The Beat Down: Music Industry Scams | deep dive$, episode 4

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  • Опубліковано 2 лют 2025

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  • @CamJames
    @CamJames  Рік тому +313

    y'all didn't ask me to upgrade my mic, but I did it anyway. weather was terrible, next one will be both shorter and brighter. i'm out here producing TV episodes now. love to Z for taking the time to feature in this piece!
    join the squad to get your name in the credits + bonus content:
    ua-cam.com/channels/YUIRADK9CuJU92EAp2CNPA.htmljoin

    • @Mahlictsv
      @Mahlictsv Рік тому +13

      We appreciate the effort brother, keep doing the deep dives. Real people, appreciate long videos with high-quality.

    • @Becidgreat
      @Becidgreat Рік тому

      You have a WAY! Shit. I’m probably going to need to watch this a couple times cuz the info can probably be cross pollinated into other areas of my life - but I keep getting distracted. You just have a way. I pay more attention next time I watch. 👍

    • @aprylejohnson2420
      @aprylejohnson2420 Рік тому +7

      SHORTER?!?!?? Nobody asked for that either! Love your work❤

    • @Aardappelz
      @Aardappelz Рік тому +1

      Funny you say that cuz I was about to ask you upgrade it

    • @Ashlovinglife
      @Ashlovinglife Рік тому +1

      yess the new mic is better😉 lol and great video, again!

  • @chriswolgamuth23
    @chriswolgamuth23 Рік тому +681

    Its crazy to learn that "getting signed" is just a music label approving you for a loan with really bad terms

    • @CamJames
      @CamJames  Рік тому +154

      essentially. it gets glorified bc of the cash advance and the relatively poor artists who've never seen that much money immediately spend it on material things

    • @BurnTheReciept
      @BurnTheReciept Рік тому

      This!!!

    • @Armendicus
      @Armendicus Рік тому

      New legends to replace the old guard.

    • @enumajek1764
      @enumajek1764 11 місяців тому +7

      No. If it was just that most people won't sign cos they or their family members can get bank loans with even better terms. It's the music label's marketing machinery attached to the bad contracts that artists need that makes them sign...

    • @washthomas
      @washthomas 11 місяців тому +9

      It’s even worse with the indie labels, where the advances aren’t even enough to live on. So you have to keep a job as well as tour, record, sell merch and records, and run social media. There’s the powerful myth that getting signed is going to lead to better opportunities and fortune, but more often than not, artists only exist on a label so that label can stay in business.

  • @Dsmky117
    @Dsmky117 Рік тому +691

    i'll be corny and post the joker quote: "if you're good at something, never do it for free" and be DAMN sure you don't pay to do it

    • @edenschannel101
      @edenschannel101 Рік тому +27

      Yesss. I've started getting a couple emails from people sending me prices I have to pay to post a piano video promoting them 🤣🤣 1 offered me a piano for free but it's not worth it. Not for free.

    • @samuelntim-addae2843
      @samuelntim-addae2843 Рік тому +32

      Nothing corny about the truth

    • @CamJames
      @CamJames  Рік тому +55

      the accuracy

    • @icoleman007
      @icoleman007 Рік тому +10

      ... ESPECIALLY relatives who offer nothing and expect you to do it for free, value your time and effort.

    • @nelsonbrodhead4976
      @nelsonbrodhead4976 Рік тому +9

      I lose money on music, but it's cool, hobbies are not meant to make money, I'm a musician, it's what I would do if people hear it or not.

  • @0xggbrnr
    @0xggbrnr Рік тому +398

    This man came out of nowhere and he’s already raising the bar for everyone on the Internet. If he doesn’t have a million subscribers by the end of next year, the only conclusion to draw is that he’s being targeted in a conspiracy to keep him from climbing. I love to see it. Mark my word.

    • @Aardappelz
      @Aardappelz Рік тому +33

      "came out of nowhere" is another way to say overnight success, no? All that hard work he put in before this moment still counts

    • @CamJames
      @CamJames  Рік тому +77

      I appreciate both of y'all, and i know what people mean when they say "out of nowhere", i don't take it as an insult. hopefully this video made it clear that I've worked for this

    • @Aardappelz
      @Aardappelz Рік тому

      @@0xggbrnr chill, you are misinterpreting my intent.

    • @0xggbrnr
      @0xggbrnr Рік тому

      Absolutely. I definitely just wanted to express how dope I think it is to see you come in with such high quality production and info. The grind is evident. I'm not actually sure why that other viewer got at me personally, but they're a sign you already have some Stans out there. Straight from the Eminem video, willing to die for you, taking any small thing that sounds off-key and calling the militia for you. Good sign if you ask me. @@CamJames

    • @ChrisA2
      @ChrisA2 9 місяців тому +3

      @@CamJames My guy, you are a legend. Can not wait to see you takeover.

  • @nbrugman1980
    @nbrugman1980 Рік тому +241

    This man is the next big UA-camr in the anti-scam exposer space. The charisma, integrity of the material, the engaging way its presented, the music, and that opening ("AYE" gets me every time) all make this channel such an excellent experience. Lets make this guy HUGE.

    • @ShortCircuit131
      @ShortCircuit131 Рік тому +14

      The nonchalant delivery of that 'aye' cracks me up every time. This man has delivery down to an art form.

    • @CamJames
      @CamJames  Рік тому +41

      y'all are dope humans. i appreciate the support more than words can explain, and I'm really good with words

  • @e66iu
    @e66iu Рік тому +192

    20 years ago (2004), I was making beats and writing decent music. I also got BARS. By luck, I performed at an open mic and was approached by Lou Pearlman. He said he's signing esoteric hip hop artists to Trans Continental Talent, record deals, lawyers, Managers, the whole shabang-bang-bang. Imagine my let down when, after performing my weirdo noise at some INSANE venues, doing radio interviews in cities i've never been to, grinding from nobody to somebody who's not nobody, meeting people "professionally" that i was a fan of and trying to act cool (i'm not), Lou Pearlmans scam fell apart, the office that i used to go to vanised LITERALLY overnight, i couldn't get in contact with anyone about my music, and no one will admit to ever working for this dude. Now one of the members of N'sync made a documentary about the guy, and they completely skipped all the indie/underground artists that got completely done dirty. Shout out to my 71 fans. Ya'll exist, out there somewhere.

    • @CamJames
      @CamJames  Рік тому +51

      wowww. i had no idea he did the same thing to a bunch of smaller acts and indies. damn. that was a great doc but all docs have a specific focus

    • @irvingwashingtonable
      @irvingwashingtonable 8 місяців тому +4

      I didn't know about this either. I know it's a lot easier to get money for a documentary about 'NSync being screwed rather than a bunch of lower profile artists, but maybe someone on UA-cam can take a crack at it someday.

    • @JuriAmari
      @JuriAmari Місяць тому +2

      @@irvingwashingtonable smaller acts are definitely UA-cam territory. It’s not surprising to me that he’d target smaller acts. It’s a lot easier to get away with and that’s upsetting.

  • @trentberry1019
    @trentberry1019 Рік тому +181

    Bro, I grew up in the music industry. My father started the biggest black music store in the northwestern United States. From 1986 until 2008 that store was a major player in the industry as in the late 80’s & 90’s the labels were trying to build a bigger, stronger black music market in the northwest. We were billboard & sounds a reporters, we participated in payola before anybody knew what it was. Universal was big one for us & I can tell you stories for hours of their business practices. Put it this way, we in the retail industry knew about R.Kelley & Aaliyah’s marriage like 3 months before the public. My father was at the Jack Rapper conference in Miami when Ice Cube & Luke’s crew got into it (ya know, the scene from Straight Outta Compton) & I can say that you’re not wrong about anything you’ve said here & I thank you for this video. It sounds like the game hasn’t changed. Only difference is there doesn’t seem to be as many drug front record labels as there were back then. Trust me, I can tell you the breakdown on No Limit & how they made all that money they did back in the days because I had a front row seat to the shit.
    I feel like I’m applauding a lot here. I’m gonna go sit my old ass & let you do your thing for a while. But this one is actually telling the tale of my life from child to adult.

    • @biguattipoptropica
      @biguattipoptropica Рік тому +56

      Adding stories like these to the comments gives the viewers better ideas where to research further, who to ask, and how much of the information the public has to take at face value. Seriously, thank you. You’ve added a lot of information for me.

    • @trentberry1019
      @trentberry1019 Рік тому

      @@biguattipoptropica aww shuck, y’all are welcome. The game is a trip though ain’t it? Like I said it’s a few of us historians who were there & can shed light on a lot. Like billboards stuff, you wouldn’t believe the shit they did. Long story short never trust the billboard charts, they’re all rigged.

    • @RosaX305
      @RosaX305 Рік тому +9

      Omg can I interview you for a music and news site? I would love to delve deeper into your story. It sounds amazing !

    • @trentberry1019
      @trentberry1019 Рік тому +22

      @@RosaX305 yeah man, but set aside some time because family owned that store for 30 plus years. So I got a lot to say on the subject.

    • @trentberry1019
      @trentberry1019 Рік тому +8

      Forgive me, but I’m new to this, how do we figure out how get in contact with each other?

  • @averyeml
    @averyeml Рік тому +30

    If all streams were treated equal, lofi hip hop creators would be billionaires based purely off the backs of teachers playing music in their classrooms 😂

    • @CamJames
      @CamJames  Рік тому +12

      i'd love to see it lol

  • @dudemankewl6291
    @dudemankewl6291 Рік тому +32

    This guy is so easy to watch and listen to. Like, no filler in his videos, stays on point. I can't do that without a script.

    • @CamJames
      @CamJames  Рік тому +15

      i absolutely have a script, don't be so hard on yourself. I improvise sometimes but the key is to write a script that feels conversational

  • @gheefreak
    @gheefreak Рік тому +91

    1) I have absolutely no difficulty believing you have significant stage presence. 2) your perspective is so fascinating to me. You're genuinely turning into one of my favorite creators. I've been telling my friends about you.

    • @CamJames
      @CamJames  Рік тому +21

      you're one of my favorite commenters, but don't tell anybody else that.

  • @QueMusiQ
    @QueMusiQ 11 місяців тому +15

    The scam is why I as an entertainer chose to go to law school INSTEAD of chasing my dream. I figured at the very least? I would not have to engage an entertainment attorney as often and more than make up the cost of tuition and time. At most? I’d make a good living and be able to fund my drive to create.
    I’m now an employment attorney who used to be a cast member on soul train , an alum of the famous Groundlings School, and a (former?) recording artist. The only thing is, I got my own home studio in a house I own. Some emcees I know that “made it” have nothing of the sort. But when they need me to put my legal eyes on a contract, I got them. Why?
    You create danger, you get an attorney provided at no charge.
    You create ART, you get robbed. I figure helping out the homies when they do something beautiful is a better use of my edumacation. 🤷🏽‍♂️
    It’s BlackSoultan.

  • @missawhirlwhy
    @missawhirlwhy Рік тому +50

    The cool thing about content like this is that it's very clear that all the topics aren't just ones you think will get clicks but ones you actually are invested in and care about, and that shows in the quality of these videos. Keep it up man loving the deep dive$ series

    • @CamJames
      @CamJames  Рік тому +16

      you get it. following trends is a losing strategy. thank you!

  • @heatherangel9700
    @heatherangel9700 Рік тому +51

    I'm in Los Angeles and pay to play is the standard here for aspiring musicians unfortunately. Basically how it works for a lot of clubs is that the acts pay to perform and then have to try and get reimbursed by selling their own tickets. There are tons of hole in the wall bars and clubs that make a large percentage of their income that way. As long as folks are desperate enough to pay to get their music heard, there will be folks willing to take advantage of that desperation. I used to think "Well, at least now the internet is allowing artists to self publish their work and get it out that way," but of course that just led to a whole new crop of scams (not to mention theft).
    Thanks for putting this out here, and for all you do to try and protect vulnerable people from losing money.

    • @CamJames
      @CamJames  Рік тому +9

      thank you for the support and i can absolutely relate to that desperation to be heard. every major city tries their best to milk us dry and it sucks

  • @kamilareeder1493
    @kamilareeder1493 Рік тому +31

    This is also very common in dance and modelling. Like I think wage theft is the most common, being denied food and breaks. But these "agency scams" and performance "showcase" scams are rampant ✋💀🙅‍♀️

    • @CamJames
      @CamJames  Рік тому +6

      you know, i never thought about the parallels in those arts. I'm sure the scams are crazy in that world too

    • @kamilareeder1493
      @kamilareeder1493 Рік тому +6

      ​​@@CamJamesi got some stories ✋💀☝️😪 I think also, theres a hierarchy in performing arts and dance is at the bottom. Often the more prestigious/glamorous the job I snag, the worst I will treated 🥺😪🙃
      Ha once I did a fashion show and they sold "backstage passes" basically a bunch of C list celebs/rappers paid to handout in the dressing room WHILE we were getting changed.
      So youre getting fitted and trying on swimwear while these strange dudes wander around drinking and taking pictures.
      Thats where the shenanigans start lol. Thats nothing now, but was a shock to me at the time
      Dancers/models see more money and bookings because we are background characters mostly,
      The scam is usually to do with how they treat you once you sign the contract. 💀✋

    • @CamJames
      @CamJames  Рік тому +6

      I'd love to get more info on this world, where can i get in touch? Actually hit me in the email in my bio so i don't miss it, there's a lot of comments here

    • @kamilareeder1493
      @kamilareeder1493 11 місяців тому +7

      @@CamJames gotcha, yeah its abuse time of year. But im honestly dying to talk about it. Especially with lizzo's dancers suing 👀🤷‍♂️☝️ people don't beleive them, but I do. Their pain is my pain too.
      I currently work as a sponsored athlete for a dance team but im in a Harriet Tubman slave contract 🤷‍♂️😭💀🙃

  • @cobrabosse
    @cobrabosse Рік тому +55

    YOOOO, that Katt Williams sound bite had me weeeak 🤣🤣. Content is too good!

    • @MsMizz1
      @MsMizz1 11 місяців тому +2

      I saw this comment way before and still it caught me off guard- got str8 to kakkling 🤣🤣🤣

  • @gusenglish838
    @gusenglish838 Рік тому +39

    Been on UA-cam about 12 years and barely comment, but at this stage with the amount of low effort tiktoky style slop UA-cam wants to throw at us, you're a welcome change. Interesting pieces that matter. Keep it up 👍👍

    • @CamJames
      @CamJames  Рік тому +6

      this is what my goal was 🎯

  • @mangoenjoyer256
    @mangoenjoyer256 Рік тому +19

    One reason UA-cam is so great is because of how feasible it is to do independently. There are some issues here and there with having nearly everything be done by bots instead of people, but it beats having tons of corporate middle men and rigged systems

    • @CamJames
      @CamJames  Рік тому +5

      thank you for the support! you're absolutely right, i have no complaints about UA-cam unlike some other creators, it's a gift in my eyes

    • @apollo105
      @apollo105 11 місяців тому +4

      I mean if we're being honest it really isn't😂. Most if not all of these social media platforms only care about engagement and alot of people on the platform can't keep up with the demands and lose followers. Most popular youtubers have moved to streaming or just do mind numbing bs on here. There are a multitude of black channels like this that are well made and offer alot of insight but they don't get pushed at all

    • @elell7971
      @elell7971 11 місяців тому

      ​@@apollo105drop some channel recs 😭

  • @alexanderbaker5228
    @alexanderbaker5228 Рік тому +21

    I'm an old head now at 40, but all this stuff caused my disenchantment with the idea of popular music or performing for a living exclusively. There's a living in lessons, production work, and the business side of things, but not for the art. It's so gross. SO gross. Really, session musicians and backing bands are the only performers who are getting an honest living out of it, and there aren't many of them.

    • @alexanderbaker5228
      @alexanderbaker5228 Рік тому +3

      And yeah, NEVER PAY TO PLAY. ALWAYS collect from the venue! Talk about venues that have problems paying their artists!!!

    • @kamilareeder1493
      @kamilareeder1493 Рік тому +5

      Dance is the same im afraid. The more decorated I become and the better the job, the worse the pay and the more binding the NDA and behavior agreements.
      Teaching, choreography, and artistic directing a school is the way to go once you get a little stage time under your belt. 😮

    • @kamilareeder1493
      @kamilareeder1493 Рік тому +2

      I think, the best thing is to focus on achieving representation as an artist to get the good castings and really get working

  • @wa2k360
    @wa2k360 Рік тому +17

    As someone who rapped from 13-21, and then started making electronic music from 17-24 (my current age), this video hits and should be showed to ANY Aspiring artist. I was kind of wondering why I had never seen anything like this before. The promoters forcing you to sell an absurd number of tickets, getting scammed for features, soundcloud promos, playlisting, etc etc the list goes on. It's crazy how many people try to leech off aspiring artists.

    • @CamJames
      @CamJames  Рік тому +6

      it's a whole industry. everybody wants to use us constantly. glad this had value to you

  • @andrewpagan
    @andrewpagan Рік тому +58

    THIS MAN CANNOT BE STOPPED. Excited to listen to this.

  • @BrianZisook
    @BrianZisook Рік тому +27

    Great breakdown, Cam. Thank you for allowing me to be part of the piece. 🙏🏽

    • @CamJames
      @CamJames  Рік тому +7

      thanks again for the assistance!

  • @intercede007
    @intercede007 Рік тому +37

    How in the hell don't you have a million subs already. This is top notch work. The Payday Loan scam video was awesome, I didn't expect a followup so soon.

    • @Adwalkerhelps
      @Adwalkerhelps Рік тому +3

      I’m excited to be here

    • @CamJames
      @CamJames  Рік тому +3

      thank you for that man. I'm trying to follow up every couple weeks, i think you might have missed episode three lol

  • @bucanonhaley
    @bucanonhaley Рік тому +18

    Blood sweat and tears are paying off. Good content with great execution. Post the link to become a channel member in the video descriptions. That may seem like a corny way of support. I can’t see where to become a channel member even though on bigger channels I watch it’s easy to find. God bless

    • @CamJames
      @CamJames  Рік тому +3

      I usually do, erased it on this one accidentally. Good call out and i appreciate the support!

  • @Runey16
    @Runey16 Рік тому +7

    I got halfway through the video, paused, paid full price for some independent artists' albums, and then came back. Thanks for this great video!!

    • @CamJames
      @CamJames  Рік тому

      hell yeah, that's what we wanna see!

  • @mercurius_5962
    @mercurius_5962 Рік тому +19

    25:52 "I don't even think I had the best song in that particular contest, but nobody outperforms me." Found my new mantra today -- nobody outperforms me!
    Editing, writing, delivery, everything continues to be top notch

    • @CamJames
      @CamJames  Рік тому +1

      yo thank you for the consistently dope feedback!

  • @TRAVXIZ614
    @TRAVXIZ614 Рік тому +46

    Dude I'm really glad to find your channel. Also, as a 43 year old that still makes music but never broke through, I'm honestly not one bit salty that I never got on. The more I learn about the industry the more I'm happy that I never got signed or fell for any tricks.

    • @CamJames
      @CamJames  Рік тому +27

      you and me both. very glad i didn't breakthrough, bc it's happening now in my preferred way. everything happens for a reason

  • @sheed64
    @sheed64 Рік тому +12

    You got a good style and vibe bro. Go ahead and get ya bag and don't be shy about it. Just keep it rooted once you hit 500k or 1 million subs, and don't screw anybody over.

  • @mbuvito
    @mbuvito Рік тому +9

    The fact that talent is the least important aspect to the business side of the music industry is very telling. But power to all the creatives out there grinding daily for their art! “The revolution will not be televised.”
    Another great vid Cam 🙏🏾

    • @CamJames
      @CamJames  Рік тому +2

      thank you mi amigo, gotta keep pushing 🤝🏾

  • @caml1720
    @caml1720 Рік тому +7

    i would've needed a sales pitch to watch a professionally made episode of TV on this topic, but i skipped 30 minutes of the 6ers game to watch your work. i hope you're seeing the kind of growth you need to keep this going, cuz this is primo stuff and i want more

    • @CamJames
      @CamJames  Рік тому +1

      wow. just wow. didn't think i had that kind of importance for anybody. thank you and I'm glad it was worthwhile.

  • @icoleman007
    @icoleman007 Рік тому +7

    ngl i was gonna warn my sis of all the pitfalls I came across during my starving artist chase in my 20s but you perfectly summed it up 👏

    • @CamJames
      @CamJames  Рік тому +2

      that's the goal 👨🏾‍🍳

  • @pochewilson
    @pochewilson Рік тому +8

    I’ve been making beats since I was 12. Was a dj for a while and definitely ran into scams trying to reach the level I thought I was ready for. I’m 27 now. Still making beats. But producing with my roommate, friends, and fiancé. (All soon to be bodies of work after 5 years in the making).And anyone who’d wanna give it shot. I always told everyone that we’ll work hard and we’ll make it someday. But we’re all really scared and constantly feel like we’re in limbo in deciding to dedicate our time and effort to being successful in music. We always knew what we wanted but have run into so many shady things, that we just don’t know what direction to go anymore. But this video definitely shedded some light and opened up my mind to a new way. All of this was relatable and incredibly digestible. Thank you for being the 🔌 and mentioning audiomack and how it’s programs work. You’re what the community needs.

    • @CamJames
      @CamJames  Рік тому +5

      super dope that i can be a resource to other creatives, that was the ultimate goal. i believe in y'all and hope the info makes that path more clear

  • @shea8830
    @shea8830 Рік тому +14

    damn man you're churning out, you must got your whole workflow / content pipeline already established

  • @ampersignia
    @ampersignia Рік тому +11

    Learned a lot here about how things have changed. Thank you. I experienced this pay to play over 10 yrs ago with a metal band my bf was in back in NY. These tiny venues seemed reluctant to have this genre playing and would only let you play if you sold 20 tickets or something ($250 or so) which is basically the band paying for their own ticket, their significant others, and their family members, and their best friend who is there for support. There were almost no actual fans/enthusiasts aside from other bands. This was soooo common.

    • @CamJames
      @CamJames  Рік тому +2

      performing for other artists is very common. that's how badly ppl want to make it.

    • @SherrellWrites
      @SherrellWrites 9 місяців тому +1

      I ran into this model in Atlanta for R&B and Hip Hop. It's such a scam.

  • @LBfrom1900
    @LBfrom1900 Місяць тому +1

    I got off work, and your pops was just leaving. He came up to me and showed me your channel ! The video is very informative, glad pops was putting me on.

    • @CamJames
      @CamJames  Місяць тому +1

      lmao my dad has introduced so many people to my work, it's the coolest thing that he supports me. thank you for letting me know fam

  • @atldude12345
    @atldude12345 11 місяців тому +4

    This video should be played for every college student that’s in music production. Great content man.

    • @CamJames
      @CamJames  11 місяців тому

      thank you fam!

  • @QueMusiQ
    @QueMusiQ 11 місяців тому +2

    16:41 I tried to do this. Already a lawyer, already had two unreleased albums in the bag, and one of these exact same shady labels was willing to put my 💩 out with a 35k advance to “make the album”. That’s nothing, sure, but with the connects I had? Producers, promoters in LA, a studio? We talking 2004 pre iTunes too? The “label” was willing to press and distribute my hard copy CD’s in an era where that was still the pinnacle? I was gonna get free distro and $35k to get the second album mixed and mastered professionally, so when this fly-by-night “label” inevitably skipped on the one album I DO give them, I got the wherewithal and 35k to now be able to gig more and demand more per gig with the second indie “debut” album. The first album I was “scammed out of” would’ve become an asterisk on a wiki bio somewhere in the future. I’m sitting on a JD, connects from the streets to the suites, lyrics - you don’t have to be a signed A lister to be successful and comfortable financially in this game. You can flip 35k in 2004 into consistent revenue per annum if you knew what you were doing. My law school thesis was about the best path going forward for music distro and business, essentially laying out what became iTunes but three years prior. They almost f’d around and made me happy.
    But no. The lady who “discovered” me at Debbie Allen Studios wasn’t too bright and negotiated away the advance in exchange for a - get this - American Idol style reality show on PAX that was to double as music videos.
    I had LAWYER money, no debt, and connected to an art/media collective in LA’s indie scene. A video was what? 5k tops if you were FANCY? This is back when you’d get 2 vids per album. 35k and a law degree focused on music law would’ve made me my into an indie label by my self! Tf would I have needed their record label for? I knew it wouldn’t have lasted. Just give me the “advance”. Cross collateralize me, sure. All-in points? Ga-head. I had Soleternity and a catalog from the homie from HS with Grammys and a diamond album they ain’t need to know about.
    And the lady who “discovered” me, I’d have made her some serious change off the deal, even if she was for dolo and not doing it for me. I know which enemies to keep close in the game.
    But it doesn’t work if she TOO is out here falling for dumb 💩. “YOU supposed to be scamming ME, which is fine since I knew how to flip it awready! Then you prove useful as a hustler for ME once we bake this into our own BREAD!” She out here negotiating. “PAX, bih??!?”
    Again, I wasn’t tryna be no Kanye. Could’ve been paid and successful without ever being famous. There’s a whole tier of artists who never get signed, never chart, but could clear high five into six figures for DECADES.
    Big rap money lasts you less than the options on your contract. You got 1.5-3 years on average. How long Aceyalone stayed at a viable level? Blu? The Coup? The career is in indie, not pop. No one lasts. Look at the charts from 5-10 years ago. Most of those guys are bar tenders and waiters today if they’re still alive. The aim is to go big, then get dropped, then go indie. Most of the game just stays indie. Still a cash business today for them. Their Spotify isn’t ever gonna compete, so their bandcamp sales and iTunes sales hold em. Hipster cassettes. Vinyl collectibles. Then? It’s the tours. That’s the most of their revenue. 🤷🏽‍♂️
    And they don’t ever start with some free 35 thousand dollars.
    THIS b🤬ch said “PAX”. 🤦🏽‍♂️ I’m a contract lawyer from a high ranked school in the entertainment capital. Prince’s lawyer was my boy since freshman year and law school. The 35k was no scam. That part was real, so that was the only part I NEEDED to be real. Lie to me on every other page. Didn’t care.
    PAX. Yall may not be old enough to remember that, but imagine PBS but shiny.

  • @ColinWBeatty
    @ColinWBeatty Рік тому +5

    I only play music for myself, but this kind of predatory crap happens to a lot of creative industries. Im in the early days of getting a book published and man do i need to be on high alert about this stuff.
    The number of people wanting to charge me just for a chance that somebody might read my work is staggering.
    Regardless, fantastic work as usual Cam!

    • @CamJames
      @CamJames  Рік тому +2

      they see us as a payday, that's it.

  • @lunasdadskates
    @lunasdadskates 8 місяців тому +2

    Your delivery is on point and how you present yourself is top notch kid. Hope your channel does well and the episodes keep goin.
    And you funny as hell bro.

    • @CamJames
      @CamJames  8 місяців тому

      thank you for this feedback! incredible to hear frfr

  • @Shaqp
    @Shaqp Рік тому +3

    Videos like this are so important. I’ve been producing since I was 14 so I’ve run into plenty of these scams. Most recently I had Dave East dm attempting to have me pay him to rap over my beats for “exposure”. I was so disappointed cuz I really rock with him as an artist.

    • @CamJames
      @CamJames  Рік тому +1

      yeah the thing is, that (probably) wasn't even him. he could've approved it though, which is just as bad.

  • @Sways_Studio
    @Sways_Studio 8 місяців тому +1

    Spent the whole day binging your content, real inspiring and interesting. Thank you!

    • @CamJames
      @CamJames  8 місяців тому +1

      amazing. thank you for watching 🫡

  • @billycake5830
    @billycake5830 Рік тому +7

    None of your videos have pertained to me personally but I have learned a lot thru them and really enjoy your editing style and ability to breakdown the topics that interest you. Keep it up!

    • @CamJames
      @CamJames  Рік тому +3

      that's the real test, if i can hold people's attention who can't directly relate. thanks for the feedback

  • @MidTierVillain
    @MidTierVillain 6 місяців тому +1

    New subscriber, man, you don’t know how refreshing it is to find channels that are of this quality.. you’re an amazing content creator, I have sat back watching your videos all night, just letting them play from your channel- I haven’t skipped one yet, that speaks volumes due to me usually seeing through these YT personalities- or seeing a certain consistency that I hate seeing, which turns me off to their content. You’re one of the few I have seen that is beyond phenomenal, and only gets better each upload.
    I will become a bigger supporter soon. I love being part of a channel that I know will be huge one day.. just to say, “I was a subscriber at such n such sub count”. lol 😂
    Great job, man! Excellence!

    • @CamJames
      @CamJames  6 місяців тому

      man. this is really dope to read. thank you for taking the time to watch the work, i appreciate the feedback and look forward to seeing you in the next one! 👨🏾‍🍳

  • @DodgaOfficial
    @DodgaOfficial 10 місяців тому +2

    I think the most common scam in music is the local pay to play scam. You either pay like 500 bucks or sell 50 tickets to be an opener for some out of their prime artist, the openers basically pay the headliners fee, and nobody wants to see the openers

    • @CamJames
      @CamJames  10 місяців тому +1

      yep. it's the biggest scam there is because it's foolproof. someone's gonna pay, only question is if it's you or not.

  • @ghostmedic171TV
    @ghostmedic171TV Рік тому +1

    You gotta tell diddy no 😂
    Was interested in this one just with all the work you put in as an artist but what I took from this, in a lot of ways, there are more ways now than there ever have been to get put on
    And more ways than ever to get preyed upon/twisted up in litigation.
    And as is the case with a LOT of platforms - we need to keep elevating the ones that balances business with FAIR and legitimate opportunity/compensation

    • @CamJames
      @CamJames  Рік тому

      thank you for the support and you're right, there's a lot of ways to breakthrough now but just as many (if not more) to get used. gotta be aware and careful

  • @VuNguyen-fv5jl
    @VuNguyen-fv5jl Рік тому +7

    This some quality content bro. I’m only a consumer of music, but this was fascinating to hear

  • @Aqwafresh4855
    @Aqwafresh4855 11 місяців тому +1

    I am a metalhead and while I don't know much about metal labels, I do know that metal promotion is pretty old school still. Because of that and the fact it's a niche genre, there is not much room for these inumerable local scams that put bands on playlists no one sees. One of the cool things about metal promotion from the consumer perspective at least is the existence of promotion youtube channels like New Wave of Old School Thrash Metal and Black Metal Promotion. These channels post albums of small-time, lesser known bands from around the world. Every once in a while one band gains traction like BlackBraid. I don't know if there are hip-hop aggregate channels like this, but it sounds like something the scene needs: fan-driven curation.

    • @salvadormuro7346
      @salvadormuro7346 10 місяців тому

      Hi fellow metal head. Thanks for putting those channels on my radar. I like checking out slam world wide for the same reason. I don’t love slam but it’s great listening to smaller bands that do indeed have some talent. Cheers mate 🤘🏽

  • @chrisnelson6663
    @chrisnelson6663 Рік тому +5

    Damn. Loving everything you’re putting out and your music is dope. I’m seeing a common thread in your deep dives and would love to see your take on “grind” and “hustle” culture in general. It shows up in all the stuff you’re talking about and always targets any of us who don’t come from privilege.

  • @IFechiMusic
    @IFechiMusic 11 місяців тому

    I never share Spotify links, every artist is doing it on facebook music group. They all are lost,, and when they share their links , Spotify play another song before yours .. they are evil bro.. i focus on Amazon. Now i got a following.

    • @CamJames
      @CamJames  11 місяців тому

      whatever it takes, that's a great point about sharing the links smh. Spotify's free version is the worst

  • @WolfoftheDM
    @WolfoftheDM Рік тому +11

    Keeping me sane at work bro

  • @bullydungeon9631
    @bullydungeon9631 Рік тому +9

    "but nobody out performs me" fuck yeah dude

  • @Largecow_Moobeast
    @Largecow_Moobeast 8 місяців тому +1

    Listening to this, I gained a new found appreciation for my boring steady 9-5 job. These contracts and industry are exhausting just to listen to.

    • @CamJames
      @CamJames  8 місяців тому

      exactly, it's not for the faint-hearted

  • @nicolebelcher6769
    @nicolebelcher6769 Рік тому +5

    I'm an indie author, and the parallels can not be exaggerated, like its the same problems across all forms of art. I'm spamming my friends and family with my work, paying for the cheapest version of social media ads, on the off chance one more person will read my book. There are hoards of fake awards you can pay for, fake reviews, bot systems etc. Trad publishing isn't even doing the marketing for debut authors anymore, you've got to do social media work in the hope you'll go viral (and I am so bad at marketing). The people who succeed aren't good writers, they're people with connections and/or capital.
    I originally didn't consider trad publishing at all, because they aren't pulling their weight at all. But the point about getting picked up long enough to get an advance and some following, makes me want to reconsider. I'm not going to get a million dollars, but getting your books in barnes and noble is basically only possible if you trad publish. Unfortunately, there's no novelist equivalent of playing a gig at your local dive bar.

    • @CamJames
      @CamJames  Рік тому +1

      thank you for this insight into the parallel world of authors. i recognize the same struggle i endured. as for the equivalent of playing a gig...create it. you referenced going viral on social media; but i can guarantee that the first person to solve making it fun to listen to a book in public while tipsy will be set for life.

    • @CamJames
      @CamJames  Рік тому

      might sound far-fetched but i don't think it is. i'm making a lot of 18-35 year olds sit through lectures about finance with these videos, and they contain my music too. there's always another way

    • @kamilareeder1493
      @kamilareeder1493 Рік тому

      Professional dancer here. Same deal 😮

  • @Letstalkmedia2025
    @Letstalkmedia2025 8 місяців тому +1

    I didn't know you made music fam I just went to your whole UA-cam thing and I see where 5 months ago when you said I'm a UA-camr now things exploded for you I'm a musician as well it's not that I don't think we're not good of course we have talent I just think that I'm calling at times a different things I'm working with that idea now but I appreciate your videos a lot thank you fam God bless you man!

    • @CamJames
      @CamJames  8 місяців тому

      yessir, sometimes you gotta pivot. thanks for supporting, best wishes!

  • @brailleeulogy120
    @brailleeulogy120 Рік тому +3

    As one of the two country fans in your audience. I appreciate your recognition of me. While I could care less about rap, I am happy to be remembered as a music genre.

    • @CamJames
      @CamJames  Рік тому +3

      equal opportunity deep dive$ 🤠

  • @aerophoenix1
    @aerophoenix1 9 місяців тому +1

    Yo… you have actually fire content. I don’t typically sub, but man you are underrated as hell. Keep up the good work, I can easily see you hitting multimillion subs.

    • @CamJames
      @CamJames  9 місяців тому +1

      thank you, i appreciate the vote of confidence 🥂

  • @disispeter
    @disispeter Рік тому +10

    For some reason, it’s one thing to be great at deep dives, and another for just standing in random locations
    Appreciate ya channel and hear to see you grow

  • @GeorgeHolden
    @GeorgeHolden 8 місяців тому +1

    came from waveform, amazing channel excited to binge everything

    • @CamJames
      @CamJames  8 місяців тому

      thanks for coming over!

  • @everett8165
    @everett8165 Рік тому +2

    30 minute high quality videos now??? YT better run you 100k subs ASAP

    • @CamJames
      @CamJames  Рік тому

      lol it's killing me 😂

  • @gios4ma
    @gios4ma Рік тому +1

    Brian is real af. Gave me a lot of looks and free game.

    • @CamJames
      @CamJames  Рік тому

      convo was super dope, there's so much i couldn't include

  • @waheeb_m
    @waheeb_m Рік тому +4

    Music industry is a filthy business

    • @tiffanyeyoung1800
      @tiffanyeyoung1800 7 місяців тому +1

      The entertainment industry is filthy period

  • @RuslanKD
    @RuslanKD Рік тому

    Great breakdown. Especially on the deal side. The internet has brought some balance to this in terms of artist that can hack short form vertical video. But it’s more competitive than ever. There’s also more indie artist making a living than ever before.

    • @CamJames
      @CamJames  Рік тому

      i'd agree that there's more making a living than ever before, it's just that the amount of scams (and their effectiveness) has risen at a matching pace, if not faster

  • @Jordan-n1m1u
    @Jordan-n1m1u Рік тому +3

    When you have that delusional friend that thinks their talented... they always acting like a poser... stopping the party and forcing people to listen to their bad singing/music. 😂
    Then you get people like me who are talented but have no self esteem because we were abused our entire lives... and fear looking like the person i spoke about above.

    • @CamJames
      @CamJames  Рік тому +1

      sorry to hear it. i hope you've found some help to work through the abuse and make it out the other side. that's a heavy burden to carry.

    • @Jordan-n1m1u
      @Jordan-n1m1u Рік тому +1

      @@CamJames I plan to. Its not stage fright cause ive performed live before. Its deeper then that.
      As a man. Opening up emotionally and connecting to the music (in front of a crowd) is hard when your stuck in "fight or flight" and feel like your under attack.
      I have trouble controling my emotions. A lot of the songs i sing (and my own) can easily choke me up.
      If i do manage to end up "in the zone" I feel amazing... but the relief and happiness i feel can also choke me up.
      Believe it or not. Im a base baritone with 5 octaves and can also do a proper whistle voice like mariah.
      Its not that im afraid to cry on stage. It's... I can tell when a singer is detached from the music... it just sounds blah. I need to be confident and on point. Because "blah" just dont cut it these days.

    • @CamJames
      @CamJames  Рік тому +1

      makes a lot of sense. that connection to a performance is crucial and discerning fans can tell the difference

  • @malkavcandy
    @malkavcandy 10 місяців тому +1

    i'm in a different area of the arts(illustration) and we've had similar discussions in my sphere; letting new artists know how they industry works, how to freelance, how to avoid being exploited etc. it's really interesting getting some insight into what it's like for musical artists, you did a great job breaking everything down. always wonderful to see artists looking out for each other, great work!🖤

    • @CamJames
      @CamJames  10 місяців тому +1

      thank you for the insight, I've been hearing the same thing across multiple industries unfortunately

  • @dkproducer
    @dkproducer Рік тому +3

    industry rule 4080

  • @nexus_87-t5c
    @nexus_87-t5c 11 місяців тому +1

    Hey man, just wanted to say I am not an aspiring musician, a Spotify subscriber nor do I even listen to music all that much. That said, I still watched this entire video. I'm loving your deep dives. Keep up the good work!

    • @CamJames
      @CamJames  11 місяців тому

      great to hear!

  • @THEIDLESHOW
    @THEIDLESHOW 11 місяців тому +1

    “The vulnerability that is dream fulfillment” wow! 🤯 Facts 💯 another great video. Thank you. Unfortunately, it’s not just rappers, it can happen to dancers, writers, actors, basically any artistic endeavor. Gotta be extremely vigilant out there.

    • @CamJames
      @CamJames  11 місяців тому +1

      agreed, I've spoken to a dancer already that went through similar struggles and still is going through it

  • @Anne.411
    @Anne.411 6 місяців тому

    what’s really crazy is how these celebrities are getting away with their scams

  • @scottbuck1572
    @scottbuck1572 Рік тому +1

    Yet another amazing, informative video; keep it up and keep exposing the ugly underbelly :) As a music fan (nerd), this was SUPER interesting and really important to hear; a lot of people consider streaming to be "the end of the record label" and all the baggage that comes with that, but in reality its just a different scam

    • @CamJames
      @CamJames  Рік тому

      thanks for watching and for the dope feedback as per usual, the pursuit continues

  • @skidogleb
    @skidogleb Рік тому +1

    I like how you start by saying you used to be an amateur musician and then wait a bit to talk about how you actually have had success in the industry. At first I almost thought you had totally given up music to try this UA-cam stuff. No path to success except your own! Love the video like usual.

    • @CamJames
      @CamJames  Рік тому +3

      no path except your own, absolutely. thank you for being here ☀️

  • @ShaudaySmith
    @ShaudaySmith 11 місяців тому +1

    Your Lottery video popped up in my feed. I love longer form video essays and deep dives. Love your easy, conversational delivery. Editing is great and you have some real hilarious side comments, hot takes and thoughtful research. Subscribed! looking forward to binging your channel. Thanks for the great information! And it is wild to see the same scams hitting every facet of creatives. truly mind blowing.

    • @CamJames
      @CamJames  11 місяців тому

      thank you, I'm really happy you discovered me. Art has an incredible power to bring ppl together. the feedback is beautiful 🖤

  • @HighwayZay
    @HighwayZay 7 місяців тому

    Boy I needed this vid when I was a struggle rapper..

  • @bigleakinfocus
    @bigleakinfocus 11 місяців тому +2

    Content is on point. Let's get this dude to 1 mil asap

    • @bigleakinfocus
      @bigleakinfocus 11 місяців тому

      "Been here since 30k" lls

    • @CamJames
      @CamJames  11 місяців тому +1

      i appreciate you!

  • @truestdude
    @truestdude 11 місяців тому +2

    I've heard a lot of different things about the music industry over the past few years & how ppl struggle 2 get their music out 2 the masses. But this was 1 of the best breakdowns I've seen thus far. Gr8 ish bro. Keep it up

    • @CamJames
      @CamJames  11 місяців тому

      preciate you, will do!

  • @EXbobomb
    @EXbobomb 10 місяців тому

    That bit in the ending where you intercut your dialogue with Brian's was so cool. Your direction is really slick, if you're not already making movies you should give it a shot.

    • @CamJames
      @CamJames  10 місяців тому

      thank you for the compliment! no time for movies since I'm making these, but I'd love to help produce someday. I've done a short film and several music videos in the past

  • @BrandonSea
    @BrandonSea Рік тому

    it’s so wild to see how many artists fall victim to the pay for performance. when i was a younger artist, i fell for it so heavily. promises of studio time, a&r discovery, etc. it all comes down to how many tickets you sell.
    thank god you’re showing those possible young artists to not allow a hand in their pocket! lords work!

  • @superman60201
    @superman60201 8 місяців тому

    I'm not a part of the community you're speaking to here, but I appreciate your style and presentation. You kept me listening and I learned something.

    • @CamJames
      @CamJames  8 місяців тому

      I appreciate that!

  • @__Ry4n__
    @__Ry4n__ Рік тому +2

    Really good stuff Cam! I've always known about the predatory record deal stuff but didn't know anything about all of em "Playlist placement scams" but now I know why sometimes really out of place music makes it onto random Playlist I'd be listening to

    • @CamJames
      @CamJames  Рік тому

      thank you, and yep...that would be why

  • @MIKEY777_
    @MIKEY777_ 11 місяців тому +1

    Man your presentation style is so refreshing

    • @CamJames
      @CamJames  11 місяців тому

      i appreciate that! trying to keep y'all locked in lol

  • @KMO325
    @KMO325 Рік тому +1

    I thought you were going the save the music episode for late series, but I’m glad you pulled back the curtain on this. Also, I am amazed that you did an episode on scams in the music industry and not mention TLC-the posterchilds of getting scammed by the industry.

    • @CamJames
      @CamJames  Рік тому +1

      yeah my goal was to expose some lesser-known victims. I'm actually a huge TLC fan

  • @JulieAndersonvideos
    @JulieAndersonvideos Рік тому +2

    Love the subtle nod to the gambling episode and when you said you were hoping for the flashing images to land on a certain image and then it did. 👏🎉

    • @CamJames
      @CamJames  Рік тому +1

      glad you caught it, most probably just thought it was Mario Kart lol

  • @unibeastbeats
    @unibeastbeats 11 місяців тому

    the fact that streaming services pay major labels more money while there's "black-box money" - wich means royalties collected from non-registered or faulty registered songs go to this fond and get's shared between major labels. I think only fair thing is user-centric streaming and this black-box money should go to music-schools or something.

  • @MsMizz1
    @MsMizz1 11 місяців тому

    6:49 The fact that I’m not alone cringing at flashbacks of my exes music. Priceless. In my defense, I supported the person but the dream, rightfully not so much 😕

    • @CamJames
      @CamJames  11 місяців тому

      sometimes you gotta know this ain't your calling

  • @pay_attn
    @pay_attn 6 місяців тому

    Another great video, proud of you champ 🏆

  • @roguestowl2280
    @roguestowl2280 Рік тому +1

    I’m an indie musician and I got a message the other day from someone offering to interview me. He only told me it would be $200 after I said “sure, why not.” 🙄 No, I didn’t do it.

    • @CamJames
      @CamJames  Рік тому

      slimy af. no ethics whatsoever

  • @Takyomi
    @Takyomi Рік тому +1

    As someone that's watched family trying to get into selling their music, their art, their jokes, I love em to death but I am absolutely terrified for em. Good luck to all of you out there.

  • @AdrianMilanio
    @AdrianMilanio Рік тому

    As a fellow musician your content is fire. Excited to dive deep into this one

  • @beaupridemore9775
    @beaupridemore9775 10 місяців тому +1

    Also side note…notice how the last two was signed to Puff.

    • @CamJames
      @CamJames  10 місяців тому +1

      not a coincidence

  • @pmcdade300
    @pmcdade300 11 місяців тому +1

    I'm not in the music business but this is some great info! Thanks man for getting it out there!

  • @mihaistefan9419
    @mihaistefan9419 Рік тому

    I’m one of those 2 country music fans. Thanks for the love man

  • @jesusmartinez005
    @jesusmartinez005 11 місяців тому

    This primer into music industry scams is great. Really appreciate you taking the time to articulate how important it is for creatives to be aware of what they're getting into.

    • @CamJames
      @CamJames  11 місяців тому

      keep your head on a swivel, it's grimy out here sometimes

  • @StevenHawkingsSpitrag
    @StevenHawkingsSpitrag 11 місяців тому

    That Devin the Dude song at 17:32 is one of my favorites

  • @DV5Dewey
    @DV5Dewey Рік тому

    21:41 yo you a Legend for that Katt Williams clip 😂😂😂😂

  • @jalinbrown9887
    @jalinbrown9887 9 місяців тому

    Amazing video and points of discussion. Too many artist want to be the best and don't take the time to study the business just as much as the craft. Hopefully the right people see this video!

  • @Madvizion
    @Madvizion Рік тому +2

    I hit the line button as soon as possible because I already know this video is going to be fire

  • @thecl0setarchive
    @thecl0setarchive 10 місяців тому

    !! 🚨 New follower alert 🚨 !!obsessed with your editing style like 😮😮 so good and the way you tie everything into your series like I’ve been trying to figure out what’s your goal with your series I’m like ohh American imperialism and the way everything in America is running buisness like money hungry people who will hurt anyone by any means politically, socially, financially, emotionally etc. this is literally so so dope. An amazing series going to rewatch it!!! Wanted to add you have inspired me on the way I need to do my videos in the future 🎉. Thank you!!!!

    • @CamJames
      @CamJames  10 місяців тому +1

      I love the enthusiasm, you seem like a very dope person. you're very welcome, thank you for being interested in my work at all 🫶🏾

  • @jberczi6
    @jberczi6 11 місяців тому +2

    This guy's videos are very high quality

    • @CamJames
      @CamJames  11 місяців тому

      'preciate you boss

  • @monicarathbun5433
    @monicarathbun5433 10 місяців тому

    Been binging all your videos, just got your custom thank you message when I ordered a shirt. You are so kind to your fans! Thank you for another very interesting video!

    • @CamJames
      @CamJames  10 місяців тому +1

      love y'all and i try my best to show it. thank you for keeping my dream going ☀️

  • @BlazingShackles
    @BlazingShackles 10 місяців тому

    Talent is the least important factor. Absolutely true. Not just in rap music but in all performing arts.

    • @mackeejack6731
      @mackeejack6731 10 місяців тому

      Dumbest fucking comment. Talent is everything.

  • @MazChuga
    @MazChuga 8 місяців тому

    I'm so glad I found your channel! You have such a refreshing and unique approach to your content. I also appreciate your choice of topics. Love me a good scam!

  • @michaelkay7999
    @michaelkay7999 11 місяців тому

    I think the lessons in this video can be used as an allegory to highlight the epidemic of scams targeting fledgling entrepreneurs.
    Whether it’s real estate sales, content creation, Drop shipping, Amazon fulfillment, you name it, there is no shortage of scammers who will promise marketing, leads, or some algorithm to accelerate your growth.
    The bleak reality is that most people who try to forge a path outside of the traditional 9 to 5 job fail miserably. Any product promising to help you defy those odds is almost certainly too good to be true.

    • @CamJames
      @CamJames  11 місяців тому

      definitely agree with this, most paths outside of the 9 to 5 end in failure for most ppl

    • @michaelkay7999
      @michaelkay7999 11 місяців тому

      @CamJames,
      For what it’s worth I’m glad I found your chanel and I’m becoming a fast fan of your work. I’ll raise my glass to your future success and trust that you won’t fall victim to any scams or trash contracts on your climb up. Thanks for your work!

    • @CamJames
      @CamJames  11 місяців тому

      thank you for the support, y'all make it possible