good advice man. im just getting started with my ecom journey too. and have been told broad broad. but i find if i run tests with audiences then have a broad going. generally what works for me is i use the audiences till broad picks up then i end up turning the targets off because they stop performing and broad takes off. because at the start the targets get early sales then broad generally goes well after a week of fb doing its learning thing. the targets only do well for few days/ week
Yeah make sense. It also depends on your budget as well. If your budget isn't big enough then your ad sets won't exit the learning phase and after a week or so they will start to die off
Just the video i needed! I'm launching my testing campaign today :) quick questions about the test to scaling part. For testing - are you testing the same ads across different interests? so like image 1,2,3 stays the same across all interests you are testing? And second - when you are testing and find your winning creatives for at least 3 winning audiences, for the scaling campaign do you keep those same winning creatives the same too for those diff winning audiences? so like winning ad 1,2,3 remain the same for winning interests 1,2,3? hope that makes sense! lol i love how simple your strategy is! side note: i went the webinar route, so excited to test this out! :)
Yes identical ads across interests so it's a fair test. But still test 1 variable at the ad level. for example in 1 ad set I may have these 3 ads: Ad 1 = ad copy 1 video 1 Ad 2 = ad copy 1 video 2 Ad 3 = ad copy 1 video 3 Those 3 ads would be the same across all ad sets in my initial testing campaign Whenever I scale an ad set I keep whatever ads were working inside the testing ad set
@@ohalloran_sam thank you so much for breaking it down for me! I truly appreciate it :) so you basically test creatives first, and then test copy next to optimize? Or if you notice it working then just go straight to CBO?
@@SkincealStudio if something is working then I would just scale it. Then at the same time continue to optimise the original ad set. whether we test copy or creative on a certain campaign totally depends on the campaign/offer/previous data we have
Question about the scaling campaigns. When we have the winning ad sets, there obvs will be the winning ad and others underperforming. So, when duplicating the ad sets are we turning off/deleting the under performing ads or do we keep the ad set without changes? What if in the scaling campaign the algorithm starts spending budget on the other ads, which doesn’t bring wanting CPA? Also, what would be Your actions if the results in scaling campaign with duplications brings unwanted results and higher CPA than in testing phase (like 2-3x higher CPA)? P.S. Great video and info
Hey Sam, perfect video as always, I would like to ask you what is on your tracking sheet? I saw couple of them and I was curious if you could share which data are the most important for you to track? Thank you!
Sam, lets say I am just starting and I dont have any data, brand new product or whatever , do you run ads for purchase event or do you first get traffic to your website and try to get some data for your pixels first ?
Hello! Thanks for the video, new subscribed here! Can i ask you, new account, after how many days you would add more interests and turned off the adsets that are not working well?
Correct answer: Totally depends on your funnel economics and target cost per conversion. a very general answer: I like to leave ads to test for 3-4 days before making a decision
When we testing interests Do we test 1 interest per ad set, or we testing group of 3-5 interests, which determines different audience segments. Also, when testing interests, we using Advtg+ audience with suggestion of the interest, or we using the original audience option?
@@SimeonPetrov1 we’re doing a bit of that right now but we usually use it with larger budgets and audiences / broad that we know works. Not sure using it to test audiences with is the best
@@ohalloran_sam I am working with watch brand and I am working with scratch can your please suggest me which type of content and offer should I test and which strategy should I follow for the batter results.
@@ohalloran_samI was wondering this too. Wouldn’t you want to give fb the best chance of figuring out your audience by giving a bunch of interests and lookalike audiences in advantage + audience and then simply test for creative?
From one of your newsletters, if I understand, you don't use an audience more than twice in all your facebook account. So let's say at testing phase there's an audience working (that you'll scale) if you want to test new ad creatives you just add them to that working audience in testing phase instead of creating a new adset with the exact same audience right? And if it works, then you add the winning creative to that same winning audience that is now in scaling without creating a new scaling adset again with that same audience. But are you not afraid that it screws up your working adsets? Isn't this disturbing the whole adset? what's your best practice for doing so without messing your adsets up?
Yes that's the approach I take. I rather add to ad sets vs using 1 audience too many times. A few notes: -If something is working and scaling really well I will probably hold off adding to it until results start to drop off When I do add to it a few things usually happen: -It starts to work and therefore doesn't mess up overall ad performance and oftentimes improves it. -It doesn't work and I just turn it off after a few days -It doesn't get much/any of the budget and therefore doesn't mess up overall ad performance
By the given example, if we have a winning ad set in a testing campaign and decide to add 2-3 new creatives: 1) Before adding new ones, do we turn off the underperforming ads (creatives) even if they are not spending any budget? 2) Is it fair to test new ads (with new creatives) alongside a well-performing ad (creative)? In this scenario, won't the winning ad continue to spend the entire ad set budget, preventing the new ads (with new creatives) from being tested properly?
Hey Sam , really nice video ! I was wondering if I could help you with more Quality Editing in your videos and also make a highly engaging Thumbnail and also help you with the overall youtube strategy and growth ! Pls let me know what do you think ?
In 2024 teaching people to do multiple campaigns, LaLs and 5$ budget Assets thats a clear way to failure for 99.5% of people. If it works for this YT probably the product is mega mega good which would work even under this nonsense structure or it is simply a scam product that overpromises ( which 99% of coaching products essentially is)
Free facebook advertising tips & training: www.themediabuyermemo.com
Terrific video mate! Insane amount of information packed into half an hour, but easily digestible and applicable
appreciate it
Appreciate you sharing your wisdom and knowledge! Your authenticity shows and its much respected.
🙏
Just the video i needed! Thank you 🙏
anytime
good advice man.
im just getting started with my ecom journey too. and have been told broad broad. but i find if i run tests with audiences then have a broad going. generally what works for me is i use the audiences till broad picks up then i end up turning the targets off because they stop performing and broad takes off. because at the start the targets get early sales then broad generally goes well after a week of fb doing its learning thing. the targets only do well for few days/ week
Yeah make sense. It also depends on your budget as well. If your budget isn't big enough then your ad sets won't exit the learning phase and after a week or so they will start to die off
Just the video i needed! I'm launching my testing campaign today :) quick questions about the test to scaling part. For testing - are you testing the same ads across different interests? so like image 1,2,3 stays the same across all interests you are testing? And second - when you are testing and find your winning creatives for at least 3 winning audiences, for the scaling campaign do you keep those same winning creatives the same too for those diff winning audiences? so like winning ad 1,2,3 remain the same for winning interests 1,2,3? hope that makes sense! lol i love how simple your strategy is! side note: i went the webinar route, so excited to test this out! :)
Yes identical ads across interests so it's a fair test.
But still test 1 variable at the ad level. for example in 1 ad set I may have these 3 ads:
Ad 1 = ad copy 1 video 1
Ad 2 = ad copy 1 video 2
Ad 3 = ad copy 1 video 3
Those 3 ads would be the same across all ad sets in my initial testing campaign
Whenever I scale an ad set I keep whatever ads were working inside the testing ad set
@@ohalloran_sam thank you so much for breaking it down for me! I truly appreciate it :) so you basically test creatives first, and then test copy next to optimize? Or if you notice it working then just go straight to CBO?
@@SkincealStudio if something is working then I would just scale it.
Then at the same time continue to optimise the original ad set.
whether we test copy or creative on a certain campaign totally depends on the campaign/offer/previous data we have
Question about the scaling campaigns.
When we have the winning ad sets, there obvs will be the winning ad and others underperforming.
So, when duplicating the ad sets are we turning off/deleting the under performing ads or do we keep the ad set without changes?
What if in the scaling campaign the algorithm starts spending budget on the other ads, which doesn’t bring wanting CPA?
Also, what would be Your actions if the results in scaling campaign with duplications brings unwanted results and higher CPA than in testing phase (like 2-3x higher CPA)?
P.S. Great video and info
Good questions. Will have to make a video on it as there's lots to unpack there
Hey Sam, perfect video as always, I would like to ask you what is on your tracking sheet? I saw couple of them and I was curious if you could share which data are the most important for you to track? Thank you!
@@goldy7912 from an ad point of view:
Spend
CPM
CTR
Clicks
CPC
And then whatever conversion KPIS are relevant to the campaign you’re running
Sam, lets say I am just starting and I dont have any data, brand new product or whatever , do you run ads for purchase event or do you first get traffic to your website and try to get some data for your pixels first ?
na never use traffic. Always use the conversion event you're actually looking for
Hello! Thanks for the video, new subscribed here! Can i ask you, new account, after how many days you would add more interests and turned off the adsets that are not working well?
Correct answer: Totally depends on your funnel economics and target cost per conversion.
a very general answer: I like to leave ads to test for 3-4 days before making a decision
Amazing video!, Can you make the same video but this time with you implementing this in an actual ad account. It'd really help for visual learns
Want me to log into your account and set it up for you as well? 😅
Hey, which program. you use to record these type of videos with screenshare? About content- great stuff!
@@davidposh_SLT loom
When we testing interests
Do we test 1 interest per ad set, or we testing group of 3-5 interests, which determines different audience segments.
Also, when testing interests, we using Advtg+ audience with suggestion of the interest, or we using the original audience option?
1 interest / ad set.
Original audience setup
my latest video covers the step by step setup
please keep posting
doing my best
Would this work with Dynamic Creative / Flexible format?
@@SimeonPetrov1 we’re doing a bit of that right now but we usually use it with larger budgets and audiences / broad that we know works. Not sure using it to test audiences with is the best
How long do you give for testing 3 days or longer?
@@kaustubhchavan4524 depends on different variables. Budget, target CPA, pricing etc. but general rule 3-4days to make initial decision
The 5$ for testing will spend on the campaign that has all of those adsets? Or is it 5$ for each adsets within the campaign?
each ad set for sure
Why not combine all interests under one adset? Why spread them across multiple adsets
@@user-rz1qr2ln7iit might be what works for him I guess
how much budget you gave per ad set for testing purpose?
Totally depends on your offer, price and target cost per conversion would be
@@ohalloran_sam I am working with watch brand and I am working with scratch can your please suggest me which type of content and offer should I test and which strategy should I follow for the batter results.
Do you use ABO or CBO for testing?
With this process ABO
Do you mix carousels with single images?
never use carousels tbh
How many ad sets do you typically put in the ABO scale campaign?
As many that will scale
@@ohalloran_sam awesome thank you for answering! Just subscribed to you 💯
What product are you selling to achieve 8x roas ?
Coaching offer
@ohalloran_sam is it better than low ticket, high ticket, or some kinda evergreen product?
@@DavidNovaa this was a 2-5k coaching offer so mid to high ticket
@@ohalloran_sam how do I sell these coaching offers too ?
Why not put all of the interests under the same adset why spread them across multiple adsets?
Because then how do you know which interests work and which don't?
@@ohalloran_samI was wondering this too. Wouldn’t you want to give fb the best chance of figuring out your audience by giving a bunch of interests and lookalike audiences in advantage + audience and then simply test for creative?
Why not all 6 creatives in one ad set and just one campaign instead of 2 and just double the ad sets?
for many reasons
From one of your newsletters, if I understand, you don't use an audience more than twice in all your facebook account. So let's say at testing phase there's an audience working (that you'll scale) if you want to test new ad creatives you just add them to that working audience in testing phase instead of creating a new adset with the exact same audience right? And if it works, then you add the winning creative to that same winning audience that is now in scaling without creating a new scaling adset again with that same audience.
But are you not afraid that it screws up your working adsets? Isn't this disturbing the whole adset? what's your best practice for doing so without messing your adsets up?
Yes that's the approach I take. I rather add to ad sets vs using 1 audience too many times.
A few notes:
-If something is working and scaling really well I will probably hold off adding to it until results start to drop off
When I do add to it a few things usually happen:
-It starts to work and therefore doesn't mess up overall ad performance and oftentimes improves it.
-It doesn't work and I just turn it off after a few days
-It doesn't get much/any of the budget and therefore doesn't mess up overall ad performance
@@ohalloran_sam This makes so much sense. Thanks for all the valuable info! 👌
By the given example, if we have a winning ad set in a testing campaign and decide to add 2-3 new creatives:
1) Before adding new ones, do we turn off the underperforming ads (creatives) even if they are not spending any budget?
2) Is it fair to test new ads (with new creatives) alongside a well-performing ad (creative)? In this scenario, won't the winning ad continue to spend the entire ad set budget, preventing the new ads (with new creatives) from being tested properly?
Hey Sam , really nice video ! I was wondering if I could help you with more Quality Editing in your videos and also make a highly engaging Thumbnail and also help you with the overall youtube strategy and growth ! Pls let me know what do you think ?
@@Divyv520 no thanks my videos already have high quality edits and my thumbnails are the best on YT
@@ohalloran_samarrogance was not needed.
@@ohalloran_sam best thumbnails on YT! How did you quantify that claim 😅😂
In 2024 teaching people to do multiple campaigns, LaLs and 5$ budget Assets thats a clear way to failure for 99.5% of people. If it works for this YT probably the product is mega mega good which would work even under this nonsense structure or it is simply a scam product that overpromises ( which 99% of coaching products essentially is)
@@dmitriypetrychuk2743 show me your ad account bro
so basically you did the opposite of what you teach on your channel? lol.
@@jacobwilliams2397 this video is literally me teaching on my channel what you talking about you melon 😅