Organic Affiliations for a Genuine Brand Storytelling with Kiran Smith - Honest Ecommerce Ep. 270

As Chief Marketing Officer, Kiran oversees marketing, brand, channel and product strategy along with creative services with a goal of expanding ButcherBox's reach and communicating its authenticity to consumers.
Prior to ButcherBox, Kiran served as the CMO at iRobot and as the CEO of Arnold Worldwide. Kiran earned her B.A. in Computer Science from Bucknell University and an MBA from The Tuck School of Business at Dartmouth.
In This Conversation We Discuss:
[00:44] Intro
[01:29] Navigating the world of consumer packaged goods
[02:45] The multi-faceted role of a CMO
[03:39] Maximizing impact through integrated planning
[04:26] Setting long-term goals in marketing
[05:58] Adapting to business structures for team-building
[06:47] Driving shared incentives in affiliate marketing
[08:31] Nurturing genuine influencer relationships
[10:13] Tailoring affiliate offers based on their audiences
[10:52] Episode sponsors
[15:06] Adding value & embracing growth in every role
[16:31] Leveraging ecosystem support for growth
[18:32] Building a culture of continuous improvement
[19:45] Thriving in a Test and Learn environment
[21:10] Quality meat subscriptions from ButcherBox
[21:34] Kiran Smith's message to aspiring entrepreneurs
Resources:
Subscribe to Honest Ecommerce on UA-cam ua-cam.com/users/HonestEcomm...
Your meat and seafood solution every day of the week www.butcherbox.com/
Follow Kiran Smith / kiransmith
Schedule an intro call with one of our experts electriceye.io/connect
Book a demo today at www.intelligems.io/
Revolutionize your inventory and fulfillment process www.portless.com/
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