Want To Reach New Audiences? Consider This First (DATA)
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- Опубліковано 14 січ 2019
- Cultural organization visitors fall into four groups: active visitors (those who attend), inactive visitors (those with interest who do not attend), unlikely visitors (those who do not chose to go), and non-visitors (who just will not attend). Here's the percentage of each group in the US and how to approach "reaching new audiences" in the first place.