NCI's Your Kitchen To Consumer Workbook Promo

This Your Kitchen to Consumer workbook includes basic tasks and recommendations for entrepreneurs or seasoned business persons who have limited experience in bringing a food product idea to market. The planning issues and subsequent tasks involved in food product development are many and are presented here in sequence for ease of understanding and execution. These product development topics are discussed to ensure that your food product idea will be ready to enter marketplaces that you choose.
The food and beverage industry consists of major market segments that can provide unique opportunities for start-up and entrepreneurial food manufacturers and marketers. It is a fact that the majority of revenue and profits earned within the food and beverage industry are accrued by multinational companies. These major food and beverage companies operate sophisticated research and development facilities to constantly develop new products that take advantage of the latest consumer trends. However, many of the most popular foods and beverages sold to consumers today were launched by inventive and hard-working entrepreneurs.
This easy-to-read, step-by-step guide is presented to assist you in your efforts to develop your food product idea into a viable commercial product. This workbook identifies third party assistance providers as well to make your food product development journey more efficient and effective. There are Federal programs under the Small Business Administration (SBA), Small Business Development Centers (SBDC), state Departments of Agriculture and Commerce, universities, colleges, and institutions ready and willing to provide guidance and assistance in building a business around your new food idea.
Author Dr. Neil Doty has an extensive career providing guidance in building successful agriculturally oriented organizations. Doty's experience involves strategic, business, and marketing planning in cereal grain, oilseed, vegetable, and fruit-based intermediate and finished food, feed, fuel, and fiber products processing and distribution. Doty has been in chief executive management roles with Global Electric Motorcars, LLC, Fargo, ND and Sonne Labs, Inc./Giant Seeds, Wahpeton, ND. Early in his career, Neil was the Director of Product Development for General Nutrition Corporation, Pittsburgh, PA. Doty received his Doctorate in Cereal Chemistry and Technology from North Dakota State University, Fargo, ND and his Master in Business Administration from Minnesota State University, Moorhead, MN.
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