Innovation Matrix

The Innovation Matrix from the book “Mapping Innovation” by Greg Satell.
According to how well defined is the problem and how well defined the domain, we have four main types of innovations: basic research (problem and domain or not well defined); breakthrough innovation (domain is not well defined, the problem is well defined); sustaining innovation (both problem and domain are well defined); and disruptive innovation (domain is well defined, the problem is not well defined).
- First is, how well is the problem defined? For example, could you define a technical specification for this particular problem? If you can determine a technical specification, well, then that’s a pretty well-defined problem.
- And the second question is, how well is the domain defined? Meaning what set of skills do you need to solve this problem? Again, sometimes you can define those domains very, very well, you can think exactly the job descriptions you would use to help staff up a project like that.
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