Are Instagram Reels Still Worth It? Short-Form Video in 2024

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  • Опубліковано 5 вер 2024

КОМЕНТАРІ • 65

  • @sarah.on.vocals
    @sarah.on.vocals 2 місяці тому +34

    I've got intel from influencers that after church on Sunday (1-2:30pm) is a great time to post. I've had good experiences with this time for my profession.

  • @kristalscloset
    @kristalscloset Місяць тому +2

    As a teacher and business owner, I feel like posting time really depends on your content. I think you’re absolutely right to post your blogs on Sundays. I’m thinking for example if your content was all about education, teaching, instructional videos, etc, I would post during the work week when teachers actually need this content and may even use it in their classroom. However, I run my business on the weekends primarily so most of my “research” by watching UA-cam and other platforms comes on the weekend. I guess it boils down to thinking about your niche. Loved the video by the way!! ❤

  • @LiftwithCee
    @LiftwithCee Місяць тому +2

    Definitely try a Sunday morning upload to UA-cam. Thanks for the video!

  • @rdonline1
    @rdonline1 2 місяці тому +8

    Yes, I noticed that about UA-cam Shorts. They have pretty high engagement...🤔

  • @StephenCoorlas
    @StephenCoorlas 2 місяці тому +4

    Curious on your thoughts of YT Live (Live vertical now showing in Shorts) More engaging? Builds tighter community? PS Agreed, vlogs on weekends when people have time to leisurely watch.

  • @kevinrockwood7856
    @kevinrockwood7856 Місяць тому +1

    The whole posting at different times thing has been a whirlwind for me the past few months. One video I hear “as long as the video is good” it’ll get views. Which is true, but u had the exact salt thing happen on a Sunday. So now I’m back in the camp of posting time does matter more than I thought. Haven’t tried posting later but gonna give it a shot. Thank you!

    • @thelatashajames
      @thelatashajames  Місяць тому +2

      ahh, yeah it can be frustrating. but I think testing different times is always a good idea!

  • @NaomiTGrant
    @NaomiTGrant 2 місяці тому +2

    This was such a great video! Although I’ll dig into the article myself but this helped so much! I took so many notes! Love these videos, I’m looking forward to the next one next Friday!

  • @ericcjacksonStudio
    @ericcjacksonStudio Місяць тому +1

    I want to learn how to animate a Title Sequence for my promos. I have a couple ideas of how I want my logo animated, but I'm going to do some digging on the best Software to use.

    • @ironhann
      @ironhann Місяць тому

      I think u can animate things on canva but not too sure if that’s the kind of thing your looking for

    • @ericcjacksonStudio
      @ericcjacksonStudio Місяць тому +1

      @@ironhann I watched a tutorial recently, but want something more complex. Thanks.

  • @LilMissJBStyle
    @LilMissJBStyle Місяць тому

    It's so interesting that Pinterest was left out because I'm seeing SOOO MUCH MORE video content on there but it is also hit or miss with what performs on there as well, would love some insights on that!

  • @taylorstrangemusic
    @taylorstrangemusic Місяць тому

    Great information! With everything changing rapidly it’s awesome to find some relative information for reels/TT’s/shorts
    Thank you!

  • @Heidi-Schmidt-Creative
    @Heidi-Schmidt-Creative Місяць тому

    Such great information! Definitely going to check out the MC report! (I'm leading a workshop on IG & Reels in a month so that'll be great info to have!) Thanks as always for this!!!

  • @smileykileykins
    @smileykileykins 2 місяці тому +6

    🎯 Key points for quick navigation:
    00:00 *📊 Overview of Short-Form Video Trends*
    - Comprehensive overview of the current state of short-form video across major platforms.
    - Comparison of reach, engagement, and posting frequency among UA-cam Shorts, Facebook Reels, Instagram Reels, and TikTok.
    - Introduction to Metricool's 2024 study on short-form video effectiveness.
    03:26 *📈 View Counts Across Platforms*
    - TikTok leads with an average of 18,173 views per video, followed by Instagram Reels (16,000), UA-cam Shorts (646), and Facebook Reels (8,000).
    - Larger account sizes generally correlate with higher view counts across platforms.
    - Insights into the impact of influencer scale on short-form video performance.
    05:27 *📱 Engagement Rates by Platform*
    - UA-cam Shorts demonstrate the highest engagement rate at 5.91%, compared to Instagram Reels (3.87%) and Facebook Reels (2.07%).
    - Analysis of factors contributing to engagement disparities across different short-form video platforms.
    - Importance of interactive content in fostering viewer engagement.
    06:55 *🗓️ Posting Frequency Insights*
    - Posting frequency varies significantly by account size, with larger accounts posting more frequently.
    - TikTok's huge accounts lead with approximately 0.9 posts per day, influencing overall platform trends.
    - Strategies for optimizing posting frequency based on account size and platform engagement dynamics.
    08:55 *🕒 Best Times and Days to Post*
    - Examination of optimal posting times, highlighting late-night posting (around midnight) as surprisingly effective.
    - Weekends emerge as favorable for engagement across multiple short-form video platforms.
    - Strategies for leveraging timing insights to maximize content reach and engagement.
    11:19 *🌐 Platform-Specific Strategies*
    - TikTok's emphasis on longer videos by huge accounts challenges conventional short-form video norms.
    - Comparative analysis of posting habits and engagement patterns across Instagram Reels, UA-cam Shorts, and Facebook Reels.
    - Recommendations for adapting content strategies based on platform-specific audience behaviors.
    13:47 *🚀 Key Takeaways for Content Creators*
    - TikTok remains dominant for maximizing short-form video reach.
    - Syndication across platforms enhances content visibility and audience engagement.
    - Community engagement and quality content creation are pivotal for sustainable growth in short-form video creation.
    Made with HARPA AI

  • @davidthescottishvegan
    @davidthescottishvegan 2 місяці тому +2

    Hi beautiful Latasha and another fantastic video and thanks for sharing this Friday podcast episode. Love 🥰 the video and love ❤ Latasha.

  • @AdedolapoBalogun
    @AdedolapoBalogun Місяць тому

    This was super insightful. I'm going to go ahead and read the full report. I think posting vlogs on Sundays actually will be good too. Well done!

  • @Celestialstimulation
    @Celestialstimulation Місяць тому

    your content is so helpful and chill, thank you

  • @fred_ucation
    @fred_ucation Місяць тому

    You're a genius. Thanks for sharing this!

  • @HONEYLOVERFRIEND
    @HONEYLOVERFRIEND Місяць тому

    Love this perspective and breakdown!

  • @ontherailmedia
    @ontherailmedia Місяць тому

    Nice and professional video. Thank you! I find that when I post on Instagram on Fridays and Saturdays my numbers are terrible! It's obvious that my content doesn't get pushed out to my audience on those days for some reason. I'm going to guess this is due to the type of content I am posting? Everyone goes out on the weekend and my content is about the electronic music industry. You'd think it would do well on these days as people are looking for music to get ready to, etc. Mine does the opposite!
    Do you think it's worth figuring out how to get the content to perform better on those "bad" days? Or just stick to days and times that already do well? Because of course I'd like my content to perform well on Friday and Saturday too! haha

  • @sportingarenatv7495
    @sportingarenatv7495 2 місяці тому

    Great to be here again thank you for sharing.

  • @SocialMediaWithMando
    @SocialMediaWithMando 2 місяці тому +1

    Thank u for the good videos Latasha

  • @AuntieG
    @AuntieG Місяць тому

    Finally some analysis based on data! Thank you 👍

  • @alicefuller3071
    @alicefuller3071 Місяць тому

    Wait! Why would you report posting frequency is .01 or .04 versus 1 or 2 times a day? How was that even calculated? Why not just say 1, 2, or 3 times a day which is easier for the average person to understand? Reporting that section of data that way isn’t helpful.

  • @ShannyMacCreates
    @ShannyMacCreates 2 місяці тому +1

    So valuable!

  • @realjusttrobb
    @realjusttrobb Місяць тому

    What lighting do you use and have you ever used any of the video apps? Thx

  • @savinomarketing
    @savinomarketing 2 місяці тому

    Great pod - highly valuable

  • @GoferGirl
    @GoferGirl Місяць тому

    Smart insights. I subbed 😊

  • @mariedavtyan371
    @mariedavtyan371 2 місяці тому

    thanks for sharing this!

  • @TheBulletzgottishow20
    @TheBulletzgottishow20 2 місяці тому

    Hey Latasha 🥰❤️‍🔥

  • @MichaelWilliams-lo3ix
    @MichaelWilliams-lo3ix Місяць тому

    Awesome

  • @Noxbie_031
    @Noxbie_031 2 місяці тому

    When is the live?

  • @syedabdussubhan786
    @syedabdussubhan786 Місяць тому

    hi latasha need youtube thumbnails designer at cheap rates?

  • @druid-alpha
    @druid-alpha 2 місяці тому +1

    median views would be a more valuable measure than average views

  • @YariBeatsMedia
    @YariBeatsMedia Місяць тому

    UA-cam shorts support my 1min noodle rants.

  • @iamstephenstanberry
    @iamstephenstanberry Місяць тому

    Friends and family dont support my small instagram 😂😂 gotta depend on people I don't know

    • @ik_ralph
      @ik_ralph Місяць тому

      Bro I feel you heavy on that!!! Like they kill my reach on Instagram. Just watch and swipe. Sometimes not even a comment and always the same small groups of people liking your stuff… Crazy bruv

    • @eveslettering
      @eveslettering Місяць тому

      Hahaha true😅

  • @ElkadiriMiniFarm
    @ElkadiriMiniFarm Місяць тому

    Too much chat at the beginning I zoned out, so sorry ❤

  • @soiloveme9441
    @soiloveme9441 Місяць тому

    The stlye of this video is a bit boring! No Hate!

  • @puffballs2404
    @puffballs2404 Місяць тому

    as much as i'd like to post more reels, my client wants me to post more static posts since they perform more in ads 🤣
    I really wanted to say that, "I thought we wanted more people to know us? short form vieos is the way"