That part. I would've been more interested in the brand had she just allowed influencers that look like me to use the product organically. Instead, the owner is solely focused on gaining woke white woman points. Since she's not getting the response to which she clearly feels entitled, I'd bet that over the couple of weeks she'll be crying online about being bullied by these black women that she was only trying to help and uplift with her product. 🤮
Why would anyone buy something just to try it, to prove the brand is "good" and make a promotional video for them.. of something they've been hasseled into paying money for?? 😳🤔 Makes literally no sense to me what a bizarre woman she is.
@@Anamilkkit sounded from that one video like she is in over her head. She probably has a lot of debt and doesn’t want, or just plain can’t, send free PR. This kind of pressure can really make people act crazy imo.
My thoughts, I think Yasmine was trying to get Golloria's mailing address so that she could send her one. I didn't get the impression that she wanted Golloria to buy one.
@TheBunniechannel baby influencers do it as a way to gain traction and the attention of brands. Golloria isn't a baby influencer and brands would normally reach out to her.
Jackie Aina has shared her frustration before, she is not the poster child for inclusivity in cosmetic and people should stop tagging her whenever a brand releases look lack luster in shades. And history repeated itself Let the gurlies breathe and do their things
Wow, another Brand wanting an Influencer to do FREE CONTENT! I’m sick of these Brands thinking peer pressure will FORCE the influencers show their products. Why not ask Gloria if she wants to try it and then PAY for an advertisement!!!
This is something that will keep me from buying from a brand. Performative inclusivity. The way brands treat black creators tells me all I need to know.
I don't trust paid reviews. So I don't think she should pay for reviews. She shouldn't have tagged the creators over and over. Instead she should have asked them if they were interested in receiving PR just like they would do with other influencers.
Golorias response was perfection! As a black woman I can say the owner of scrandie beauty is demonstrating the definition of tone deaf. I cannot comment on her true motivations whether Intentional or not, I also can’t say whether her intentions may have come from a good place initially but she fails to take criticism well and it’s hurting her before she even gets started. If people would just LISTEN when POC try to explain their experience and why these issues matter on the deeper human level rather than diving to extremes it’s really quite simple. I just cannot understand why this is SOOOO complicated for people! If she would just have some humility and genuineness she would have more people rooting for her whether it included Goloria or not.
the fact that she responded to very minor but still valid criticisms with "clap-backs" tells me all I need to know. professionalism is such an important part of what I look for in brands as a black consumer because I don't want my valid critiques to result in childish verbal spats. if a brand doesn't care about what I have to say, great. I'm moving on
Because their intent matters more than their impact, so our very mild critiques strike at the foundation of what they “intended.” It starts to fall back into “we should be grateful” that they even care, which means we shouldn’t have anything to criticize because hey, at least we have SOMETHING now, right? They have nothing if not the audacity, and it is nothing if not exhausting.
Another thing really bothering me is - Yasmine, no one forced you to be a business owner. No one forced you to order thousands of your product. No one forced you to go into debt. No one forced you to run a business by yourself! I really don't like how she's acting like people HAVE to buy her product because she's a small business. We don't have to support you if we dont want to. Your product needs to speak for itself. Forcing it on everyone to prove something about race or small business is just... odd. It's almost as if she's blaming us for all her choices. Take some responsibility! I get wanting to be transparent about your business and experiences, but there's a reason business conversations usually stay behind closed doors. It gets ugly and she's putting it ALL on display in a way that's helping NO ONE.
Exactly. This smug, don't-care, (and I say this with love) bitchy attitude of hers is just not it. If your products are good, they should speak for themselves (as you've said) and people will react accordingly.. It's giving 'Performative'. And now it's like "Look at this shade, buy it because I thought of you unlike other companies".
Yasmin in the end sounds extremely entitled. She doesn’t come across as authentic, she’s saying “I ticked the boxes I deserve to have it sold out”. Life doesn’t work that way. Had she been quiet the product would have spoken for itself.
Same. Plus with the new year coming, they always launch new collabs. A lot of brands do end of year sales. I HOPE it’s more then this, I hope they are waking up to the fact that they have a ton of product, more then the average consumer can ever buy, it’s almost overwhelming to shop them. But I doubt it. I think they’re just clearing space for the 2025 launches
I went once, to the website to order some makeup. It was overwhelming. Esp to a beginner. I just left without ordering. Then the constant promos to my email with discounts and new launches. holy cow. who has the space and money for all these products?!?! it's almost like, every week something is launching...
@@janem3575 yes! Its even overwhelming to consume content about them. There are so many collections and every beauty UA-camr is making videos about the new collection or receiving PR, that I can’t even keep track. I watched this video and she mentioned a Harry Potter collection (I’m a huge fan) but wasn’t aware it existed because there’s just too much.
@@janem3575It’s a lot & I’m not a beginner. The issue is rather than working on giving their formulas more staying power & making them better, they are constantly churning out new products to the point where colors overlap. I don’t like how terrible their eyeliners & mascaras transfer; it’s even worse if you get watery eyes or cry outright. Plus I’m older now & don’t want everything to have glitter in it.
Personally, I do not want to hear one more word about brand intentions. There are fantastic consultants available & even I, a random consumer, know that a brand can’t just “creatively think” their way to shade inclusivity. It’s 2024, as a historian I might remind other Americans that we promised racial equality back in *1870* and stalled out. Nothing to do with skin tone inclusivity is NEW. The time for patience and tolerating crap work is OVER.
Agree, and why literally harass an influencer????? Who does that and why would you ever think she would then feel Iike giving decent feedback. Like you said, it’s too late in the game to be so out of touch.
I'm not a historian but I love history and I love that you brought this up! There's ZERO excuse for exclusivity. Everytime I see someone with my skin tone (white asf) insulting POC with "not everything has to be for you!" I have to remind them that we can go to EVERY SINGLE BRAND and find our shade or something very close without having to search and search or shop exclusively online... POC cannot. I live in Memphis and we're 70% POC and still lacking good shade ranges in stores! 🥝💚🖤
I agree with you for the most part, but "The time for patience and tolerating crap work is OVER." sounds incredibly aggressive and that's not going to help anyone. In fact, it will take us even further back. Tolerance is imperative to constructive discourse, and thinking that getting mad and upset to make change happen is the right answer is questionable at best and dangerous at worst. Rally people to stop supporting non-inclusive brands... But most won't do that, because they don't want to sacrifice because they don't actually care. And by people, I mean all skin tones. Even PoC still continue to support non-inclusive brands btw. Make change with where you spend your money and move on.
@@TheSwauzz Some things just don't deserve tolerance. Racism and putting POC needs on the back burner is some of those things. We have to draw the line somewhere. Until we tell these brands "nope, go home and try again or don't come back" if they won't release proper shade ranges, things won't change or will change at a snail's pace. Sometimes to be tolerant is to be complicit. 🥝💚🖤
Golloria's response to the peer pressure and virtue signaling from Yasmine was perfect - she was graceful yet very pointed with resolve about the root cause of the matter; inclusivity is on the brand, not the consumer. She's proven herself over and over to be a class act with damned strong roots in truth.
Golloria’s response was so well articulated and contained more critical analysis in a single post than I’ve seen in entire essays. The fact that Yasmine was able to read that and absorb absolutely none of it exemplifies the ignorance that some of these brand owners have. Deciding to elect yourself as an advocate of black skin tones despite being very clearly uneducated on what inclusivity is and why it’s important is exactly why this has backfired. TLDR: it’s giving white saviour
Scrandie would have been better off hanging around the mall and passing out free samples if she doesn't know any Black people. I feel like that would have worked really well and she could have asked people if they'd mind being in a demo.video.
I’m not a black woman, in fact I’m about as pale as they come. But I cannot imagine how annoying it must be to be a black woman just trying to live her life and have a brand owner harassing you to review their product with no compensation because they can’t be bothered to hire a marketing team. The exploitation is just through the roof. I also just feel like if you have a great shade range, you don’t need to make every video about that. If it’s really that good it’ll speak for itself. Just make a post saying you’re proud to have created a shade range that’s inclusive for many different skin tones, then let the product do the talking! When it’s the only thing she’s talking about it comes off super unauthentic, like she only made it to take black women’s money rather than just having a passion for makeup and inclusivity.
It would be different if people tagged golloria, and the owner did nothing. Golloria may have very well just ordered the product or requested it from the owner to test it on her page. But the harassing is just a no no. Either pay her or keep quiet and let people do what they want. Smh at the audacity
100%, and if she wanted Golloria to make content for her that badly, then she should've contracted her to create something for the brand. But she's too cheap to do that 😂
People should stop using social media as a reddit rant board especially for business. They just get themselves into a mess. Her product was fine until she started talking. Also knowing you have such neurotic people behind the product really puts me off.
Meh. People can say what they want. It’s their profile. If consumers vibe with her then they’ll buy from her. If they don’t, they won’t. I guess it’s better to know a brand’s face behind a name and what they’re about.
@@silllykitten329 It’s generally unprofessional and something that should absolutely stop. This idea that everyone wants to intimately know the thoughts of every brand owner is not true. It usually does more harm than good, as you can see. Of course it’s their platform, and they can rant if they want. But it’s to their own detriment most of the time. Show your face, explain your brands purpose if you like… but spilling your guts to random people on the internet like they’re your friends rather than a person just looking in to see if your product or service aligns with one of their needs… why do we need to have rants? People need to learn that they don’t have to talk so much.
Here for the "when I have White lady questions" 🤣 sometimes you just have to admit when you have something you are not knowledgeable about and I'm glad that Audra is willing and able to be there for those moments. To my friends, I am usually that person and I love when they say "Do you have the bandwidth for an intrusive question?" Like, yeah, bring it on babes.
I really am so thankful that Audra puts up with me! They are just a great friend in general. In all ways. Adult friends are hard to find and I'm thankful for them every day!
Thank you for this comment . I have always felt my questions can be intrusive and I have never found a great way of acknowledging that and not sounding awkward .
I think that the “Do you have time for an intrusive question” is a key step here and shows that the asker values you and respects your boundaries in addition to being humble enough to recognize that you know something they don’t. In contrast, this brand owner came across entitled to the time and energy of black creators because she did let the creators decide first if they wanted to engage. As a white lady, I think it’s so important to understand this difference between asking and engaging as equals vs demanding.
@@LabbfreakThank you for this because I've heard black people, on social media, not irl say it's not their job to.educate and I respect that so I just don't ask. Now I know a way to do so in a non demanding way. Not that I would ever be demanding but I just try to take in what I hear and use it or not use it.
This situation with Gloria and Scrandie reminds me of when younger siblings are trying to force their older siblings to hand out with them in front of their classmates/friends to appear cool, but throwing a temper tantrum when the older one refuses to do it
Regarding the first story. The brand owner started off with good intentions with a sound business sense. Then she went too far. She developed that White Saviour complex and she was doing anyone any favours. In fact she did more harm to herself and dark/deep skinned beauty fans ! She needs to chill, focus on developing makeup with quality and includes as many people as possible so everyone can enjoy her products. She doesn’t need to go on rampage on social media. Nobody wants that and it is very off putting. Comes across as tokenism and performative. I wish her the best and I hope she’s learnt from this.
She needs to hire a pr consultant or someone to run her social media if she can’t handle the slightest criticism to her brand and shade ranges. All she had to say when someone left positive feedback “thanks you, we want everyone to be able to use our products” or if it was a criticism. “Thank you for your feedback. We’re currently working on making our brand more inclusive but we’re a small indie brand so these things take time” rinse and repeat. It’s not that hard. She also needs to stop getting so worked up and responding to every troll and then want black content creators to come to her rescue. There’s a reason why you don’t see the faces behind these smaller brands to this consent. Shes not going to last long on this business if this is how she continues to handle things.
Brands should pay BIPOC beauty influencers and had them be a part of the launch team so they can have input and give input on shades and launch marketing
Yes! Every brand, big or not, should consult with a variety of people with different skin tones when developing shades. It just doesn’t make sense that someone can accurately match shades other than their own.
Right? She kept saying "I'm the only person in this business, I don't have anyone to swatch the darker colors on!" then like...hire a model for an hour? That's what all other brands do, they pay professionals for their work.
Gloria's response is so validating for me, the whole vibe I was getting from Yasmin's approach was the opposite of 'inclusive' but I couldn't put a pin on why it felt that way. Inclusive means including all people EQUALLY, and she wasn't doing that.
Idk why, but the vibe I was getting from Yasmin reminded me of the Autism Moms(TM) who want praise and breathless declarations of how brave they are for ... raising their own kid? Like they expect everyone to drop everything and rush to tell them how amazing and brave they are for doing the bare minimum
It felt very, "LOOK AT HOW NOT RACIST I AM! I AM SO NOT RACIST!" Which might be true, but if you feel the need to keep shouting it, it starts to feel weird.
“I ordered a bunch of stuff and it’s the influencers fault if it doesn’t sell” could you imagine covergirl or revlon doing that? Is the tanner guy teaching small business marketing on tik tok? 🙄
Usually Colourpop does the 80% off sale when they change packaging. A couple years ago the brow pencil was discontinued.. but it’s back now with different style packing.
The way she keeps using the darkest shade on herself instead of her own shade to show how good it should look is like she’s trying to advertise that darkest shade rather than the product actually looking good
that’s exactly it. like, it’s great that she made a deep dark contour. but she needs to shut up about it now 😂 does she want a cookie for creating something inclusive in 2024???
Honestly, social media is wild with brands. I am too old to be interested in their drama. And it totally rubs me the wrong way. Someone can have the best product in the world, but when they act like that on the Internet, I am so turned away.either ignoring a comment or just having a response, thanking them for their feedback even. Something more professional than constantly making videos to share your drama. It is so unprofessional and I do not support it.
Honestly she could just ask people she doesn't even know if she sets up somewhere in public and let people demo the products. If I had a brand it would be inclusive and I wouldn't even mention it, like Haus labs. People would just know by the shades and the models.
I'm hate that they discontinue so many things so often. So if i fall in love with a certain lipstick color it'll be discontinued in a year or so. The next time i want to buy it, it's no longer being sold 🙄
Colourpop products are so 50/50 on whether I’ll like them or not. Some collabs I get so excited for. Kinda want some Pokémon products before they’re gone. But I recently spent too much on revolutions mean girls collab lmao.
Uh…it definitely seems like that girl is trying to use Gloria and black women in general to market her brand. A comment she responded to said “have you learned nothing from Youthforia” and actually yeah, I think she learned a lot from the Youthforia situation…that she could use Black women to market and sell her brand.
Imagine going through all the steps of creating a product and ruining your product and your reputation before it even launches. All she had to do to respond to the “it’s just black again” comment was to show the ingredients and say “It’s not black. It’s a very deep tone.” End of story. No drama. Brand intact.
Yasmin should have stopped talking after the first video. 🤦🏽♀️ and quietly just launched and sent pr. She is on the right track ( if she thinks she is inclusive ) and let the product do the talking. Total cringe show
Yeah, she had someone already review it and make a video so she had got what she wanted. She just wanted a big name to do it. Also I dont know why she thinks golleria would be able to stop anything. It's the internet and she doesn't speak for anyone but herself. She may like it and someone else may still have a problem with it.
This is a beauty founder who really needs to stay behind the scenes and not become the face of her own brand. She sounds entitled to the attention to POC. It also seems like she is taking advantage of someone else's failure to prop herself up by constantly talking about Youthforia. Like congrats on being better than the absolute worst beauty product launch?? I completely agree with Yasulina. I'm remembering how Sunset Makeup did not cave to the trolls who kept pushing them to use the black makeup on their face. They simply continued to post and educate on their high quality makeup. Oh man just got to the extreme white fragility part with the "I'm shaking." If you're shaking, wait till you've calmed down before responding. Don't treat someone trying to educate you like they're attacking you.
Okay... anybody else find Scrandie condescending? She's grating on my nerves and while her intention for shade inclusivity is admirable, to me as a WOC it comes across as just pandering and performative. Absolute pick me energy, chill out babycake...
Yeah, it screams ‘SEE??? I did what you people want, why aren’t you praising me? 😡’ like… when will they learn that earnestly listening to their customers and fixing the product is going to get them way better press than acting like they know better than the darker skinned people they’re whining at to do free promo 😭
I’m not sure it’s actually admirable. It might have simply been strategic, but this baby does not have a good sense of strategy. I live where the population is 90% white, I know that all white people are not rednecks (I’m white btw), but when I connect the coded things that city whites (I have a lot of fancy liberal friends from college) say with the outrageous-bigotry-but-definitely-honest I hear out here in the sticks, I do not think white liberals have the “intentions” that they & POC think. Underneath that performative layer are core, but often unexplored, beliefs that do fall under white supremacy. I’m Gen x, I grew up with overt racism in school, learning that European culture was factually the most advanced ever (😭I know, cry/laugh, it’s obviously not true), and no one ever un-taught that. I’m pretty sure a lot of white liberals believe that white people are naturally the most advanced in fact and in potential, and have all kinds of reasons, but at its core, that is freaking white supremacy. I grew up in a disabled family, thank god, and learned about slurs & bigotry so early that we had to talk about this stuff, and my folks aren’t paragons of equity but they knew racism sexism homophobia etc were acts of hate against Jesus! and I know I still am deconstructing the racism in my head. Sorry this is long, but please don’t feel like you should give white ppl/“the mainstream” too much grace or understanding. Go hard, keep going, we’re in a bad global phase rn (nationalism ie groupism, do not call it t-ism pls), but we’re in it no matter what we do, so let’s just keep going hard on human rights & make sure history knows we weren’t all crap! Brands can take it, if they can’t, well there’s a proverbial kitchen door, watch your bum on the way out! 😂 It just hits me hard when BIPOC people feel they have to give grace after 154 years of failure to deliver the civil rights amendments. And, if your reason for giving grace is actual spiritual, then go with God, you have a more pure heart than I.
I was even holding on hope for her until the last set of videos where she was coming at the black woman who commented. All I could do was roll my eyes. She’s not trying to be inclusive because she cares but because she wants the notoriety. She’s shown her true intentions. Alsooo, does she not know a single black or brown person to swatch these on?? She also only swatched one shade. What about the other 4??
Something tells me it wasnt hard to find lighter models, but she wanted so badly for the darker end shades to be promoted for performative reasons that she forgot about them. I think this cause she didnt hire anyone like Gloria or send her PR, just bombard her with posts to do it for free
ColorPop is clearing out low sellers and making room for new items; all companies do this. Only the nay sayers think the company is in financial trouble.
I love Colourpop. It just feels like everyone is just trying to find reasons to criticize them. I don't know why, but it's exhausting to hear them get constant hate.
Yea, a company that is really transparent and open about this practice (that I can think of at the top of my head) is simply nailogical. She literally does like a poll for her exclusive members AND does lives talking about how well or poorly her nail polishes are doing and then takes off the low sellers
the yasmin situation really feels like that vine where the girl goes "i-i think i know more about american girl dolls than you do!" it's so immature. the biggest thing that feels reaalllly icky though is she, as a white woman, running around demanding black creators to do her bidding. just....eugh🥴
I think she’s targeting the dark skin ladies because there has been so much discussion about brands not being inclusive to them. As a pale white person I can usually find my shade in everything. Maybe she’s going to hard.
What annoys me about color pop is that their stock is always empty when I go to Ulta. I go in for a specific single eyeshadow or palette and they’re completely out of all eyeshadows OR the ones they have on shelf are swatched. They need to reconsider their product packaging and make sure their items are actually in stock at Ulta
I don’t have Ulta here in Canada so I was excited to visit one during a weekend trip across the border. Honestly, I was disappointed ☹️ There was such a tiny amount of ColourPop, I almost missed it. And yes, a ton of it was out of stock. The Target next door had an Ulta and it was the same thing there too. Last year I was at Target in a different city and they had a lot of Color Pop stuff so I thought maybe it was just the location (cross border shopping & a long weekend)
Right?? The longer she went on, the more my head hurt! It could have been one or two lines: "I appreciate the love, and I am thankful for your continued support. I will do my best for you all!" yknow?? the humble-bragging is exhausting
Colourpop is definitely not struggling. Probably just making space for new or reformulated products. Some of the things they’re getting rid of probably also aren’t big sellers like the eyebrow pen and the hair stuff (which i didn’t even know they had???). ALSO YES! The eye primer is so bad as well as the packaging, i struggle to get product on my eyelids lol definitely one of my worst purchases
If you're ever in London make sure you visit Liberty. It's truly magical. It's 150 years old and feels like stepping back in time when you go in there (just with some exceptionally expensive things to buy!). The advent calendar is an institution for a lot of us over on this side of the pond. Enjoy!
I want to go to Liberty so bad and the original Selfridges because there was a tv show about it a few years ago with Jeremy Piven. I want one of Liberty’s signature square scarves. I love textiles and historic fashion, and I have loved them for so long.
Your lipstick didn’t look bad during the video. As I’ve gotten older (I’ll be 47 next week) I have to stay on top of the lip balm. I really love Dr. Jart+ Ceramidin and Revolution Beauty Juicy Peptide. Keeping on top of those skincare ingredients for my lips has really helped. I also have tubes of Mario Badescu in my handbag and beside my bed. His lip mask smells and tastes like weird candy and are goopy, but it’s awesome for lips and cuticles. I much prefer it to the Laneige mask and glowy balm. I’m not surprised that ColourPop is getting rid of the Hogwarts line. My guess is for good. JK Rowling has completely nuked her relationship with the fandom with her vileness, and no company wants to be involved with her. ColourPop got backlash for releasing the line 2 years ago, so I think they’ve figured out nobody wants this line. It’s a shame they didn’t figure it out before even making it.
Golloria gave a very intelligent response to this woman. I agreed with everything she said and I don’t think the brand owner got it. I just didn’t like the way she acted. It seemed very performative and defensive and it was icky. I love Liberty London. They did a collection with Target I believe years ago and everything was so pretty.
I agree, so well spoken and eloquent (or does that mean exactly the same in English? 😮 Sorry, not my first language, but totally agree with you). Very well thought through.
This reminds me so much of the illusion bronze debacle. Like, send PR like a normal brand or do a sponsorship. None of this calling creators out to work for free SMH
29:31 she is literally acting like she’s a victim in this situation. Nobody came into your house and said you absolutely have to make inclusive to other skin colors type of make up. Nobody forced her to do anything so why is she playing the victim to people that she wants to buy her product? Putting the responsibility of that on people of color because she couldn’t do what she set out to do..
I appreciate your acknowledgement that you would be interested in certain products but don't have a need for the moment and already got yourself the advent calendar as a treat so don't want to spend the money. It's relatable and important to promote not buying things you don't need or can't afford.
21:57 The lack of emotional maturity. She is on the defensive. It’s not letting her product speak for itself. Why continue to act like you’re doing damage control if there is no damage done? 😂 like she isn’t confident at all in her products.
Lip color on point Jen. This vampy color combo is so pretty! Also another great segment to validate why I am a black viewer and always engage in your content.👍🏿👍🏿👏🏿👏🏿
If a brand does inclusivity right we, as consumers, should not be able to tell what color/race/gender the brand creator/owner is. Just my real honest opinion but who is making the shade range does not matter if the product speaks for itself.
I can attest that Hourglass is absolutely worth the hefty price tag for their powder products. This year, I celebrated my 50th birthday with a lotus flower theme, so I was immediately drawn to the palette with the lotus design. This is my first Hourglass palette, even though I’ve been using Hourglass Cosmetics for most of my makeup since 2016. None of their palettes spoke to me until now. This is my first Hourglass palette, even though most of my makeup since 2016 has been from Hourglass Cosmetics-none of their palettes ever spoke to me until now. I signed up for early access, and when I received the sneak peek and saw Red 0 included, I was so excited, especially since this year I decided to change my lipstick shade. I usually stick to their "I'll Never Stop" (Beige Nude) Confession Ultra Slim High Intensity Lipstick, but I decided to be daring and try Red 0 in the Confession Ultra Slim High Intensity Lipstick, and I fell in love with it. For reference, I use Laura Mercier’s Real Flawless Weightless Perfecting Foundation (4N2 Tea - medium with neutral undertones). My preferred shades are the Ambient Lighting Bronzer in Nude Bronze Light, Ambient Lighting Blush in Mood Exposure (soft plum), and Ambient Strobe Lighting Powder in Euphoric. Even if the bronzer and finishing powders in the Lotus palette are too deep for me, I plan to use them as eyeshadows. In Canada, the palette is $122.00. I hope Hourglass Cosmetics considers offering more neutral shades and the option to customize each shade in the palettes in the future.
So glad you plugged Salt NY. I followed the founder, who is a professional makeup artist, and always thought she was so cool and an authentically positive person.
The comment about her doing her was what she should have listened to. Yasmin feels too emotional to be a brand owner- she needs a social media manager or a PR team STAT
Ew - having your followers harass a Black creator to review your product is just gross. Reach out and ask to pay for a sponsorship. This whole thing is gross - her angry condescending video responses and pushing for free labor from Black creators (to review) is just…. Yuck.
I can't personally trust Colourpops "last chance" to mean it's actually going away. I bought a palette from that spot and then after a couple weeks it went back to full price for a few months! Sure some of the items will actually go away, but I think many get put there because they are older and they want to sell them before they go bad on the shelf and then they make more. That's just my thoughts on it.
As far as the contours go I need to throw my hat in the game here- she is a very small indie brand. I think that some of it is coming off as performative where I think the message is more “Im a small brand and could do this and I want to prove that I could do this and that there is no excuse for any brand big or small not to”. When you have to do all your own PR and everything else of course you’re also gonna want bigger creators to feature the product because it puts your brand in the limelight light. But you’re more likely to run into issues like it looking kinda weird. Could she have handled this better? Absolutely. Especially with the clapping back. Do I also think that she is genuinely well intentioned vs being performative? Also yes.
She was STILL pushing and asking Golloria if she was "open to a conversation about the inner workings" even after Golloria was very clear she wasn't interested and was hurt from this. She crossed boundaries and not once said i'm sorry or i apologize, just "my story my story my story".
@@violetcrimes i must’ve missed the spot where Gollaria responded to any of this. That being said I still don’t think she acted maliciously or did it for the wrong reasons. I will reiterate from above though that she could have handled it better than she did. I wont argue that and I dont think anyone would.
@@janem3575 again I have to point out- I don’t disagree she could have handled this better and I don’t particularly like how it was handled. My main point was I personally think she was genuinely well intentioned vs being performative or selfish or anything like that.
I follow a lot of small businesses on Instagram, and unfortunately "clapping back at haters" and "defending your product" posts are incredibly common. I think it's because negativity boosts engagement. There's a company that makes beautiful unique glitter gels, but every single Instagram reel is a reply to a comment saying their gels are "just overpriced Vaseline and craft glitter". Of course the creator explains how "no actually our gels are made of high quality blah blah blah" so they get to hype the product. If it was just one of those comments every now and then that'd be fine, but it feels like almost all their reels are like that. No beautiful makeup looks, no tutorials, not even just regular swatches. Every one is a clap back. It's exhausting. There's also a beautiful plus sized model I follow who gets caught in this too. Rather than just show us her beautiful outfits, she's gotta have that comment in the top left corner calling her fat so she can clap back and "show them that fat girls can be beautiful too". Like, we all have eyes, you're stunning, you don't need to make every reel include this needless negativity. On occasion of course it's fine, empowering even, but so many influences lean on negativity too much. But it gets more comments that way I guess. I feel like we need a word to describe this. Like "rage baiting", but negativity baiting? Sympathy baiting? Clap-back baiting?
I only learned about Golloria with the whole Youthforia thing, and dang, she is such a professional in the face of such unprofessionalism. I hope she’s able to protect her mental health throughout this crummy situation.
I feel like Golloria said ‘you treated me wrong’ and Yasmin responded ‘yes, i introduced my product wrong’ like yes but that’s not the most important thing there
With the saturation of thousands of makeup brands, I dont feel creators of brands are obligated to the wishes of the masses NOR should they shove their agenda on us, creating drama! I have deep tan skin and find it challenging to find a match due to undertone and skin type. If one brand doesn't work for me , im not bitter about it, i just move on and try other brands. Why get in the business to attack competitors? Young beauty creators should stay in her lane , create what you want for who you want , BUT behave with grace as a professional business person. There's no whining, crying, and bitc*ing in the business world. Im too old to deal with people like Jasmine. Im focusing on my OG brands that stay out of drama!
Colourpop has WAY too many products. They need to clear out some of their collections faster and not leave them hanging around. And stick more to what they do best.
That brand owner… why is she never wearing makeup? Not that you HAVE to wear makeup but… she doesn’t even look put together. I wouldn’t buy makeup from an owner that looks like that. On top of her unprofessionalism. 🤷🏻♀️ that’s like a makeup artist wanting clients and looking like a bum putting no effort into their look.
See, I too was thinking that but wondered if I was being mean. Like at least brush your hair before jumping on camera? Dab on a little lip gloss? Some mascara? Something to let me, as a consumer, know that I can trust your knowledge of makeup?
I went to her platforms and she really cleans up everything just allowing positive, praising comments there. I think she’s a lost cause, she won’t listen
I certainly don't know if brand is in trouble or not, but as someone who follows it more closely I can say that Colourpop does these sales on regular basis and even when they are called "last call", doesn't mean that products are necessarily discontinued. Also, they did change their approach this year, definitely didn't release things weekly like they used to do but way less frequently.
I've known too many manipulative people that have used the "I'm hearing you," "I'm shaking," "I just want to share how authentic I am," "But I've put all this work into xyz," "I'm open to conversation" language when called out for their entitled behavior and refusing to address it. All they had to do was say sorry, say they weren't going to do it again, and not do it again. But they don't want to do that.
Nyma Tang is another creator who also experienced burn out from trying to represent dark skinned black women in the beauty space. I'm grateful for them, but also black women are absolutely expected to help/ support/ protect everyone without any reciprocation and it is tiring.
Yasmin's pursuit of influencers isn't any different than running around a mall trying to force random dark complexioned people to put on your black "foundation." She seems unhinged. Something about it is tragic.
40:13 Liberty's of London is an 149 year old department store in London. The royals are known to shop there. The advent calendar is designed to look just like the store does with its mock tudor frontage. If you are ever in london its fun to visit and see how the lavish live.
Jen- I admire that you always try to educate and how you really think about the way to do it respectfully. You are such a great speaker with so much grace and knowledge.
I was put off by ColourPop when they refused to take customer feedback regarding some huckster -my term for "influencer" ;) A company not open to recieving feedback from their customers isn't a company I want to support. It's a transferable attribute and the lack of consideration & respect will permeate in other areas of the company's culure undoubtedly. (also birds of a feather flock together) I ended up throwing out my colourpop makeup and it felt cathartic lol
Scrandie… WTH. Contour sticks are not rocket science. And for the sake of all that’s decent STOP tokenizing people! What is so difficult about this concept? Why are these new brand owners so smug and arrogant?
I’m sick and tired about the whole all inclusive shade range vibes. We don’t need that. The world needs shades for every skin, preferably made by people WHO KNOW HOW TO MAKE THAT.
So much info it's mind-blowing, a lot of work to put up a video like this. I appreciate all you do and the help from others that I'm sure you get. Great job.
Oh my GOD, the scrandie story… I am so glad to see this story as the main, especially since I’m totally unaware and because it’s a topic so dear to my heart. If I could take a single GRAM of the grace the Golloria handles these high tension topics with while taking the lion’s share of understanding and empathy for the nature of people and challenges (if not all the pain and suffering - but I’m not sure they can be separated), I’d do it in a second. To say that she’s eloquent feels like not descriptive enough for her calm, but still emotionally descriptive and appropriately personally vulnerable dialogues. I say that in part because I’m not black - I’m not dark skinned, and I’m now frequently white passing, as I started out pretty light skinned and have lightened over the years to look more like my white mom. My dad is Tamil, and his entire family is still in the south of India, but a lot of my social circle and the people I choose to spend my time with come from various walks of life, and I’m no stranger to friends who’ve got stories like Golloria’s of various complexions. Even by South Asian standards, I come from the poor people, my dad would be a refugee if there had been existing social safety nets for what he was experiencing at the time, but he found his way with a Doctorate eventually. So we value a lot of things, not the least of which is the amount of work he had to do to put himself through school in Manchester in the 70s and then to Nigeria in the 80s, and I guess I share that information because it’s ultimately important that I have context for the background of that era on the same continent, and how Golloria’s came from a similar context. And to say that our experiences are still different - the respectability politics, the dramatic difference in our skin tones and how that’s treated, how I have infinite choices in beauty, and so so so so much more, not just as an Asian and light skinned woman, but as a natural born American - starting this story, I feel like I could have given you at least a play by play of the chapters, knowing nothing of it, and the STENCH of white saviourism… I just. Let me just say… anyone saying that Yasmin “didn’t mean poorly” or it “wasn’t performative…” I need you to understand you’re doing the same thing as her, defensively (and reflexively) and you need to listen! Performative activism isn’t a descriptor of intention given by the person with the intention. Performative activism is how people who are affected (“positively” in intent but not reality or negatively) describe that activism. When someone calls activism performative, it means that your efforts to include people based on a history of pain and exclusion are doing more to keep them excluded than to remedy the problem, and that you’re more of a problem than any help, and if that alone is not 100% worthy of evaluation, then you also need to consider why you, presumably not a black person (but even if you are), are jumping to defend a white woman who is the target of a very well articulated, very direct, very fair explanation of her very grave error that shows she defeated her own mission to the point of contributing majorly to the problem she set out to address? Why are you defending someone who didn’t apologize? Why are you speaking up in her defense on a video made by someone who went out of her way to be understanding of said ignorance, even when it hurt other people more than her? (1/2)
Do you have ANY perspective at all if you cannot clearly see that women like Golloria are clearly far more burdened, pained, and dehumanized with the expectation and equation to their skin tone to the point of lacking any other features to people like Yasmin than Yasmin will likely ever feel in her life? Or is that exactly the problem? Is it that you’re VERY aware from this story that Yasmin will never, ever, not once in her life be tagged thousands and even hundreds of thousands of times by someone who only knows her by an approximate shade of her skin and the complaint that someone knows those people have about makeup? That will never happen to Yasmin, and you realize that people mostly gave Golloria a chance for that because her value in the beauty community is counted as less and generally considered less desirable, and that she deals with that day in and day out, every day of her career, and people will still give her flak for not appreciating it when it’s dehumanizing, and so guilty do you feel when you realize that that you (and Yasmin) reflexively jumped to how emotional and ashamed you are because you’re used to PoC having to empathize with you without you doing it for them, and you’ve never had to be the uncomfortable one that’s had to be put off kilter and squirm? Do you think that’s just the natural order, so you just defend anyone who also doesn’t deal with accountability, and say it’s not performative while people are robbed of pay for work, opportunity, harassed, and even have someone imply they should say sorry when they’re the ones that were hurt? … that’s what it sounds like. And here’s the thing that you probably don’t expect from me, but you should: I’ve fucked up on this stuff. Nobody is the most marginalized person on earth, and if anything, only one person could be the most. I’m light skinned, I mostly pass as white. I have an Indian-ass name (as you can see) so I mostly don’t pass, but sometimes I do, and I’ve definitely done and said racist things, especially things that are performatively racist or could qualify as racist in service of good intentions toward black people. A lot of times it’s related to my PTSD, I just assume we’re sharing about racial trauma and I don’t give adequate prep opportunities for consent, or when there’s complicated mixed challenges of relationships (I took in a black person during the pandemic who was awful to me and violated every term of our agreement about their free stay, and I did a poor job of explaining, after a while, what made me think they had poor intentions of their own. They kept saying my family “had to be racist” and I basically said my friends were concerned about me, even and especially some of my black friends. I was worried about their lies, their history, and how they were treating us, including stealing, but they had every right to be communicated with in ways that were more clear and fair, and they should be able to express concerns about their safety in our home - again, they need to communicate fairly and clearly, too.) You may look at those examples and argue that none of that is racist of me. Wrong. That’s part of the problem, when you engage with the systems and history that be, especially as complex and as horrifying as they are in this world, you *should* question me. Questioning my actions in the context of race is the right thing to do and it doesn’t rob any of the people I’ve been racist toward of their accountability- it empowers them to feel more engaged and safe in being authentically accountable, and coming forward to improve because they know I’m not automatically going to violate all the same list they know so well. Will every PoC have that level of personal responsibility? Obviously, not, and if you care about the objective social history of marginalization, you’ll have a far greater sense of peace with the dread of being wronged by everyone, quite frankly, but most of all - you’ll engage in more honest and mature relationships with everyone, and you’ll learn to have more personally safe and emotionally mature boundaries from your friends of varying forms of marginalizations (and intersections of those commmunities, like for me - disabled x south asian x first generation american). You CAN protect yourself with wise choices and dispel racism (and other forms of marginalizing behavior toward communities), and you learn over time that the kind of things people with privilege will expect you to do or say is “just normal” is often predicated upon some level of emotional immaturity or familial codependence. When you develop a chosen family of loved ones who’ve come from a variety of demographic data and life experience, you build bulletproof relationships and learn great wisdom about people while doing a great good in the world and you’ll find you like yourself so much better! I’ll tell you with utmost confidence that I would never want to go back to be the person I was before I could happily leave this public comment on Jen’s channel, not just because it’s right and moral, but also because feeling more confident about my mistakes being definitive of my human nature but not my humanity is such a happier and better way to live. I don’t live on this planet to be the most anti-racist person or the best person or the biggest disability activist or advocate for anything. Those titles are all a tall order - and like the idea of performative activism, I wouldn’t ever be the one who decides, anyway. I am here to try to find what makes me happy, and one of the things that’s made me happiest in a world that’s given me a great deal of sorrow is directly attached to my most significant friendships, specifically those with people who have had time enough and pain enough to know some maturity. I can guarantee that anyone whose attention I’m seeking through this comment would be absolutely astounded how much of those relationships and other sources of joy in my life come from practically relishing in my fallibility. Not because I’m not embarrassed of my wrongdoing, including when I do something as socially maligned as let antiquated and dehumanizing stereotypes and notions about skin color affect my behavior toward others who have already felt that far too much, very much the opposite! It is, instead, because I have had enough time and pain on this Earth to know how to tell who is in the mirror’s reflection of any given opinion, and that I have the power to change the behavior and the opinion when that person is me ❤ It will never mean I never care about what other people think, or that I don’t get embarrassed because of other people’s faulted impressions, or that I never try to, in fallacy, prove someone wrong… nothing like that. I am subject to and the same as anyone else, and we all care about social things. But what I hope this inspires above all else is the notion that not everyone’s opinion on everything matters. People often say, “Those who mind don’t matter, and those who matter don’t mind,” but I disagree. I prefer: “Those who mind could change our matters, and just like us, can change some minds! They may not like anything we do, and that’s also fine, whether we find something wrong with us or not. It’s worth checking in with ourselves. When those who matter also mind, we know how important it should be to us by how far we find them from ourselves over the issue - if they cannot abide our bad judgment, that is a great deed to amend.” Obviously, it’s not sing-song and catchy, but I think people forget that these sorts of things are not necessarily always good advice. Loyalty is important, but it shouldn’t be more important than honesty, communication, values about the humanity of others. I’d challenge you to ponder this stuff, especially if you skipped to the end, or stopped and came back, or whatever it took to get to this part. If it makes you feel bad enough to make you skip it, it’s trying to tell you something, and any pain that comes from self discovery and the journey of personal maturity, I promise you (even and ESPECIALLY as a C-PTSD/survivor advocate) is smaller than the continued or collective pain of living with that discomfort, not to mention how much more it is to live with both the continued daily experience and then the collective lived pain of continuing. Best of luck. It’s far greater to try, I promise you that. (2/2)
Happy Monday morning! Coffee with Jen ☕️ the prices on those advent calendars are insane...I could never spend that much 😮 I have 4 dogs to feed. LoL they get spoiled, not me. 😂
NYX's Home Alone Collection looks so cute. I love Gloria, she is stunning inside and out. Colourpop is just purging the stuff that's discontinued and not selling.
It's even easier than that imo. Want to launch in the international market? (As opposed to niche/micromarket) Want to be recognised as an international brand and grow? Then market to your international audience.
I think Colourpop is just clearing out what isn't selling. God tho, I agree, can't believe that Harry Potter launch lasted that long 🙄 Also WOW I have never heard of Scrandie before, but she is the most crunchy Millenial cringe I've seen in a hot second. I think you and Audra's points on the matter hit the nail on the head, and I'm really happy you're able to bounce off each other to find the right words to express why this behavior is so *wrong*. Scrandie really seems to be scrambling for her "good white woman" points and it is just horrendously offputting. Gloria's response is so cutting and class at the same time. I wish Gloria wasn't on the receiving end of this nonsense, but her eloquence on these issues is really unparalleled. I'll be listening to the rest while I do some cleaning today, but I always appreciate your thoughtfulness and clarity when delivering the news.
On Colourpop - I have so many feelings from how the company has changed over the years. They went from my #1 favorite brand to a brand I haven't bought from in over 4 years. I fell out of love with them when the release boom came and I felt like the uniqueness, the love, etc. went out the window for the sake of releasing as much as possible as fast as possible. Left a bad taste in my mouth. All I can think about is, where does all that product go when it gets discontinued?? Today, I feel like there are far too many incredible formulas from new/indie brands that I'd just rather spend my money elsewhere, rather than spend it on just-okay formulas.
Wow, just wow. Thanks for explaining why this conversation is so important. ❤ Good luck to Scrandie because she is running customers away by making it about her, not the customer. She needs an Audra of her own.
I know that you don’t really do many in-depth reviews anymore, but I would personally LOVE to see a full review of the advent calendar you purchased! It looks gorgeous and fun - something I might consider buying myself!
I literally never grow sick of your videos, especially this format, it’s relatively formal, more so than the live chat, like it’s guided, but it’s so good and honest. Just the best!!!!
You know, brands that have full shade ranges, just have full shade ranges. There's no patting themselves on the back, or shade specific instagram stories. That will be where I spend my money. Businesses need to make the correct products without a trophy for being "inclusive".
Like if Scrandie wanted Golloria to review the product so bad she could have just sent PR instead of chasing her trying to get her to buy it.
That part. I would've been more interested in the brand had she just allowed influencers that look like me to use the product organically. Instead, the owner is solely focused on gaining woke white woman points. Since she's not getting the response to which she clearly feels entitled, I'd bet that over the couple of weeks she'll be crying online about being bullied by these black women that she was only trying to help and uplift with her product. 🤮
Why would anyone buy something just to try it, to prove the brand is "good" and make a promotional video for them.. of something they've been hasseled into paying money for?? 😳🤔 Makes literally no sense to me what a bizarre woman she is.
@@Anamilkkit sounded from that one video like she is in over her head. She probably has a lot of debt and doesn’t want, or just plain can’t, send free PR. This kind of pressure can really make people act crazy imo.
My thoughts, I think Yasmine was trying to get Golloria's mailing address so that she could send her one. I didn't get the impression that she wanted Golloria to buy one.
@TheBunniechannel baby influencers do it as a way to gain traction and the attention of brands. Golloria isn't a baby influencer and brands would normally reach out to her.
Jackie Aina has shared her frustration before, she is not the poster child for inclusivity in cosmetic and people should stop tagging her whenever a brand releases look lack luster in shades. And history repeated itself
Let the gurlies breathe and do their things
I'm glad you said it because I was about to say it. JA is performative and a mean girl.
@@feliciafelicia6965I don’t think that’s what the original commenter was saying.
@@AutumnSwatchesyeah nowhere near it..😶
@@feliciafelicia6965You’re not wrong, but that isn’t what the comment was talking about
Wow, another Brand wanting an Influencer to do FREE CONTENT! I’m sick of these Brands thinking peer pressure will FORCE the influencers show their products. Why not ask Gloria if she wants to try it and then PAY for an advertisement!!!
This is something that will keep me from buying from a brand. Performative inclusivity. The way brands treat black creators tells me all I need to know.
It does have the feel that she is trying to get the fake tan mess from Xmas but she wildly misunderstood the bigger more important picture
its even weirder because she just makes it seem like darker skin creators owe her a review..
Honestly considering the fact that she admitted to buying way more product then she needed, I don’t think she has the money for paid advertisements
I don't trust paid reviews. So I don't think she should pay for reviews. She shouldn't have tagged the creators over and over. Instead she should have asked them if they were interested in receiving PR just like they would do with other influencers.
Golorias response was perfection! As a black woman I can say the owner of scrandie beauty is demonstrating the definition of tone deaf. I cannot comment on her true motivations whether Intentional or not, I also can’t say whether her intentions may have come from a good place initially but she fails to take criticism well and it’s hurting her before she even gets started. If people would just LISTEN when POC try to explain their experience and why these issues matter on the deeper human level rather than diving to extremes it’s really quite simple. I just cannot understand why this is SOOOO complicated for people! If she would just have some humility and genuineness she would have more people rooting for her whether it included Goloria or not.
the fact that she responded to very minor but still valid criticisms with "clap-backs" tells me all I need to know. professionalism is such an important part of what I look for in brands as a black consumer because I don't want my valid critiques to result in childish verbal spats. if a brand doesn't care about what I have to say, great. I'm moving on
Agreed
yes
Because their intent matters more than their impact, so our very mild critiques strike at the foundation of what they “intended.” It starts to fall back into “we should be grateful” that they even care, which means we shouldn’t have anything to criticize because hey, at least we have SOMETHING now, right? They have nothing if not the audacity, and it is nothing if not exhausting.
Another thing really bothering me is - Yasmine, no one forced you to be a business owner. No one forced you to order thousands of your product. No one forced you to go into debt. No one forced you to run a business by yourself! I really don't like how she's acting like people HAVE to buy her product because she's a small business. We don't have to support you if we dont want to. Your product needs to speak for itself. Forcing it on everyone to prove something about race or small business is just... odd. It's almost as if she's blaming us for all her choices. Take some responsibility!
I get wanting to be transparent about your business and experiences, but there's a reason business conversations usually stay behind closed doors. It gets ugly and she's putting it ALL on display in a way that's helping NO ONE.
This. She is acting entitled to people and their money.
Exactly. This smug, don't-care, (and I say this with love) bitchy attitude of hers is just not it. If your products are good, they should speak for themselves (as you've said) and people will react accordingly.. It's giving 'Performative'. And now it's like "Look at this shade, buy it because I thought of you unlike other companies".
Yasmin in the end sounds extremely entitled. She doesn’t come across as authentic, she’s saying “I ticked the boxes I deserve to have it sold out”. Life doesn’t work that way. Had she been quiet the product would have spoken for itself.
@@valeriamoscoso9529 Right.
I think colorpop is clearing out for their inevitable thousands of identical holiday launches
Same. Plus with the new year coming, they always launch new collabs. A lot of brands do end of year sales. I HOPE it’s more then this, I hope they are waking up to the fact that they have a ton of product, more then the average consumer can ever buy, it’s almost overwhelming to shop them. But I doubt it. I think they’re just clearing space for the 2025 launches
I went once, to the website to order some makeup. It was overwhelming. Esp to a beginner. I just left without ordering. Then the constant promos to my email with discounts and new launches. holy cow. who has the space and money for all these products?!?! it's almost like, every week something is launching...
@@janem3575 yes! Its even overwhelming to consume content about them. There are so many collections and every beauty UA-camr is making videos about the new collection or receiving PR, that I can’t even keep track. I watched this video and she mentioned a Harry Potter collection (I’m a huge fan) but wasn’t aware it existed because there’s just too much.
@@janem3575It’s a lot & I’m not a beginner. The issue is rather than working on giving their formulas more staying power & making them better, they are constantly churning out new products to the point where colors overlap. I don’t like how terrible their eyeliners & mascaras transfer; it’s even worse if you get watery eyes or cry outright. Plus I’m older now & don’t want everything to have glitter in it.
Can't wait for the next exciting browns and nudes Rudolph Reindeer palette.
Personally, I do not want to hear one more word about brand intentions. There are fantastic consultants available & even I, a random consumer, know that a brand can’t just “creatively think” their way to shade inclusivity. It’s 2024, as a historian I might remind other Americans that we promised racial equality back in *1870* and stalled out. Nothing to do with skin tone inclusivity is NEW. The time for patience and tolerating crap work is OVER.
Agree, and why literally harass an influencer????? Who does that and why would you ever think she would then feel Iike giving decent feedback. Like you said, it’s too late in the game to be so out of touch.
I'm not a historian but I love history and I love that you brought this up! There's ZERO excuse for exclusivity. Everytime I see someone with my skin tone (white asf) insulting POC with "not everything has to be for you!" I have to remind them that we can go to EVERY SINGLE BRAND and find our shade or something very close without having to search and search or shop exclusively online... POC cannot. I live in Memphis and we're 70% POC and still lacking good shade ranges in stores!
🥝💚🖤
As a Civil War Reenactor who has worked as a historian before, I just can’t clap hard enough for this statement.
I agree with you for the most part, but "The time for patience and tolerating crap work is OVER." sounds incredibly aggressive and that's not going to help anyone. In fact, it will take us even further back. Tolerance is imperative to constructive discourse, and thinking that getting mad and upset to make change happen is the right answer is questionable at best and dangerous at worst.
Rally people to stop supporting non-inclusive brands... But most won't do that, because they don't want to sacrifice because they don't actually care. And by people, I mean all skin tones. Even PoC still continue to support non-inclusive brands btw. Make change with where you spend your money and move on.
@@TheSwauzz Some things just don't deserve tolerance. Racism and putting POC needs on the back burner is some of those things. We have to draw the line somewhere. Until we tell these brands "nope, go home and try again or don't come back" if they won't release proper shade ranges, things won't change or will change at a snail's pace. Sometimes to be tolerant is to be complicit.
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Golloria's response to the peer pressure and virtue signaling from Yasmine was perfect - she was graceful yet very pointed with resolve about the root cause of the matter; inclusivity is on the brand, not the consumer. She's proven herself over and over to be a class act with damned strong roots in truth.
Golloria’s response was so well articulated and contained more critical analysis in a single post than I’ve seen in entire essays. The fact that Yasmine was able to read that and absorb absolutely none of it exemplifies the ignorance that some of these brand owners have. Deciding to elect yourself as an advocate of black skin tones despite being very clearly uneducated on what inclusivity is and why it’s important is exactly why this has backfired.
TLDR: it’s giving white saviour
Scrandie would have been better off hanging around the mall and passing out free samples if she doesn't know any Black people. I feel like that would have worked really well and she could have asked people if they'd mind being in a demo.video.
I’m not a black woman, in fact I’m about as pale as they come. But I cannot imagine how annoying it must be to be a black woman just trying to live her life and have a brand owner harassing you to review their product with no compensation because they can’t be bothered to hire a marketing team. The exploitation is just through the roof. I also just feel like if you have a great shade range, you don’t need to make every video about that. If it’s really that good it’ll speak for itself. Just make a post saying you’re proud to have created a shade range that’s inclusive for many different skin tones, then let the product do the talking! When it’s the only thing she’s talking about it comes off super unauthentic, like she only made it to take black women’s money rather than just having a passion for makeup and inclusivity.
It would be different if people tagged golloria, and the owner did nothing. Golloria may have very well just ordered the product or requested it from the owner to test it on her page.
But the harassing is just a no no. Either pay her or keep quiet and let people do what they want. Smh at the audacity
100%, and if she wanted Golloria to make content for her that badly, then she should've contracted her to create something for the brand. But she's too cheap to do that 😂
People should stop using social media as a reddit rant board especially for business. They just get themselves into a mess. Her product was fine until she started talking. Also knowing you have such neurotic people behind the product really puts me off.
Couldn’t have said it better myself lol.
Agreed! Keep your business page professional!
Meh. People can say what they want. It’s their profile. If consumers vibe with her then they’ll buy from her. If they don’t, they won’t. I guess it’s better to know a brand’s face behind a name and what they’re about.
@@silllykitten329 It’s generally unprofessional and something that should absolutely stop. This idea that everyone wants to intimately know the thoughts of every brand owner is not true. It usually does more harm than good, as you can see. Of course it’s their platform, and they can rant if they want. But it’s to their own detriment most of the time. Show your face, explain your brands purpose if you like… but spilling your guts to random people on the internet like they’re your friends rather than a person just looking in to see if your product or service aligns with one of their needs… why do we need to have rants? People need to learn that they don’t have to talk so much.
Here for the "when I have White lady questions" 🤣 sometimes you just have to admit when you have something you are not knowledgeable about and I'm glad that Audra is willing and able to be there for those moments. To my friends, I am usually that person and I love when they say "Do you have the bandwidth for an intrusive question?" Like, yeah, bring it on babes.
I really wish yasmine would’ve had that friend jhc 😬🤦🏻♀️😂
I really am so thankful that Audra puts up with me! They are just a great friend in general. In all ways. Adult friends are hard to find and I'm thankful for them every day!
Thank you for this comment . I have always felt my questions can be intrusive and I have never found a great way of acknowledging that and not sounding awkward .
I think that the “Do you have time for an intrusive question” is a key step here and shows that the asker values you and respects your boundaries in addition to being humble enough to recognize that you know something they don’t.
In contrast, this brand owner came across entitled to the time and energy of black creators because she did let the creators decide first if they wanted to engage.
As a white lady, I think it’s so important to understand this difference between asking and engaging as equals vs demanding.
@@LabbfreakThank you for this because I've heard black people, on social media, not irl say it's not their job to.educate and I respect that so I just don't ask. Now I know a way to do so in a non demanding way. Not that I would ever be demanding but I just try to take in what I hear and use it or not use it.
This situation with Gloria and Scrandie reminds me of when younger siblings are trying to force their older siblings to hand out with them in front of their classmates/friends to appear cool, but throwing a temper tantrum when the older one refuses to do it
Regarding the first story. The brand owner started off with good intentions with a sound business sense. Then she went too far. She developed that White Saviour complex and she was doing anyone any favours. In fact she did more harm to herself and dark/deep skinned beauty fans !
She needs to chill, focus on developing makeup with quality and includes as many people as possible so everyone can enjoy her products.
She doesn’t need to go on rampage on social media. Nobody wants that and it is very off putting. Comes across as tokenism and performative.
I wish her the best and I hope she’s learnt from this.
She needs to hire a pr consultant or someone to run her social media if she can’t handle the slightest criticism to her brand and shade ranges. All she had to say when someone left positive feedback “thanks you, we want everyone to be able to use our products” or if it was a criticism. “Thank you for your feedback. We’re currently working on making our brand more inclusive but we’re a small indie brand so these things take time” rinse and repeat. It’s not that hard.
She also needs to stop getting so worked up and responding to every troll and then want black content creators to come to her rescue. There’s a reason why you don’t see the faces behind these smaller brands to this consent.
Shes not going to last long on this business if this is how she continues to handle things.
Brands should pay BIPOC beauty influencers and had them be a part of the launch team so they can have input and give input on shades and launch marketing
Yes!
Every brand, big or not, should consult with a variety of people with different skin tones when developing shades. It just doesn’t make sense that someone can accurately match shades other than their own.
Right? She kept saying "I'm the only person in this business, I don't have anyone to swatch the darker colors on!" then like...hire a model for an hour? That's what all other brands do, they pay professionals for their work.
Gloria's response is so validating for me, the whole vibe I was getting from Yasmin's approach was the opposite of 'inclusive' but I couldn't put a pin on why it felt that way. Inclusive means including all people EQUALLY, and she wasn't doing that.
Idk why, but the vibe I was getting from Yasmin reminded me of the Autism Moms(TM) who want praise and breathless declarations of how brave they are for ... raising their own kid? Like they expect everyone to drop everything and rush to tell them how amazing and brave they are for doing the bare minimum
@@Inkinhart LMAOOOO UR SO RIGHT
It felt very, "LOOK AT HOW NOT RACIST I AM! I AM SO NOT RACIST!" Which might be true, but if you feel the need to keep shouting it, it starts to feel weird.
We all got that vibe. Another Youthforia
“I ordered a bunch of stuff and it’s the influencers fault if it doesn’t sell” could you imagine covergirl or revlon doing that? Is the tanner guy teaching small business marketing on tik tok? 🙄
Usually Colourpop does the 80% off sale when they change packaging. A couple years ago the brow pencil was discontinued.. but it’s back now with different style packing.
Was just going through say that. Also the shelf life of super shock shadows are way less, so they gotta shuffle stock quicker.
The way she keeps using the darkest shade on herself instead of her own shade to show how good it should look is like she’s trying to advertise that darkest shade rather than the product actually looking good
Right? I was wondering if there were any videos of her using the light skin tone contour on herself 😆
also, has she not 1 black friend to swatch them for her? again, it's giving performative all around.
And im sure it couldve been easy to hire a model for it, I'm sure if she just posted a ad up somewhere she would have had alot of volunteers.
that’s exactly it. like, it’s great that she made a deep dark contour. but she needs to shut up about it now 😂 does she want a cookie for creating something inclusive in 2024???
@@GracielaDixonexactly! she wouldn’t need to even pay them or show an official photoshoot.
Honestly, social media is wild with brands. I am too old to be interested in their drama. And it totally rubs me the wrong way. Someone can have the best product in the world, but when they act like that on the Internet, I am so turned away.either ignoring a comment or just having a response, thanking them for their feedback even. Something more professional than constantly making videos to share your drama. It is so unprofessional and I do not support it.
Completely agree. The owner's snotty attitude is enough to turn me off from ever buying not even counting the other numerous issues.
If she feels strongly about showing it on richer skin tones, just pay someone with a deeper skin tone to show it. Simple
She is going to
She said she is going to multiple times. The product doesn’t launch until the end of December…
Honestly she could just ask people she doesn't even know if she sets up somewhere in public and let people demo the products. If I had a brand it would be inclusive and I wouldn't even mention it, like Haus labs. People would just know by the shades and the models.
I'm hate that they discontinue so many things so often. So if i fall in love with a certain lipstick color it'll be discontinued in a year or so. The next time i want to buy it, it's no longer being sold 🙄
Yeah that's exactly why I stopped buying colorpop
Exactly!!! I agree!
Colourpop products are so 50/50 on whether I’ll like them or not. Some collabs I get so excited for.
Kinda want some Pokémon products before they’re gone. But I recently spent too much on revolutions mean girls collab lmao.
Uh…it definitely seems like that girl is trying to use Gloria and black women in general to market her brand. A comment she responded to said “have you learned nothing from Youthforia” and actually yeah, I think she learned a lot from the Youthforia situation…that she could use Black women to market and sell her brand.
Imagine going through all the steps of creating a product and ruining your product and your reputation before it even launches. All she had to do to respond to the “it’s just black again” comment was to show the ingredients and say “It’s not black. It’s a very deep tone.” End of story. No drama. Brand intact.
Moral: let people pick their own battles instead of pulling them in for free marketing. If a product is good, it'll sell.
Yasmin should have stopped talking after the first video. 🤦🏽♀️ and quietly just launched and sent pr. She is on the right track ( if she thinks she is inclusive ) and let the product do the talking. Total cringe show
Yeah, she had someone already review it and make a video so she had got what she wanted. She just wanted a big name to do it. Also I dont know why she thinks golleria would be able to stop anything. It's the internet and she doesn't speak for anyone but herself. She may like it and someone else may still have a problem with it.
This is a beauty founder who really needs to stay behind the scenes and not become the face of her own brand. She sounds entitled to the attention to POC. It also seems like she is taking advantage of someone else's failure to prop herself up by constantly talking about Youthforia. Like congrats on being better than the absolute worst beauty product launch??
I completely agree with Yasulina. I'm remembering how Sunset Makeup did not cave to the trolls who kept pushing them to use the black makeup on their face. They simply continued to post and educate on their high quality makeup.
Oh man just got to the extreme white fragility part with the "I'm shaking." If you're shaking, wait till you've calmed down before responding. Don't treat someone trying to educate you like they're attacking you.
Okay... anybody else find Scrandie condescending? She's grating on my nerves and while her intention for shade inclusivity is admirable, to me as a WOC it comes across as just pandering and performative. Absolute pick me energy, chill out babycake...
Yeah, it screams ‘SEE??? I did what you people want, why aren’t you praising me? 😡’ like… when will they learn that earnestly listening to their customers and fixing the product is going to get them way better press than acting like they know better than the darker skinned people they’re whining at to do free promo 😭
I’m not sure it’s actually admirable. It might have simply been strategic, but this baby does not have a good sense of strategy. I live where the population is 90% white, I know that all white people are not rednecks (I’m white btw), but when I connect the coded things that city whites (I have a lot of fancy liberal friends from college) say with the outrageous-bigotry-but-definitely-honest I hear out here in the sticks, I do not think white liberals have the “intentions” that they & POC think. Underneath that performative layer are core, but often unexplored, beliefs that do fall under white supremacy. I’m Gen x, I grew up with overt racism in school, learning that European culture was factually the most advanced ever (😭I know, cry/laugh, it’s obviously not true), and no one ever un-taught that. I’m pretty sure a lot of white liberals believe that white people are naturally the most advanced in fact and in potential, and have all kinds of reasons, but at its core, that is freaking white supremacy.
I grew up in a disabled family, thank god, and learned about slurs & bigotry so early that we had to talk about this stuff, and my folks aren’t paragons of equity but they knew racism sexism homophobia etc were acts of hate against Jesus! and I know I still am deconstructing the racism in my head. Sorry this is long, but please don’t feel like you should give white ppl/“the mainstream” too much grace or understanding. Go hard, keep going, we’re in a bad global phase rn (nationalism ie groupism, do not call it t-ism pls), but we’re in it no matter what we do, so let’s just keep going hard on human rights & make sure history knows we weren’t all crap! Brands can take it, if they can’t, well there’s a proverbial kitchen door, watch your bum on the way out! 😂 It just hits me hard when BIPOC people feel they have to give grace after 154 years of failure to deliver the civil rights amendments. And, if your reason for giving grace is actual spiritual, then go with God, you have a more pure heart than I.
Here to let you know that you're not crazy. My eyes rolled at everything she said. She's just so unlikable.
That's exactly what I was thinking..."Pick Me Girl" vibes.
I was even holding on hope for her until the last set of videos where she was coming at the black woman who commented. All I could do was roll my eyes. She’s not trying to be inclusive because she cares but because she wants the notoriety. She’s shown her true intentions. Alsooo, does she not know a single black or brown person to swatch these on?? She also only swatched one shade. What about the other 4??
Something tells me it wasnt hard to find lighter models, but she wanted so badly for the darker end shades to be promoted for performative reasons that she forgot about them. I think this cause she didnt hire anyone like Gloria or send her PR, just bombard her with posts to do it for free
ColorPop is clearing out low sellers and making room for new items; all companies do this. Only the nay sayers think the company is in financial trouble.
I agree, these sales happen at the end of the season or they are no longer producing the item in favor of a new one.
😂 yes they do this every year?? Sometimes several times a year.
I love Colourpop. It just feels like everyone is just trying to find reasons to criticize them. I don't know why, but it's exhausting to hear them get constant hate.
It’s just that I’m going to miss the lux lip glosses/lip oils. They’re so good!!
Yea, a company that is really transparent and open about this practice (that I can think of at the top of my head) is simply nailogical. She literally does like a poll for her exclusive members AND does lives talking about how well or poorly her nail polishes are doing and then takes off the low sellers
the yasmin situation really feels like that vine where the girl goes "i-i think i know more about american girl dolls than you do!" it's so immature. the biggest thing that feels reaalllly icky though is she, as a white woman, running around demanding black creators to do her bidding. just....eugh🥴
It’s a big yikes. She sounds very immature. Here’s hoping she will grow a little and cringe with the rest of us.
So immature... honestly, cut the brand off my list. That and expecting Black creators to do the work for her is a huge NO!
I miss vine so much 😢
It just gives me the ick. Such a BIG no-no to me
Gloria is amazing!
Not wasting a word on that brand's owner lack of notion.
I think she’s targeting the dark skin ladies because there has been so much discussion about brands not being inclusive to them. As a pale white person I can usually find my shade in everything. Maybe she’s going to hard.
What annoys me about color pop is that their stock is always empty when I go to Ulta. I go in for a specific single eyeshadow or palette and they’re completely out of all eyeshadows OR the ones they have on shelf are swatched. They need to reconsider their product packaging and make sure their items are actually in stock at Ulta
I don’t have Ulta here in Canada so I was excited to visit one during a weekend trip across the border.
Honestly, I was disappointed ☹️
There was such a tiny amount of ColourPop, I almost missed it.
And yes, a ton of it was out of stock.
The Target next door had an Ulta and it was the same thing there too.
Last year I was at Target in a different city and they had a lot of Color Pop stuff so I thought maybe it was just the location (cross border shopping & a long weekend)
I get mad because Ulta and Sephora will have a brand but only have like 1/5 of their products and half of the shades for a specific product lol
@@silllykitten329 exactly I do 99% of my shopping online now because of that
You’re welcome is not the only response to thank you. I could not imagine a more performative video.
Right?? The longer she went on, the more my head hurt! It could have been one or two lines: "I appreciate the love, and I am thankful for your continued support. I will do my best for you all!" yknow?? the humble-bragging is exhausting
the spontaneous eyeroll at "clean" is one of many reasons i watch and love you @49:35
🙄
That shade range is not evenly distributed. beige, beige, beige, terracotta, ebony
Colourpop is definitely not struggling. Probably just making space for new or reformulated products. Some of the things they’re getting rid of probably also aren’t big sellers like the eyebrow pen and the hair stuff (which i didn’t even know they had???). ALSO YES! The eye primer is so bad as well as the packaging, i struggle to get product on my eyelids lol definitely one of my worst purchases
I feel like as a rule - if you ask black people to perform free labour on your behalf, you may need to rethink your position
“Obviously this isn’t my shade.”
Then where is your shade??
Scrandie is trying so hard to ruin it's reputation way before even the first launch. I have a feeling that goal will be achieved.
If you're ever in London make sure you visit Liberty. It's truly magical. It's 150 years old and feels like stepping back in time when you go in there (just with some exceptionally expensive things to buy!). The advent calendar is an institution for a lot of us over on this side of the pond. Enjoy!
@@michaelscully2975 here for this comment. I’m excited for her to discover Liberty !
I want to go to Liberty so bad and the original Selfridges because there was a tv show about it a few years ago with Jeremy Piven.
I want one of Liberty’s signature square scarves. I love textiles and historic fashion, and I have loved them for so long.
Your lipstick didn’t look bad during the video. As I’ve gotten older (I’ll be 47 next week) I have to stay on top of the lip balm. I really love Dr. Jart+ Ceramidin and Revolution Beauty Juicy Peptide. Keeping on top of those skincare ingredients for my lips has really helped.
I also have tubes of Mario Badescu in my handbag and beside my bed. His lip mask smells and tastes like weird candy and are goopy, but it’s awesome for lips and cuticles. I much prefer it to the Laneige mask and glowy balm.
I’m not surprised that ColourPop is getting rid of the Hogwarts line. My guess is for good. JK Rowling has completely nuked her relationship with the fandom with her vileness, and no company wants to be involved with her. ColourPop got backlash for releasing the line 2 years ago, so I think they’ve figured out nobody wants this line. It’s a shame they didn’t figure it out before even making it.
Golloria gave a very intelligent response to this woman. I agreed with everything she said and I don’t think the brand owner got it. I just didn’t like the way she acted. It seemed very performative and defensive and it was icky. I love Liberty London. They did a collection with Target I believe years ago and everything was so pretty.
I agree, so well spoken and eloquent (or does that mean exactly the same in English? 😮 Sorry, not my first language, but totally agree with you). Very well thought through.
This reminds me so much of the illusion bronze debacle. Like, send PR like a normal brand or do a sponsorship. None of this calling creators out to work for free SMH
29:31 she is literally acting like she’s a victim in this situation. Nobody came into your house and said you absolutely have to make inclusive to other skin colors type of make up. Nobody forced her to do anything so why is she playing the victim to people that she wants to buy her product? Putting the responsibility of that on people of color because she couldn’t do what she set out to do..
Buy the calendar! Enjoy the calendar! You have been very conscious of your purchases. No reason to feel guilty. Just love it!
It's a business expense! 😂
I was also tempted by the Liberty London advent calendar.
Young companies need to sit down and let the products speak for themselves. If it's so great, she needs to just release it and let it speak!
I appreciate your acknowledgement that you would be interested in certain products but don't have a need for the moment and already got yourself the advent calendar as a treat so don't want to spend the money. It's relatable and important to promote not buying things you don't need or can't afford.
21:57 The lack of emotional maturity. She is on the defensive. It’s not letting her product speak for itself. Why continue to act like you’re doing damage control if there is no damage done? 😂 like she isn’t confident at all in her products.
I don’t think ColourPop is in trouble or changing directions and paring down, but I think they have a full slate of new products to roll out for 2025.
Lip color on point Jen. This vampy color combo is so pretty! Also another great segment to validate why I am a black viewer and always engage in your content.👍🏿👍🏿👏🏿👏🏿
Golloria said it better than I ever could!!! Love her post.
SALT NY IS A GREAT BRAND and Kiki is so knowledgable! Glad to hear you talk about them.
I had the pleasure of meeting Kiki and they are AMAZING! Just the best energy and a wonderful human!
If a brand does inclusivity right we, as consumers, should not be able to tell what color/race/gender the brand creator/owner is. Just my real honest opinion but who is making the shade range does not matter if the product speaks for itself.
I can attest that Hourglass is absolutely worth the hefty price tag for their powder products. This year, I celebrated my 50th birthday with a lotus flower theme, so I was immediately drawn to the palette with the lotus design. This is my first Hourglass palette, even though I’ve been using Hourglass Cosmetics for most of my makeup since 2016. None of their palettes spoke to me until now.
This is my first Hourglass palette, even though most of my makeup since 2016 has been from Hourglass Cosmetics-none of their palettes ever spoke to me until now. I signed up for early access, and when I received the sneak peek and saw Red 0 included, I was so excited, especially since this year I decided to change my lipstick shade. I usually stick to their "I'll Never Stop" (Beige Nude) Confession Ultra Slim High Intensity Lipstick, but I decided to be daring and try Red 0 in the Confession Ultra Slim High Intensity Lipstick, and I fell in love with it.
For reference, I use Laura Mercier’s Real Flawless Weightless Perfecting Foundation (4N2 Tea - medium with neutral undertones). My preferred shades are the Ambient Lighting Bronzer in Nude Bronze Light, Ambient Lighting Blush in Mood Exposure (soft plum), and Ambient Strobe Lighting Powder in Euphoric. Even if the bronzer and finishing powders in the Lotus palette are too deep for me, I plan to use them as eyeshadows.
In Canada, the palette is $122.00. I hope Hourglass Cosmetics considers offering more neutral shades and the option to customize each shade in the palettes in the future.
So glad you plugged Salt NY. I followed the founder, who is a professional makeup artist, and always thought she was so cool and an authentically positive person.
Scrandie Beauty is giving me the ick. I’m so tired of our “look at me! Look what I did” culture.
The comment about her doing her was what she should have listened to. Yasmin feels too emotional to be a brand owner- she needs a social media manager or a PR team STAT
Ew - having your followers harass a Black creator to review your product is just gross. Reach out and ask to pay for a sponsorship. This whole thing is gross - her angry condescending video responses and pushing for free labor from Black creators (to review) is just…. Yuck.
I wrote this before you got to Golloria’s response. I didn’t mean resay poorly what she said!
I can't personally trust Colourpops "last chance" to mean it's actually going away. I bought a palette from that spot and then after a couple weeks it went back to full price for a few months! Sure some of the items will actually go away, but I think many get put there because they are older and they want to sell them before they go bad on the shelf and then they make more. That's just my thoughts on it.
As far as the contours go I need to throw my hat in the game here- she is a very small indie brand. I think that some of it is coming off as performative where I think the message is more “Im a small brand and could do this and I want to prove that I could do this and that there is no excuse for any brand big or small not to”.
When you have to do all your own PR and everything else of course you’re also gonna want bigger creators to feature the product because it puts your brand in the limelight light. But you’re more likely to run into issues like it looking kinda weird. Could she have handled this better? Absolutely. Especially with the clapping back. Do I also think that she is genuinely well intentioned vs being performative? Also yes.
☝️This!!!
the size of the brand is a very good point. but she just came off as so condescending, then doubling down!
She was STILL pushing and asking Golloria if she was "open to a conversation about the inner workings" even after Golloria was very clear she wasn't interested and was hurt from this. She crossed boundaries and not once said i'm sorry or i apologize, just "my story my story my story".
@@violetcrimes i must’ve missed the spot where Gollaria responded to any of this. That being said I still don’t think she acted maliciously or did it for the wrong reasons. I will reiterate from above though that she could have handled it better than she did. I wont argue that and I dont think anyone would.
@@janem3575 again I have to point out- I don’t disagree she could have handled this better and I don’t particularly like how it was handled. My main point was I personally think she was genuinely well intentioned vs being performative or selfish or anything like that.
I follow a lot of small businesses on Instagram, and unfortunately "clapping back at haters" and "defending your product" posts are incredibly common. I think it's because negativity boosts engagement.
There's a company that makes beautiful unique glitter gels, but every single Instagram reel is a reply to a comment saying their gels are "just overpriced Vaseline and craft glitter". Of course the creator explains how "no actually our gels are made of high quality blah blah blah" so they get to hype the product.
If it was just one of those comments every now and then that'd be fine, but it feels like almost all their reels are like that. No beautiful makeup looks, no tutorials, not even just regular swatches. Every one is a clap back. It's exhausting.
There's also a beautiful plus sized model I follow who gets caught in this too. Rather than just show us her beautiful outfits, she's gotta have that comment in the top left corner calling her fat so she can clap back and "show them that fat girls can be beautiful too". Like, we all have eyes, you're stunning, you don't need to make every reel include this needless negativity. On occasion of course it's fine, empowering even, but so many influences lean on negativity too much. But it gets more comments that way I guess. I feel like we need a word to describe this. Like "rage baiting", but negativity baiting? Sympathy baiting? Clap-back baiting?
Yas-girl baiting?
I only learned about Golloria with the whole Youthforia thing, and dang, she is such a professional in the face of such unprofessionalism. I hope she’s able to protect her mental health throughout this crummy situation.
I feel like Golloria said ‘you treated me wrong’ and Yasmin responded ‘yes, i introduced my product wrong’ like yes but that’s not the most important thing there
With the saturation of thousands of makeup brands, I dont feel creators of brands are obligated to the wishes of the masses NOR should they shove their agenda on us, creating drama! I have deep tan skin and find it challenging to find a match due to undertone and skin type. If one brand doesn't work for me , im not bitter about it, i just move on and try other brands.
Why get in the business to attack competitors? Young beauty creators should stay in her lane , create what you want for who you want , BUT behave with grace as a professional business person. There's no whining, crying, and bitc*ing in the business world. Im too old to deal with people like Jasmine. Im focusing on my OG brands that stay out of drama!
Colourpop has WAY too many products. They need to clear out some of their collections faster and not leave them hanging around. And stick more to what they do best.
That brand owner… why is she never wearing makeup? Not that you HAVE to wear makeup but… she doesn’t even look put together. I wouldn’t buy makeup from an owner that looks like that. On top of her unprofessionalism. 🤷🏻♀️ that’s like a makeup artist wanting clients and looking like a bum putting no effort into their look.
See, I too was thinking that but wondered if I was being mean. Like at least brush your hair before jumping on camera? Dab on a little lip gloss? Some mascara? Something to let me, as a consumer, know that I can trust your knowledge of makeup?
I went to her platforms and she really cleans up everything just allowing positive, praising comments there. I think she’s a lost cause, she won’t listen
I certainly don't know if brand is in trouble or not, but as someone who follows it more closely I can say that Colourpop does these sales on regular basis and even when they are called "last call", doesn't mean that products are necessarily discontinued. Also, they did change their approach this year, definitely didn't release things weekly like they used to do but way less frequently.
She's giving Miss Millie from the Color Purple with this "don't you people know what I do for you" energy. hard pass.
I hate it when people feel entitled to use others as their attack dog. Like, girl, handle your own mess.
I've known too many manipulative people that have used the "I'm hearing you," "I'm shaking," "I just want to share how authentic I am," "But I've put all this work into xyz," "I'm open to conversation" language when called out for their entitled behavior and refusing to address it. All they had to do was say sorry, say they weren't going to do it again, and not do it again. But they don't want to do that.
Nyma Tang is another creator who also experienced burn out from trying to represent dark skinned black women in the beauty space. I'm grateful for them, but also black women are absolutely expected to help/ support/ protect everyone without any reciprocation and it is tiring.
Yasmin's pursuit of influencers isn't any different than running around a mall trying to force random dark complexioned people to put on your black "foundation." She seems unhinged. Something about it is tragic.
40:13 Liberty's of London is an 149 year old department store in London. The royals are known to shop there. The advent calendar is designed to look just like the store does with its mock tudor frontage. If you are ever in london its fun to visit and see how the lavish live.
Jen- I admire that you always try to educate and how you really think about the way to do it respectfully. You are such a great speaker with so much grace and knowledge.
Liberty London has the best advent calendars! I get it every year and I’m never disappointed. The best one I have found
Seriously, the amount of products is overwhelming but I appreciate the effort to give us options lol
Smal business or not, the way she is speaking to potential customers giving valid criticism it’s disgusting
I was put off by ColourPop when they refused to take customer feedback regarding some huckster -my term for "influencer" ;) A company not open to recieving feedback from their customers isn't a company I want to support. It's a transferable attribute and the lack of consideration & respect will permeate in other areas of the company's culure undoubtedly. (also birds of a feather flock together) I ended up throwing out my colourpop makeup and it felt cathartic lol
Scrandie… WTH. Contour sticks are not rocket science. And for the sake of all that’s decent STOP tokenizing people! What is so difficult about this concept? Why are these new brand owners so smug and arrogant?
I feel like she's pulling a 'Jaclyn' move
I’m sick and tired about the whole all inclusive shade range vibes. We don’t need that. The world needs shades for every skin, preferably made by people WHO KNOW HOW TO MAKE THAT.
So much info it's mind-blowing, a lot of work to put up a video like this. I appreciate all you do and the help from others that I'm sure you get. Great job.
Oh my GOD, the scrandie story… I am so glad to see this story as the main, especially since I’m totally unaware and because it’s a topic so dear to my heart.
If I could take a single GRAM of the grace the Golloria handles these high tension topics with while taking the lion’s share of understanding and empathy for the nature of people and challenges (if not all the pain and suffering - but I’m not sure they can be separated), I’d do it in a second. To say that she’s eloquent feels like not descriptive enough for her calm, but still emotionally descriptive and appropriately personally vulnerable dialogues.
I say that in part because I’m not black - I’m not dark skinned, and I’m now frequently white passing, as I started out pretty light skinned and have lightened over the years to look more like my white mom. My dad is Tamil, and his entire family is still in the south of India, but a lot of my social circle and the people I choose to spend my time with come from various walks of life, and I’m no stranger to friends who’ve got stories like Golloria’s of various complexions. Even by South Asian standards, I come from the poor people, my dad would be a refugee if there had been existing social safety nets for what he was experiencing at the time, but he found his way with a Doctorate eventually. So we value a lot of things, not the least of which is the amount of work he had to do to put himself through school in Manchester in the 70s and then to Nigeria in the 80s, and I guess I share that information because it’s ultimately important that I have context for the background of that era on the same continent, and how Golloria’s came from a similar context.
And to say that our experiences are still different - the respectability politics, the dramatic difference in our skin tones and how that’s treated, how I have infinite choices in beauty, and so so so so much more, not just as an Asian and light skinned woman, but as a natural born American - starting this story, I feel like I could have given you at least a play by play of the chapters, knowing nothing of it, and the STENCH of white saviourism… I just.
Let me just say… anyone saying that Yasmin “didn’t mean poorly” or it “wasn’t performative…” I need you to understand you’re doing the same thing as her, defensively (and reflexively) and you need to listen! Performative activism isn’t a descriptor of intention given by the person with the intention. Performative activism is how people who are affected (“positively” in intent but not reality or negatively) describe that activism. When someone calls activism performative, it means that your efforts to include people based on a history of pain and exclusion are doing more to keep them excluded than to remedy the problem, and that you’re more of a problem than any help, and if that alone is not 100% worthy of evaluation, then you also need to consider why you, presumably not a black person (but even if you are), are jumping to defend a white woman who is the target of a very well articulated, very direct, very fair explanation of her very grave error that shows she defeated her own mission to the point of contributing majorly to the problem she set out to address? Why are you defending someone who didn’t apologize? Why are you speaking up in her defense on a video made by someone who went out of her way to be understanding of said ignorance, even when it hurt other people more than her?
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Do you have ANY perspective at all if you cannot clearly see that women like Golloria are clearly far more burdened, pained, and dehumanized with the expectation and equation to their skin tone to the point of lacking any other features to people like Yasmin than Yasmin will likely ever feel in her life? Or is that exactly the problem? Is it that you’re VERY aware from this story that Yasmin will never, ever, not once in her life be tagged thousands and even hundreds of thousands of times by someone who only knows her by an approximate shade of her skin and the complaint that someone knows those people have about makeup? That will never happen to Yasmin, and you realize that people mostly gave Golloria a chance for that because her value in the beauty community is counted as less and generally considered less desirable, and that she deals with that day in and day out, every day of her career, and people will still give her flak for not appreciating it when it’s dehumanizing, and so guilty do you feel when you realize that that you (and Yasmin) reflexively jumped to how emotional and ashamed you are because you’re used to PoC having to empathize with you without you doing it for them, and you’ve never had to be the uncomfortable one that’s had to be put off kilter and squirm? Do you think that’s just the natural order, so you just defend anyone who also doesn’t deal with accountability, and say it’s not performative while people are robbed of pay for work, opportunity, harassed, and even have someone imply they should say sorry when they’re the ones that were hurt?
… that’s what it sounds like.
And here’s the thing that you probably don’t expect from me, but you should: I’ve fucked up on this stuff. Nobody is the most marginalized person on earth, and if anything, only one person could be the most. I’m light skinned, I mostly pass as white. I have an Indian-ass name (as you can see) so I mostly don’t pass, but sometimes I do, and I’ve definitely done and said racist things, especially things that are performatively racist or could qualify as racist in service of good intentions toward black people. A lot of times it’s related to my PTSD, I just assume we’re sharing about racial trauma and I don’t give adequate prep opportunities for consent, or when there’s complicated mixed challenges of relationships (I took in a black person during the pandemic who was awful to me and violated every term of our agreement about their free stay, and I did a poor job of explaining, after a while, what made me think they had poor intentions of their own. They kept saying my family “had to be racist” and I basically said my friends were concerned about me, even and especially some of my black friends. I was worried about their lies, their history, and how they were treating us, including stealing, but they had every right to be communicated with in ways that were more clear and fair, and they should be able to express concerns about their safety in our home - again, they need to communicate fairly and clearly, too.)
You may look at those examples and argue that none of that is racist of me. Wrong. That’s part of the problem, when you engage with the systems and history that be, especially as complex and as horrifying as they are in this world, you *should* question me. Questioning my actions in the context of race is the right thing to do and it doesn’t rob any of the people I’ve been racist toward of their accountability- it empowers them to feel more engaged and safe in being authentically accountable, and coming forward to improve because they know I’m not automatically going to violate all the same list they know so well. Will every PoC have that level of personal responsibility? Obviously, not, and if you care about the objective social history of marginalization, you’ll have a far greater sense of peace with the dread of being wronged by everyone, quite frankly, but most of all - you’ll engage in more honest and mature relationships with everyone, and you’ll learn to have more personally safe and emotionally mature boundaries from your friends of varying forms of marginalizations (and intersections of those commmunities, like for me - disabled x south asian x first generation american). You CAN protect yourself with wise choices and dispel racism (and other forms of marginalizing behavior toward communities), and you learn over time that the kind of things people with privilege will expect you to do or say is “just normal” is often predicated upon some level of emotional immaturity or familial codependence. When you develop a chosen family of loved ones who’ve come from a variety of demographic data and life experience, you build bulletproof relationships and learn great wisdom about people while doing a great good in the world and you’ll find you like yourself so much better!
I’ll tell you with utmost confidence that I would never want to go back to be the person I was before I could happily leave this public comment on Jen’s channel, not just because it’s right and moral, but also because feeling more confident about my mistakes being definitive of my human nature but not my humanity is such a happier and better way to live. I don’t live on this planet to be the most anti-racist person or the best person or the biggest disability activist or advocate for anything. Those titles are all a tall order - and like the idea of performative activism, I wouldn’t ever be the one who decides, anyway. I am here to try to find what makes me happy, and one of the things that’s made me happiest in a world that’s given me a great deal of sorrow is directly attached to my most significant friendships, specifically those with people who have had time enough and pain enough to know some maturity. I can guarantee that anyone whose attention I’m seeking through this comment would be absolutely astounded how much of those relationships and other sources of joy in my life come from practically relishing in my fallibility. Not because I’m not embarrassed of my wrongdoing, including when I do something as socially maligned as let antiquated and dehumanizing stereotypes and notions about skin color affect my behavior toward others who have already felt that far too much, very much the opposite! It is, instead, because I have had enough time and pain on this Earth to know how to tell who is in the mirror’s reflection of any given opinion, and that I have the power to change the behavior and the opinion when that person is me ❤
It will never mean I never care about what other people think, or that I don’t get embarrassed because of other people’s faulted impressions, or that I never try to, in fallacy, prove someone wrong… nothing like that. I am subject to and the same as anyone else, and we all care about social things. But what I hope this inspires above all else is the notion that not everyone’s opinion on everything matters. People often say, “Those who mind don’t matter, and those who matter don’t mind,” but I disagree.
I prefer:
“Those who mind could change our matters, and just like us, can change some minds! They may not like anything we do, and that’s also fine, whether we find something wrong with us or not. It’s worth checking in with ourselves.
When those who matter also mind, we know how important it should be to us by how far we find them from ourselves over the issue - if they cannot abide our bad judgment, that is a great deed to amend.”
Obviously, it’s not sing-song and catchy, but I think people forget that these sorts of things are not necessarily always good advice. Loyalty is important, but it shouldn’t be more important than honesty, communication, values about the humanity of others. I’d challenge you to ponder this stuff, especially if you skipped to the end, or stopped and came back, or whatever it took to get to this part. If it makes you feel bad enough to make you skip it, it’s trying to tell you something, and any pain that comes from self discovery and the journey of personal maturity, I promise you (even and ESPECIALLY as a C-PTSD/survivor advocate) is smaller than the continued or collective pain of living with that discomfort, not to mention how much more it is to live with both the continued daily experience and then the collective lived pain of continuing.
Best of luck. It’s far greater to try, I promise you that.
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You should open up that big beautiful beast of a advent , on camera so we can live vicariously thru your splurge. 😅
48:00 the monster party pallet art is absolutely AI generated Jen
Salt NYC make the best complexion products. Hands down. My favorite thing I think I’ve ever tried in my 20 years of trying things. ❤
Rephr brushes have had a concept store forever. Love getting them for a discount in return for a review.
Happy Monday morning! Coffee with Jen ☕️ the prices on those advent calendars are insane...I could never spend that much 😮 I have 4 dogs to feed. LoL they get spoiled, not me. 😂
Yes 😊
NYX's Home Alone Collection looks so cute. I love Gloria, she is stunning inside and out. Colourpop is just purging the stuff that's discontinued and not selling.
It's even easier than that imo. Want to launch in the international market? (As opposed to niche/micromarket) Want to be recognised as an international brand and grow? Then market to your international audience.
Liberty is a luxury department store based in london(est. 1875)
I think Colourpop is just clearing out what isn't selling. God tho, I agree, can't believe that Harry Potter launch lasted that long 🙄
Also WOW I have never heard of Scrandie before, but she is the most crunchy Millenial cringe I've seen in a hot second. I think you and Audra's points on the matter hit the nail on the head, and I'm really happy you're able to bounce off each other to find the right words to express why this behavior is so *wrong*. Scrandie really seems to be scrambling for her "good white woman" points and it is just horrendously offputting. Gloria's response is so cutting and class at the same time. I wish Gloria wasn't on the receiving end of this nonsense, but her eloquence on these issues is really unparalleled.
I'll be listening to the rest while I do some cleaning today, but I always appreciate your thoughtfulness and clarity when delivering the news.
On Colourpop - I have so many feelings from how the company has changed over the years. They went from my #1 favorite brand to a brand I haven't bought from in over 4 years. I fell out of love with them when the release boom came and I felt like the uniqueness, the love, etc. went out the window for the sake of releasing as much as possible as fast as possible. Left a bad taste in my mouth. All I can think about is, where does all that product go when it gets discontinued?? Today, I feel like there are far too many incredible formulas from new/indie brands that I'd just rather spend my money elsewhere, rather than spend it on just-okay formulas.
19:27 I get the “pick me“ vibe from that indie make up owner. It’s super awkward.
This!
Wow, just wow. Thanks for explaining why this conversation is so important. ❤ Good luck to Scrandie because she is running customers away by making it about her, not the customer. She needs an Audra of her own.
I know that you don’t really do many in-depth reviews anymore, but I would personally LOVE to see a full review of the advent calendar you purchased! It looks gorgeous and fun - something I might consider buying myself!
I literally never grow sick of your videos, especially this format, it’s relatively formal, more so than the live chat, like it’s guided, but it’s so good and honest. Just the best!!!!
You know, brands that have full shade ranges, just have full shade ranges. There's no patting themselves on the back, or shade specific instagram stories. That will be where I spend my money. Businesses need to make the correct products without a trophy for being "inclusive".