Music Education On YouTube | Music Business: How It Works
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- Опубліковано 19 кві 2024
- In this video I tell you all the ins and outs of how the Music Business works. Record Budgets, Cross-collateralization, Record Royalties, Producer Points, How Money is Paid to Artists, Why Record labels are screwing up and more.
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Rick, this is pure gold!!! Incredible information. This is why us musicians don't need record deals. Make your music yourselves, and with your friends, put it out, and promote it. It takes longer, but eventually, you make more money, you own your songs, and you interact with your fans directly. Rick, you rock!! Keep bringing the wisdom!!!
Yea you are in a meeting today and will let me in your meeting at the meeting time and Iwhenletme call
Hi hi
Had the same thing: made a song, played all the instruments, mixed as good as I could, published it digita, made a video, uploaded it and *zoom* blocked. But it was just a call to the publish service provider to bring it back.
BMG is smarter about this sort of thing; I posted an obscure Matraca Berg song on my channel, and all they did was add a button to download the album from iTunes.
Tom Forsythe There you go. That's definitely the way to do it.
bump
If they were smart, thats what they all would do...
Love the piano intro.
Hey Rick have you ever thought about doing a video about how the music industry works. Like how the staff at a record label is structured, how they procure talent, what they look for in terms of artists that appeal to different demographics, who makes the decisions, and what different types of record deals/splits look like.
I think a lot of people don't understand how many people are involved in a hit song/record. Everything from A&R, songwriters markets, production, tracking engineers, arrangers, mixers, mastering and advertising/distribution
This is precisely what I thought this video was going to be about. Still a good video, but I wish it was more what you are describing.
Your direct honesty, integrity, and high standards are what draw such a highly musically literate audience. Half of your responders could be highly respected reviewers and that is amazing within itself,. Keep it up Rick!
Thank you for all of the great content! I always enjoy watching your videos
I just wanna say thank you. You are amazing for doing what you do.
Rick you rock. Please do more videos on the music business. I and so many other people would love it. I could listen to you talk all day.
Loved this history lesson - Rick, you are incredibly hip for an "old guy".
I think the use of the word “hip” makes you and “old guy” too. No worries...I am too.
Dear Rick, welcome from Bulgaria!
Your videos are amazing as you are! Thank you so much! :-)
I love these Music Business videos you make. Please keep making more.
THANK YOU!!!!!! This was hugely helpful!!!! You're amazing!!!
I may be late to the discussion but just my 5 cents. Thanks to channels like yours (and specially yours) I discovered classic artists that I'm listening to in Spotify right now. You can quote my comment to show any record industry guy, any time.
THANK YOU for this vid, Rick.
Im new to your channel Rick! And I'm just loving it! 😁🎼👍🏽
Such great information in this video. Really valuable to have an insider's viewpoint.
Very inspiring as always, Rick. My goal is to write quirky original music, perform it entirely myself, upload to UA-cam, and dare them to claim copyright infringement. Keeping my day job!
Amazing resource.. thanks for sharing !!
Love your program
I remember using the CD listening stations at the music shop!
This is an awesome video, it's not easy to find people who have experience in the music industry talk about "the dirty laundry" of the business. The article about Max Martin Rick was refering it's based on a book called "The Song Machine", fascinating book about how the mayority of top 100 singles are painstakingly produced /fabricated and all the sleazyness behind the business (image fabrication, crafting songs from melody likeness/templates, fast paced music production for the ADHD generation, and a lot of other interesting stuff).
These are some really cool informations. Thank you for sharing.
Thank you for doing this! Legend
Great and insightful video as always , thanks
Always insightful.
Greetings Rick! I am new to your channel and discovered you thru Adam Neely..Great content! Looking forward to your discussions and insight on this crazy ,upside down music business.
This is such an informative video.
Awesome run through of the dark basics.
Thanks for the tips!
another nice video, Rick!
I spend one hour of every day growing as musician,also as person thanks again
This video, which doesn't have a single tune in it, is where I got the highest commercial density of all the 120ish videos of Rick I've watched. I'm watching from Austria btw.
Great Rant Uncle Rick!:) I believe you have all the important links in industry to make things change and I gonna hope it's the beginning of something new! Greetings from Russia!
When I was in school I bought music, kids nowadays buy games and stream music, my son owns no CDs or LPs, but listens on Deezer or UA-cam and so do all of his friends.
It is the failure of music industy execs to understand that they have to compete for a share of a monthly entertainment budget, it is not theirs by right they must earn it.
The TV/Film and Games industries are much more in tune with the internet age and that is why they are successful and the record companies are steadily declining.
It may be too late for the labels, because musicians no longer need them to get to a paying audience.
As much as now the average musician has more power, I can't help but feel sad how music declined in importance for the average person. Looking at the 70s, for instance, music was an extremely important part of people's lives. Friends gathered to listen to a new record, concerts were a huge event and so forth. These days music is just that thing most put on while doing the dishes or whatever. I'm 20, if I invited friends over to listen to a new record they would laugh at me. They'll just stream it while they check their instagram feed. At this point I feel disgust for the music execs responsible for this.
You are absolutely right, I was in high school in the 80's and going to buy a record was a social occasion, not just listening to it.
Often when one of my friends got a new record, we would head over to their house to listen to it. Usually we would meet at the house of whoever had the parents least likely to yell "Turn it down"!
cmdrsocks you are so right. I'm so close to this subject that it is hard for me to be unbiased. The record industry did two things that allowed streaming to become popular:
1. The record execs in the nineties were told, by many, to find the next format as physical mediums were on the way out. The execs didn't believe this was necessary because of "old-thinking". As far as they were concerned, if it wasn't broke, they weren't gonna fix it. The execs refused to replace themselves with the talent and youth around them. Nobody wanted to teach the next up and comer because of fear of being replaced!
2. When the internet took off, the execs called it a fad and then out of ignorance, ignored it.
I Like Trees Concerts are making more money than distributing music right now, the last I’ve read. In fact, piracy is feeding the amount of money going into concerts. So, people are still gathering to listen to music, it’s primarily live shows. As listening to an album. I agree that many people don’t buy CDs as they used to. I just bought two digital albums this month, only cost me $20. I love this. I think this a good thing.
I’m 24, I don’t want to have to go to a friend’s home to hear a new album. I want the ability to buy my own albums, listen to them, then when we get to Church or school we can talk about it. I’m more of an independent person, so, Music is for listening and studying. Talking is after I’ve gotten enough information from it. Not all change is bad, and I don’t see using an album as a social opportunity as a necessary thing to do, so, if this changes it’s not sad. We have found other ways to be social. Right now, concerts, I’m noticing are one of the main ways. So many of my peers have been to many concerts. I’ve never been to a concert that I didn’t have to work. The last concerts I worked were in 2015, the 3 last shows in Chicago for the Grateful Dead. Great shows. My siblings are older than myself and when they got new albums they didn’t invite people just to listen, they played their new music sometimes when people came over, then again this was the 90s. This is what I do.
If the industry had not slept on the innovation, the digital distribution would have been lucrative for them. Streaming is another good thing. Labels could have charged monthly for consumers to listen to music through streaming, Pandora is a good example. When ever people invite guests to their homes, one thing I see them do, stream music for the guests.
Thank you so much for this insights
Love this channel
I cld listen to these stories and tales all day I swear!
great info Rick!
Another great lesson! Go Rick!:-)
Wow! That piano in the beginning
Paulson Maxime was that ricks song?
Thanks Rick!
I enjoy watching your vlogs :)
Interesting video Rick! ;)
Amen brother.
Crazy informative
thank you, rick :)
I think you bring up a good point. Look at Motown. From research, most of the artists they signed, weren’t allowed to write their own music. Marvin Gaye and Stevie Wonder had to fight to get Barry Gordy to give them a chance in songwriting, and to give the music they wrote a chance. And they proved him wrong. Gordy allowed Smokey Robinson write a lot of stuff but according to Robinson, he had to push Gordy since they were friends before Motown was established. So, to me Motown became huge from writing music for artists, but it was a way to rip them off.
I’m earning a business degree right now, and in my current class I was given a list of topics from which to choose. I have to write a research paper on that topic and the topic I picked was the Music industry Business Analysts. In the description of the topic there’s an argument the reason the music industry is faltering is because of outdated music industry practices, not keeping up with technology, and complicated contracts with artists. Over all, they are still trying to keep the old business model. I chose this topic because I plan to use my degree in the music business. But I need to research what’s causing the faltering of the industry.
UNDERGROUND DIY!!! There are two or three generations of music artists who just don't care about "The Industry." They're doing it themselves on UA-cam, on Bandcamp, networking with genre podcasters and genre websites to get the word out. Booking their own tours, playing genre-based festivals, getting their own vinyl and CDs and merch made. Nobody is getting rich from from it, nobody is becoming a star, and that's not the point. There is complete artistic freedom and a direct connection with fans, and that IS the point.
This enables a lot of crap to get released, but that's always been true. As a fan, find some good curators to follow and let them weed through it...
Very eye opening video a must hear for artist producers & mixers. I believe that content like this that if it get around could help change things. Great Insight Rick Thanks for sharing all that you do.
Btw what do you think of "Taxi" the company that is like an A&R for artist IDK now but it was $300 a year to join other prominent A&R guys would listen to you demo & try to get you signed or have you music placed in commercials, TV shows, Video games…My wife & I joined years ago but never got much out other than a critique of the songs the road rally's they had were cool you got to meet a lot of other artist & hear panels speak on the music industry I dare say your content in some ways summed up half a day seminars in a hour. It might make for a great video warning artist of the good & the bad w/companies like "Taxi".
I just looked up I Nine, so sad what happened, very good music.
I used to work at a performing arts center whose head of security once had a job going into music and dance clubs checking for infringement and reporting it to label reps. That was his whole job. He hated it. So, that was a thing. Gotta love that ASCAP BMI RIAA.
From Northern Ireland ☘️💥☘️
Great video bud
Thank you
Rick is the bomb
I've seen it live. Great moment. . You're very good when you're angry. The best non educational (non musical theory) video you gave to us. And we learned so much about production and music business...
Catch me outside - That speaks volumes about the state of music & the masses that would even consider that artistic or worthy of label backing or ppl's time to listen to let alone like it. Music being promoted like everything seems to be dumbed down on purpose. So many truly gifted artist singers musicians …that get passed over for something like "Catch me outside" it's a artistic crime or a crying shame to say the lest. I don't watch TV but when I do see the programming now it's mind numbingly pathetic. The fact that a hand full of people make it this way lets you know we need to educate the children about music in schools most schools have cut music classes except for Band that only is there for the Sports teams not the art of music.
Warchman4u And then when Rick mentions people are not exposed to different things, which logically entails not being able to appreciate such things, he's called an elitist... It goes not only for jazz, most genres have been dumbed down. If you tell people they should listen to different things to see what's out there and widen their perspective, you're called an arrogant dumbass.
Plus something that just ocurred to me: it is incredibly stupid for labels to promote only a certain genre, pop for instance. Because then they get into the situation Rick mentions: 4% of the acts fund the entire operation. It's INCREDIBLY DUMB for a company to willingly base its entire survival around a couple artists. It would be much wiser to expose the public to different kinds of music so they could profit from them as well. Only goes to show they don't think with their heads.
I like Trees: Some labels work with bands they love. I like many bands at Matador Records so i listen every new record promoted by this label. If they don't know anything about Jazz or Rap, they don't know how to promote them, which festival they should have contact with... Many labels struggle to survive but they do it with passion and that's how we have good music today.
Sorry for my english. I used to write scores (bad ones) during my english lessons in France.
Very interesting video!
This has really opened my eyes, man. I have maybe a small collection of 100 physical albums, mostly rock and pop, so plenty of Geffen, Island, EMI, Capitol, etc. I had no clue Universal owned all the labels I bought albums from. It's like every industry in the U.S. over the past 2 or 3 decades has colluded so they're all in bed with each other sharing a small slice of the monopoly...
Is the future going to be songs written, recorded, mixed and mastered in home studios?
Tony Pearshouse future? How about right now? That's what I do...
Yes
Probably not in the way you think... There will never be any substitution for someone's experience and knowledge in production, mixing, mastering etc. I can't wholeheartedly say that the difference in sound quality between high end studio products and affordable-home-studio quality stuff will ever be "close enough".
Home studios will probably be better and more affordable over time, and therefore more present, but I don't necessarily see them replacing the professional studios all together. The new "musical market" will probably be comprised of both, always leaning towards the 'serious studios' side.
Where the studio is located should not have ANY bearing on how good the quality of the mixing/mastering is. A professional can work from home, and many do. There are greater tax benefits to doing that. In the U.S. at least, the more square footage you dedicate in your home to your business, the more you are allowed to deduct as a business expense, if you are self-employed that is.
I'm a professional with decades of pro studio experience composing for film, records and advertising. I work from home now and there is no difference in sound quality from what I've done at large commercial facilities.
I feel like all the labels colluding in this way over the past few decades how Universal Music Group did is part of what has caused musicians to be more than just the people who play the music these days because they need new income sources so now you have to be your own PR person on social media, you have to be your own producer, your own stylist (if you care about that sorta thing), basically the entirety of the industry in just one person.
During his time performing with the Hallucinations, Wolf was asked to help establish Boston's radio station WBCN and became their first all-night deejay creating the moniker Woofa Goofa as his on-air personality.
Do you have a schedule for your live stream? I always seem to miss it. I'm an American (Tilton, New Hampshire) living in Thailand.... 12 hour time difference, so I'm usually getting home from a gig when you're on.
Rick love your videos! What is the best way to make a living as a Engineer/producer in todays market should I go to school for it and do I have to move to LA or somewhere else more musically big to be successful I'm 17 and work as a intern but don't know if I'm taking the right career path thanks
Hi Rick... awesome video! Keep up the good work! I loved the song at the beginning... Can anyone tell me what it is? Thanks :)
Hello from Scotland!
Damn Rick is on fire lately
Namastey from India!!
This is great information I've been talking about. How does Concord Publishing play into this? They have tons of artists... Are they under the same group you mentioned?
respect
Greetings from Scotland, Neil
ps; also, vinyl has made somewhat of a comeback - i'm constantly trying to think of what could be a next tangible format for music to give it some more perceivable value. some albums are released via USB stick (cause most laptops dont have CD drives anymore) and so with that you have potential for some form of interactive album. When you consider the possibilities of 3D printing nowadays as well, there may be some potential for something completely new.
Be careful what you post, when there's original thinking behind it. Supreme paranoia reigns, especially in the music industry.
Was the person who was originally pitched the idea for the iPod Thomas Dolby? I'm a huge Thomas Dolby fan and I think I remember reading about the iPod thing in Thomas's biography, the Speed of Sound, in the section about his days as CEO of Beatnik. If so, I'd be beyond over the moon if you had him on the show. He has a really interesting perspective both as a musician who tried to work inside the music industry and as a tech innovator outside the music industry trying to move music forward into the 21st century (while running into the same ossified monoliths you're talking about in here this video:-) ).
Hi Rick. Just to let you know, the video you talk about is still available here in New Zealand. That might be because of our copyright laws or it might be because no one gives a shit about so small a jurisdiction, but either way...
Hey bro you look cool today , like Drac ! wow cool!
Yep 👍 gotcha. Reminds me, to move some money so I can use it.
It's a good afternoon in the neighborhood
A good afternoon for a neighbor
Would you be mine
Would you be mine
I'm new from Texas but I'm loving what I hear so far.
pls make more info education topics about real music business
“This is a tangent, but I do tangents.” I love it. I do too. I teach higher math. 🤣
yer tha man Rick!
Can you make a video on the Live music bussiness?
Ah sorry i missed it live .. i'm knew (new) .. a new oldie ;-)
28:25 Max Martin
30:05 Universal Music Group
these videos makes me marathon stuck in front of youtube again
Waw, does someone know the music that Rick is listening to in the beginning of the video? Thanks a lot... :)
Your description of what it takes to be a producer seemed to fit Todd Rundgren to a tee.
You should have Alan Parsons on sounding off. Also, where can I buy Aydin Esen's albums?
You tuned to Eb! Working on your Hendrix/SRV?
Greetings fae Scotland UK
Rick, could you take the original video and edit out the couple of minutes that youtube objected to and then rename it. Then perhaps in those spots direct us to listen to the bits on other videos.
That's a pretty good idea.
Hey Rick... the best, most direct source of income in the music business, far as I can tell, is absolutely not dealing with crooked labels, shady record deals, streaming b.s., you tube..spending dollars to chase fractions of pennies, or paying lawyers more $ for litigating over fewer $... to any business person, when time=money, all of this is not just zero sum, its negative sum.. and making a living step one is doing only what you can get an ROI on your time..period. That being said. Publishing. Publishing deals, Commercial music seems to have the best return. As opposed to labels that start you out in DEBT.. this is not so with publishing. So dealing with publishing deal and publishing companies seems like the only real reasonable expenditure of ones time as a producer, songwriter...let them deal with the shady labels and PRO's etc... Please tell us all you know about publishing companies, publishing deals. Music for commercial use, etc. What strategy an act who can finance their own production w/o need for a label..do to take it directly to the publisher and go from there.. thanks
likewise, i'm interested in learning more about music publishing, hope Rick can cover this topic.
He talks about it with Steve vai in his interview. Check it out. I would like to hear more as well.
Hey, maybe the new saying for what's happening with " copyright infringement " might be........( If you can not create - you must investigate ). Everybody's out for a buck......all this copyright & fair use & free use & music is free because it's there / just click & copy.
This whole music "thing" needs to be sorted out so talented people can make a living creating music, sounds etc. And using parts of compositions as examples in teaching can't help but help sales of the music being explored. Seems the whole thing is a money grab by bean counters & various other "suits "..........Thanks Rick for another video...... :)
excellent i9 story
man the listening station reference gave me a flashback lol
I was in Germany for a few months in 1977 at age 14, and the local record store already had listening stations! The checkout clerks were surrounded by them. Bonus for us young guys, the two clerks who worked there were cute girls, our age or a little older. You would bring one of them the LP you wanted to preview, and she'd put it on. You might even have been able to get her to skip to the next song every now and then, if things weren't too busy. There may have been two pairs of headphones per station, as I recall often doing this with a friend, although we might have passed them back and forth. Of course this meant that much of the time, when you actually bought a record it was slightly used. I don't think they gave a discount. Regardless, we loved it. I never did see listening stations in the USA until many years later, perhaps the '90s, as Rick mentioned. They were more automated and you were limited to a preloaded assortment of CDs.
Thankful for you sharing your knowledge upon my entry into this field and hope that my like, comment, & subscription help you on your path...sincerely, DJ
Love the music business tutorial rant 101! The fact that artists want a UA-cam video blocked that is introducing their music to a huge audience is positively idiotic. I can’t tell you how many times I’ve heard you mention an artist or band - whether I’ve heard of them but never gave them a listen, or never heard of them - and gone straight to iTunes to give them a listen and add some albums to my library. A lot of times, I mean, a LOT of times. The artists and the labels blocking this process are just fools. I don’t care how rich or successful they are, they’re fools. Keith Jarrett? I asked my daughter, who is a music major, if she’s heard of him. Nope. Good luck, fools.
let's recreate this now crumbling Industry!!! :D
Yeah, it does sound like a rant.... but it is quite interesting.
What are the greatest Rock N Roll songs in the past 20 years? You know, songs like Stairway to Heaven and songs like that. Certainly with thousands of tons of new Rock N Roll songs that have been written for 20 years or so, there has to be a few truly great Rock N Roll songs.
Hey Rick, do you think the fact that the most popular songwriters, such as Max Martin, have a focus on melody contributes to the trend of simpler harmonies? The entire composition is geared towards the melody, all the rest is secondary, thus things such as the prevalence of different timbres over harmonies, as you mentioned before. Might I also add it seems incredibly counterproductive for labels to focus their efforts on those 4% artists. They are putting themselves in an extremely volatile position, it would be much wiser trying to expose the public to different genres, that would allow them not to depend on a couple artists so much
UMG is the Luxottica of the music business.