Things to know in fashion influencer business
Вставка
- Опубліковано 9 чер 2024
- Influencer marketing is one of the most powerful marketing tools in fashion. Brands are leveraging various influencer mixes to achieve their goal of increasing brand awareness, and hopefully, turning them into sales revenue. Tiktok is definitely the new black as a social platform, but especially for luxury brands, cautious actions are necessary so that brand image would not be diluted. Moreover, many companies are still recovering from the financial struggle brought by the pandemic, influencer marketing has been put into scrutiny recently. What can both brands and influencers do to make the best out of cooperation?
#FashionInfluencer #InfluencerMarketing #TikTkostrategy
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00:00 Intro of the episode
00:43 Characteristics of various social platforms
01:53 TikTok dos and don'ts
04:16 Success case: e.l.f. beauty brand
05:43 Influencer shakeout
06:33 Facts for current influencer marketing
08:03 What makes a good influencer coop?
09:23 Product collaboration business model
11:13 Success case: Molly & Reese Blutstein x Nomasei
12:47 Summary of the episode
I'm curious about what you think about virtual influencers and whether more brands will start using them
That's a good question! I would say fashion or luxury brands will only utilise more and more virtual influencers in the future. Also with the rising trend of Metaverse and NFTs, creating virtual influencers will be a good choice for brands to implement. They can not only control the quality and direction of the content, but also approach and draw close the distance between Gen Z.
Truly informative as always!
Thanks😊
My favorite fashion influencers are Bryan Boy and Heart Evangelista. I hope you're familiar with them ❤
Yes! I know them :)
DARLINGS BOTH ARE
Great Video! Would you be interested in the idea of analysing and maybe do a video on the analysis of a new luxury fashion house I’m creating? And you’d point out the good, the bad, etc. I think it is great for your channel, you would put all your advice from the videos in a practical video!
Sounds nice! What kind of luxury brand did you create? Tell me more :)
@@FashionBrief Hi! Still in the beginning process of it, but a more of a Streetwear style associated with art. The concept is merging high fashion and abstract art. Could we talk via Instagram? I’ll send you a dm. Could you tell me your @?
@@alexmartinsfitness4171 Sounds interesting. I’m about to launch my first collection.
we need HUGE MONEY
Yes! Haha
Do you think blogs will ever make a come back? What are your predictions on what the next best influencer marketing platforms will be? I think a lot of social media platforms are saturated, I’m quite unsure of if I will be able to stand out if I start right now, I’m trying to figure out what trends for fashion influencers are next so I can invest directly into that.
I think blogs are having a quite clear positioning as playing an informative role among all platforms.
In my point of view, there’s no ‘the best’ platform as it depends on your content and target audiences. But Tiktok is definitely a platform that packed with potential and is still under discovered.
@@FashionBrief I think the importance of blogs is their impact on SEO, especially when people google a topic or person, often the blogs rank higher in search on the subject when there is no official website on the same