platform is performing
To think, I watched you guys back when you were trying to meet YesTheory, in the early days. The fact that you are interviewing the CEO of UA-cam is just epic. love seeing your success. Can't wait to watch this.
This was more of a conversation than an interview.
This a good interview, lots of information that was useful. Thanks for making this. I’m just getting started with UA-cam and in make sense of questions I had. Thanks again.
The way I clicked on this so fast 🔥 stoked for you guys and this interview
Ditto lol
I am continually astounded by the guests you're able to wrangle in for the show, and I'm yet further astounded by the sheer intelligence that radiates through your conversations. I've learned quite a bit from this one; Neal has such a unique perspective. Thank you for doing this! ❤
The big problems with youtube now, is that the Algorithm plays favorites. Its no longer working for the viewers or creators, but instead based on pushing channels that are already grown so that they can grow even more. It creates an inequality among creators and really puts the small creators and new channels at a huge disadvantage. I wish @youtube and @creators would push more independent small creators.
Ive been censored and shadiwbanned out the ionosphere. I can guess why but the reasons are covert.
great interview, loved that you kept the thumbnail moment
I first came across your UA-cam last week, after watching your podcast with Amelia (Creator of Chicken Shop Date). I've been a huge fan of podcasts, and I must say I'm super impressed by the way you both come across and the calibre of these conversations. I'm in my "creator era" and this is truly the perfect podcast that could have landed in my view, at the start of 2024. Thank you! This is exactly why I love and watch UA-cam.
"Neal Uncle says it cool..." lol :) UA-cam is my absolute favorite online platform (entertaining, educational, etc). I LOVE IT! Glad to see Neal Mohan leading UA-cam to unlock even more value for creators and users!
👍
Been excited for this one since you first took questions! This really shows that you guys are the pulse of the creator economy, love to see it!
Colin and Samir ftw
Loved this! Well done.
so rewarding watching this as a long time subscriber. congrats!!
He almost interviewed you guys as much as you interviewed him. It was awesome
So wildly impressed that you guys were able to land this interview!
I found it hard to tell if he was genuinely curious to hear your opinions or if he was simply deflecting your questions so that he didn’t have to give a concrete answer.
👀 Wonder what the word count was for “ecosystem!” 😂 But they hit some hard questions like the common use of Discord for engagement & many moving support off platform.
Love to see how eager he is to hear your thoughts, amazing
Absolutely sat for this!🙌🏾
this is just so INSANELY valuable to every creator. You guys are legends 🎉
CS: Asks question.
CEO: doesn’t answer question. “What do you guys think?”
CS: gives answer
CEO: I Agree, answers question with their frame
Lol
Not true he directly said no we aren't leaning that direction or no we don't think that's going to be a priority a number of times.
@@Fatvod he often asked the question back to extract more information to inform how he should respond. Doesn’t mean he always agreed but he always knew their position. Which is brilliant, just interesting
This is just awesome! It's really cool to watch you guys discuss IMPORTANT aspects of UA-cam, especially for us creators.
👍
Great interview. Very insightful. Thanks Colin & Samir. Crazy to think that I used to eat Pizza at the Amici's right below what would become UA-cam's original office.... 🤯
As a UA-cam viewer I can tell you that I absolutely hate shorts. They clog it the feed and there should be a toggle to turn off shorts.
CEO: "AI will never replace real creators like you on UA-cam"
AI: "Hold my beer" 😂
This dude is dope!!! I love how he asking questions about the questions to dig deep into the question at hand
the image quality and color in this episode is next level!
Bizarre. I use UA-cam every day but didn't know who the CEO was!
same
Susan was the real CEO through all the controversy, but after all the backlash, the WEF decided on the next predictable puppet.
I didn’t know either.
the content value is OUT of charts
thanks for the upload
and I thank all of you for being here 🙏
so excited for this episodee!!!
The bit on UA-cam feeling like home is so refreshing.
IG is doing the absolute opposite...
Excited to be a new creator here.
Amazing interview as always. So many insights throughout the whole video, and definitely had some aha moments! 😁😁😁
Great interview guys - Really insightful. I caught on around 40 minutes where Neal said that he wanted creators to feel like YT is our home. On that note, I talked to my partner manager today and specifically told them that I wasn't sure about UA-cam as our home anymore. Invalid Traffic and the lack of transparency with that issue is a significant breach of trust for someone building a brand and a business. Just clarity is needed, but there's no one caring or responding the right way to this.
I know what you mean.. but what I always remember is Gary V saying these platforms are free, we’re not paying to use it. It owes us nothing but if people want to utilise them they’re there to use.
@@karentaylorsmellsyes but these platforms wouldn’t exist without individuals creating content. It’s a nonsense take thinking that we owe them 😂
Superb interview with Neal. Thank you for sharing.
We loved this, thank you!🤗
How about provide tools to the viewers who don't like shorts/premieres/livestreams the ability to filter them out of their "Subscriptions" Feed. I just want my old school UA-cam feed and now its cluttered with crap I don't want and have to use 3rd party extensions to get what I want.
Great conversation guys! An area I would love to see discussed more is I would love to see more strides in the section of UA-cam Live Streaming. I feel like Shorts and Live happened at the same time and both got substantial boosts early on but since then Live has gone static as far as updates to the platform and moderation side of things.
I like he doesn’t get defensive, he plainly asked “Why?” which is cool.
Thank you for this video! I am barely starting my journey and I cannot wait to take on these nuggets of wisdom!!!
Great interview!
hey henry
Why r u not verified 😂😂😂 I think this is the first time I’ve seen a account with a million subscribers and not being verified 🤔 or is it that I can’t see it?
@@lengeschandran109Right why he not verfiied that's weird
great paajeet
@@lengeschandran109because verifying is manual
Did you talk about censorship? That should be the biggest and most important topic.
I like how at the end they took nice pic for the thumbnail and the only person not in the thumbnail IS the CEO
Good interview! Enjoyed the conversation. Thanks.
As creator of the channel in a niche area - watercolor painting, I really appreciate you covering many questions I had, including long vs short content formats. Thank you for this conversation!
Hey Colin and Samir! Amazing interview, very insightful on where youtube is going.
If you are A/B testing the thumbnails, can you share the analytics results on what performed?
I'm not a content creator, but as someone who hopes to one day work for a youtuber or be one myself these interviews always are so interesting. Content creation is such an incredible buisness.
One of my favorite youtube channel, period.
I would be interested to hear more about how UA-cam is trying to develop its fair use policy for creators who make, for example, video essays and use movie clips. I feel like the copyright claims don’t really match UA-cam’s statements about what is fair use, and this can be super frustrating for creators.
Definitely!
That's a good question, but you have to remember that UA-cam is a profit driven company (maybe not as profit driven as other social media sites because UA-cam is owned by Google which would probably step in, pay the bills, and keep the lights on if something bad happened) that doesn't want to be sued if they side with creators on copyright issues. The copyright system on UA-cam is specifically designed for larger companies to abuse and UA-cam allows for that greediness because they don't want to fight legal battles.
I'm not meatriding UA-cam or defending their questionable crony business decisions. I'm just putting on my "profit driven capitalist" hat on for a second and thinking about why UA-cam does what they do.
👍
Excellent conversation, guys. Neal seems relaxed and very honest.
The video quality is insane, congratulations!
Paco, they haven't changed cameras tho. it is the same , still
Definitely a great interview!
Great interview guys! I think the future for UA-cam is bright with Neal at the helm. Can Neal please look into all the scam ads that are on UA-cam. Is there no human review with all the crypto and AI scam ads that on the platform?
Really wish he wasn’t so political and safe with all his answer’s so unfortunately didn’t learn anything new by his answers. You guys definitely tried and asked some great questions
the outro thumbnail is gold!
took a lot away from this. seems like a great guy who cares. love to see it
I have some feedback for the platform and a question for Neal. I make guitar lesson videos, so I’m in the music education niche. The use of copyrighted music is a known cripple of this niche. Almost all of my fellow creators in the music education niche as well as myself use copyrighted music under the terms of fair use, but we still deal with copyright strikes and demonetization (mostly because the copyright holders-record companies-don’t understand UA-cam). I was excited to hear that the use of copyrighted music would become available to UA-cam shorts next year through a revenue share. I can confidently say that if this feature came to long form content and it was robust enough to stop the unfair demonetizations and strikes, it would absolutely be nothing short of revolutionary for the music education niche. Are there any plans in this vein?
Great video! Love this channel
Totally agree, but the dying music industry will never give up a penny.
It would be cool if CEO created this app called YT kids instead of removing dislikes
??? no correlation between the two
It’s because the White House and a lot of the advertisers were getting hundreds of thousands of down votes to 50 up votes on their videos. Disney knows their current products are 💩but they don’t want everyone to see the disapproval
I admire the way of your style. Thank you so much for sharing this video.
I'd love to see UA-cam analytics include conversions by time.
At what video time was a link clicked in the description, card, or subscribed.
And an AI feature to create shorts from popular moments in published videos.
Neal Mohan or Colin and Samir, do you have an approximate estimate of when creators/smaller channels will be able to post UA-cam shorts from their desktop pcs?
Would make it far more convenient for a ton of creators.
Can you elaborate further what you mean by that?
I ask because all of my shorts have been posted from my Mac not PC. As long as videos are under 1 minute and in vertical format it automatically converts into a shortform.
It simply just doesn't give me the option to post a short, when I go to my UA-cam studio and press "create".
I can only go live, upload a long form vid, create post, new playlist or create a podcast @@DeepinLife
how sure are you about the video converting, if it's under 1 minute and in vertical format? @@DeepinLife
@@RoadToAesthetics Whenever I upload a vertical video meaning at least 1080 x 1920 and under 1 minute it will automatically contain a link with short in it. It will start out as a regular youtube link at first then convert into a short link once youtube processes it. You can upload it the same method as you would a regular video.
Have you tried it before?
At worse you can put the video on private if it's a short it will start with ua-cam.com/users/shorts
great episode! 14:45 "funds are not scaleable. i dont think funds show long term commitment... they don't have the predictability of the youtube partner program. rev share concepts/the mechanics of the pay outs/how it moves from an ad dollar ultimately to a creator dollar" SUCH cool insight to hear!
Great interview, thank you 😊🙏
Colin and Samir.. Great interview with Neal. Thanks for sharing it. I am very grateful that my channel is monetized but I think us creators should be paid more. I understand that it's UA-cams platform and I respect that but think about if from our prospective, if there were no content creators using the platform there wouldn't be a UA-cam platform. Creators big and small are putting in the work but are not getting the reward from it. UA-cam is making more money from our hard work than we are.
Happy to see that the CEO of UA-cam is so thoughtful and really listens to your feedback and concerns. It’s shows that he’s a good CEO which means a good product follows. One concern I have with the introduction of shorts is the reduction of attention spans. UA-cam is the only platform with consumers who have a longer attention span. Hopefully they take this in consideration as the introduction of shorts or focus on it could lower the attention span of their consumers resulting in a lower quality of consumers as advertisers pay much better when our attention spans are longer. One other introduction that could be cool is our own photo feed in the community page so the updates are listed in three by three allowing a curated feed. Could be cool✌🏼
No he doesn't, basically all of youtube exploded when they disabled dislikes (mainly his idea) and nothing was dont. Now, basically all of youtube is exploding about sssniperwolf and how she's a doxxer and child preditor, all she got was one demonized video
Invalid traffic issue????
Yeah for real, how was this one missed?!?!
A great discussion among you guys. I love it.
Love how Neal is delving down on each question as if he is interviewing the hosts. He is actually gaining a lot of insights on his own product. This is what good product guys do. They don't leave any opportunity to get user feedback. He is asking open ended questions to the hosts to hear what they have to say! Love the pod man! #productmanagement
he was the one behind removing dislike button and demonitizing UA-cam channels. so don't get your hopes of UA-cam getting better, it's actually going to be more worse
👍
Probably the most interesting interview I watched in a while, well done.
Also, a really great training for reading between the lines, since he really dodged and redirected many questions while answering quite indirect.
Peek example for an extremely well media trained person.
Typical CEO interview. Don’t give specifics. Don’t be controversial - tap into both sides of the audience. Push your agenda. Deflect or defer questions you don’t want to answer.
All I took away from this with any certainty, is that UA-cam are bullish on Shorts, and creators need to get on board.
You said it perfectly
oh so charming and non-threatening - what a good little ceo interview.
The last part was really fun!
Wow great interview. I love the the analysis....
Looks like a well educated, talented and experienced CEO as expected. But I don't think he answered a lot of questions.
Because he didn't..!
Instead of answering the questions, he would flip it back to them! At first I thought it was cool because seemed interested in their opinion. It got a bit old after a while and a little patronizing. I thought it was in poor taste that he stood up before filming ended. Comes across a bit rude, imo.
Question for the ceo : why is my Adsense payout dropping about 95% down over knight for month and back over night as well, caused by “invalid traffic” which I have nothing to do with. I don’t click on my own ads, don’t run bots or anything… this is the 4th time my Adsense got crushed and revived. It’s hilarious
These type of videos have helped me grow my channel, so thank you guys!
Very interesting dialogue and much appreciated the insight and advices!
Interesting Video but the real question should be does UA-cam really Care about there creators ? is the career on UA-cam is it safe how long does UA-cam normally take to ban or demonetize someone in a error for no reason without any explanation . .is it really worth uploading on UA-cam knowing the risk of getting banned or demonetized for no reason is very high . Can Creator Seek legal support if a channel gets banned for no reason and does UA-cam has any real employees or only bots who decides to ban people in error ..
Intriguing conversation and insights! It's always fascinating to get a behind-the-scenes look into the minds of those leading platforms we use daily. Thanks for facilitating this candid talk with UA-cam's CEO, Neal Mohan, and highlighting the nuances of the platform's journey and future vision. Kudos to the team for such a comprehensive interview!
Wow, im happy and brighten because im the 684th to comment, im also a youtuber and maybe someday my channel would go thru...im hoping and grinding for almost 2 years. it feels good to hear from the CEO itself.
thanks for including last 3 minutes