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✅Temu is owned and operated by PDD Holdings, a multinational commerce group registered in the Cayman Islands which also lists Dublin as its principal office address. PDD Holdings also own Pinduoduo, a popular online commerce platform in China.
The Temu platform first went live in the United States in September 2022. In March 2023, Temu launched in Australia and New Zealand. In the following month, Temu was launched in France, Germany, Italy, the Netherlands, Spain and the UK. Temu eventually expanded into the Latin American market. On January 17, 2024, Temu officially launched in South Africa, the 49th country that Temu had entered since its launch in September 2022.
In February 2024, Temu ran multiple Super Bowl ads, offering US$15 million in giveaways. As a result, the company saw a spike in searches for their name and traffic.
Following the Super Bowl ads in February 2024, Temu reached 100 million active users in the U.S., over 130 million app downloads globally, and approximately 420 million monthly website visits, as per Semrush.
Lawsuits with Shein
In December 2022, Temu was sued by rival company Shein, alleging that Temu had enlisted online influencers "to make false and deceptive statements" about Shein to promote its own goods. Temu later sued Shein in July 2023, alleging that Shein had "engaged in a campaign of threats, intimidation, false assertions of infringement, and attempts to impose baseless punitive fines" on clothing manufacturers thought to be working with Temu. On 31 July 2023, Shein won a temporary restraining order against Temu in a different case, alleging that the company used Shein's copyrighted images in product listings. Later in August, Shein sought an injunction against Temu, filed in London's High Court, alleging the company had "identified thousands of instances" where Temu's sellers copied its listing photos. Shein requested all violating posts be taken down and at least £100,000 in damages.
On July 18, 2023, Temu filed a federal lawsuit, accusing Shein of violating U.S. antitrust laws. Temu stated in the indictment that as of 2022, Shein owns more than 75% of the U.S. ultra-fast fashion market and leverages its market dominance to compel exclusive agreements with apparel manufacturers, restricting them from collaborating with Temu. Temu further contended that in May 2023, Shein mandated that its 8,338 manufacturers supplying or selling on their platform sign exclusive distribution agreements, preventing them from offering their products on the Temu platform or to Temu-affiliated sellers. Temu contends that these manufacturers linked to Shein constitute a substantial portion, estimated at 70% to 80%, of all merchants offering ultra-fast fashion products in the U.S., leading to higher prices, fewer consumer options, and hindered growth of the U.S. ultra-fast fashion market.
In October 2023, Shein and Temu requested that their respective cases against each other be dismissed without prejudice in Massachusetts and Illinois. Neither company offered further explanation or whether a settlement had been made.
In December 2023, Temu sued Shein again, alleging illegal interference with its suppliers.

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TEMU - CPS (temu.com) To help me :