Chapters: 0:00 Intro 0:16 What is value-based pricing (VBP)? 0:43 What is economic value estimation (EVE)? 1:17 The process of implementing value-based pricing 6:34 Example of value-based strategy with economic value estimation 11:29 How can you estimate the value of drivers in value-based pricing 15:59 Setting the price, or how much value should you capture in the price window 20:31 Free AI tool to help you with competitor's pricing research
Chapters:
0:00 Intro
0:16 What is value-based pricing (VBP)?
0:43 What is economic value estimation (EVE)?
1:17 The process of implementing value-based pricing
6:34 Example of value-based strategy with economic value estimation
11:29 How can you estimate the value of drivers in value-based pricing
15:59 Setting the price, or how much value should you capture in the price window
20:31 Free AI tool to help you with competitor's pricing research