Why Lululemon Is Ahead of Its Time

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  • Опубліковано 24 гру 2024

КОМЕНТАРІ • 233

  • @theartofbiz
    @theartofbiz  Рік тому +20

    Thanks for watching. Sources & footnotes for this video: docs.google.com/document/d/1rSkaRsv5QnSrUWwtFzMjrjB1nfdnOTMK/edit?usp=sharing&ouid=105845290081458110690&rtpof=true&sd=true

  • @olafvonbraun7300
    @olafvonbraun7300 Рік тому +414

    Lulu was one of the first to realize that consumers DO NOT want a huge logo slapped all over.

    • @MrEmy85
      @MrEmy85 Рік тому +10

      This is absolutely false. There are tons of brand who do not have very present logo brands, from the beginning!

    • @KayleJaylen
      @KayleJaylen Рік тому +3

      I prefer quality of apparel ,not only just focus it appearance

    • @avaavocado8840
      @avaavocado8840 11 місяців тому +8

      @@MrEmy85they said ONE of the FIRST, one of THE first, one of the first. Period. Think, before you talk.

    • @MrEmy85
      @MrEmy85 11 місяців тому

      They were not even in top 10 first. Wtf are you talking about? There are many brands with a long history. Period Period period @@avaavocado8840

    • @kenlee3849
      @kenlee3849 11 місяців тому +1

      However, it still costs more tha huge logo products

  • @TJMartinek
    @TJMartinek 11 місяців тому +17

    I'm a guy and I exclusively wear Lulu. The quality and design are THAT good. I still have t shirts that I bought 6 years ago.

  • @rosemendez931
    @rosemendez931 11 місяців тому +7

    I’m using lululemon products for 8 years now and counting and its still in good shape. Its expensive but its worth it.

  • @erial.c9002
    @erial.c9002 Рік тому +192

    As a business student, I’m so grateful that this channel exists! The company analysis is very insightful and to topic is really intriguing. Love how your videos are structured and presented it such a clear and well-researched way!
    Reminds me so much of the case analysis I’m doing

    • @theartofbiz
      @theartofbiz  Рік тому +7

      Super glad you enjoyed the videos. Thank you for watching and good luck with your studies!

    • @uvwxyzero
      @uvwxyzero Рік тому

      Bro you're wasting your time learning business the best way to learn is to intern within a business or start one.

    • @erial.c9002
      @erial.c9002 Рік тому

      @@uvwxyzeroand to get an intern, as a uni student you first need to study business lol

    • @A-mz1bt
      @A-mz1bt 11 місяців тому +1

      Agreed. Its so hard to find quality content like this thats purely focused on business strategies. ​ @theartofbiz thank you so much for the good work

    • @theartofbiz
      @theartofbiz  11 місяців тому

      @@A-mz1bt Thank you very much for watching! Glad you enjoy the content!

  • @zoeydeu2261
    @zoeydeu2261 Рік тому +191

    I'm a huge Lululemon fan. I use to like Nike stuff but not anymore - their quality has gotten worse over the years (cheaper fabric, worser cut and fit, taking shortcuts on styling and sewing). It's why I've stopped buying from Nike. Whereas Lululemon's clothes last for ages, the fabrics are amazing, the cut always fit me, the styling is gorgeous, the sewing impeccable, and the customer service reps are helpful no matter which country's Lululemon I visit (Australia, US, China). With Nike, the customer service chick opened the security tag and left the sharp needle INSIDE the sportsbra!!

    • @choanlpoto
      @choanlpoto Рік тому +5

      Lady’s and gentlemen We got a Pigeon 🤡🤡🤡

  • @Thejoyceeful
    @Thejoyceeful Рік тому +93

    It’s been a while! Im an avid lululemon fan so this was a rly insightful one for me since I’ve never considered why they’re so successful so deeply 🎉

    • @theartofbiz
      @theartofbiz  Рік тому +2

      Glad to see you again! Thank you for watching and I'm happy to hear you were able to learn something new!

  • @M4NA5
    @M4NA5 Рік тому +13

    Lulu’s ABC pants (and linerless shorts) are my go-to’s for everything from office to casual wear. I have some stuff from many years ago still going strong.

  • @noboliNo
    @noboliNo Рік тому +36

    As a lululemon fan, thanks for explaining why there are so successful. Loving all your content

    • @theartofbiz
      @theartofbiz  Рік тому +2

      Thanks for watching - really appreciate it!

    • @maximilianl4453
      @maximilianl4453 Рік тому

      @@ITSBOPLANETmost likely because he likes the stuff. The quality is pretty good - even tho I don’t really like lululemon.

  • @arcabrius
    @arcabrius Рік тому +7

    Glad to see you’re back with a new video! Always looking forward to your uploads :)

    • @theartofbiz
      @theartofbiz  Рік тому

      Thank you very much! Hope you enjoyed the video :)

  • @deyanmic
    @deyanmic Рік тому +28

    The quality, the fit, the innovative technology they use and minimal design, makes them 🔥🔥🔥 buy

    • @MrEmy85
      @MrEmy85 Рік тому +1

      What technology?

  • @elleteo
    @elleteo Рік тому +24

    Smart , cost effective marketing tactics coupled with overpriced apparels makes for a healthy profit margin .

  • @imjody
    @imjody Рік тому +93

    I used to be a clothing reseller on eBay & Poshmark, and because I reside in Alberta, Canada (Lululemon is headquartered in British Columbia, Canada; the neighbouring province to Alberta), I came across a lotttt of Lululemon at thrift stores, etc. I would buy it for cheap, and resell it online to other Canadians, and even to the USA, and it would always be quicker to sell than most other companies that I was reselling at the time. I focused mainly on their scuba hoodies where I'd buy them for between $5-$20, and resell them online for $50-$100. It was amazing, and because I still have a good number of Lululemon in boxes, I'm glad to hear it's still doing well. :) Hmm, I should start reselling clothing again... I did it for roughly 5 years in total, but haven't done it now for roughly 2 years.

    • @theartofbiz
      @theartofbiz  Рік тому +8

      That's an interesting connection you have there with Lululemon, thank you for sharing!

    • @gabrielavila9924
      @gabrielavila9924 Рік тому +1

      I resell stuff on EBay as well… 1 month ago I came across a Lululemon hoodie to flip and that was by far the easiest flip ever. If I was you, I would do it again… easy money bro

  • @JM-nu2jg
    @JM-nu2jg Рік тому +15

    Barring aside the business side of things
    From a performance standpoint, Lululemon's products are top notch. It's amazing how every sport they penetrate, they do so with so much quality. I don't wear their leggings, but I own a lot of their running products and let's just say I would claim they helped me achieve my 2:40 marathon time

    • @xgtwb6473
      @xgtwb6473 Рік тому +2

      Stop it you know full well they've made no difference 😂

    • @JM-nu2jg
      @JM-nu2jg Рік тому

      @@xgtwb6473 It did for me. I am a tech guy. Very much interested in knowing/learning a lot about tech, including tech in sportswear.
      Lululemons are expensive, there's no other way around that. But the products they release are very comfortable and durable.

    • @eilis5341
      @eilis5341 11 місяців тому

      Hows their shoes?

  • @desaturated6049
    @desaturated6049 Рік тому +56

    Underrated channel. Thanks for the detailed breakdown. As a LULU shareholder. I am also concerned about how the company can diversify their business without going sideway (Mirror) and overly extending their product range (imagine Apple do everything like Samsung).

    • @theartofbiz
      @theartofbiz  Рік тому +1

      Thank you for watching!

    • @heynineteentwenty
      @heynineteentwenty Рік тому

      They can collaborate with innovative brands like us! Good point on the mirror comment as well 👏

    • @MrEmy85
      @MrEmy85 Рік тому

      By acting this way their growth is capped. They would have to switch to more like Nike and Adidas to keep growing

  • @crypticTV
    @crypticTV Рік тому +34

    1:40 Also Lululemon is made in Sri Lanka and they seem to have very good clothes production companies there that actually pay the staff far better than other apparel companies and countries. 🤔🤔

    • @goldfish3858
      @goldfish3858 Рік тому +5

      that could potentially be a reason why their clothes are more expensive. Think about it if they pay their workers stable wages, the quality of the material they source it from, and getting the finished product to stores and distribution hubs for shipping, their high prices make sense

    • @kungfoochicken08
      @kungfoochicken08 11 місяців тому

      @@goldfish3858High wages in Sri Lanka is still like $4 an hour, $4.50 once you turn 13 years old. They can charge more because of branding.

  • @shekhawatharshofficial
    @shekhawatharshofficial 11 місяців тому +1

    Damn! Just 3 videos, well researched, great team! Do reupload them man with the CC part being rectified, you & your team deserves the $$$$$

    • @theartofbiz
      @theartofbiz  10 місяців тому

      Thank you very much for the support! What do you mean by the CC part being rectified?

  • @mattderron
    @mattderron 8 місяців тому +3

    This was excellent. Great job and thank you!

  • @amyx231
    @amyx231 Рік тому +15

    I’m a huge fan. Started with the We Made Too Much section. Then found the outlet mall and never looked back. As cheap as $19! I usually pay $25-29, approx 1-2 pieces per time I visit. This last time, the only (ultra inexpensive) thing on offer was double layered Align. Passed. I didn’t need more bras either.

  • @yang9051
    @yang9051 11 місяців тому +2

    I really like such brand story telling videos that are well-organized, clear and understandable. Hang-on dude, I would like to watch every of your video

  • @JustinLaem
    @JustinLaem Рік тому +11

    What a great video! I used to be a person that made fun of people who loved LuLuLemon but now I am a cult member. I truly believe their items are high quality and they last so long. Worth the price for me.

  • @dbsk06
    @dbsk06 Рік тому +4

    not me watching this in a lululemon top. i havent finished watching this but commenting here just because i know this channel rules and this is going to a superior video.

    • @theartofbiz
      @theartofbiz  Рік тому

      Thanks for the support! Hope the video lived up to your expectations!

  • @niranjanravi2546
    @niranjanravi2546 Рік тому +1

    Phenomenal video analysis of Lululemon. Keep up the great work!!! Anticipating for more videos in the future!

  • @macoyupadoodle
    @macoyupadoodle 5 місяців тому

    The quality , durability textile choice , and finish is top notch . You get what you pay for with their products .

  • @hum___h
    @hum___h Рік тому +12

    Just FYI Nike is a $49.1B, 7x of Lululemon. When the company this size the YoY growth and profit margin is a lot harder achieve than Lululemon (who is still growing really FAST) Also another thoughts on marketing expenses, Nike offers WIDER product portfolio.

  • @ryphi
    @ryphi 11 місяців тому +1

    I have all pants made by them and they last forever and fit great. The commission pant is amazing. They replace or fix any broken or defective items

  • @drzoidberg9589
    @drzoidberg9589 4 місяці тому

    Wow you should be a teacher, the way you explain things is crystal clear, im subscribed! Looking forward to future videos about Alphabet, Meta and Tsmc

  • @MrX-np6uo
    @MrX-np6uo Рік тому +1

    Great video dude!! u got a new subscriber

  • @filip9220
    @filip9220 5 місяців тому

    I love your videos man. Keep it up

  • @BlueBird8925
    @BlueBird8925 11 місяців тому +1

    This is an excellent in-depth video.

  • @glennnielsen8054
    @glennnielsen8054 11 місяців тому +1

    It is an interesting and informative description of Lululemon. It must be the dynamic that exists between the customers, where they recommend the product to each other, that is the company's moat, as it must be the reason for the low marketing costs in relation to the turnover relative to the competitors, perhaps also the functionality. The rest with direct sales and quality material is something that should be relatively easy to replicate.

  • @tobisamuel1791
    @tobisamuel1791 Рік тому +1

    Just stumbled on this video, love the businesses analysis 👍🏼

  • @andybeerrx
    @andybeerrx Рік тому

    LULU is most definitely one of my best stock purchases ever.

  • @TheArthurkan
    @TheArthurkan Рік тому +2

    I love lululemon and I cannot lie

  • @joshyoon7
    @joshyoon7 Рік тому +4

    So glad everyone has forgotten about how Lululemon was named intentionally to humiliate asians, the founder's own words being "It’s funny to watch them try and say it.". Now I can buy my Nulu yoga pants without guilt. Lululemon is truly ahead of its time in terms of business strategy, but i really hope it burns to the ground.

    • @peachcobblercake3968
      @peachcobblercake3968 10 місяців тому

      People will ignore it because their pants will last forever! Their consumers are part of a cult.

  • @conniethehoarder
    @conniethehoarder 11 місяців тому +2

    I tried other brands just to see but they're not comparable quality wise, Lululemon is still a lot more flattering and nicer feeling.

  • @apeinto5637
    @apeinto5637 11 місяців тому

    Would love an episode about any of the most successful gym franchises.

  • @SantoKanto-j3k
    @SantoKanto-j3k 11 місяців тому

    Lululemon is the single greatest clothing brand ever. Their quality is simply unmatached, and their clothes hold up even through much abuse.

  • @Pk57575
    @Pk57575 9 місяців тому +1

    I think the extension into shoes and other sports is probably an over extension. They need to better their main offering for comfortable athletic wear and lounge wear instead of trying to diversify into all of these different markets. They are able to stay unmatched with comfortable, stylish fitness/gym wear. Hopefully that will stay true regardless of their attempts at reaching other markets that have already been captured by Nike and Adidas.

  • @crypticTV
    @crypticTV Рік тому +7

    Would be great if you did more Chinese companies maybe BYD for example. You got my sub after the Luckin Coffee video you did that very well 😊😊

    • @theartofbiz
      @theartofbiz  Рік тому +3

      Thanks for watching - will definitely be looking to do more Chinese companies in the future!

  • @DUDIDUAN
    @DUDIDUAN 5 місяців тому

    I love lululemon's quality and simplicity taste

  • @tensa7132
    @tensa7132 9 місяців тому +1

    I’ve never set foot in a Lululemon store but I enjoy knowing things and found this very interesting. I’m also fed up of shite leggings.

  • @MrEmy85
    @MrEmy85 Рік тому +3

    This looks like a promo material for lululemon. In Europe and Asia this is an UNKNOWN brand. For sure they do some things right but their growth will find a ceiling pretty soon. Growing faster than Adidas and Nike is absolutely normal as their business is 25% of that of Nike.

    • @theartofbiz
      @theartofbiz  10 місяців тому

      They are widely popular in Europe and Asia actually, especially among younger females! But yes agree with you that growing faster than Adidas and Nike is definitely justifiable given the difference in size

  • @Sayf284
    @Sayf284 Місяць тому +1

    Dude, i’m one of your fan pls start posting again i have checking your channel more than 6 months
    I liked how you article your videos
    I can’t wait more
    Pls start posting again maybe you’re busy and doing something else at least post once in 2 weeks 😢😢

    • @theartofbiz
      @theartofbiz  22 дні тому +2

      Thanks for the support! I've been busy with work, but will be releasing a video later this month. Keep an eye out for it ;)

  • @marc24rennen
    @marc24rennen Рік тому +1

    I would look at it differently. Can you imagine someone searching lululemon first when he wants to play football or basketball? All other brands in the video are involved in a wide range of sports and struggle with higher margins, which means it would most likely be the same for lululemon if they enter.

  • @sharonl1331
    @sharonl1331 Рік тому +1

    Love your videos, was wondering what software you use to create your videos?

  • @Reckoning2943
    @Reckoning2943 Рік тому +1

    I’m a marathon runner and lululemon is not my cup of tea, I prefer other brands, but I gotta admit that I respect the hustle.

  • @rohitkarna305
    @rohitkarna305 7 місяців тому

    Which software do you use to make videos and animations?

  • @lenamosakajp
    @lenamosakajp 8 місяців тому

    Your video is amazing, thanks !

  • @affluentattire_
    @affluentattire_ Рік тому +1

    How come you guys don’t have any other socials? Great video too 👌👍

  • @dragerm4707
    @dragerm4707 Рік тому +1

    Thank u for this videos. I like it a lot. Keep doing!

    • @theartofbiz
      @theartofbiz  Рік тому

      Glad you enjoyed the video! Thanks for watching :)

    • @dragerm4707
      @dragerm4707 10 місяців тому

      when next?@@theartofbiz

  • @jdsright2point954
    @jdsright2point954 Рік тому +6

    The thing is all the top brands have gone through this phase of success. It always catches up to the company. They are valued at 60billion dollar right now. They have not hit any speed bumps yet and any economic deflation so the outlook isn't all going to be sunshine and roses especially with their unit sale price. They will have to have sales and create cheaper products which could easily cut their value in half while leaving them with an inventory problem.

  • @othmanmajid6380
    @othmanmajid6380 Рік тому +1

    Did I hear the phrase.." years of washing ".......most clothes are produced with a max 20 wash cycles.....not like old clothes which can be handed down the generations...lululemon is a winner.😊

  • @bestofdouyin666
    @bestofdouyin666 Рік тому +1

    omg ur videos are amazing

  • @andrijanaadamovic5545
    @andrijanaadamovic5545 10 місяців тому +1

    Interesting video

  • @TopFix
    @TopFix Рік тому +15

    So far this is a 3rd Lululemon video from a 3rd channel that I've seen uploaded in the last 9 days. It is my belief that it is highly likely that they're paying channels like this one to make videos on them for PR. That many videos on Lululemon's "success" in such a short span of time is too much of a coincidence to anyone with a working brain.

    • @Floatup
      @Floatup Рік тому +4

      Alot of influencers and social media ads have been popping up as well. Infact this entire video seems like an AD.

    • @theartofbiz
      @theartofbiz  Рік тому +6

      This video is not sponsored by Lululemon, nor is it sponsored by anyone else in fact!

  • @randywilliams5212
    @randywilliams5212 Рік тому +2

    As someone with superfluous amounts of lululemon from polos to shorts to ABC pants, just wait until you learn how bad polyester is for the environment and your body.

  • @alexvargas6801
    @alexvargas6801 10 місяців тому +1

    Would people say that at its core, Lululemon understands their customer’s needs so well they are able to provide the products for their needs?

  • @DrKosmos
    @DrKosmos Рік тому +3

    Another amazing video my brother, your content is so good I stopped my music at the gym to listen to you between sets.
    I'm the type of dude who has 1 gym outfit, but you're making consider some yoga pants...

    • @theartofbiz
      @theartofbiz  Рік тому

      Hahaha that's incredible to hear and thank you for watching and commenting! Hope you managed to get all the reps in in the end ;)

  • @95DiKar
    @95DiKar 11 місяців тому

    we don't have offline stores in all eu coountries. i think even online store came to market recently, but I might be wrong. I used to think that usual brands are the best, but when I visited Australia I was really surprised by lululemon, I still have leggins from it, they still look good, for me it's the best leggins I've ever had. Yes, puma, nike and adidas have great products too, but when it comes to lululemon there is bigger scope of leggins or items that would fit, which isn't always case with other brands.

  • @chancholit
    @chancholit Рік тому +1

    good video . Awesome work.

    • @theartofbiz
      @theartofbiz  Рік тому

      Glad you enjoyed the video! Thanks for watching :)

  • @glennnielsen8054
    @glennnielsen8054 11 місяців тому +3

    If the quality is better, you should expect each customer to buy less often. Shouldn't the asset turnover ratio be lower than the competitors you are comparing with? And if so, does that mean that the return on assets, which is a function of the EBIT margin and the asset turnover ratio, is lower than the competitors?

    • @dickgrayson4237
      @dickgrayson4237 9 місяців тому

      They might buy the same product less often but the higher quality will drive the customers to buy more different products from them and also allow for a strong word to mouth, drawing even more customers
      Several people also like to keep different iterations of the same product and this is especially common in clothing brands

    • @glennnielsen8054
      @glennnielsen8054 9 місяців тому

      @@dickgrayson4237 Your argument sounds reasonable. It is the network effect and pull strategy.

  • @alex-h-dev
    @alex-h-dev Рік тому +1

    Really like channel

  • @carlolagandaon
    @carlolagandaon Рік тому +3

    Great video about business. Keep going!

  • @ziaqamar3844
    @ziaqamar3844 Рік тому +9

    they are doing what Decathlon has been doing for years but at cheaper rates and twice the quality. Lululemon seems promising quality wise, waiting on them to open stores in India soon.

    • @uvwxyzero
      @uvwxyzero Рік тому +1

      I don't understand why all the major brands are not in India your middle class is same as the population of America.

    • @calebsmith254
      @calebsmith254 Рік тому

      ​@@uvwxyzeroindians law tie the business to indian corporations. what it means is the profit sharing is highly inclined towards the indian partners. not really tempting for anyone outside india.

  • @PeteaUrsu
    @PeteaUrsu 11 місяців тому +1

    Damn , I thought you are having a stroke every time you said Lululemon

  • @jibrandoesthings
    @jibrandoesthings Рік тому +4

    it’s not always that they are overextending themselves, but rather i believe it’s poor execution and not listening to the customers’ needs.

  • @usiohaki295
    @usiohaki295 Рік тому +2

    Growing is easy, to stay at the top is hard. Look at reebok, puma, under armour.

  • @StyleFruit2
    @StyleFruit2 Рік тому +2

    1:47 once I fell on concrete and my skin broke at the knee but the lululemon legging did not rip lol idk how but yeah

  • @KP-zd3hc
    @KP-zd3hc 11 місяців тому +1

    I used to be shamed for wearing Lululemon merchandise…
    By those willing to pour thousands into watches, handbags and jackets.
    I don’t know…
    Maybe I should get into the watch game? 🤷🏻‍♀️

  • @simonzakeyh6515
    @simonzakeyh6515 Рік тому +1

    Outstanding video man

  • @jacoboconnor8462
    @jacoboconnor8462 Рік тому +2

    AllThO luluLEMON

  • @carsNsports
    @carsNsports Рік тому +1

    We need more videos!!!!

  • @may.b.tomorrow
    @may.b.tomorrow 11 місяців тому +1

    Can you do analysis on Li-Ning

  • @tripleeyeemoji
    @tripleeyeemoji Рік тому +2

    I basically only wear lululemon clothes. I train Muay Thai and that’s all I wear when I go to the gym. I also get to wear their pants to work. Their men’s underwear is the comfiest on the market as well.

  • @JCM8800
    @JCM8800 Рік тому +2

    Great video !! excellent content!! Just came across this channel !! will be subscribing for more!;))

    • @theartofbiz
      @theartofbiz  Рік тому

      Thank you very much! Really appreciate it :)

  • @kanny8742
    @kanny8742 11 місяців тому

    Basically the quiet luxury for casual-athletic wear. An untapped market

  • @GanggsterR
    @GanggsterR Рік тому +1

    Here after Nikhil's podcast 😂

  • @dasdassdarrrr
    @dasdassdarrrr Рік тому

    More content please.

  • @nikhilaggarwal7727
    @nikhilaggarwal7727 Рік тому

    are you Mordern MBA?

  • @jacoboconnor8462
    @jacoboconnor8462 Рік тому +2

    luluLEMON

  • @uriels4097
    @uriels4097 10 місяців тому +1

    I always thought lululemon was some kind of new brand, I only found out about this brand because of asian influencers working in tech job, the new "it" brand

  • @lordfilms6993
    @lordfilms6993 Рік тому +3

    I love your content, all of it has been so insightful, I recommend companies like Blackstone or BYD as interesting video topics

    • @theartofbiz
      @theartofbiz  Рік тому +1

      Thank you very much! BYD may be an interesting idea :)

  • @pandabelepotan
    @pandabelepotan 9 місяців тому +1

    lululemon fabric is amazing and doesnt store smell. even after sweating all day, my shirt smells nothing the next day, UNWASHED.

  • @noella.p
    @noella.p Рік тому

    I like your work, however, consider crediting what images and videos you use in order to grow and not running into legal trouble. Looking forward to your future analyses.

  • @JohnSmith-wz1ev
    @JohnSmith-wz1ev Рік тому

    Modern mba? Can tell he is your inspiration

  • @typeywypey1737
    @typeywypey1737 Рік тому

    selling wholesale wouldn't gel well with their advertising strategy of creating a network of local brand ambassadors. lululemon's marketing strategy only works because it's more than the sum of its parts.

  • @jeevacation
    @jeevacation Рік тому +2

    When both you and modern mba upload, its like modern mba uploading 2 videos and I get confused 😅😂

  • @NVM399
    @NVM399 Рік тому +1

    How would gym shark compare to Lululemon?

    • @MrEmy85
      @MrEmy85 Рік тому

      Doesn’t. Gymshark makes gear for gym

  • @bkkedairy6981
    @bkkedairy6981 Рік тому

    4:50 bro really said Tesla is the best in their field😂

  • @user-gc5vm9dn2h
    @user-gc5vm9dn2h 11 місяців тому

    A fool and his money are soon parted. Nowhere is this more true than in the luxury fashion industry!

  • @romeoiipunzalan1079
    @romeoiipunzalan1079 Рік тому +9

    They marketed themselves as a niche brand, thats the reason they can sell their products at a higher price... they cornered the market for yoga pants thats it.

  • @jennalee2452
    @jennalee2452 Рік тому +1

    Not professional runners Nikki hiltz and Colleen Quigley being hailed local fitness influencers 😭 that said, they definitely have a higher social media presence than many other pro runners. I bet their contracts are more content-based than performance-based like many professional Nike/adidas/ etc. athletes

  • @meiomi5892
    @meiomi5892 Рік тому +1

    Please do more videos about fashion brands ❤❤❤

  • @Juandinggong
    @Juandinggong Рік тому

    If you sell good stuff which is quantity people gonna buy it!!

  • @Midichi
    @Midichi Рік тому +4

    This isnt a bad breakdown at all. However, comparing it to Nike etc shouldn't count. Its a niche type of brand. Nike covers most sports. And it's more known worldwide. Which brand would you rather bet on in the long term? Nike. Thank you

    • @cookinbricks
      @cookinbricks Рік тому

      Il take Lululemon

    • @MrEmy85
      @MrEmy85 Рік тому

      Nike 100%. Lulusmth doesn’t exist outside US

  • @Adrian-lc6jq
    @Adrian-lc6jq Рік тому

    Why didn't you compare it to gymshark??

  • @alotofmore
    @alotofmore Рік тому

    I miss the old lululemon. Rhone, Alo, and Vuori are the new places to go

  • @UlasMT
    @UlasMT Рік тому +1

    Video could've been a lot shorter.

  • @jie1379
    @jie1379 11 місяців тому

    Btw, it’s Lululemon, just like a channel that only lady buy it most likely. Market only apply to female