For all skeptics, in one of my advertising textbooks, it says this ad was filmed in real time without any special effects and took 606 takes for the whole thing to work. Awesome!
@@selimsiyamiif you placed weights in them, what would prevent them from rolling down the hill? Plus, it doesn’t look like there is enough inertia from the other wheel to get the other wheels to move upward
@@Tommytbss Enough stick on weights on the back of the wheel in the right location and they will move the direction you need to. Downhill would be too much inertia so they needed to go up. Same as the oil slowing down the bearings.
i hate when people say that some people have too much time on their hands when they do something like this. this commercial will last forever and is a legend in its own right
Best television commercial ever. Totally authentic - I heard it took days to set up. The only fudge I think I detect is a freeze frame at the end, where the car stops rolling (so as not to obscure the shade). Brilliant, inspired - and utterly addictive. Keep coming back to it. Blows my mind every time.
Ema W, which car was the "Impossible Dream?" Could you put a link to it in this thread, please? (Sorry that it's been 10 years since your post! Are you even still online?) 🤣
They were partly filled with screws and other metal parts (you can hear them falling when they start rolling). They must've put them on top of the tires and placed stoppers on the side, so they wouldn't fall all the way to the bottom of the tire. They mentioned this in an article about the ad a while back.
info from the wiki article (srch "cog commercial"): "It is in fact two one-minute chain-reaction sequences, carefully set up on opposing walls of the studio and stitched together, the join being at the moment where the muffler/exhaust box rolls across the floor (this can be seen by watching the floor pattern change). The advert took 606 different takes to complete, and only minuscule CGI was used, for lighting highlights and slowing down the motion at one point". either way, so awesome.
I was confused for a second why my mechanical sculpture (moving sculptures in any way) teacher linked us to a car commercial but now I get it. Awesome.
The tires have counterweights at the very top. When they are nudged slightly, gravity's pull on the counterweights causes them to pull the tires up the slope.
Hondafcx, you're right. This commercial contains NO CGI (OK, 1 CGI: when the exhaust pipe rolls across the floor, you can see the floor pattern changing; the commercial was shot in two stages) and it took them around 660 takes to nail this. Pretty darn amazing (and time consuming).
It required 606 takes and cost $6 million to shoot and took 3 months to complete These tiny changes made big differences to the precision set-up of the equipment The sequence where the tires roll up a slope looks particularly impressive but is very simple. Steiner says that there is a weight in each tire and when the tire is knocked, the weight is displaced and in an attempt to rebalance itself, the tire rolls up the slope
You can position weights in the tires and rotate to the point where it balances on the slope, but when touched the weight falls down in turn moving the wheel up the slope.
Best well thought out commercial I've ever seen. I swear I would buy this car if i had the money just because the commercial was so intelligent. I hate those stupid Geico commercials.
Right. The tires are actually balanced with a weight at the top towards the upwards slope of the rim. once bumped the weight will readjust pulling the tire uphill. the commercial took 606 takes btw. $6 million to make. 3 months to do.
they know the masses, velocities, etc. so they know momentum and KE. relating KE and distance will let you understand how far up the ramp the tires will go, based on the momentum they are "carrying." yes, nothing is perfect, but everything will be damn close, considering the coefficient of friction will be relatively low.
read the comments. weights are put at the top of the tires. tire falls ever so slightly, and the weight forces it down, though in this case up the ramp.
I love this commercial, very ingenious. And I've already rode in a dozen different Honda Accords at college (yes, I'm a freshman)... I love Honda Accords! Can't wait to get my first car... somebody guess what I'm getting lol February 6, 2012 12:59 am
@@fredymsdian I’m here, almost 9 years later... and I now have a bachelors degree and a white 2011 Accord EX-L V6 w Nav sedan. I was 19 when I made that comment, I turn 28 next month, time flies November 7, 2020 8:56 pm
if you take physics you'll understand...it's a perfectly elastic collision which means you can figure out if it's possible or not with a)cons. of momentum eqn. and b)cons. of momentum eqn. SICK COMMERCIAL
Dear Commercial-making Companies, I have a DVR but I stop and rewind to watch this one. Make interesting commercials and I will watch them. With everlasting love and affection, SEM
they had weights positioned at the top of each wheel, so when the wheels got knocked slightly out of balance, they rolled upwards. what we didnt see is the wheels stop moving when the weight reaches the bottom of the wheel hopefully that helped =D
Its not the grip but tires CAN role uphill. Put a heavy weight somewhere in the wheel and position / balance the tire so that the weight is on top. Tap the wheel and the weight will drop making the wheel role, even up a slope.
This just satisfies the great need i have always had to see in real life one of those unnecessarily long intricate contraptions that cartoon characters always made to do a simple task that slightly inconveniences their enemy. Awesome.
My Honda Civic Si hackh back, still Work now,2shaft to 100 m/hr ,red rpm is 6800, B-16A -M5----i will keep she go on,!!!! I live in.....& Taiwan ROC, Taipei!!!
one thing looked out of place..when the tires bumped each other UP the ramp..I would expect that the momentum could be transfered to the next tire and so on, but if you look closely, the second tire bumps the third and then continues slightly "rolling" UPHILL! Wouldn't it immediately begin to roll downhill on such a steep incline? Your thoughts?
We're talking about a radiator fan, not an airplane. Regardless, the fan is providing thrust by pushing against the air. If the fan is stationary, it will push the air through it instead, which is the concept of a fan, to move air from here to there. It's just that Newton's Third Law works wonders when you put the fan on wheels, which, ironically, is how a propeller engine airplane moves. (I can pull scientific terminology too ;) ).
Haha, awesome. It's funny that they line "Isn't it nice when things just work" appears, because apparently this commercial took some six hundred takes.
if you count the number of free views that Honda received on this video due to its viral effect, $6 million is nothing. the cost per view is probably much lower than traditional commericials and they deserve it for such a cleverly crafted commercial, a work of genius.
The design was completely real, and it worked as it appears. For reasons of practicality it was done in two parts, though it would have worked in one. the *only* CGI is the very brief moment when the two shots are joined. Everything else happened just as you see it.
you place a weight high up the side of the tire, and just barely balance it. When disturbed, the weight will want to visually come down, but it comes down on the side uphill. In mechanical engineering it's just a statics problem to make it stay still, and a dynamics problem to make it roll.
Nonetheless, a fan does not magically move air whilst remaining stationary. A cheap box fan, which is roughly equivalent to a radiator fan in power, has to have elongated support feet on it's "suck side" because if you turned it to full power without the feet it would topple over. If it was on wheels, that force would be turned into movement and it would roll if turned to high. A point which now I have to prove, as soon as I construct a rolling rig for the fan.
This was done in one shot, no CG. On the other hand, I saw the figures on it a couple years back. It took something around 800 tries to get it to work right.
Yes, but the thing is where does the weights get its intial energy from? Inertia. There ARE weights in the tires, the weights operate solely on inertia, their own and that of the previous wheels coliding with it. The energy is transfered, powering the wheel up the hill, you can see this on a much more accelerated example by rolling a beach ball up a hill, if you were to put water in the same ball, it will roll just like the tires did in the commercial;
at 1:15 a gap large enough for the glass to fit through can be clearly seen...as well as the rolling object making a knocking sound as it passes over the gap. Eye are powerfull tools. ;)
maybe the tires had a heavy filling on one side, so when they were pushed out of balance, the filling pulled down, making the tire roll to one side and surmounting the tilt of the ramp?
For all skeptics, in one of my advertising textbooks, it says this ad was filmed in real time without any special effects and took 606 takes for the whole thing to work. Awesome!
So how’d they get the tires to roll up hill?
they made it top heavy@@BruceLyeg
@@BruceLyeg If you place weight at the top of the tires, when you touch them, their center of gravity will be disturbed and they may move up.
@@selimsiyamiif you placed weights in them, what would prevent them from rolling down the hill? Plus, it doesn’t look like there is enough inertia from the other wheel to get the other wheels to move upward
@@Tommytbss Enough stick on weights on the back of the wheel in the right location and they will move the direction you need to. Downhill would be too much inertia so they needed to go up. Same as the oil slowing down the bearings.
i hate when people say that some people have too much time on their hands when they do something like this. this commercial will last forever and is a legend in its own right
Best television commercial ever. Totally authentic - I heard it took days to set up. The only fudge I think I detect is a freeze frame at the end, where the car stops rolling (so as not to obscure the shade). Brilliant, inspired - and utterly addictive. Keep coming back to it. Blows my mind every time.
I remember seeing this advert many years ago on TV. In fact, it is the only advert I remember from back then because it is that astonishing.
One of the best commercials in the history of television.
I love this advert!
This and the 'Impossible Dream' advert are two of the best car adverts!
Ema W, which car was the "Impossible Dream?" Could you put a link to it in this thread, please? (Sorry that it's been 10 years since your post! Are you even still online?) 🤣
@@koriw1701 13 years and still no response...
@@PyroTheManiac13?
It took 606 takes, and $6 million. It's all 1 shot, and there are no special effects. This commercial is ART!
how 6 million? why so much, they already have the parts, maybe hiring camera men and stuf but that still doesnt cost 6 million
It´s the best way to show the "System" concept. I use it for explain it at the class...
Loved the harmony.. Watched it several times ❤
"Isn't it nice, when things just...work?"
After trying 606 times... :)
Honda really have the ad's nailed. This is one of the best ever made.
16 years ago?!?!? Remember when this was popular on the ancient net! Wow does time fly by...
WOW! I remember this ad in 3rd grade. I must say that is truly amazing and very good talent!!!!!!
They were partly filled with screws and other metal parts (you can hear them falling when they start rolling). They must've put them on top of the tires and placed stoppers on the side, so they wouldn't fall all the way to the bottom of the tire. They mentioned this in an article about the ad a while back.
info from the wiki article (srch "cog commercial"):
"It is in fact two one-minute chain-reaction sequences, carefully set up on opposing walls of the studio and stitched together, the join being at the moment where the muffler/exhaust box rolls across the floor (this can be seen by watching the floor pattern change). The advert took 606 different takes to complete, and only minuscule CGI was used, for lighting highlights and slowing down the motion at one point".
either way, so awesome.
CLASSIC ADVERT! This has set a new benchmark for quality advertising
the best commerical EVER!!!!!! ive wanted to see this again so much! thank you times infinty!!!!!!!!!
I was confused for a second why my mechanical sculpture (moving sculptures in any way) teacher linked us to a car commercial but now I get it. Awesome.
The tires have counterweights at the very top. When they are nudged slightly, gravity's pull on the counterweights causes them to pull the tires up the slope.
2020 gang
Hondafcx, you're right. This commercial contains NO CGI (OK, 1 CGI: when the exhaust pipe rolls across the floor, you can see the floor pattern changing; the commercial was shot in two stages) and it took them around 660 takes to nail this. Pretty darn amazing (and time consuming).
this took 606 takes to work, seriously.
It required 606 takes and cost $6 million to shoot and took 3 months to complete These tiny changes made big differences to the precision set-up of the equipment The sequence where the tires roll up a slope looks particularly impressive but is very simple. Steiner says that there is a weight in each tire and when the tire is knocked, the weight is displaced and in an attempt to rebalance itself, the tire rolls up the slope
This is such a great commercial. and its soo cool that none of it was digitally restored or anything.
Way cool. Honda is really creative in everything, even commercials.
This is like one of the best car ads ever. Very cleaver.
Honda is very innovative: from their engines to even commercials... COOL!!
Rube Goldberg would be proud.
Esta joya me acaba de salir en recomendaciones
thats incredible it would take me like 200yrs to do that..........Really Cool
You can position weights in the tires and rotate to the point where it balances on the slope, but when touched the weight falls down in turn moving the wheel up the slope.
never get sick of that ad. just slick
The song at the end was from "Rapper's Delight" by the Sugarhill Gang...I think.
Feel free to correct me if I'm mistaken.
This video has been selected by our channel as one of the best Commercial/Advert videos in UA-cam. Thanks for uploading.
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bestofYTchannel
OMG...i think i'm having a physics seizure!
*Spazzmm*
Best well thought out commercial I've ever seen.
I swear I would buy this car if i had the money just because the commercial was so intelligent.
I hate those stupid Geico commercials.
awesome commercial saw it in class today
@Glove5489 weighted tires in the upper part. When they get bumped it throws the balance off so the weighted upper portion falls and rolls up
Right. The tires are actually balanced with a weight at the top towards the upwards slope of the rim. once bumped the weight will readjust pulling the tire uphill. the commercial took 606 takes btw. $6 million to make. 3 months to do.
My science teacher showed me this a couple days ago and this is so cool. We are learning about energy transfor.
@AngelofApocalypse87 -why are the tires not rolling down the plane before they are hit ?? i don't see any bumps on the board holding them there
This commercial is awesome!! I wonder how they did all of that... SWEET!!!!
they know the masses, velocities, etc. so they know momentum and KE. relating KE and distance will let you understand how far up the ramp the tires will go, based on the momentum they are "carrying." yes, nothing is perfect, but everything will be damn close, considering the coefficient of friction will be relatively low.
read the comments.
weights are put at the top of the tires. tire falls ever so slightly, and the weight forces it down, though in this case up the ramp.
i love it to peaces i keep on playing it over and over again, its classic lol
I love this commercial, very ingenious. And I've already rode in a dozen different Honda Accords at college (yes, I'm a freshman)... I love Honda Accords! Can't wait to get my first car... somebody guess what I'm getting lol
February 6, 2012 12:59 am
R u there🤗😂
@@fredymsdian I’m here, almost 9 years later... and I now have a bachelors degree and a white 2011 Accord EX-L V6 w Nav sedan. I was 19 when I made that comment, I turn 28 next month, time flies
November 7, 2020 8:56 pm
@@whattheheck1000 ohh yeah🤩🤙
ive just bought an accord
fantastic car
Best car...
Best spot...
I love Honda...
if you look close at the metal pipe, when it gets close to the window it completes a circuit that makes the window go down. See the coiled wires?
if you take physics you'll understand...it's a perfectly elastic collision which means you can figure out if it's possible or not with a)cons. of momentum eqn. and b)cons. of momentum eqn. SICK COMMERCIAL
i love this commercial i saw it in speech class the first time i saw it.
Wow great advert
They did use it, i remember seeing this at tv a few years ago here in sweden
Dear Commercial-making Companies,
I have a DVR but I stop and rewind to watch this one. Make interesting commercials and I will watch them.
With everlasting love and affection,
SEM
How long is this hallway
wow.the smart brain in this commercial, i like it:)
@savvykalsi96 they move uphill as a weight is added to one side ,
as honda said in an interview
Yeah, it took a HELL of a lot of attempts to get it to work in one take... but they did use the advert, it was aired in the UK for a while.
@Glove5489 Big weight attached to the exact top. As soon as you bump into it slightly, it's going to one side & will roll 180deg to that side.
they had weights positioned at the top of each wheel, so when the wheels got knocked slightly out of balance, they rolled upwards. what we didnt see is the wheels stop moving when the weight reaches the bottom of the wheel
hopefully that helped =D
Its not the grip but tires CAN role uphill.
Put a heavy weight somewhere in the wheel and position / balance the tire so that the weight is on top. Tap the wheel and the weight will drop making the wheel role, even up a slope.
Well done, you've spotted it! The ad was shot it two bits, and that is were the seem is, the floor changing is the give away.
This just satisfies the great need i have always had to see in real life one of those unnecessarily long intricate contraptions that cartoon characters always made to do a simple task that slightly inconveniences their enemy. Awesome.
this commercial was done without any computer generated images. it's so great. they did it on trial and error.
Cool commercial
Accords rock.
yo quiero un equipo de musica asi!!!
Honda have way too much time on their hands XD
One of the coolest commercials ever I say..
My Honda Civic Si hackh back, still Work now,2shaft to 100 m/hr ,red rpm is 6800, B-16A -M5----i will keep she go on,!!!! I live in.....& Taiwan ROC, Taipei!!!
I luv it but how did the tires go up ! that's what im not understanding
this is masterpiece !!
one thing looked out of place..when the tires bumped each other UP the ramp..I would expect that the momentum could be transfered to the next tire and so on, but if you look closely, the second tire bumps the third and then continues slightly "rolling" UPHILL! Wouldn't it immediately begin to roll downhill on such a steep incline? Your thoughts?
@henryusyay. The physics works just fine; there is an internal offset weight inside the tire.
We're talking about a radiator fan, not an airplane. Regardless, the fan is providing thrust by pushing against the air. If the fan is stationary, it will push the air through it instead, which is the concept of a fan, to move air from here to there. It's just that Newton's Third Law works wonders when you put the fan on wheels, which, ironically, is how a propeller engine airplane moves. (I can pull scientific terminology too ;) ).
Haha, awesome. It's funny that they line "Isn't it nice when things just work" appears, because apparently this commercial took some six hundred takes.
Those windshield wipers scare the crap out of me. They remind me of the Terminator.
nice one .. enjoyed and shared .
In the U.S. the Accord is only available as a Sedan, in other countries it's available in models that are actually somewhat interesting and useful.
if you count the number of free views that Honda received on this video due to its viral effect, $6 million is nothing. the cost per view is probably much lower than traditional commericials and they deserve it for such a cleverly crafted commercial, a work of genius.
Wow. This commercial makes me want one of those cars...
0_0
The design was completely real, and it worked as it appears. For reasons of practicality it was done in two parts, though it would have worked in one. the *only* CGI is the very brief moment when the two shots are joined. Everything else happened just as you see it.
i read some article on it and they did it all on one shot, but it took them over 500 tries, which is insane
how do the wheels roll upwards? :S i thought it was just cus of da force but dey still roll up after hitting the next one?
AND THE CHICKEN, TASTES LIKE WOOOOOOOOD
you place a weight high up the side of the tire, and just barely balance it. When disturbed, the weight will want to visually come down, but it comes down on the side uphill. In mechanical engineering it's just a statics problem to make it stay still, and a dynamics problem to make it roll.
a commercial you dont skip
Nonetheless, a fan does not magically move air whilst remaining stationary. A cheap box fan, which is roughly equivalent to a radiator fan in power, has to have elongated support feet on it's "suck side" because if you turned it to full power without the feet it would topple over. If it was on wheels, that force would be turned into movement and it would roll if turned to high. A point which now I have to prove, as soon as I construct a rolling rig for the fan.
This was done in one shot, no CG. On the other hand, I saw the figures on it a couple years back. It took something around 800 tries to get it to work right.
that was fucking amazing, gotta love honda.
coolest car comercial ever
I luv dis commerical
Yes, but the thing is where does the weights get its intial energy from? Inertia.
There ARE weights in the tires, the weights operate solely on inertia, their own and that of the previous wheels coliding with it. The energy is transfered, powering the wheel up the hill, you can see this on a much more accelerated example by rolling a beach ball up a hill, if you were to put water in the same ball, it will roll just like the tires did in the commercial;
at 1:15 a gap large enough for the glass to fit through can be clearly seen...as well as the rolling object making a knocking sound as it passes over the gap. Eye are powerfull tools. ;)
The tires roll uphill because there's a balanced weight in each tire. When that weight is dislodged by the impact, the tires roll uphill.
my math teacher showed me this. omg. we are like twins. haha... just kidding, but seriously. he showed my class that
maybe the tires had a heavy filling on one side, so when they were pushed out of balance, the filling pulled down, making the tire roll to one side and surmounting the tilt of the ramp?
I saw this in science class last year.
I now only
It was planned for one, but in the end actually had to be done in two shots because of space problems. The brilliant design, though, worked perfectly.
@henryusyay it's simple, just add weight in an specific part of each wheel, try it!
Now I'm going to have to put wheels on a fan to prove to the world that a fan CAN and WILL power itself across a floor.