Why Google Re-writes Title Tags and Descriptions
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- Опубліковано 8 вер 2024
- Why does Google choose to rewrite your titles and meta descriptions? What circumstances cause this to happen? The title tag is the “headline” in search results when you do a search in Google. Meta descriptions are the two or three lines that follow the title tag in search results.
Occasionally, Google’s algorithm will rewrite the title tags or meta descriptions that you’ve carefully written. This can be alarming. After all, that title tag is the first thing people see when they see your page in the search results.
Google started changing titles and descriptions in certain cases about mid-2016. Up until then, whatever you set for your title or description would be what would show in the search results.
Most often, Google will rewrite your title tag if it thinks there is missing information, or if the title tag can fit the search query better.
If your title tag is short, and there are incoming links to your site that have descriptive anchor text (the words in the link), that may influence a title tag rewrite.
Usually Google will take content from the page, using a h2-h6 to make the title re-write, though in the past, it has used titles from the Open Directory Project or Yahoo Directory (These were uncommon then, almost non-existent now).
Make sure your titles and descriptions accurately describe what’s on your page. Going overboard with keyword-stuffing, or trying to trick people into clicking on your search results might have worked in 2001, but that won’t work today.
Google and other search engines have advanced incredibly sin the past few years, and they can figure out what your page is about from the main content.
Always make sure your title and description match the subject of your main content. This is one way to minimize the possibility Google will rewrite your search result.
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