Without this one crucial ingredient, people will NEVER embrace change

Columbia University professor Sheena Iyengar puts it best: "The human brain equates choice with control. Without options, our instinct is always to push back."
Picking up on this important theme, in this short video Michael McQueen explores:
1. Why coercion is not only unethical but also ineffective.
2. The reason people are unlikely to comply with even reasonable requests if their agency is impinged upon.
3. How to ensure others feel they have free will in the process of considering new ideas or approaches.
About Michael McQueen:
Michael McQueen, a bestselling author, speaker and advisor to Fortune 500 companies, provides the insights you need to stay ahead in today’s fast-paced world. He is a sought after media expert and is regular on national television.
Want more?
Check out Michael’s new book MindStuck: Mastering the Art of Changing Minds.
www.amazon.com...
To book Michael to speak:
michaelmcqueen...
LinkedIn: / michaelmcqueen1
Twitter: / michael_mcqueen
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Facebook: / michaelmcqueenauthor

[@ShaneKuchel-w7v]

Brilliant!