I think the shoe is more so a way to get around the world athletics rules so they can sell this shoe and still let the elite racers get the optimal shoe for setting records, rather than actually a real shoe for everyone else
This. The shoe isn't meant for everyone. It's meant for their athletes but to get it legal they have to release it somehow. I'll never own one but I'm excited to see how this impacts the industry
i agree "Any shoe that is introduced to the open retail market after April 30, 2020, may not be used in races unless it has been available for purchase by anyone for at least four months prior to competition. If a shoe does not meet these criteria, it is considered a prototype." -SI quoting the "supershoe rules"
This is a Homologation racing shoe!? Homologation refers to the process of certifying or approving a product, system, or standard to ensure that it meets specific requirements for performance, quality, or safety. This term is often used in various industries like automotive, telecommunications, and information technology to signify that a product or system has met the standards set by a regulatory body or authority.
A lot of people saying it's to get around the rules but I think it's more sinister than that. Yes, it gets around the rules, OK, fine. Personally I think the rules are arbitrary but ok they are there. BUT... Asking $500 US for it... here's what I think is going on there: In November I think it will still be $500. And loads of people will buy them, especially if Adidas runners do well over marathon season. But the real win for Adidas is that all other Adidas shoes will seem cheap by comparison, but they will feel to some people like they've got just a little of that DNA. It's like when those luxury car brands make something that is basically just a Toyota Corolla but make it $60,000. Then it feels like you're buying a $200,000 for $60,000 but you're actually just buying a Corolla at double the price. I would almost BET that running shoes in 2024 will be even higher, with the bar set by a $500 shoe that only the very rich really bought.
When I first saw this shoe, the 1st thing that came to mind was “wow, they’re taking a page from the auto industry”. There is a “pull” effect on pricing when this price bar is set. As mentioned. Unfortunately ppl are always going to feel that they have to “pay to play”. Along with running races I participate in licensed and sanctioned automotive time trials on race tracks. I came 2nd in my class (15 car class) between a McLaren and a Porsche GT3, whilst driving a Ford Mustang. So with that said, time on feet (or track) will always give the competitor the edge. I’ve got a bigger issue with the “one marathon” use case. At least my automotive competitors came back in the same vehicles, the next event and for the rest of the season.
What a crazy thing !!! Who’s gonna buy this shoe ? You’re right people continue to entertaining the high prices. Like with smartphone Samsung or Apple.
Prototype stuff, only meant for elites close to world record, but needs to be available because of regulations... I actually tested them, or some similar thing that led to that, in the lab and ended 1k/h faster for the same amount of lactic acid build up
My take: This limited “beta” drop is priced to generate adizero buzz. Mission accomplished. ‘No coincidence this is coming as many adidas runners are ruling road and track at the moment. It’s beautiful though. The design is brilliant. But… No one put on parades for adidas for keeping adizero pricing down for decades. The Takumi Sen 6 and 7 were priced at $160 USD. The latest iterations are at $180 USD. People bought into the hype of higher priced Nike shoes as well as some other new fangled flavor shoes, and here we are. I won’t pay over $180 USD for running shoes… especially road shoes. I know I’ll beat them down, so I cannot justify paying more for a shoe design-engineered for a runner 3x or 4x my level. I can cop each of the best adizero lower stacked shoes within my spend limit. I can opt for the Saucony Endorphin Speed for about the same retail price of a Takumi Sen. Do I need more shoe than those offer? No. Will I pay more for other offerings that won’t help make me any better a runner out of curiosity or marketing pressure? No. The Puma Competitive range is priced to directly compete with adizero. But Puma running has no hype machine to finance at the moment. The Jamaicans aren’t crushing as they did. That’s not stopping the brand from offering ridiculous road shoes at $250 USD. Moral of the story? We reap what we sow. Thanks from covering this, solebrother. ✌🏽💙👟
Loving the sarcasm 😂. I hope the finish line self-destruct has a small explosion and a puff of smoke (together with an audible countdown to give you time to get a safe distance away!).
I remember the Nike Sock Racer from what, '86? They weren't supposed to last for more than 2 or 3 marathons, IIRC. Can't remember the price of those, but any shoe that is marketed as not lasting long enough for me to get at least of month or two of mileage on them before they bite the dust is one I'll avoid.
These are 100% being sold to get around the rules. There’s no way Adidas are making *any* money on these even at that price. I hate car analogies but this is like if F1 dictated that the teams had to use production road cars, they’d be selling 20 of them with a 1,000 mile limit.
Im an older guy so I really appreciate the humor. Im an older runner so I appreciate your insight and wisdom even more. All the attention this shoe is getting (record setting performance by this female runner last week) and the hype is really boosting Adidas attempt to be at the pinnacle of runner shoe´s Nirvana. Im sure I´ll never get to enjoy a run in them, so I might just enjoy your cool video about them :). Cheers alll the way from MEX, Bud...
I am in agreement with the other folks that said this is just to get the shoe around world athletics, and obviously ill never be fortunate to have it due to the cost and lottery but I am really excited to see the trickle down of this to the pro and see how this influences design throughout the industry. This really has turned Berlin into a Nike (alphafly debut) verus Adidas (Pro Evo debut) slugfest and Im here for it
If an Adidas athlete breaks the marathon world record in Berlin next Sunday then I'll sit up and take notice. Until then, it is hype on a grand scale. Or even if they don't break the world record but win the race then that would be saying something. I'll wait for actual performance over a marathon distance over this Adidas hype marketing. Great video Edd and I agree with the points you make.
I agree, Adidas want the world record and it is very possible that they will achieve it especially in the women's category, I predict between 2'12 and 2'13 for women and 2'00/2'01 for men, this could frustrate K
This could frustrate Kipchoge and withdraw him, the efficiency improvement of the evo 1 is at least 2/3% better than the alpha fly and vaporfly segun comentan.
@@cesarzoghbi4695 It looks like Adidas have both Kiptum and Kipchoge to worry about nowadays. And Hassan too. Clearly the shoe is good but it's not 2 or 3% better than its competitors. Arguably, it's not even better than them. Berlin men's shoe podium: 1. Alphafly 3, 2. Asics Metaspeed Sky+, 3. Adidas Adios Pro 3. Chicago men's shoe podium: 1. Alphafly 3, 2. Adidas Pro Evo 1, 3. Asics Metaspeed Sky+. Good job by Adidas in creating an innovative shoe and hyping it to the max. Results speak more than hype in my book.
You neglected to mention how great these are in terms of being environmentally friendly. From the box to the trash in one race. Stay away from the matching race shorts ….. you might get arrested at the finish line if they don’t hold up to the miles advertised and fall apart.
Yes, I believe you are correct if they are to be used in the Berlin marathon. Is the Nike Alphafly 3 available to the public? Will it be prior to the Berlin marathon? I'm pretty sure Kipchoge will be wearing them. Hmm... are Nike releasing them to the public next week? I was looking up the rule regarding Development shoes from the World Athletics website. The Berlin Marathon is a World Athletic Series Event which means that Nike must make the Alphafly 3 available for purchase prior to the event. They are cutting it fine aren't they? And I guess, The Great North Run is not a World Athletic Series Event so that is the reason the Adidas Evo 1 shoe was able to be used as a legal shoe in that event. 8. Development Shoes 8.1 A Development Shoe cannot be worn by an Athlete in an Applicable Competition without prior written approval by World Athletics in accordance with Appendix 1 and Appendix 2. 8.2 If approved, a Development Shoe may be worn by an Athlete for a maximum period of 12 months starting from the date when an Athlete proposes to wear the Development Shoe for the first time in an Applicable Competition. The Development Shoe can only be worn within this 12-month period. 8.3 Development Shoes are: 8.3.1 not required to be made Available for Purchase in accordance with Regulation 13; and 8.3.2 not permitted to be worn at the World Athletics Series Events and the Olympic Games.
I agree with you Edd but luxury shoe makers like Balenciaga and a few others make $400-$600 running shoes too. People will buy the shoes. I used to think people were nuts buying Alphaflys. However, if it can get people a PR or PB, they will buy it. Me? No. Also, same reason people buy fancy deprecating cars, it will be a running status symbol like many who wear their Boston Marathon jackets to races and talk about Boston year round….
Maybe, but that shoe wouldn't win races probably. This shoe will, and people will see that, and that's great marketing for Adidas. It's like if you are Ferrari and you building a race car. Your priority is winning that race, not making the most affordable or durable car. And if you win enough races and some of the technology of that race car trickles down to other models, people will want to buy those models because of that. And in the case of running shoes, SOME people (that have enough money, that trained the whole year for a single race aiming for a PB), will want to pay even 500$ for just one pair of shoes for just one race if that's the pair that wins so many races. After Adidas, I think all the brands are going to do the same, in fact, because it makes total business sense, IMO.
@@cristianfcaoshoes don't win races, champ. In terms of sales, none of the elites pay for theirs so it's entirely off the back of general consumers like ourselves. And none of us are turning up in Berlin to beat the big boys, so it's literally an exercise in ego-massaging to wear kicks like this. Better training makes a much greater difference to performance than any pair of shoes ever will.
@@seanmac80 Of course shoes win races. If you are an elite athlete but have a mediocre shoe, chances are you are not winning races against other elite athletes who have much better shoes. That's why you had sponsored athletes disguising nike shoes back in 2017-19 as if they were from other brands. Now Adidas can have that edge that Nike used to have back in the early Vaporfly days and other companies will follow them making their extra special model for just one race and not much else. I never said shoes were more important than training. I'm saying this is a GREAT move for Adidas. Their athletes ll win more races (25% less weight in a marathon shoe is a HUGE advantage) and more people will want to buy their shoes: either the absolutely ELITE model that costs 400-500$ for just one race or two, or the cheaper model that has "the same technology" but is more durable.
@@cristianfcaotrue..... companies make Halo products for a reason. Most people don't understand that it's a type of marketing. Brand marketing.....not a specific product.
Thanks Ed, enjoyed that! I think there are two angles to this, one obviously being the hype that you referenced, an outrageous price and limited production to get 'everyone' talking about it. The second angle I think, is the £400 price is warming us all up to the next iteration of super shoes being over £300, this is a way of helping soften serious runners up for the 'new norm', of £300+ shoes with limited life span. The holy grail for many businesses is to sell 'premium consumables', which is what this appears to be!
@@EDDBUD we don’t know until we try it 🙄😂. I’m still struggling to comprehend the weight gain on the PXS v2 then we get this thrown at us! Extremes! We’ve been crying out for innovation and competition to Nike, it comes at a price it seems
Here’s my take.. everyone freaked out with the vaporfly came out. A whopping $200, now the prime x strung is $300. This shoe isn’t for everyone. My take is it’s a shoe for those looking for a big, meaningful PR. For example, maybe the sub elite athlete looking to squeeze that OTQ. I’m not sub elite but I run low 16 for a 5k, I’ll never buy these shoes because they aren’t meant for me. Let alone someone who runs slower than 2:20 for the marathon. Hopefully this helps!
it was always heading BACK to this single use ethos for the best weight savings, like nikes OG Mayfly running shoe, they just needed the balls/(loophole) to do it.
This is unimaginable price for a casual consumer. Most people think twice before spending anything above 200$ on a pair of running shoes let alone 500$. I just want to see if this shoe wins the marathon or not. That will tell the future of the shoe.
The prices are only going one way and would say this will be the new normal soon for all brands to have an exclusive top of the range elite super duper super shoe like this that only those with deep pockets can afford or have access to. Its just a tech race now. I can see why more and more people are turning away from the sport.
Noones going to get away from the sport because theres a $500 limited availability shoe. And the gulf bewtween the elites and mortals is not the shoes themselves. If im beating you in the marathon its in the best shoe i can afford wether its a discounted 2 year old model or the newest pricey models.
It will be interesting to see how it holds up in Berlin, whether the upper will tear and obviously if it makes the last percentage difference to one of the Adidas pro runners. It will also be interesting to see what Nike’s response will be.
@EDDBUD Tigst Assefa just smashed the women's marathon record by over 2 minutes! So I guess it is worth it for the super elites but not so much for the rest of us mere mortals!
The brands are required by the rules to sell the shoes to the public after a testing period is expired in order for them to be legal / athletes be able to keep wearing
That is a very low weight running shoes and it would probably be equivalent to a Nike VaporFly 11% or something ! For some runners that can run a marathon in less then 02:40:00 it would be a well spent 400 pounds. Imagine lowering your PB in more then 10% quicker ! I'm a slow runner ! But I would be already super satisfied with an Adios Pro 3 or Pro 4 ! These new Adidas shoes will sell like hot cakes if the Adidas elite runners really do get some amazing victories and podiums in 2023. Nike and the rest are rightnnow coming in despair to try to make their 2nd tier marathon plated shoes to weigh less then 138 g at size 9.5 US ...
Yes though I reckon in my size the VF3 will be perhaps an insole and less rubber short of 180g ish. They aren’t too far off. Might take my insoles out to get halfway there!
Another honest video, and your right ridiculous cost. I had more fun running before super shoes came along. Now I'm watching how many miles I'm doing and hiding the cost of a new pair from my partner.
Special shoe for PB hunters! Price wise 😮! Like everything this days, 30 euro for magic running socks, 50+euro for running shorts made by elf's in the marathon kingdom.
I love your opinion on this topic and find the idea of a $500 US dollar single race shoe quite problematic for many reasons. Full disclosure I have paid full price for a pair of the PXS-2, but I find this shoe great for literally every pace I can run and looks like it will hold up for like 1,000 miles. Adidas have made some of my favorite shoes of all time, I am mostly bothered by this raffle for the privilege to buy a GIGA-Niche shoe, type of sales tactic.
Something cool about running is that I have the same shoes as Molly Seidel, and they were not expensive. Sadly, 400 big uns puts a unwanted barrier between us and them, makes the whole thing less fun to watch and follow. Adidas are shooting themselves in the foot medium to long term with these Gucci loafers. And that upper has no ballistic value. Saw some Adidas Adios Pros in a shop that were calling my name, I will ignore them and get either Pumas or Xtep.
My understanding is that it is Lightstrike Pro but it hasn’t gone through the part of the production that removes voids through compression, so it’s like a big fluffy marshmallow. This would explain both why it’s so light and why it would pack up so quickly. My theory is that this is what was meant for Adios Pro 4 (and perhaps the middle layer of the Prime X Strung 2) but while performance was exceptional it didn’t meet durability standards and this “homologation special” is a place for them to use it (and get it on pro feet)
My guess, it's limited run of a prototype model. ADIDAS testing the water... if it is a success they'll go into production and as making more volume, the price will come down. But who knows...
Recommending the upper mesh, heel pad, outsole and the adjustment of carbon rods can be applied as well in Adidas Boston 13 which might release on or before July 2024. Hope the adidas production designer is able to see this comment here.
this is not for us mortals. but if this is successful just imagine the improvements to the adios pro 4 for the rest of us. I think everyone thinks this is for the masses. its not i think they are only doing limited runs so lets all calm down people
@@infocuslearning These brands need to get real. It’s a step into sneaker head type hype and not something that sits well when people are low on money and some here in the uk short on food. It’s also just a bunch of foam and rubber which isn’t a massive departure from other models they have. It’s not ok.
I think part of releasing these shoes at this price is them testing the appetite of the market to pay an exorbitant premium for top line shoes so they get a gauge for future pricing across the range of their top racing and trading shoes. It’s great that there is so much development in pushing the limits of these new technologies and breaking records across all distances and terrains. But I think the problem is that a lot of people are attracted to running because it’s always been so accessible to anyone and the barrier to participate, namely money, has always been relatively low compared to many other sports. But with the rapidly accelerating cost of shoes, clothing, race entry fees, nutrition/gels, coaching/programming, watches,etc, etc it’s starting to become a very expensive sport. What will the future of the sport look like when it costs over $1000 to go do a local marathon and you have to bin your whole kit at the end of it because all the brands will engineer everything to only last one race. Will it become just another sport that only those with high incomes/scholarships/sponsorships are able to compete in…
It will not be legal if it is not available to everyone, that is the reason why they release it at a high price but for those who can afford it, it is only for the lucky ones, collectors and a few, but let's enjoy the result.
I don’t understand why people are getting wound up by this shoe? It’s not aimed at anyone other than actual professionals, none of which will actually be buying the shoe as adidas will give them to them, it’s surely just a loophole that they’re being “sold” to allow them to be used in the World Athletics events?
I’m okay with it, Edd. Neither you nor I can know what adidas has spent in developing and manufacturing this shoe, they have to release it to the public in at least limited numbers to get World Athletics approval, they clearly are desperate to reclaim the marathon world record that Nike has held since the arrival of the Vaporfly 4%, and if this shoe somehow enables a trickle down of reduced weight in more “mass market” supershoes, then we all win!
The likely reason that they're selling the shoe and not only making them for pros is that the world athletics rules for "legal" race shoes must be available to the general public. Similar to how homolotation race cars used to be required to sell a minimim of 500 of the same car to the public.
Are they programmed to self destruct at exactly 26.2 miles ? What if they decide to disintegrate a mile before the finish- you’re having the best race of your life, spending 500 usd only to have them turn into a pumpkin and fall apart just before the finish. What’s sad is the amount of buzz this has created, good or bad, will make them sell out without a doubt- brilliant job marketing team!
It's so thin and paper like that the soles will be almost gone after a marathon. You can still use it for training runs but it won't be as effective as the first marathon. Light, cheap, durable. - choose 1
I think they are selling only few hundered of unit to get the feedback of more wider range of runners and after that they might release the shoe on wide scale with more digestable price.
My guess is that this shoe should be understood as a homologation race shoe that's only being sold to the public because they have to. 521 pairs seems awfully specific, almost as if there was some rule that required them to sell that many pairs. And if that's the case, I'm fine with it. I'd prefer for brands to have their elites-only race shoes and offer non-elite race shoes downstream from those.
Do shoes have homolegstion rules? Like do they have to sell X amount of shoes to the public before they are approved for racing? Same way as the car world.
This was a very fun video 😂😂😂 Seems to me this shoe is a proof of concept Last time Adidas did something we didn't understood, as far as I remember, was selling SL20 real cheap from start. I don't remember any explanation over that.
I went fishing for the first time. I think I could get a ton of fishing rods and they'd last me more time than this shoe. This price is just ridiculous it looks like modern art
Great marketing on many levels. I wouldn’t buy them but not because of the price, only because they wouldn’t do anything for a below average old dude running like me. If I was in my prime and the shoes could help me to run the race of my life, I would buy them for sure.
Easy Ed they need to sell it openly for the shoe to be legal it has to be available to the public, they want to lower Lipchoguw's world record with the Wvo 1 if they release it any record
I just got a pair of Puma Velocity Nitro 2’s at local “Ross Dress for Less” for 40 earth credits, they actually had some Deviate 2’s in larger sizes for like 50ish bucks.. these TKMaxx type stores are now on my radar!
The great thing about running, unlike elitist moneybags cycling vankers, you can't buy your way to looking semi-respectable. Wear any superduperpooper shoe you want, but, if you don't put in a bit of effort in training, a person in £60 Puma Nitros will smoke you like a kipper.
Had to scroll quite far to find the first comment saying this. I 100% agree! The amount of trash making a single-use shoe bothers me more than the price.
Yes, Adidas need to have a return program where you can return it and get at least 10% of the price. Then it's up to Adidas to recycle it. They will be hit by environmentalists with this . Patagonia is completely different.
As they are only making 521 pairs and they only weigh 130 grams, I don't see this as being a huge issue. Your trainers, and the millions of other people who buy them, will make take up much more room in landfills than these shoes.
@silvermandavid that's only the first batch, and the total number of miles that all of us run is not affected by shoe durability. Every short lived shoe adds more to the landfill than a long lasting one.
I actually like that Adidas kinda went in the direction of creating a product for Professional Athletes with the goal being optimizing their race performance and not having to work in all the everyday consumer needs. Companies probably have loads of ideas and technology they wouldnt even try to implement because it wouldnt be good for their pockets so its nice to see Adidas doing something out of the norm. The intention in selling the shoes at this price is hype and possibly making some return on investment i assume they have factories and quotas to meet and also having people that got the shoes post on their fancy running instagram builds a yearning for a product you cant get your hands on as well as possibly getting some sort of feedback from "the average runner" ....
Records? They can make there own special recordclass outside publich races. If you build a secret elektorengine into a cycling race u mihgt be first but you did not win. I perconally banned nike for there greed. No new Nike shoes anymore. Running used to be the chance for the poorest people of the world to get ahead in sports - no more unless they use damm hard nasty contracts in many cases. Money destroys the sport again.
Many people here say these are sold for elite runners, to get around the rules, and other variety of reasons. I say, these ones are plain and simple money grab from adidas. Theyre using the same strategy with their early relase before of the ultraboost 1.0, yeezys. Adidas produce them in very limited numbers and asked vloggers to hype them in order to make the price go sky high. I will never support such shoes. Coz if these becomes successful, other brands would follow. Pretty soon, a pair of daily trainers will cost an average of $200 each. Time's are tough, no need to make a shoe company richer than it already is.
Really don't understand a shoe that is designed for a single marathon. What a waste of materials and also really not considerate of the environment. I saw Tigist Assefa had these shoes for the Berlin Marathon and set the new womens record. I agree with you totally that if they were just designed for and given to elites, that would be roughly more acceptable.
I agree with Andy FOD Runner on this one. Adidas just put it on the market to be able to use it in races. It is a requirement. It is more like a concept shoe. An F1 car. Just to try out new technologies that will trickle down to more normal shoes. I just hope this price doesn't trickle down.
I think the shoe is more so a way to get around the world athletics rules so they can sell this shoe and still let the elite racers get the optimal shoe for setting records, rather than actually a real shoe for everyone else
This. The shoe isn't meant for everyone. It's meant for their athletes but to get it legal they have to release it somehow. I'll never own one but I'm excited to see how this impacts the industry
I think you are wrong. The shoe is made for branding Adidas. It will help selling more normal Adidas shoes.
i agree "Any shoe that is introduced to the open retail market after April 30, 2020, may not be used in races unless it has been available for purchase by anyone for at least four months prior to competition. If a shoe does not meet these criteria, it is considered a prototype." -SI quoting the "supershoe rules"
This is a Homologation racing shoe!?
Homologation refers to the process of certifying or approving a product, system, or standard to ensure that it meets specific requirements for performance, quality, or safety. This term is often used in various industries like automotive, telecommunications, and information technology to signify that a product or system has met the standards set by a regulatory body or authority.
They need to sell it as well, for 'homologation' purpose 😅
Completely correct
Too much money on marketing and much less on tech
A lot of people saying it's to get around the rules but I think it's more sinister than that.
Yes, it gets around the rules, OK, fine. Personally I think the rules are arbitrary but ok they are there.
BUT... Asking $500 US for it... here's what I think is going on there:
In November I think it will still be $500. And loads of people will buy them, especially if Adidas runners do well over marathon season. But the real win for Adidas is that all other Adidas shoes will seem cheap by comparison, but they will feel to some people like they've got just a little of that DNA. It's like when those luxury car brands make something that is basically just a Toyota Corolla but make it $60,000. Then it feels like you're buying a $200,000 for $60,000 but you're actually just buying a Corolla at double the price. I would almost BET that running shoes in 2024 will be even higher, with the bar set by a $500 shoe that only the very rich really bought.
I agree with you. But I hope we are wrong. If they normalise the high price this will happen sadly.
When I first saw this shoe, the 1st thing that came to mind was “wow, they’re taking a page from the auto industry”. There is a “pull” effect on pricing when this price bar is set. As mentioned. Unfortunately ppl are always going to feel that they have to “pay to play”. Along with running races I participate in licensed and sanctioned automotive time trials on race tracks. I came 2nd in my class (15 car class) between a McLaren and a Porsche GT3, whilst driving a Ford Mustang. So with that said, time on feet (or track) will always give the competitor the edge.
I’ve got a bigger issue with the “one marathon” use case. At least my automotive competitors came back in the same vehicles, the next event and for the rest of the season.
What a crazy thing !!! Who’s gonna buy this shoe ? You’re right people continue to entertaining the high prices. Like with smartphone Samsung or Apple.
One of the funnier videos, even with the serious notes, keep doing your thing, Edd. Please don't get cancelled!
I tried to make it humorous. As some out there are getting really upset by it all!
Prototype stuff, only meant for elites close to world record, but needs to be available because of regulations... I actually tested them, or some similar thing that led to that, in the lab and ended 1k/h faster for the same amount of lactic acid build up
My take:
This limited “beta” drop is priced to generate adizero buzz. Mission accomplished. ‘No coincidence this is coming as many adidas runners are ruling road and track at the moment.
It’s beautiful though. The design is brilliant.
But…
No one put on parades for adidas for keeping adizero pricing down for decades. The Takumi Sen 6 and 7 were priced at $160 USD. The latest iterations are at $180 USD.
People bought into the hype of higher priced Nike shoes as well as some other new fangled flavor shoes, and here we are.
I won’t pay over $180 USD for running shoes… especially road shoes. I know I’ll beat them down, so I cannot justify paying more for a shoe design-engineered for a runner 3x or 4x my level.
I can cop each of the best adizero lower stacked shoes within my spend limit. I can opt for the Saucony Endorphin Speed for about the same retail price of a Takumi Sen. Do I need more shoe than those offer? No. Will I pay more for other offerings that won’t help make me any better a runner out of curiosity or marketing pressure? No.
The Puma Competitive range is priced to directly compete with adizero. But Puma running has no hype machine to finance at the moment. The Jamaicans aren’t crushing as they did. That’s not stopping the brand from offering ridiculous road shoes at $250 USD.
Moral of the story? We reap what we sow.
Thanks from covering this, solebrother.
✌🏽💙👟
Loving the sarcasm 😂. I hope the finish line self-destruct has a small explosion and a puff of smoke (together with an audible countdown to give you time to get a safe distance away!).
Maybe they have a timer?
I like the effects you do with the voices...BRILLIANT !!!!!!! Always makes me laugh
Glad it brings a smile
Thanks for the value, EDD! Your videos have more traction than Puma Grip!
Much appreciated super support! 👍🏼👊
I remember the Nike Sock Racer from what, '86? They weren't supposed to last for more than 2 or 3 marathons, IIRC. Can't remember the price of those, but any shoe that is marketed as not lasting long enough for me to get at least of month or two of mileage on them before they bite the dust is one I'll avoid.
Some of the current shoes are almost socks!
@@EDDBUD - Indeed.
These are 100% being sold to get around the rules. There’s no way Adidas are making *any* money on these even at that price.
I hate car analogies but this is like if F1 dictated that the teams had to use production road cars, they’d be selling 20 of them with a 1,000 mile limit.
Especially since the athletes they sponsor that can actually afford it aren't paying for it.
Im an older guy so I really appreciate the humor. Im an older runner so I appreciate your insight and wisdom even more. All the attention this shoe is getting (record setting performance by this female runner last week) and the hype is really boosting Adidas attempt to be at the pinnacle of runner shoe´s Nirvana. Im sure I´ll never get to enjoy a run in them, so I might just enjoy your cool video about them :). Cheers alll the way from MEX, Bud...
I am in agreement with the other folks that said this is just to get the shoe around world athletics, and obviously ill never be fortunate to have it due to the cost and lottery but I am really excited to see the trickle down of this to the pro and see how this influences design throughout the industry. This really has turned Berlin into a Nike (alphafly debut) verus Adidas (Pro Evo debut) slugfest and Im here for it
Yeah the foam will be the big one really if it’s that much better
Madness. This shoe has a life time of ONE marathon and a warm up. Crazy
It’s quite insane!
It's not that hard is it? Only run half marathons with it. Never gets worn.
If an Adidas athlete breaks the marathon world record in Berlin next Sunday then I'll sit up and take notice. Until then, it is hype on a grand scale. Or even if they don't break the world record but win the race then that would be saying something. I'll wait for actual performance over a marathon distance over this Adidas hype marketing. Great video Edd and I agree with the points you make.
I agree, Adidas want the world record and it is very possible that they will achieve it especially in the women's category, I predict between 2'12 and 2'13 for women and 2'00/2'01 for men, this could frustrate K
This could frustrate Kipchoge and withdraw him, the efficiency improvement of the evo 1 is at least 2/3% better than the alpha fly and vaporfly segun comentan.
Hello, this is the future calling. Time to sit up and take notice.
@@cesarzoghbi4695 It looks like Adidas have both Kiptum and Kipchoge to worry about nowadays. And Hassan too. Clearly the shoe is good but it's not 2 or 3% better than its competitors. Arguably, it's not even better than them. Berlin men's shoe podium: 1. Alphafly 3, 2. Asics Metaspeed Sky+, 3. Adidas Adios Pro 3. Chicago men's shoe podium: 1. Alphafly 3, 2. Adidas Pro Evo 1, 3. Asics Metaspeed Sky+. Good job by Adidas in creating an innovative shoe and hyping it to the max. Results speak more than hype in my book.
Well put Edd.
Absolutely gobsmacked when I read that the shoe would go from a single race - straight into the bin after. 😮
You neglected to mention how great these are in terms of being environmentally friendly. From the box to the trash in one race. Stay away from the matching race shorts ….. you might get arrested at the finish line if they don’t hold up to the miles advertised and fall apart.
...end plastic waste...
Adidas is being very serious about this claim 😅
they need to be available to the public to be race legal
Yes, I believe you are correct if they are to be used in the Berlin marathon.
Is the Nike Alphafly 3 available to the public? Will it be prior to the Berlin marathon? I'm pretty sure Kipchoge will be wearing them. Hmm... are Nike releasing them to the public next week?
I was looking up the rule regarding Development shoes from the World Athletics website. The Berlin Marathon is a World Athletic Series Event which means that Nike must make the Alphafly 3 available for purchase prior to the event. They are cutting it fine aren't they?
And I guess, The Great North Run is not a World Athletic Series Event so that is the reason the Adidas Evo 1 shoe was able to be used as a legal shoe in that event.
8. Development Shoes
8.1 A Development Shoe cannot be worn by an Athlete in an Applicable Competition without
prior written approval by World Athletics in accordance with Appendix 1 and Appendix
2.
8.2 If approved, a Development Shoe may be worn by an Athlete for a maximum period of
12 months starting from the date when an Athlete proposes to wear the Development
Shoe for the first time in an Applicable Competition. The Development Shoe can only
be worn within this 12-month period.
8.3 Development Shoes are:
8.3.1 not required to be made Available for Purchase in accordance with
Regulation 13; and
8.3.2 not permitted to be worn at the World Athletics Series Events and the
Olympic Games.
Exactly.
I agree with you Edd but luxury shoe makers like Balenciaga and a few others make $400-$600 running shoes too. People will buy the shoes. I used to think people were nuts buying Alphaflys. However, if it can get people a PR or PB, they will buy it. Me? No. Also, same reason people buy fancy deprecating cars, it will be a running status symbol like many who wear their Boston Marathon jackets to races and talk about Boston year round….
What I can't work out is why don't these companies make a supershoe for £100 they would sell millions and dominate the market
Like Atreyu?
Maybe, but that shoe wouldn't win races probably. This shoe will, and people will see that, and that's great marketing for Adidas. It's like if you are Ferrari and you building a race car. Your priority is winning that race, not making the most affordable or durable car. And if you win enough races and some of the technology of that race car trickles down to other models, people will want to buy those models because of that. And in the case of running shoes, SOME people (that have enough money, that trained the whole year for a single race aiming for a PB), will want to pay even 500$ for just one pair of shoes for just one race if that's the pair that wins so many races. After Adidas, I think all the brands are going to do the same, in fact, because it makes total business sense, IMO.
@@cristianfcaoshoes don't win races, champ. In terms of sales, none of the elites pay for theirs so it's entirely off the back of general consumers like ourselves. And none of us are turning up in Berlin to beat the big boys, so it's literally an exercise in ego-massaging to wear kicks like this. Better training makes a much greater difference to performance than any pair of shoes ever will.
@@seanmac80 Of course shoes win races. If you are an elite athlete but have a mediocre shoe, chances are you are not winning races against other elite athletes who have much better shoes. That's why you had sponsored athletes disguising nike shoes back in 2017-19 as if they were from other brands. Now Adidas can have that edge that Nike used to have back in the early Vaporfly days and other companies will follow them making their extra special model for just one race and not much else. I never said shoes were more important than training. I'm saying this is a GREAT move for Adidas. Their athletes ll win more races (25% less weight in a marathon shoe is a HUGE advantage) and more people will want to buy their shoes: either the absolutely ELITE model that costs 400-500$ for just one race or two, or the cheaper model that has "the same technology" but is more durable.
@@cristianfcaotrue..... companies make Halo products for a reason. Most people don't understand that it's a type of marketing. Brand marketing.....not a specific product.
Thanks Ed, enjoyed that! I think there are two angles to this, one obviously being the hype that you referenced, an outrageous price and limited production to get 'everyone' talking about it.
The second angle I think, is the £400 price is warming us all up to the next iteration of super shoes being over £300, this is a way of helping soften serious runners up for the 'new norm', of £300+ shoes with limited life span. The holy grail for many businesses is to sell 'premium consumables', which is what this appears to be!
Yes, £300 much better than £400!
Maybe it's as simple as selling 521 pairs @ £400 pays for the development and production so their elite runners can have them at no cost to Adidas.
We can speculate but I’m not taking a view until I see it’s performance in races (times or podiums) proper impartial reviews or even try them!
Yes good point. Though is any shoe worth that?
@@EDDBUD we don’t know until we try it 🙄😂. I’m still struggling to comprehend the weight gain on the PXS v2 then we get this thrown at us! Extremes! We’ve been crying out for innovation and competition to Nike, it comes at a price it seems
going great ed, keep it up, i still notice that there are no lidl shoes though, next time perhaps. 😊
The legs will need to be on top form for the Lidl speed machines.
138g weight quoted is from adidas US website, they didn’t mention the sample size though.
Yeah it says the lightest in the range of adidas shoes. Interesting
Well said Edd. Spot on. 🎉
Here’s my take.. everyone freaked out with the vaporfly came out. A whopping $200, now the prime x strung is $300. This shoe isn’t for everyone. My take is it’s a shoe for those looking for a big, meaningful PR. For example, maybe the sub elite athlete looking to squeeze that OTQ. I’m not sub elite but I run low 16 for a 5k, I’ll never buy these shoes because they aren’t meant for me. Let alone someone who runs slower than 2:20 for the marathon. Hopefully this helps!
it was always heading BACK to this single use ethos for the best weight savings, like nikes OG Mayfly running shoe, they just needed the balls/(loophole) to do it.
Yeah weight savings for me are no breakfast and taking out all my insoles.
You clicked your fingers and a UA-cam advert started 😂
That’s some good luck there
This is unimaginable price for a casual consumer. Most people think twice before spending anything above 200$ on a pair of running shoes let alone 500$.
I just want to see if this shoe wins the marathon or not. That will tell the future of the shoe.
Yes good point
Been waiting so excitedly for this video. The eddbuds opinion is esteemed.
The prices are only going one way and would say this will be the new normal soon for all brands to have an exclusive top of the range elite super duper super shoe like this that only those with deep pockets can afford or have access to. Its just a tech race now. I can see why more and more people are turning away from the sport.
Yes it puts more of a stake between the elite and the rest
Noones going to get away from the sport because theres a $500 limited availability shoe. And the gulf bewtween the elites and mortals is not the shoes themselves. If im beating you in the marathon its in the best shoe i can afford wether its a discounted 2 year old model or the newest pricey models.
You nearly didn't make this video, but I'm really glad you did ! You've made these shoes seem as ridiculous as they actually are.
Well, a new WR was set with this shoe in Berlin. So I guess it's living up to its expections. But of course, it's only worth for the 1‰ of Pro-Athlets
Seems to work perhaps better for the thinner lighter built runners.
bonkers on so many levels 😂
great video as always :)
Thanks for the visit
It will be interesting to see how it holds up in Berlin, whether the upper will tear and obviously if it makes the last percentage difference to one of the Adidas pro runners. It will also be interesting to see what Nike’s response will be.
It will either be an absolute banger or simply a proto we all forget.
I reckon if it is successful in Berlin it’s a marketing dream and most won’t get a pair for ages and if it’s mediocre it’s a proto in development 😂
no way the German engineers at Adidas are gonna make something that self destructs in Berlin.
@EDDBUD Tigst Assefa just smashed the women's marathon record by over 2 minutes! So I guess it is worth it for the super elites but not so much for the rest of us mere mortals!
Well we saw how it help up.
The brands are required by the rules to sell the shoes to the public after a testing period is expired in order for them to be legal / athletes be able to keep wearing
Tick box exercise
Did you say it turns into Adidust? Get it?
Nice one!👍
That is a very low weight running shoes and it would probably be equivalent to a Nike VaporFly 11% or something ! For some runners that can run a marathon in less then 02:40:00 it would be a well spent 400 pounds. Imagine lowering your PB in more then 10% quicker !
I'm a slow runner ! But I would be already super satisfied with an Adios Pro 3 or Pro 4 !
These new Adidas shoes will sell like hot cakes if the Adidas elite runners really do get some amazing victories and podiums in 2023. Nike and the rest are rightnnow coming in despair to try to make their 2nd tier marathon plated shoes to weigh less then 138 g at size 9.5 US ...
Yes though I reckon in my size the VF3 will be perhaps an insole and less rubber short of 180g ish. They aren’t too far off. Might take my insoles out to get halfway there!
I'll keep an eye out for this shoe in my local TKMAXX 😂
🤣👍🏼 Might pop down in a year or so. Bet they have loads of them.
Another honest video, and your right ridiculous cost. I had more fun running before super shoes came along. Now I'm watching how many miles I'm doing and hiding the cost of a new pair from my partner.
I understand that the weight discrepancy on the website is that they basically copy & pasted the specs from the AP3 & didn’t update the weight.
I wouldn’t pay for it, but I would like to try them on in stores in Nov when they are widely available.
Special shoe for PB hunters!
Price wise 😮!
Like everything this days, 30 euro for magic running socks, 50+euro for running shorts made by elf's in the marathon kingdom.
I love your opinion on this topic and find the idea of a $500 US dollar single race shoe quite problematic for many reasons. Full disclosure I have paid full price for a pair of the PXS-2, but I find this shoe great for literally every pace I can run and looks like it will hold up for like 1,000 miles. Adidas have made some of my favorite shoes of all time, I am mostly bothered by this raffle for the privilege to buy a GIGA-Niche shoe, type of sales tactic.
Would you rather it be a first come, first serve that is dominated by bots?
@@runnin3216 great question, I have no idea what a good answer is! 😅
Something cool about running is that I have the same shoes as Molly Seidel, and they were not expensive.
Sadly, 400 big uns puts a unwanted barrier between us and them, makes the whole thing less fun to watch and follow.
Adidas are shooting themselves in the foot medium to long term with these Gucci loafers. And that upper has no ballistic value.
Saw some Adidas Adios Pros in a shop that were calling my name, I will ignore them and get either Pumas or Xtep.
My understanding is that it is Lightstrike Pro but it hasn’t gone through the part of the production that removes voids through compression, so it’s like a big fluffy marshmallow. This would explain both why it’s so light and why it would pack up so quickly.
My theory is that this is what was meant for Adios Pro 4 (and perhaps the middle layer of the Prime X Strung 2) but while performance was exceptional it didn’t meet durability standards and this “homologation special” is a place for them to use it (and get it on pro feet)
I agree with your thoughts here.
My guess, it's limited run of a prototype model. ADIDAS testing the water... if it is a success they'll go into production and as making more volume, the price will come down. But who knows...
I have a feeling this shoe is meant for sneakerheads and not really for runners
Tigist Assefa broke the marathon record by more than two minutes at Berlin wearing these shoes.
Great video, honest and funny. I’ll just stick to my Adios Pro 3 and Takumi Sen 9. Thanks 👍
Big corporations price gouging on hard working people who love their product so much, that they believe the hype of every shoe that gets released.
Recommending the upper mesh, heel pad, outsole and the adjustment of carbon rods can be applied as well in Adidas Boston 13 which might release on or before July 2024. Hope the adidas production designer is able to see this comment here.
this is not for us mortals. but if this is successful just imagine the improvements to the adios pro 4 for the rest of us. I think everyone thinks this is for the masses. its not i think they are only doing limited runs so lets all calm down people
That’s a good point
You are, of course, adding to the hype by making a video about it. I would never have heard about it were it not for you and other UA-camrs!
Buy telling you I think it’s disgusting? Maybe you didn’t watch the video
@@EDDBUD Yes, I know you did but a bit of controversy adds to the hype. Of course I watched it.
@@infocuslearning These brands need to get real. It’s a step into sneaker head type hype and not something that sits well when people are low on money and some here in the uk short on food. It’s also just a bunch of foam and rubber which isn’t a massive departure from other models they have. It’s not ok.
Hi Edd, A lot of people are talking about this shoe, so Adidas are hoping to sell a lot of cheaper models on the back of it.
I hope the “new tech” does trickle down. But it’s not really new tech. Just a shoe with slight differences, less materials for more cash.
I think part of releasing these shoes at this price is them testing the appetite of the market to pay an exorbitant premium for top line shoes so they get a gauge for future pricing across the range of their top racing and trading shoes.
It’s great that there is so much development in pushing the limits of these new technologies and breaking records across all distances and terrains. But I think the problem is that a lot of people are attracted to running because it’s always been so accessible to anyone and the barrier to participate, namely money, has always been relatively low compared to many other sports.
But with the rapidly accelerating cost of shoes, clothing, race entry fees, nutrition/gels, coaching/programming, watches,etc, etc it’s starting to become a very expensive sport.
What will the future of the sport look like when it costs over $1000 to go do a local marathon and you have to bin your whole kit at the end of it because all the brands will engineer everything to only last one race.
Will it become just another sport that only those with high incomes/scholarships/sponsorships are able to compete in…
I still use some of the same vests/socks I bought years ago. For some reason they feel the best!
@@EDDBUD💯💯💯
It will not be legal if it is not available to everyone, that is the reason why they release it at a high price but for those who can afford it, it is only for the lucky ones, collectors and a few, but let's enjoy the result.
Thanks, Edd.
Very welcome
Ill pair these up with some Satisy running gear...but...would it make me faster?
Wait for the Adios pro 5 .......unless that would cost 400 earth credits
I hope not!
I don’t understand why people are getting wound up by this shoe? It’s not aimed at anyone other than actual professionals, none of which will actually be buying the shoe as adidas will give them to them, it’s surely just a loophole that they’re being “sold” to allow them to be used in the World Athletics events?
I’m okay with it, Edd. Neither you nor I can know what adidas has spent in developing and manufacturing this shoe, they have to release it to the public in at least limited numbers to get World Athletics approval, they clearly are desperate to reclaim the marathon world record that Nike has held since the arrival of the Vaporfly 4%, and if this shoe somehow enables a trickle down of reduced weight in more “mass market” supershoes, then we all win!
It’s the normalisation of the high price that I don’t like.
The likely reason that they're selling the shoe and not only making them for pros is that the world athletics rules for "legal" race shoes must be available to the general public. Similar to how homolotation race cars used to be required to sell a minimim of 500 of the same car to the public.
It’s a bit off isn’t it
Are they programmed to self destruct at exactly 26.2 miles ? What if they decide to disintegrate a mile before the finish- you’re having the best race of your life, spending 500 usd only to have them turn into a pumpkin and fall apart just before the finish.
What’s sad is the amount of buzz this has created, good or bad, will make them sell out without a doubt- brilliant job marketing team!
I want to see the outsole after 10 miles.
It's so thin and paper like that the soles will be almost gone after a marathon. You can still use it for training runs but it won't be as effective as the first marathon. Light, cheap, durable. - choose 1
They’d have to get the World record in Berlin to have made this whole thing worthwhile I think. Is there any chance of that?
Yeah the only one close is in the Nikes.
I think they are selling only few hundered of unit to get the feedback of more wider range of runners and after that they might release the shoe on wide scale with more digestable price.
Darn right. Recession might be coming. I’ll keep my old many pairs of shoes.
Cheers runners.
The craziest thing is this won’t be the last. Just imagine what will happen in 5-10 years time…..there will be a £1000 running shoe!
I hope not!
My guess is that this shoe should be understood as a homologation race shoe that's only being sold to the public because they have to.
521 pairs seems awfully specific, almost as if there was some rule that required them to sell that many pairs.
And if that's the case, I'm fine with it. I'd prefer for brands to have their elites-only race shoes and offer non-elite race shoes downstream from those.
$500 dollars for 50km, that’s $1 in depreciation every 100m. 🎉
world athletic association required them to release a minimum number to the public for it to be considered race legal
It’s a tick box exercise.
That's crazy, you'll find them in the outlet store or TK Maxx next year.
Do shoes have homolegstion rules? Like do they have to sell X amount of shoes to the public before they are approved for racing? Same way as the car world.
This might have been your best video yet. Spitting nothing but facts...
Thanks for tuning in
This was a very fun video 😂😂😂
Seems to me this shoe is a proof of concept
Last time Adidas did something we didn't understood, as far as I remember, was selling SL20 real cheap from start.
I don't remember any explanation over that.
I went fishing for the first time. I think I could get a ton of fishing rods and they'd last me more time than this shoe. This price is just ridiculous it looks like modern art
Yes price for enjoyment. The rods win every time!
I love running shoes and I'm addicted but not completely stupid. Thanks Adidas, it's a clear NO for this model!👎 - Happy weekend @ll 🏃♂️
I can’t wait for the new Asic MetaSpeed 2s.
Can’t be far off now
Great marketing on many levels. I wouldn’t buy them but not because of the price, only because they wouldn’t do anything for a below average old dude running like me. If I was in my prime and the shoes could help me to run the race of my life, I would buy them for sure.
Easy Ed they need to sell it openly for the shoe to be legal it has to be available to the public, they want to lower Lipchoguw's world record with the Wvo 1 if they release it any record
Tick box stuff
Hype only...I believe Adidas will come out with a £300 running shoes which is still astronomical
They are almost there anyway!
Durability is the least important thing Nile had the rscer sock, the mayfly and the first 4% all with very little durability,
Imagine bonking in the marathon with those on and having to walk. You would feel quite silly then *donkey sound effects
🤣👍🏼
my thoughts exactly Edd, seems like they re testing the waters on the upcoming price increases
I hope not!
Such a price shouldn't be paid. Totally agree with you, Ed. This is just ridiculous .
I just got a pair of Puma Velocity Nitro 2’s at local “Ross Dress for Less” for 40 earth credits, they actually had some Deviate 2’s in larger sizes for like 50ish bucks.. these TKMaxx type stores are now on my radar!
Yes they can have some real surprises.
Insane price!
The great thing about running, unlike elitist moneybags cycling vankers, you can't buy your way to looking semi-respectable. Wear any superduperpooper shoe you want, but, if you don't put in a bit of effort in training, a person in £60 Puma Nitros will smoke you like a kipper.
The waste involved is my biggest issue. Glad they aren't making many of them.
Had to scroll quite far to find the first comment saying this. I 100% agree! The amount of trash making a single-use shoe bothers me more than the price.
I had a portion of this in the video originally but must have chopped it by accident. No parley plastic here!
Yes, Adidas need to have a return program where you can return it and get at least 10% of the price. Then it's up to Adidas to recycle it. They will be hit by environmentalists with this . Patagonia is completely different.
As they are only making 521 pairs and they only weigh 130 grams, I don't see this as being a huge issue. Your trainers, and the millions of other people who buy them, will make take up much more room in landfills than these shoes.
@silvermandavid that's only the first batch, and the total number of miles that all of us run is not affected by shoe durability. Every short lived shoe adds more to the landfill than a long lasting one.
It's a smart attempt to demonstrate who is "the new sheriff in town". I love that Adidas challenges Nike!
For 400 coins they could have at least added some colour. They are just testing how much people will pay for a 1 and done shoe.
Yes this is the main sticking point. 1 marathon. 🤣
Brilliant album! Thank you for the recommendation!
No problem!
Single-use running shoes for $500, Adidas management are smoking pot.
🤣👍🏼
*fentanyl
Se habla de que este zapato puede mejorar la exonomia de carrera entre 6/12% comparado con un adios boost 4
I actually like that Adidas kinda went in the direction of creating a product for Professional Athletes with the goal being optimizing their race performance and not having to work in all the everyday consumer needs. Companies probably have loads of ideas and technology they wouldnt even try to implement because it wouldnt be good for their pockets so its nice to see Adidas doing something out of the norm. The intention in selling the shoes at this price is hype and possibly making some return on investment i assume they have factories and quotas to meet and also having people that got the shoes post on their fancy running instagram builds a yearning for a product you cant get your hands on as well as possibly getting some sort of feedback from "the average runner" ....
No need for these at that price
Records? They can make there own special recordclass outside publich races. If you build a secret elektorengine into a cycling race u mihgt be first but you did not win. I perconally banned nike for there greed. No new Nike shoes anymore. Running used to be the chance for the poorest people of the world to get ahead in sports - no more unless they use damm hard nasty contracts in many cases. Money destroys the sport again.
Many people here say these are sold for elite runners, to get around the rules, and other variety of reasons. I say, these ones are plain and simple money grab from adidas. Theyre using the same strategy with their early relase before of the ultraboost 1.0, yeezys. Adidas produce them in very limited numbers and asked vloggers to hype them in order to make the price go sky high. I will never support such shoes. Coz if these becomes successful, other brands would follow. Pretty soon, a pair of daily trainers will cost an average of $200 each. Time's are tough, no need to make a shoe company richer than it already is.
Really don't understand a shoe that is designed for a single marathon. What a waste of materials and also really not considerate of the environment. I saw Tigist Assefa had these shoes for the Berlin Marathon and set the new womens record. I agree with you totally that if they were just designed for and given to elites, that would be roughly more acceptable.
As pointed out on another video they've probably released them to the public so they are classed as a legal shoe
Yes that’s a good point
I agree with Andy FOD Runner on this one. Adidas just put it on the market to be able to use it in races. It is a requirement. It is more like a concept shoe. An F1 car. Just to try out new technologies that will trickle down to more normal shoes. I just hope this price doesn't trickle down.