Suite Resurgence at Globe Life Field

Nourished by hospitable food and beverage credits and locations second to none in Major League Baseball, the Texas Rangers lead a suite comeback in their new $1.2 billion ballpark.
Where the Rangers' former home, Globe Life Park, featured only two suite products and no differentiation between those two, other than location (upper suite level and lower suite level), Globe Life Field offers far beyond one size to fit all. And while the Rangers have decreased absolute suite inventory ballpark to ballpark, in relative terms, they have built approximately two times the number of suites the industry currently says is feasible.
“We did a lot of research, and I will tell you we were more aggressive than what the consultants and other third parties and even colleagues said to do,” says Joe Januszewski, EVP and Chief Revenue & Marketing Officer for the Texas Rangers. “The DFW marketplace, even though we have air conditioning now for all 40,000 of our fans, has responded. This is still a place they want to entertain. And we even have some families who purchase suites for their own private entertainment, so we feel really fortunate to be in the position that we’re in.”
A major driver of suite sales has been the value delivered through food and beverage. The Rangers, in partnership with Delaware North, provide suite holders with generous nightly food and beverage credits, starting at $400 per game all the way up to $800 per game.
“We have a great partner with [Delaware North],” says Paige Farragut, SVP of Ticket Sales & Service for the Rangers. “Every suite, regardless of location, gets food and beverage credits, not only for year one, but through the entire term. You can get up well into the hundreds of thousands of food and beverage credits over the course of a term.”
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