How Gamification is Transforming Marketing: Insights from a Director

Hi, I’m David Patrykowski, Director at Backona AI. In this 30-minute chat, I caught up with Tim Cooper, Director at Peek & Poke - a company that creates fun, branded games to help businesses engage customers, delight prospects, and stand out at events. We explored how gamification can be a powerful tool in marketing, from boosting engagement and building loyalty to increasing the time customers spend interacting with a brand.
Tim shared some fantastic insights into how their ready-to-go and fully customised games help brands connect with their audiences in playful, meaningful ways. Whether it’s for trade shows, seasonal campaigns, or even internal team motivation, these games are making a real impact. It’s a fascinating conversation about the future of marketing and how branded games can help brands level up. Hope you enjoy!