What a terrific video! You are clearly knowledgeable and find this topic interesting yourself. I usually get impatient while listening to people read their notes, but your examples are very relevant and your passion makes you personable. Thank you very much!
Brian, I really -- and by really I really mean REALLY -- got a lot out of this lesson!!! I have been taking this freelance writing course and with all the experience I have with writing it was only when I started taking this writing course that I found out what I White Paper is. Your lesson was quite informative and truly helped me get better acclimated with how to write one. I cannot possibly thank you enough for that.
Im here as I've seen a job post asking for experience in writing a White Paper. This video has helped me a lot. Also really, really enjoyed the 26:00 TED Talk on taking the plunge. Thank you!
Thank you so much for your video. It is very informative. I heard about White Papers a few weeks ago during one of my graduate courses, and now I am thinking that this will be a good way to publicize a capstone project. The polar bear plunge is exactly right. I can use what I have learned in this video in various ways. You brought up some really good points that can be used while reviewing printed materials, etc.
If you're going to be doing it for a client, it would be a good idea to write an example one first. Even if it's just for your own practice. But if you're writing one for your company, it's OK to have it be your first one.
I'm looking to develop White Papers for B2B sales force copywriting as authoritative thought leadership proprietary copy source, for lead generation. From there, use as the master copy for sales teams copy templates for sales letters, phone scripts, prospecting and follow up emails, battle cards, case studies, proposals, slide decks, etc. All unified and referenced by the master copy in the controlling White Paper. Any thoughts?
Are there any VALID reasons NOT to put an author on a paper? We don't for ours because we want no individual having any sole credibility overall and also wish for anonymity. We are an open-source group though, very different from your usual business I'm sure.
That's a good reason right there. Also, I've seen white papers credited to some guy in the marketing department. Would have been better to have no author in that case.
What a terrific video! You are clearly knowledgeable and find this topic interesting yourself. I usually get impatient while listening to people read their notes, but your examples are very relevant and your passion makes you personable. Thank you very much!
Glad you enjoyed it! Thanks for letting me know.
@@BrianBoys 😅
Brian, I really -- and by really I really mean REALLY -- got a lot out of this lesson!!! I have been taking this freelance writing course and with all the experience I have with writing it was only when I started taking this writing course that I found out what I White Paper is. Your lesson was quite informative and truly helped me get better acclimated with how to write one. I cannot possibly thank you enough for that.
Glad it was helpful!
Super useful - thank you !
You're welcome!
I'd like to recommend to buy a more sophisticated microphone.
Thank you.
Im here as I've seen a job post asking for experience in writing a White Paper. This video has helped me a lot. Also really, really enjoyed the 26:00 TED Talk on taking the plunge. Thank you!
Glad it was helpful!
Today, I will take the plunge and write my 1st White Paper for a class assignment. Thanx to your video. I feel I can get this done. Thanx Brian.
Great!
Thank you so much for your video. It is very informative. I heard about White Papers a few weeks ago during one of my graduate courses, and now I am thinking that this will be a good way to publicize a capstone project. The polar bear plunge is exactly right. I can use what I have learned in this video in various ways. You brought up some really good points that can be used while reviewing printed materials, etc.
Glad it was helpful!
Thank you for sharing
For someone starting out is it best to write a sample one first?
If you're going to be doing it for a client, it would be a good idea to write an example one first. Even if it's just for your own practice. But if you're writing one for your company, it's OK to have it be your first one.
Super helpful! Thank you! (and a shout out from Oregon!)
Glad it was helpful!
#7 is my favorite! Thanks!
Good Information Sir. Thanks
I'm looking to develop White Papers for B2B sales force copywriting as authoritative thought leadership proprietary copy source, for lead generation. From there, use as the master copy for sales teams copy templates for sales letters, phone scripts, prospecting and follow up emails, battle cards, case studies, proposals, slide decks, etc. All unified and referenced by the master copy in the controlling White Paper. Any thoughts?
That sounds like a great idea. Basically build everything else off the white paper.
♥ love this thank you
You're so welcome!
Are there any VALID reasons NOT to put an author on a paper?
We don't for ours because we want no individual having any sole credibility overall and also wish for anonymity.
We are an open-source group though, very different from your usual business I'm sure.
That's a good reason right there. Also, I've seen white papers credited to some guy in the marketing department. Would have been better to have no author in that case.
Thanks for this video.
You are welcome
Hi Brian, I have Stithulf Token project. But whenever I try to read white paper, my mind get blank 😅 Your UA-cam videos are really important for me!
Glad I can help.
thanks brian! appreciare the content
you remind me of my favorite teacher in highschool. great explanations and well thought out delivery
You are welcome
Thanks!
Glad you're finding it helpful
👏👏👏
Where do you place your name on your white paper?
It's often done at the very end after the conclusion. On the last page you can have a short About the Author paragraph.
This was a great resource. Thanks a million!
Glad you found it useful