Retailer of the Month January 2025 - B-Alive Nutrition Centers

Sometimes it seems all the focus is on the big stores and the big corporations. But what about the little guys? Those mom-and-pop, brick-and-mortar stores are the very heartbeat of the Natural Products Industry, indeed the American economy, and every month we shine the spotlight on one of our favorites. Like the B-Alive Nutrition Centers in Wisconsin.
Host Jeffrey Burke talks with owner Micah Corrigan. Micah is a second generation store owner who grew up in the health food industry. In 2015, he began working full time in the business and took on a management position. In 2017 he led the expansion of their second brick-and-mortar location, and in 2018 their third location.
In 2020 Micah founded the premium electrolyte brand Great Naturally and in 2022 he helped co-found the frictionless coupon platform Save Naturally. In 2023 he became a board member for the Positively Natural show and joined Senpa. in 2024 Great Naturally won Vitamin Retailer Best New Product award. Micah has an extreme passion for the natural products industry and is always looking for ways to help independent retailers and independent brands succeed.