Len Masterman on Getting Kids Involved in Media Literacy

Len Masterman was one of the first persons to propose the serious study of mass media in schools. Through the use of key ideas and concepts that would provide a way of studying, he helped establish a rigorous and disciplined way to study media content. Len started his career as a teacher. He became an international sensation with the 1980 publication of his book, “Teaching about Television". His subsequent book, “Teaching the Media,” applies the systematic framework he developed to media as a whole. Masterman is now retired.