Become A Google Shopping Ninja
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- Опубліковано 24 вер 2024
- This talk was held by Christian Scharmüller, Head of Sales at Smarter Ecommerce, at the Hero Conf London 2016, where it got awarded as the "Most Innovative Talk".
It focuses on the power of Advanced Campaign Structuring with Implicit and Explicit Query Sculpting to exploit the maximum potential of Google Shopping. Additionally, Christian shows you how to use custom labels for advanced insights of your Google Shopping campaign. We hope you enjoy the video, and give it a like.
If you want to read the presentation to deepen your expertise and use it for your business, visit our website and download it here:
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Learn more about Whoop! here:
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This talk is amazing, youtube is bloated with long adwords videos that again and again just teach the basics. I loved how it covers the mindset of an analytical driven adwords account. I'm just starting with Merchant Center and wow, i can implement almost all of this ideas !
Thanks :D
Thank you Nicolás for the great feedback! We are always glad to help merchants get the most of their AdWords efforts.
Smarter Ecommerce GmbH
Smarter Ecommerce GmbH. All replies
Thanks for the very useful video. One question I have:
Why do you use all those criteria to score your queries? The performance of all your other criteria will already impact your conversion rate. So why don't you just score your queries by conversion rates?
Thanks!
Bearded Tom Cruise really knows his stuff, loving this video.
XD
Thank you Jewbacca, I will pass your message along to Chris!
P
9 no n m 86
. X rcu m h o
Really great video, thank you for sharing! The speaker references the first day's presentation. Is that available as well online? I can't find it :(
So..this might be a silly question but does this mean you use Manual CPC and not Target ROAS? If you would have a custom label with Profit Margins that would help you segment campaigns based on Target ROAS wouldn't that be a powerful way to take advantage of Google's algorithm and have highly performing campaigns? To be clear, I am not talking about Smart Shopping. Or you found that even with the Target ROAS or Max Conv Value you still outperform by using Manual CPC? Thanks
Hello! Is it ok to have the High priority and Medium Priority Campaigns with the level of the adgroup =trademark, and the low priority with the level of adgroup trademark/product? As I want to bid more specific I granulated the low priority having an adgroup for each product. Is that ok? I mean then the campaigns are working with the same shopping feed but the high priority has trademark as the level. And how do I implement it when I today have one campaign working with only high priority since before. Should I run all campaigns at the same time or should I schedule the old one some hours and my new 3 ones other hours? Its a quite big webshop for a client so I must know what I am doing :). Very thankful for the answer.
I was looking for solutions for getting back my suspended Merchant account.
We are selling 'Dog Harness', manufactured in China. Is Shipping from China cause this suspension?
I don't think as some of our competitors still run shopping ads without any issue. They also buy from China. Our products are not Chinese fake versions of original products. They are manufactured by authorized factory, How do we get the account back?
We got contact, shipping and return page correctly. What else we can do to get it back? Please help.
Hoe kunt u uw CPC verlagen?
Genius
كوكل.ممتاز جدا
We are interested in your services. Can somebody please get in touch.
Hi, thanks for your inquiry. You can reach out to us here: smarter-ecommerce.com/whoop/en/demo/
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