That reminds me of the words of a certain Polish entrepreneur (years ago). He said that he found a St. Petersburg-based company with very interesting medical products he would gladly cooperate with, yet he is not going to do so because in the case of Russia there is a constant risk of foreign politics disrupting trade (that was the time when Russia put an embargo on Polish apples). I wonder if anybody estimated the cost of the opportunities lost by Russian businesses or missed direct foreign investment due to Putin's action.
It looks like the former East-German Democratic Republic "Ersatzverpackung". As production had to continue when they ran out of packaging the first stage was to use a similar products' packaging and slap a few stickers on it, the second stage was to use a blank cardboard box with only some basic information hand-stamped on it.
Given the circumstances, the new owner likely did not have to come up with much cash. For McDonalds, it was a forced sale of a property of known value (McDonalds knows what the costs, sales, profits of their operation were) to a known partner. It's likely that the new owner is paying a percentage of the profits to McDonalds in the form of a long term debt. McDonalds is likely providing technical and management support, using its former McDonalds Russian tech and management, behind the scenes. The agreement, allowing McDonalds to buy back the asset within fifteen years, gives the game away.
Ruble is worthless and you can't do payments in rubles so the new owner can't pay McDonalds percentage of profits. I doubt, that we would see McDonalds or any western corporation in next fifteen years, orcs have to pay for they decisions.
there is now way the clown would drop that land willingly without a way to get it back. i know that misubishi owns the franchise rights to KFC in japan and they do some other funky stuff with the menu. maybe its something similar but they are changing the look and packageing.
This is how it's usually done in normal times. Actual compensation in sign-on is a small fraction of the total calculated business volume, which is depreciated for loss of brand value. But there are other "hooks" in the contract that are designed to trap you. For example the re-sale of the McD franchise onto someone else is most likely going to be contingent on compensation to McD.
Being a non Russian, geopolitics aside, and in the context of Russian fast food industry this might be the beginning of a good thing. If they can localize their supply chain as much as possible it will be much better for Russia in the long run. As long as they don't half ass it. This is besides the point but re reading the menus in Cyrilic, but is essentially English, feels really bizarre.
"As long as they don't half ass it"... Russia half-assage? If they maintain this venture like they do their military, expect mold spots on buns and meat spoilage. The new Declinare Ruthenia that will make the history books as a time of shame for Russia.
"Don't half-ass" is alien to Russian... anything, honestly. This country simply does not have established tradition of following required rules and precautions, adhering to strict norms, resolving problems through rule-outlined means, anything like that. I doubt many Russians will agree with this direct statement, but they will collaborate it if you ask them about bureacracy, education, work ethic, city planning and ruling, anything. From military to architecture to economy to industry, including food industry, is done "aby kak" - no matter how well, as long as visibility of action exists. And, "possible it will be much better for Russia" - no. If Russia claims to have only gotten stronger from sanctions... why didn't they restrict their interractions with foreign economics earlier?
We actually have a bootleg McDonalds in Iceland that is identical and run in the same place as McD was before they left the country after the financial crash. It's called Metro and has basically exactly the same products and experience as McDonalds. So this happens in first world countries too, given a bank crash or two
Not to diss on Iceland, but there is one major difference. McDonald's isn't ever going to consider Iceland a priority because the market is equivalent of a mid-sized city in America. It has SOME value, but if they lose out on it, they will easily manage. But for McDonalds to look at a market of 150 million people and say they are out -- that's a big statement.
@@EmmaWithoutOrgans Crashes can happen in any systhem (if the people running it fuck up) the west though is at least honest about it. Russia just forces people to buy rubble, China just declares how much money or commodity is worth.
No it’s not. This guy is a wanna be European and needs to leave Russia. The situation in Russia right now is great. We couldn’t be happier to have disgusting American brands leave
my mom got so shocked when i told her mcdonald’s left! she said she watched the original broadcast about the first soviet mcdonald’s, and was really surprised to see police officers doing “anything other than standing in front of big buildings”
@@slimlucas888 Then they probably visited the city of hamburg located at the east sea, and it became popular there. I have always thought that the idea of a really well pounded piece of meat actually came from the horse riders in the steppes, the mongols, that put a piece of meat between their horses and the saddle.
Honestly its good they reused the sauces that were already around, its better than throwing them away. And with international relations being where they are right now for them to even go so far as to observe the copywrites is something positive in my book.
Well, they could at least add some sticker with "new brand". But yes, better as to throw away. Think, Roman point is that how bad is this copy and nothing original and how every one need to pretend everything is ok
@@combinemetrocop4213 In the sense that their food is indestructible? Like it will survive exposure to nuclear radiation and not taste any different? Yeah, you're probably right. I found a box of McD fries under the passenger seat of my truck that must have been there for months, and besides being a little dry and tasteless, wasn't really much different than "fresh".
@@combinemetrocop4213 not only that but literally u find it anywhere, it grows anywhere so to speak i went to some third world countries which had restricted trade with the u.s / the west and god damn bootleg the fastfood chain were everywhere. they had mc king, king donald, golden m and even unrelated shit like King Electronics with a lolo reminiscent to the burger king logo.
Is the Georgian McDonald's menu also substantially different from the typical western ones? Would love to see a part 2 to your Russian McDonald's video tbh but in Georgia this time!
I've been to McDonalds all around the world, most of them are the same with the only one being significantly different is the one in China. The one I saw in Kutaisi didn't look special Edit: I forgot to mention some McDonalds serve alcohol so that's cool.
It’s the same menu, but actually tastes great. I remember moving to Europe and trying local McDonald’s for the first time. Georgian one is proper tasty / feels really good quality less greasy fast food vibe. It’s premium McDonald’s id say 😂
What does that mean exactly? Off course they need to present positive figures to their shareholders so profit is important to companies, but they already moved out of Russia which they didn't have to do. I'm curious: What do you think McDonald's could have done more to show they care about Ukraine?
@@peerappel2012 the agreement behind the sale is not disclosed. I'm quite certain somewhere in that agreement it says McDonald's can and probably will buy it back in a decade or so after everyone has calmed down about the war and no one cares anymore. McDonald's ain't losing that cash, they ain't dumb.
US ice cream machines also work. But if you ever worked there and went through basic training... You would not whine about the employees saying they don't. Especially, since we're talking about the US that is absolutely horrible to employees. Not just McDonald's. All companies in the country. Don't believe me? Work abroad for a year. You'll miss your family for decades.
From my understanding McDonalds had it in their sale contract that they could buyback all the Russian Former McDonalds within 15 years so in theory this is just most likely just a temporary arrangement and eventually McDonalds will buyback all the Stores in the future, whether it be a year from now or 15 years.
I can appreciate the historical significance of McDonald's. I can remember at 5 years old, my parents driving from Auburn, Washington to Seattle (20 miles) to McDonald's. By the time I was 10, we had one in Auburn (1976). Fifteen years later, I'm eating at a McDonald's in every other village in Germany when I was stationed there in the US Army.
Here in Britain there's a consumer law where no mcdonalds drive thru are allowed to be closer than a quarter of a mile distance. This is to limit mcdonlds. In my town within a 3 mile radius there's about 12 mcdonalds. Welcome to Fat Britain.
This has brought me to absolute tears. I remember on a trip to Germany with school mates, instead of eating German food, they all went to McDonald's and it was just me and my friend who ate at a local restraunt. I guess this is what to expect from Yankee imper*alism
I actually saw this in the news just last night. Funny. And the report aired precisley from the location of the first McDonalds ever opened in the Soviet Union.
People are forgetting that Mc Donald's trained people there. The equipment is still in the store. So in essence it's not going to be much different besides the actual recipes.
That period of late 80's and early 90's must have been insane in Russia. First McDonald's, first Metallica concert ever etc.... I was very young then but I get the impression that people even younger than me won't understand how important that was....
I was in Russia in 1995 and 1996. Cassettes and CDs were $1, with amateur covers. I bought Russian bands, but most of the ones available were western (grunge and all that). Movies were 90% western too. Western stuff wasn't brand new anymore but it was still fairly new. And to make up for the lack of fresh fruits in the past, there were huge piles of bananas for sale.
I was 9 years old when the Berlin Wall fell and 11 when the USSR collapsed. I was young myself and what I knew of the USSR back then was through Western propaganda and Hollywood films. But I do remember the opening of the first McD's in Russia and I guess my thoughts were something along the lines of "they allow McDonalds in the Bad Place now?" Yet it was because it was painted as this forbidden place that sparked my lifelong interest in the USSR.
Honestly I don't find it so bad that they are basically just using everything that was McDonald's before, including sauces. Throwing it out would be a shameful waste. Sad that it even has to happen to begin with though
It all just feels kind of shameless. On one hand they are just trying to make their people happy but on the other it looks like they are actually PROUD of being America's Dollar tree knock-off version.
@@LeftWingNationalist In a lot or atleast some countries MCrib is annualy available. And I hope that means all year round because english is not my native language.
People in Russia actually believe that they can do it on their own. I mean it's kind of inspiring in a sense how they actually believe that they can do it on their own but when you see what they're doing, then you would know that they are just brainwashed patriots...
@@Jartran72 yup annually is correct word. Here in America they only sell it during certain times. So it's the only time I really make sure to go get a mcrib.
I remember my parents bringing a keychain from the USSR in the early 80s, which had a mouse on it. If you looked quickly, it was a lot like Mickey Mouse, but at a closer inspection, it clearly wasn't. I, a priviledged kid from a capitalist country, used to think it was funny that they had a different mouse. The first McD in Russia was a big deal. This is basically like watching history rewind. I just really want to press pause.
The keyring probably had Cheburashka (Чебурашка) on it, a Soviet cartoon character, but it isn't a mouse... Actually to this day I've no idea what animal it is lmao But it definitely isn't a bootleg Mickey mouse
@@RhythmAddictedState I googled Cheburaska, and no, it was definitely a Mickey Mouse on the keyring. Cheburaska looks cute, the Mickey was Mickey enough to recognize, but also somehow slightly wrong.
@@Leena79 Wow, now I'm intrigued 😯 I asked my mum about this (she was born and raised in the Soviet Union), she doesn't recall this type of character. Could be a one-off design. That's so cool though, you've got a vintage item on your hands 😁
@@Leena79 I googled "советский Мики Маус" (Soviet Mickey Mouse) and found some interesting pictures of Mickeys made in the Eastern bloc but looking a bit scary 😂
Regarding companies coming back to Russia in the future, I think you said it - the profit motive of operating in the Russian market will mean many of these companies do come back eventually. All these large public companies have a fiduciary responsibility to bring value to their shareholders. If they can quietly come back in once things settle down, they absolutely will.
Yeah you can't really trust multinational corporations to do the right thing when there's money to be made but it all depends on how the war goes and how sanctions go. Hopefully putin realizes that a long protracted war in a country he could never effectively rule is a bad idea sooner rather than alter but I'm not all that hopeful
All these large public companies have a fiduciary responsibility...which means they can't go back to a place that won't respect contracts and has no access to cheap supply chains. That's unprofitable and risky.
I'm a Finnish dude that happens to speak Russian (because one of my parents is from a post soviet country). So in my house we still try to hold on to the good parts of Russian/Soviet culture. In particular, I loved watching Russian TV channels during winter because they always put me in the christmas mood. The best Russian winter commercials however always came from Coca-Cola. And it saddens me to see that we wont be getting the Christmassy Coca-Cola commercials no more. It really does feel like Russia is not part of the rest of the world anymore. Damn
Есть же русский аналог и даже два аналога колы это Саяны и Байкал. По вкусу они даже лучше так нет ортофосфорной кислоты как в коле.Просто бренд раскручивать надо.
I'm from the Philippines and living in Canada for the last 16 years. and i can't even remember the last time I ate at McDonald's (I'm guessing maybe 7-8 years ago), and I would pass by their store twice a week everytime I do my grocery shopping and no urge to eat there. 😁
McDonald’s are smart they cannot keep their brand image in Russia due to western pressures but they own all the land that these restaurants operate on and they take income from the rent generated from the franchisees. McDonald’s has definitely not stopped their real business in Russia.
I am still sick to my stomach. It used to make so much more natural sense for the EU and Russia to have a closer relationship and even some sort of integration. Just a little more democracy and less corruption. We were made to be best friends and allies. It could have happened one day. Russia was a more natural ally that the US. But clearly this perspective is done and burried by now. So sad.
I remember the McDonalds in my hometown. It had actual arches red and white tile and the hamburger was 19 cents but on the first day it was open all the food was free as the crew was training. That’s how they hook you into it. I can’t wait for Tasty period to open some in the US.
I remember Pepsi in the old USSR, it was pretty much the only western product I saw anywhere there. The future is not bright. I really enjoyed your video
I remember from October 2009, the Belarusian McDonald's near Oktyabrskaya and the presidential palace (yes, the very one occupied by Lukashenko), did not have a proper breakfast menu beyond coffee. At 8 AM they were already serving hamburgers. It was quite strange for that time of the day, but the burgers tasted just like back in the USA.
Ever been to IHOP with their 24-hour menu? I used to get a hamburger for breakfast there sometimes when I was a teenager. Sure beats pancakes, cereal, or whatever else I would've normally had at home.
I think it sucks that the Russian citizens are the ones that get hurt by this, instead of their government. As if taking away people's favorite foods is gonna keep their leaders from having lavish and expensive dinners with their friends.
@@franciscloutier5387 no but it's one of if not the largest food company in the world pulling out from the economy of russia which hurts their people even more, and although it may mean that less people will eat burgers every day it also means that this food chain will likely fail and people will, once again, lose jobs. Funny how russian governments tend to repeat thenselves though. Don't like the Tzar because he has too much power and throws lavish parties with the rest of the nobility while his people starve? Set up the soviet union, which ends up becoming an authoritarian state that has horrible distribution of power that stays virtually as isolated from everywhere else in the world as the previous government. Soviet union fails? Set up an oligarchy which works pretty much the same as the last two governments, being an authoritarian state with power consolidated in a ruling class that has $100 million yachts and huge mansions while your average Ivan has to work a terrible job for the same pay as everyone else just to get nothing in return. Crazy
Governments come from people. If putin leaves today, another putin will come tomorrow. Russian citizens need to suffer to realize how toxic as a nation they've become. They complain and get sad about fast food chain while at the very same moment their nation doing genocide in Ukraine. "Oh no - fries packed in a carton without golden letter M, how sad", meanwhile in Ukraine "oh look - a women's head lying next to her defiled body".
i looked thru your oldest videos and confused about the content you made lmao, coudn't even recognize you from then and now. this is a really good content. thank you!
For the packaging sauces covered in markers this is a great idea! This is because these sauces were most likely stockpiled in the millions as they are typically bought in bulk (millions) and have a long expiration date. It makes sense to use them since 1) They are already paid for and stockpiled all perfectly good to consume 2) Trashing all those sauces just because of a little m would be unprofitable (disposing paid for goods and paying again to make the same thing without an m) and 3) wasteful, unnecessary pollution and further damage the environment (waste and re manufacturing) (not that they would have had that as their main weighting or consideration but never the less is a good "unintended/ intended?" consequence of keeping them). They technically had to blank the m for branding/legal purposes as Mcdonalds would probably be able to file a case against them continuing to use the m. It also looks bad for the new business model to have the old logo as it subconsciously confuses people to believe that nothing has changed when its obvious the promotion is this is supposed to be the "better version" I think they will phase them out eventually with their own brand or introduce a new different sauce packet/ supplier. Add to edit: It would also be near impossible to manufacture or find a supplier of thousands if not millions of sauce packets in the space of a couple of days/ weeks from scratch.
I'm only thinking of what an incredibly shit job it was for the person who was responsible for going through thousands of tiny packets, blacking out the M. The worst of it is they probably got paid like shit.
Дядя Ваня (Uncle John) instead of McDonald's is kinda weird as well In my last video I was talking about the sanctions, and it seems like Russia is totally canceled i Tochka
@@Zoommers Yes, America popularized unhealthy food, and that's exactly why in general the human lifespan decreased from 100 years to about some 70 years, so thank you americans for your boundless foolishness contributed to the world.
Vanya is short for Ivan, which is the Slavic version of John... never thought about that so thoroughly. So it should be "Uncle Johnny". So, Dyadya Vanya be it. 🤣
I thought for sure when they showed the M styled logo it was going to be called Moskva burger or something. They should have chosen a Russian farmers name or something. Even if they called it Mikoyan and had a jet logo or something. First thing I thought of was the Mariott hotel and I laughed when you brought it up. They need to do like China and get some think tank people with world experience and brainstorm something better. I bet there's lots you could do with Russian foods and fast food. I hope the curtain doesn't last as long as the last one.
I thought it was weird how they kept the "English" names of the dishes instead of substituting them with Russian names. There's something weird about an "authentic Russian Not McDonald's" calling chicken "chikin" instead of "kooritsa"
@@bokunogentoo4420 This is what happens when your country is run by oligarchs instead of the money being distributed among, at the very least, a few marketing executives
I've always wanted to see a true Russian fast food chain (Teremok is the closest). But a fundamental problem is traditional Russian foods are always slow cooked, because of climate. The Russian oven was always on to heat the house, and people would cook things very slowly to draw out complex flavors. That is not easy to recreate over a griddle or industrial oven Ironically Chinese food is opposite to Russian, cooked in a flash over very high heat happens to be perfectly suited for quick industrial food production and selling
@@HippyDippyToes "On the poverty menu, For a limited time, get a large serving of buckwheat, half a potato, and a flask of cheap vodka. Only at McTroskys."
Зуммеры про 1990: какие наши предки тупые))) километровые очереди ради газировки и бургеров. Также зуммеры: ААААА, НОВЫЙ МАК! ВСЕ БЕЖИМ, 3 МЕСЯЦА ВЫЖИВАЛИИИИИ!
He's right, it's sad, and it's about a lot more than burgers. It was so nice to see a whole generation, like Roman, grow up in relative freedom in a country that could have stupid shit like McDonald's. But now, things do seem to be going back, and that's sad for the people of Russian and Ukraine, and scary for the rest of the world. Ok, enough internet for today.
I live in Chile, I was 16 in 1991 and I remember when they showed on the news that first Mcdonald opening, I guess they talked about it in every country around the world as it was kind of the official end of the cold war.
I totally get what you mean about it being symbolic and I feel your frustration. I’m glad you’re on here giving your perspective. Your videos are an essential reminder that the Russian people are not Putin and Putin is NOT the Russian people.
As an American who is interested in Russia, I would agree! After all, we can very easily find what Putin's regime thinks of the world (or claims to think, in any case), and what the Western democracies think of the world, the perspective of the Russian _people,_ as a distinct entity, is not often given. This channel, on the other hand, gives that perspective quite well!
Putin has huge support in Russia. It seems the Soviet mindset is alive and well. The problem isn't just Putin, the problem is Russia as a whole, including its people.
I do know this, but people are not a monolith - even if the majority support him, it’s not everyone. Especially somewhere as large and diverse as Russia. Did every US citizen support Trump? Does everyone in the UK hate Boris? Unfortunately not… When it comes to war, individuals don’t start and run them (even if they’re triggers). Governments and rulers do. And people will be the first to suffer whether they support a regime or not.
I heard it translated as "it's tasty, and that's it" but I guess it could be "it's tasty, period". I also heard there was a similar chain or talks to open a restaurant like McDonalds called "uncle vanya's" which has some meaning in Russian as an important character from their history.
yeah, "it's tasty, and that's it" is a better translation, still a dumb name tho-- "..."uncle vanya's" which has some meaning in Russian as an important character from their history." uhh, depends on which vanya they refer to??exactly? Ivan(Vanya) is a very common russian name, maybe equial to John in english speaking countries. So, to me it just seems like an another lazy attempt at bootlegging western fastfood chains🥲
@@abc123fhdi Yeah, we have(or had 🤔) Papa John's here too. Also, worth to mention, russia doesn't have a habit of using people's first names in brand names much(like Trader Joe's , Michael's , etc.), so the bootlegging is even more obvious lol
Cudos for realizing the situation and saying as much as u probably can about the situation … when leadersycganges one day to the better we will maybe find together again
Roman, this is one of your best. Not because you showed us someplace new, but because you broke and put everything on the line. It's not easy to speak out under your circumstances, and I think I speak for everyone when I say how important it is for you to have done so.
I think the sad part is that they made it painfully obvious that it's a bootleg McDonald's. I think it would've actually been a lot better if they just made a better version of McDonald's that is unique. There is nothing to be proud of when Russia is trying so hard to be like the West, if the country truly wants to break away from the West, they should just make their own unique burger chain instead.
Firstly, if Russia wants to "break away from the west", then why make a burger chain, an inherently western restaurant. It would make more sense to create a fast food chain with Russian cuisine (they already have it but its not as popular, traditional Russian cuisine doesn't fit the fast food theme well). Secondly, its not like the collective Russian nation opened this bootleg McDonald's. The new owner probably wanted to go the safer route, capitalising on the established customer base. Too many changes from the start would be very risky, though these changes may be introduced later on.
why would they do that it’s a bunch of business owners just trying to get their restaurant back up and running they don’t care about anything but profit
What I found funny about the new Vkusno, Period is the fact that when there were news about it opening, every news paper was referring to it as new McDonalds. People in general are referring to it as McDonalds. But the news about the new McDonalds opening up got disliked, because why would we need the dirty West fast food. But when I went there during the opening day to try some, well oh well, I felt like I'm about to pass out because of suffocation. So many people were there, that's crazy. I laughed at people who said we don't need McDonalds. But the huge crowds tell otherwise. Hypocrites
@@joeb1den363 с каких пор ты начал представлять наш народ? Кстати, это как раз таки и есть лицемерие. Сперва общественность дизлайкает новости, говорит, да не нужон нам ваш грязный мак. Потом устраивает давку как на Ходынке в день открытия. Также было с Икеей в последний день её работы. Так что советую тебе, Во-первых, не говорить за других, а отвечать за себя. Во-вторых, не пытайся учить кого-то, когда сам, видать, не можешь применить определение в речи. В-третьих, не советую пользоваться переводчиком. Что ты имел ввиду не нужен мак, но фаст-фуд? Что фаст-фуд?
when you consider how McDonald's work, the fact that everything from the farms to the factories that make the food is all set up in Russia. they can probably just use the same infrastructure and make the same food. although its questionable whether they'll be able to get stuff like coke syrup
Well to be fair, that "replacement" looks so dumb brand wise cos it had to be done in such a hurry. As a marketing guy i can relate to the problem at hand. You just can't work out a legit branding, logo and all the stuff in a month or two. And they had even less time than that. To make a good logo even, you have to conduct a marketing research, make a bunch of concepts, organize a bunch of focus groups and it's a process that can take up to half a year. Same goes for brand name, color coding and all that jazz. Moreover, i bet they already had contracts with local providers for all things such as packages, furniture, those sauces and stuff. Setting aside that those were probably already produced beforehand, production time of all those things is a long process as well. No one's gonna introduce heavy edits to production of things you have to have like NOW. So my bet is they'll have a couple of rebrandings in the following year or two.
It's not a ripoff, it's a special rebranding operation!
lol 💀
Americans didn't invented burgers, german sailors did in 19th century after coming from Russia
Wow
+@@slimlucas888 You don't get the comment
TOP TOP COMMENT
The guy who is responsible to cover the M logo of every sauce has muscles now
You didn't go viral. Another Ray spam L.
HAS*
"The guy HAS muscles now."
408k subs pulling 1k views or less a video, how sad lmao
the guy serve the soviet union well
@@customfantasyhotwheels sorry I overlooked that. Hugs
Actually I respect that they just covered the logo and didn’t let the food to waste…
That is actually really good even though it looks worse
Cant waste food when you don’t have any more food
@@changeyouryoutubechannelna1434 yeah, there's no food in russia except cheap mcdonald's burgers
It will waste as Russia lacks the supply chain that makes McDonald's king
@@changeyouryoutubechannelna1434 Russia's shelves are full, it's the rest of Europe that's pushing sanctions that only hurt their own people.
That reminds me of the words of a certain Polish entrepreneur (years ago). He said that he found a St. Petersburg-based company with very interesting medical products he would gladly cooperate with, yet he is not going to do so because in the case of Russia there is a constant risk of foreign politics disrupting trade (that was the time when Russia put an embargo on Polish apples). I wonder if anybody estimated the cost of the opportunities lost by Russian businesses or missed direct foreign investment due to Putin's action.
I’m currently closing a deal to buy Russian sanctioned products. Importing them into Turkey and then into Europe as Turkish products 🤣
Anybody who can think and can reflect have thought about it for thousands times. The problem is russian people, watching TV, just can not think.
Pootin badd Jewlensky gud
Then he’s a fake entrepreneur. Real G don’t care neither about nationalities nor politics
McDonalds fries in a sterile looking white container feels so wrong
It looks like the former East-German Democratic Republic "Ersatzverpackung". As production had to continue when they ran out of packaging the first stage was to use a similar products' packaging and slap a few stickers on it, the second stage was to use a blank cardboard box with only some basic information hand-stamped on it.
sup Patterrz i wish you some shiny luck
They should dye the top half sky blue to represent the UKranian flag.
@Tomar Foodist okay wanna be nazi
They are white because russia is running out of printer ink😹
Given the circumstances, the new owner likely did not have to come up with much cash. For McDonalds, it was a forced sale of a property of known value (McDonalds knows what the costs, sales, profits of their operation were) to a known partner. It's likely that the new owner is paying a percentage of the profits to McDonalds in the form of a long term debt. McDonalds is likely providing technical and management support, using its former McDonalds Russian tech and management, behind the scenes. The agreement, allowing McDonalds to buy back the asset within fifteen years, gives the game away.
Ruble is worthless and you can't do payments in rubles so the new owner can't pay McDonalds percentage of profits. I doubt, that we would see McDonalds or any western corporation in next fifteen years, orcs have to pay for they decisions.
if it starts promoting the same asian macd limited edition items it will be even more obvious
there is now way the clown would drop that land willingly without a way to get it back. i know that misubishi owns the franchise rights to KFC in japan and they do some other funky stuff with the menu. maybe its something similar but they are changing the look and packageing.
I agree. McDonald's (plus Walmart Coke, et al) is the emperor of American capitalism. No way McD would walk away from all that property.
This is how it's usually done in normal times. Actual compensation in sign-on is a small fraction of the total calculated business volume, which is depreciated for loss of brand value. But there are other "hooks" in the contract that are designed to trap you. For example the re-sale of the McD franchise onto someone else is most likely going to be contingent on compensation to McD.
taking "We have McDonald's at home" to a whole new level
Being a non Russian, geopolitics aside, and in the context of Russian fast food industry this might be the beginning of a good thing. If they can localize their supply chain as much as possible it will be much better for Russia in the long run. As long as they don't half ass it.
This is besides the point but re reading the menus in Cyrilic, but is essentially English, feels really bizarre.
"As long as they don't half ass it"... Russia half-assage? If they maintain this venture like they do their military, expect mold spots on buns and meat spoilage. The new Declinare Ruthenia that will make the history books as a time of shame for Russia.
"Don't half-ass" is alien to Russian... anything, honestly. This country simply does not have established tradition of following required rules and precautions, adhering to strict norms, resolving problems through rule-outlined means, anything like that. I doubt many Russians will agree with this direct statement, but they will collaborate it if you ask them about bureacracy, education, work ethic, city planning and ruling, anything. From military to architecture to economy to industry, including food industry, is done "aby kak" - no matter how well, as long as visibility of action exists.
And, "possible it will be much better for Russia" - no. If Russia claims to have only gotten stronger from sanctions... why didn't they restrict their interractions with foreign economics earlier?
@@snowdogthewolf yeah, it already happens, moldy buns and bugs in food are already a norm and i have no idea how dod this even happened
It isn't. Russia doesn't have a reliable supply chain to keep this up long term. They're just using stuff they forced McDonald's to leave behind.
We actually have a bootleg McDonalds in Iceland that is identical and run in the same place as McD was before they left the country after the financial crash. It's called Metro and has basically exactly the same products and experience as McDonalds. So this happens in first world countries too, given a bank crash or two
Not to diss on Iceland, but there is one major difference. McDonald's isn't ever going to consider Iceland a priority because the market is equivalent of a mid-sized city in America. It has SOME value, but if they lose out on it, they will easily manage.
But for McDonalds to look at a market of 150 million people and say they are out -- that's a big statement.
Just gonna put this out there, financial crashes are kind of evidence things aren’t too great in the west either
@@EmmaWithoutOrgans Crashes can happen in any systhem (if the people running it fuck up) the west though is at least honest about it. Russia just forces people to buy rubble, China just declares how much money or commodity is worth.
@@EmmaWithoutOrgans Utopia doesn't exist
I saw a pic of their food…they look exactly the same as the McDonald’s at where I live, especially their Big Macs
"This is what Russia is now. We have to eat bootleg McDonalds and pretend like shit is okay." Honestly an incredible summary of the situation, Roman.
No it’s not. This guy is a wanna be European and needs to leave Russia. The situation in Russia right now is great. We couldn’t be happier to have disgusting American brands leave
A very "Keep in line, citizens..." situation, indeed.
I mean, they just changed the logo, it could have been worse.
That's a same MC. All profit goes to original MC's owner
Yeah... Meanwile KFC and Burger King still work (BK never actually say anything about "leaving"), so i dont really understand what is all about.
my mom got so shocked when i told her mcdonald’s left! she said she watched the original broadcast about the first soviet mcdonald’s, and was really surprised to see police officers doing “anything other than standing in front of big buildings”
lol
There goes our nostalgia
HELLO TO ALL FROM SIBERIA
@@irinafromrussialove zdravo
Mental gymnastics ! You hit the nail on the head. You need a bigger audience. You are brilliant !
They made the: we have this at home meme reality 😂
💀
Fr 😭
Americans didn't invented burgers, german sailors did in 19th century after coming from Russia
@@slimlucas888 Then they probably visited the city of hamburg located at the east sea, and it became popular there. I have always thought that the idea of a really well pounded piece of meat actually came from the horse riders in the steppes, the mongols, that put a piece of meat between their horses and the saddle.
@@slimlucas888 15 rubles deposited to your non functional bank account.
Roman, it would be good to see a comparison between a Georgian McDonalds and the Russian Bootleg McDonalds.
Georgian? what do you mean? we have normal McDonalds. Also, we have one exotic one in Batumi.
100% this
@@DemeDemetre it will taste different from country to country, im from Canada and the McDonald's i had in France was way better quality
@@fmf5304 Well, all i can say is that coca cola is much better than the European one. we have amazing waters here in Georgia.
@@DemeDemetre we have the mcrib all year round though
Honestly its good they reused the sauces that were already around, its better than throwing them away. And with international relations being where they are right now for them to even go so far as to observe the copywrites is something positive in my book.
Well, they could at least add some sticker with "new brand". But yes, better as to throw away. Think, Roman point is that how bad is this copy and nothing original and how every one need to pretend everything is ok
McDonald's food is kind of sort of immortal
@@combinemetrocop4213 In the sense that their food is indestructible? Like it will survive exposure to nuclear radiation and not taste any different?
Yeah, you're probably right. I found a box of McD fries under the passenger seat of my truck that must have been there for months, and besides being a little dry and tasteless, wasn't really much different than "fresh".
@@paulm749 mold cannot grow on McDonald's food
@@combinemetrocop4213 not only that but literally u find it anywhere, it grows anywhere so to speak i went to some third world countries which had restricted trade with the u.s / the west and god damn bootleg the fastfood chain were everywhere. they had mc king, king donald, golden m and even unrelated shit like King Electronics with a lolo reminiscent to the burger king logo.
In Slovakia you can find 3 Triple's which is basically a MCDonalds 😃 But this restaurant is just in the one city called "Komárno"
i swear youtube unsubbed me from your channel, 2 days ago it said I was subbed to you
@@christopherj8089 It's happening to me as well.. UA-cam unsubbed me from some channels I use to watch.
@@BeamngTV oof
prosím, presné meno podniku, idem cvičiť maďarčinu na juh 😂
I remember our tour group stopping for lunch at McDonald's in Slovakia in 2006.
Is the Georgian McDonald's menu also substantially different from the typical western ones? Would love to see a part 2 to your Russian McDonald's video tbh but in Georgia this time!
No, not really, it is just your average McDonalds
I've been to McDonalds all around the world, most of them are the same with the only one being significantly different is the one in China. The one I saw in Kutaisi didn't look special
Edit: I forgot to mention some McDonalds serve alcohol so that's cool.
sadly nothing special :(
No, its the same.
It’s the same menu, but actually tastes great. I remember moving to Europe and trying local McDonald’s for the first time. Georgian one is proper tasty / feels really good quality less greasy fast food vibe. It’s premium McDonald’s id say 😂
The most truthful part is that these companies don’t care about Ukrainian. They care about themselves. well said Roman bro 👌
Like mcdonalds cares about anything other than profit when
they sell food that will kill you.
so true man
So true
What does that mean exactly? Off course they need to present positive figures to their shareholders so profit is important to companies, but they already moved out of Russia which they didn't have to do. I'm curious: What do you think McDonald's could have done more to show they care about Ukraine?
@@peerappel2012 the agreement behind the sale is not disclosed. I'm quite certain somewhere in that agreement it says McDonald's can and probably will buy it back in a decade or so after everyone has calmed down about the war and no one cares anymore. McDonald's ain't losing that cash, they ain't dumb.
Tsarbucks next
You win UA-cam comments for today.
Роман, тебе честно везёт. Обычно русских ютьюберов не слушают. Я рад что есть кто то кто доносит новости до иностранцев.
Geez, "It's tasty, Period"? The Russian government might as well go full meme and just call it "Obey", lmao.
The World: McDonalds
Russia: A Tasty Period
I suppose an egg qualifies as a tasty period. And they serve egg muffins.
McBumbaclots
The logo binds everything together nicely. It depicts two chips and a dash of ketchup ... or "tasty period". It't even a small circle ... so a period.
eeewwww disgusting 😂😂😂
The mcflurry machine should be named "OURS WORKS!" period.
Actually in Russia there was almost no such thing as "broken ice cream machine" and you could always get every type of ice cream everywhere.
Ice cream machine works at gunpoint. очень хорошо.
@@Cursedschnitzel same in Brazil, it basically always works.
Good point.
US ice cream machines also work. But if you ever worked there and went through basic training... You would not whine about the employees saying they don't. Especially, since we're talking about the US that is absolutely horrible to employees. Not just McDonald's. All companies in the country. Don't believe me? Work abroad for a year. You'll miss your family for decades.
From my understanding McDonalds had it in their sale contract that they could buyback all the Russian Former McDonalds within 15 years so in theory this is just most likely just a temporary arrangement and eventually McDonalds will buyback all the Stores in the future, whether it be a year from now or 15 years.
I can appreciate the historical significance of McDonald's. I can remember at 5 years old, my parents driving from Auburn, Washington to Seattle (20 miles) to McDonald's. By the time I was 10, we had one in Auburn (1976). Fifteen years later, I'm eating at a McDonald's in every other village in Germany when I was stationed there in the US Army.
I’m not gonna lie, that’s a bit depressing, when European food can be so great.
Here in Britain there's a consumer law where no mcdonalds drive thru are allowed to be closer than a quarter of a mile distance. This is to limit mcdonlds. In my town within a 3 mile radius there's about 12 mcdonalds. Welcome to Fat Britain.
@@liesdamnlies3372 That's based.
This has brought me to absolute tears. I remember on a trip to Germany with school mates, instead of eating German food, they all went to McDonald's and it was just me and my friend who ate at a local restraunt. I guess this is what to expect from Yankee imper*alism
Have your been stationed in Baumholder ?
I actually saw this in the news just last night. Funny. And the report aired precisley from the location of the first McDonalds ever opened in the Soviet Union.
Americans didn't invented burgers, german sailors did in 19th century after coming from Russia
People are forgetting that Mc Donald's trained people there. The equipment is still in the store. So in essence it's not going to be much different besides the actual recipes.
@@RaiZdbyDINGOES That's what they said in the news report. And it's true, yeah. Same stuff just rebranded.
It's because they never opened another one. There was only one.
@@slimlucas888 15 rubles deposited to your non functional bank account.
That period of late 80's and early 90's must have been insane in Russia. First McDonald's, first Metallica concert ever etc.... I was very young then but I get the impression that people even younger than me won't understand how important that was....
Then everything changed when the fire nation attacked
Do u 🧐…
Scorpions singing about the Wind of Change and Billy Joel having his concert in Leningrad.
I was in Russia in 1995 and 1996. Cassettes and CDs were $1, with amateur covers. I bought Russian bands, but most of the ones available were western (grunge and all that). Movies were 90% western too. Western stuff wasn't brand new anymore but it was still fairly new. And to make up for the lack of fresh fruits in the past, there were huge piles of bananas for sale.
I was 9 years old when the Berlin Wall fell and 11 when the USSR collapsed. I was young myself and what I knew of the USSR back then was through Western propaganda and Hollywood films. But I do remember the opening of the first McD's in Russia and I guess my thoughts were something along the lines of "they allow McDonalds in the Bad Place now?" Yet it was because it was painted as this forbidden place that sparked my lifelong interest in the USSR.
5:00 I now understand why this had to be made quickly from a POV of an entrepreneur who had to save his business and employees.
From „I’m lovin it“ to „you must love it“
Else you get beaten up !!.
You MUST!
Honestly I don't find it so bad that they are basically just using everything that was McDonald's before, including sauces. Throwing it out would be a shameful waste. Sad that it even has to happen to begin with though
Gives off super doom and gloom vibes right? Its just fast food, easy to tinker on down the line.
Yeah exactly. No point throwing tonnes of perfectly good sauces in landfill when you have the exact product you are looking for.
Would be a bit more presentable with a sticker instead of just doing that but I guess they ran out of fucks to give
They could have at least used a yellow sharpie to cover the McDonald's logo.
Completely agree. If anything, I applaud it
It all just feels kind of shameless. On one hand they are just trying to make their people happy but on the other it looks like they are actually PROUD of being America's Dollar tree knock-off version.
bro it's literally the same
I wonder if Tasty Period has year round McRib. If so then Tasty Period > McDonald's. Lol
@@LeftWingNationalist In a lot or atleast some countries MCrib is annualy available. And I hope that means all year round because english is not my native language.
People in Russia actually believe that they can do it on their own. I mean it's kind of inspiring in a sense how they actually believe that they can do it on their own but when you see what they're doing, then you would know that they are just brainwashed patriots...
@@Jartran72 yup annually is correct word. Here in America they only sell it during certain times. So it's the only time I really make sure to go get a mcrib.
i feel sorry for the poor kids who had to sit there for hours with a stack of markers to cover the M logo on the corner of those packets.
"We have to eat bootleg McDonald's and pretend like shit is ok." 😂 Hilarious!
This is sad for food standards
What is even weird is that June 12 is also my Country's Independence day from Spanish colonialization
It's BS as they have probably retained the same suppliers.
He is mad that mcdonald’s leaving russia does absolutely nothing
The things governments would do to keep people in line after being exposed smh
@Bully Maguire 🅥 Stop it !
@Bully Maguire 🅥 I don't remember asking
Americans didn't invented burgers, german sailors did in 19th century after coming from Russia
@@slimlucas888 this isnt a copy of burgers but of mcdonalds after they left russia.
@@nikodemdobrenko3680 Except they aren't copying mcdonalds, they're just using their restaraunts
In America, you eat McDonalds
In Soviet Russia, McDonalds eats us
@its nice knowin ya Get out you spam troll.
*True, I mean when they run out of meat, could you really even taste the difference?*
I read that last part as "mcdonalds eat U.S"
Kinda funny and ironic considering the bootlegs from western culture.
Is that Armin in your picture?
I agree. One of your best commentaries. Thank you Sir.
Burger Tsar would be great.
PERIOD, as in don't ask questions. Hahahaha. But is it fresh or safe to eat? TASTY PERIOD.
I really love how filming out eating McDonald’s turned out to be an important record of the situation
"Tasty Period" two words which should never be used as a name for a product.
Tbf the word точка is not an innuendo in Russian, so it's fine, but the translation is hilarious.
I remember my parents bringing a keychain from the USSR in the early 80s, which had a mouse on it. If you looked quickly, it was a lot like Mickey Mouse, but at a closer inspection, it clearly wasn't. I, a priviledged kid from a capitalist country, used to think it was funny that they had a different mouse. The first McD in Russia was a big deal. This is basically like watching history rewind. I just really want to press pause.
I hope some brave people will go in and remove Putin from office. He's the only problem here.
The keyring probably had Cheburashka (Чебурашка) on it, a Soviet cartoon character, but it isn't a mouse... Actually to this day I've no idea what animal it is lmao
But it definitely isn't a bootleg Mickey mouse
@@RhythmAddictedState I googled Cheburaska, and no, it was definitely a Mickey Mouse on the keyring. Cheburaska looks cute, the Mickey was Mickey enough to recognize, but also somehow slightly wrong.
@@Leena79 Wow, now I'm intrigued 😯 I asked my mum about this (she was born and raised in the Soviet Union), she doesn't recall this type of character. Could be a one-off design. That's so cool though, you've got a vintage item on your hands 😁
@@Leena79 I googled "советский Мики Маус" (Soviet Mickey Mouse) and found some interesting pictures of Mickeys made in the Eastern bloc but looking a bit scary 😂
"Tasty, Period" until customers found being served "Moldy bun" and "Insect leg".
Regular diet in Amphibia
Regarding companies coming back to Russia in the future, I think you said it - the profit motive of operating in the Russian market will mean many of these companies do come back eventually. All these large public companies have a fiduciary responsibility to bring value to their shareholders. If they can quietly come back in once things settle down, they absolutely will.
Yeah you can't really trust multinational corporations to do the right thing when there's money to be made but it all depends on how the war goes and how sanctions go. Hopefully putin realizes that a long protracted war in a country he could never effectively rule is a bad idea sooner rather than alter but I'm not all that hopeful
All these large public companies have a fiduciary responsibility...which means they can't go back to a place that won't respect contracts and has no access to cheap supply chains. That's unprofitable and risky.
@@theodorekorehonen modern wars are not for traditional conquest, something is fishy about the war and everyone is getting burnt
@@theodorekorehonen Putin inefficiently runs the country Ahahahah
Are you dumb? Putting wants Ukraine for territory, his pride, and the sea ports.
I'm a Finnish dude that happens to speak Russian (because one of my parents is from a post soviet country). So in my house we still try to hold on to the good parts of Russian/Soviet culture. In particular, I loved watching Russian TV channels during winter because they always put me in the christmas mood. The best Russian winter commercials however always came from Coca-Cola. And it saddens me to see that we wont be getting the Christmassy Coca-Cola commercials no more. It really does feel like Russia is not part of the rest of the world anymore. Damn
Tens of thousands killed, raped & tortured in a land-expanding imperialistic invasion kind of does that to a country. ^^
@@elektrotehnik94 What does that have to do with my comment tho?
@@elektrotehnik94 what has your government done? Idiot . Coloniser’s
The West isn't the entire world.
Есть же русский аналог и даже два аналога колы это Саяны и Байкал. По вкусу они даже лучше так нет ортофосфорной кислоты как в коле.Просто бренд раскручивать надо.
The moment that the Soviet Union on 1991 had more McDonald's than present day Russia.
Americans didn't invented burgers, german sailors did in 19th century after coming from Russia
@@slimlucas888 McDonald's invented Americans to sell more burgers
Strange fact to consider
@@BlockedUser420 now they're gone
@@BlockedUser420 i reported them twice
I'm from the Philippines and living in Canada for the last 16 years. and i can't even remember the last time I ate at McDonald's (I'm guessing maybe 7-8 years ago), and I would pass by their store twice a week everytime I do my grocery shopping and no urge to eat there. 😁
Canada is a communist country. You went from bad to worse lol
HUGE missed opportunity to call it McBlyat
It would be brilliant if you were at a Georgian McD's while your friend was at the bootleg McSoviet burger joint.
It's not bootleg...they removed the branding etc.
"McSoviet" omg
McDonald’s are smart they cannot keep their brand image in Russia due to western pressures but they own all the land that these restaurants operate on and they take income from the rent generated from the franchisees. McDonald’s has definitely not stopped their real business in Russia.
exactly!!!!! it's all just a big ass virtue signal
So true
And they shouldn't have pulled out.
@@earthtozaya468 Any time you say "virtue signal", you're virtue signalling too.
@@sammiller6631 Any time you say someone's virtue signalling by saying "virtue signal" you're virtue signalling too.
Congrats on 1 million subs Roman
“I’m not dissing Buckwheat” - this is what happened to humans.
Удачи тебе Рома, привет из Харькова :)
I always preferred Spanky to Buckwheat.
i actually love Buckwheat with ketchup.
@@htcmlcrip Toasted buckwheat (kasha) is fine with just salt…
Got a be with fatty meat then it tastes awesome or just butter or milk and little sugar yum.
@@danieleyre8913 ohhh have t thought about toasting them 😁
I'll definitely watch that long distance review if you can get a friend to do that ! :D
@Eminiem vevo lol Eminem
I am still sick to my stomach. It used to make so much more natural sense for the EU and Russia to have a closer relationship and even some sort of integration. Just a little more democracy and less corruption. We were made to be best friends and allies. It could have happened one day. Russia was a more natural ally that the US. But clearly this perspective is done and burried by now. So sad.
I remember the McDonalds in my hometown. It had actual arches red and white tile and the hamburger was 19 cents but on the first day it was open all the food was free as the crew was training. That’s how they hook you into it. I can’t wait for Tasty period to open some in the US.
I remember Pepsi in the old USSR, it was pretty much the only western product I saw anywhere there. The future is not bright. I really enjoyed your video
if the food is the same, the menus are the same. Why the fuk would you care what's written on it?
Tasty periods sounds like a vampire-friendly fast food joint
😂
They should open up a seafood chain called Tasy seamen
@@someoneinthecrowd4313 😂😂😂
I remember from October 2009, the Belarusian McDonald's near Oktyabrskaya and the presidential palace (yes, the very one occupied by Lukashenko), did not have a proper breakfast menu beyond coffee. At 8 AM they were already serving hamburgers. It was quite strange for that time of the day, but the burgers tasted just like back in the USA.
in russia/belarus breakfast food is sandwitch, so hamburger being just a variation of sandwitch is seen as breakfast food
Actually I don't like the breakfast,
I go to MC D to get burgers, not some cornflakes pretending to be healthy and coffee
omg that would be amazing. abolish the breakfast menu altogether. Literally anywhere else has better breakfast menus. Even timmyhos
Oktyabrskaya is also known as Kastryčnickaja in the indigenous Belarusian language.
Ever been to IHOP with their 24-hour menu? I used to get a hamburger for breakfast there sometimes when I was a teenager. Sure beats pancakes, cereal, or whatever else I would've normally had at home.
Now I'm glad I didn't unsubscribe. Real talk! Stay safe and stay strong, brother. I respect you!
I think it sucks that the Russian citizens are the ones that get hurt by this, instead of their government. As if taking away people's favorite foods is gonna keep their leaders from having lavish and expensive dinners with their friends.
Because they need to have their daily life disturbed, because Russian people do nothing to stop, their crazy government.
I don't think removing shitty unhealthy food options is going to hurt anyone
@@franciscloutier5387 It don't even matter if it's unhealthy something like Mcd is a nice treat especially during a war
@@franciscloutier5387 no but it's one of if not the largest food company in the world pulling out from the economy of russia which hurts their people even more, and although it may mean that less people will eat burgers every day it also means that this food chain will likely fail and people will, once again, lose jobs. Funny how russian governments tend to repeat thenselves though.
Don't like the Tzar because he has too much power and throws lavish parties with the rest of the nobility while his people starve? Set up the soviet union, which ends up becoming an authoritarian state that has horrible distribution of power that stays virtually as isolated from everywhere else in the world as the previous government. Soviet union fails? Set up an oligarchy which works pretty much the same as the last two governments, being an authoritarian state with power consolidated in a ruling class that has $100 million yachts and huge mansions while your average Ivan has to work a terrible job for the same pay as everyone else just to get nothing in return. Crazy
Governments come from people. If putin leaves today, another putin will come tomorrow. Russian citizens need to suffer to realize how toxic as a nation they've become. They complain and get sad about fast food chain while at the very same moment their nation doing genocide in Ukraine. "Oh no - fries packed in a carton without golden letter M, how sad", meanwhile in Ukraine "oh look - a women's head lying next to her defiled body".
Kid: mother, can we get McDonald’s?
Mother Russia: we’ve got McDonald’s at home.
McDonald’s at home: tasty, periodt.
i looked thru your oldest videos and confused about the content you made lmao, coudn't even recognize you from then and now. this is a really good content. thank you!
Just stumbled upon you video. Never seen a Russian with as much humor and personality. Pleasant surprise haha.
Just stumbled upon your conment. Never seen an American who is open to new people and experiences, such a pleasant surprise.
Absolutely killing that Peter the Great look mate :)
Stumbled on to your channel a few weeks ago and I enjoy your perspective. Your English is great!
For the packaging sauces covered in markers this is a great idea! This is because these sauces were most likely stockpiled in the millions as they are typically bought in bulk (millions) and have a long expiration date. It makes sense to use them since 1) They are already paid for and stockpiled all perfectly good to consume 2) Trashing all those sauces just because of a little m would be unprofitable (disposing paid for goods and paying again to make the same thing without an m) and 3) wasteful, unnecessary pollution and further damage the environment (waste and re manufacturing) (not that they would have had that as their main weighting or consideration but never the less is a good "unintended/ intended?" consequence of keeping them). They technically had to blank the m for branding/legal purposes as Mcdonalds would probably be able to file a case against them continuing to use the m. It also looks bad for the new business model to have the old logo as it subconsciously confuses people to believe that nothing has changed when its obvious the promotion is this is supposed to be the "better version" I think they will phase them out eventually with their own brand or introduce a new different sauce packet/ supplier.
Add to edit: It would also be near impossible to manufacture or find a supplier of thousands if not millions of sauce packets in the space of a couple of days/ weeks from scratch.
look at the money that was saved, by not repackaging!
I dont think the point was to throw them out but, the way they covered it up was ghettoish.
I'm only thinking of what an incredibly shit job it was for the person who was responsible for going through thousands of tiny packets, blacking out the M. The worst of it is they probably got paid like shit.
how much do you normally get for essays?
Ok
"What kind of mental gymnastics is this?". The same type that had America rebranding French fries as "Freedom Fries" after 9/11
Дядя Ваня (Uncle John) instead of McDonald's is kinda weird as well
In my last video I was talking about the sanctions, and it seems like Russia is totally canceled
i Tochka
Americans didn't invented burgers, german sailors did in 19th century after coming from Russia
@@slimlucas888 but Americans made them viral, don't they?
Дядя Ваня brand already exists in Russia.
@@Zoommers Yes, America popularized unhealthy food, and that's exactly why in general the human lifespan decreased from 100 years to about some 70 years, so thank you americans for your boundless foolishness contributed to the world.
Vanya is short for Ivan, which is the Slavic version of John... never thought about that so thoroughly. So it should be "Uncle Johnny". So, Dyadya Vanya be it. 🤣
I thought for sure when they showed the M styled logo it was going to be called Moskva burger or something. They should have chosen a Russian farmers name or something. Even if they called it Mikoyan and had a jet logo or something. First thing I thought of was the Mariott hotel and I laughed when you brought it up. They need to do like China and get some think tank people with world experience and brainstorm something better. I bet there's lots you could do with Russian foods and fast food. I hope the curtain doesn't last as long as the last one.
I thought it was weird how they kept the "English" names of the dishes instead of substituting them with Russian names. There's something weird about an "authentic Russian Not McDonald's" calling chicken "chikin" instead of "kooritsa"
@@bokunogentoo4420
This is what happens when your country is run by oligarchs instead of the money being distributed among, at the very least, a few marketing executives
I've always wanted to see a true Russian fast food chain (Teremok is the closest). But a fundamental problem is traditional Russian foods are always slow cooked, because of climate.
The Russian oven was always on to heat the house, and people would cook things very slowly to draw out complex flavors.
That is not easy to recreate over a griddle or industrial oven
Ironically Chinese food is opposite to Russian, cooked in a flash over very high heat happens to be perfectly suited for quick industrial food production and selling
Mcputins
Mk Donbass
"Tasty Period" hits different in English 🤣
#AuntFloDiner 🩲🩸🩸🍔🍟🥤
This needs more likes 😂
It's that time of the month.
love how is he in another country and still afraid of calling it a war :) welcome back to CCCP u love'd it so much
Been watching your channel for a couple of years now,honestly love your content and perspective ,but I feel the sadness also.
As long as Gorbatshov doesn't make an advertisement praising this new Soviet McDonetsk, I'm okay with the rip-off.
Like they had the money to have him in an ad.
McLenin.
@@c0ya1 McTrotsky
@@HippyDippyToes "On the poverty menu, For a limited time, get a large serving of buckwheat, half a potato, and a flask of cheap vodka. Only at McTroskys."
I don't think he would. He has not been a fan of Putin's regime and this is essentially reversing all he did.
The thing I like the most is that there are already a tonne of memes about this name like "shut up and eat" or "chew and don't complain"
Just found this channel and you're freakin hilarious!
Зуммеры про 1990: какие наши предки тупые))) километровые очереди ради газировки и бургеров.
Также зуммеры: ААААА, НОВЫЙ МАК! ВСЕ БЕЖИМ, 3 МЕСЯЦА ВЫЖИВАЛИИИИИ!
Некоторые вещи никогда не меняются
пацаны, кто пояснит? Автор же в Рашке живет?
Glad u did a video on this. I was curious about it when I first heard about.
He's right, it's sad, and it's about a lot more than burgers. It was so nice to see a whole generation, like Roman, grow up in relative freedom in a country that could have stupid shit like McDonald's. But now, things do seem to be going back, and that's sad for the people of Russian and Ukraine, and scary for the rest of the world. Ok, enough internet for today.
@@rigolettoblah8661 Cope
"Tasty period" sounds like something a Vampire would say
That's mistranslation, actual name is " Tasty".
I live in Chile, I was 16 in 1991 and I remember when they showed on the news that first Mcdonald opening, I guess they talked about it in every country around the world as it was kind of the official end of the cold war.
I totally get what you mean about it being symbolic and I feel your frustration. I’m glad you’re on here giving your perspective. Your videos are an essential reminder that the Russian people are not Putin and Putin is NOT the Russian people.
Putin is a good man
As an American who is interested in Russia, I would agree! After all, we can very easily find what Putin's regime thinks of the world (or claims to think, in any case), and what the Western democracies think of the world, the perspective of the Russian _people,_ as a distinct entity, is not often given. This channel, on the other hand, gives that perspective quite well!
Putin has huge support in Russia. It seems the Soviet mindset is alive and well. The problem isn't just Putin, the problem is Russia as a whole, including its people.
@@Hand-in-Shot_Productions I think people throughout the world are beginning to care less and less what western democracies think.
I do know this, but people are not a monolith - even if the majority support him, it’s not everyone. Especially somewhere as large and diverse as Russia. Did every US citizen support Trump? Does everyone in the UK hate Boris? Unfortunately not… When it comes to war, individuals don’t start and run them (even if they’re triggers). Governments and rulers do. And people will be the first to suffer whether they support a regime or not.
I heard it translated as "it's tasty, and that's it" but I guess it could be "it's tasty, period". I also heard there was a similar chain or talks to open a restaurant like McDonalds called "uncle vanya's" which has some meaning in Russian as an important character from their history.
yeah, "it's tasty, and that's it" is a better translation, still a dumb name tho--
"..."uncle vanya's" which has some meaning in Russian as an important character from their history." uhh, depends on which vanya they refer to??exactly? Ivan(Vanya) is a very common russian name, maybe equial to John in english speaking countries. So, to me it just seems like an another lazy attempt at bootlegging western fastfood chains🥲
Uncle Vanya's only has cherry pies, no apple
"its tasty, that's it" is actually kinda symbolic in a way. like its tasty but don't think about it too much
@@greatwave2480 so like "Uncle John's" or "Papa John's" which we actually have in the West lol as a Pizza Chain.
@@abc123fhdi Yeah, we have(or had 🤔) Papa John's here too. Also, worth to mention, russia doesn't have a habit of using people's first names in brand names much(like Trader Joe's , Michael's , etc.), so the bootlegging is even more obvious lol
your laugh always makes me laugh! So infectious
Thanks for laughs Roman, the idea of getting some friends to review is a good one you should do it for sure.
“They have the Golden Arches, we have the Golden Arcs” I’m having Coming to America vibes 😂 “our buns have no seeds”
I’ll have the Tasty Tampon deluxe! And a Big Pad combo with a side of dictator fries.
Don't forget the extra ketchup for the pad... they can be a hit dry
Cudos for realizing the situation and saying as much as u probably can about the situation … when leadersycganges one day to the better we will maybe find together again
Oh boy can't wait to tell all my rossgram friends that I just ordered at tasty period.
Roman, this is one of your best. Not because you showed us someplace new, but because you broke and put everything on the line.
It's not easy to speak out under your circumstances, and I think I speak for everyone when I say how important it is for you to have done so.
2:25 Roman:" What the fuck is tasty period?"
I don´t know , go ask Dracula!!
😂😂😂😂
Love you bro thanks for the video
I think the sad part is that they made it painfully obvious that it's a bootleg McDonald's. I think it would've actually been a lot better if they just made a better version of McDonald's that is unique. There is nothing to be proud of when Russia is trying so hard to be like the West, if the country truly wants to break away from the West, they should just make their own unique burger chain instead.
Firstly, if Russia wants to "break away from the west", then why make a burger chain, an inherently western restaurant. It would make more sense to create a fast food chain with Russian cuisine (they already have it but its not as popular, traditional Russian cuisine doesn't fit the fast food theme well).
Secondly, its not like the collective Russian nation opened this bootleg McDonald's. The new owner probably wanted to go the safer route, capitalising on the established customer base. Too many changes from the start would be very risky, though these changes may be introduced later on.
why would they do that it’s a bunch of business owners just trying to get their restaurant back up and running they don’t care about anything but profit
Nigga, it’s still owned by McDonald’s
@@oo--7714 no it isn't lmao
guys, all they want is to pose, they literaly dont give a fuck about quality or about anybody eating there
What I found funny about the new Vkusno, Period is the fact that when there were news about it opening, every news paper was referring to it as new McDonalds. People in general are referring to it as McDonalds. But the news about the new McDonalds opening up got disliked, because why would we need the dirty West fast food. But when I went there during the opening day to try some, well oh well, I felt like I'm about to pass out because of suffocation. So many people were there, that's crazy. I laughed at people who said we don't need McDonalds. But the huge crowds tell otherwise. Hypocrites
Russia doesn't need Macdonald's, but fast food=\= Macdonald's,also learn the definition of hypocrisy
@@joeb1den363 с каких пор ты начал представлять наш народ? Кстати, это как раз таки и есть лицемерие. Сперва общественность дизлайкает новости, говорит, да не нужон нам ваш грязный мак. Потом устраивает давку как на Ходынке в день открытия. Также было с Икеей в последний день её работы. Так что советую тебе, Во-первых, не говорить за других, а отвечать за себя. Во-вторых, не пытайся учить кого-то, когда сам, видать, не можешь применить определение в речи. В-третьих, не советую пользоваться переводчиком. Что ты имел ввиду не нужен мак, но фаст-фуд? Что фаст-фуд?
they're talking about how healthy they will be without that damned junk food while eating a week old dumplings from the fridge lmao
@@herrnarr3577 oh, that's cute, not having an option to eat junk food is better than discipline.
how do you know the same people who called out the dirty west, were quieing to mcdonalds? thats highly fallacious
"Tasty. Period" - or: "It is good. No controversial opinion accepted."
Great video!
They should have just flipped the M on its side and use it as the B in Вкусно.
Buying the Mc donalds chains in Russia would have cost billions and billions of Rubles
So about 23 cents
A homage to EuroTour?
Its a franchise bro, all restaurants are run and owned by local small businesses, who pay some franchise fee to the HQ
Brilliantly done! I was there on the first day McDonalds opened in Moscow in 1990.
Iron curtain number two. Very good 👍🏼
LMAOOO THE SAUCES COVERED I CANT THIS IS TOO FUNNY
Tasty, period. You are not entitled to your opinion in Russia, even when it comes to fast food lol
Rejected name for new establishment: Смазка, соль, затяжная печаль
when you consider how McDonald's work, the fact that everything from the farms to the factories that make the food is all set up in Russia. they can probably just use the same infrastructure and make the same food. although its questionable whether they'll be able to get stuff like coke syrup
Well coke syrup isn't produced in Russia, it's bought from the US
well, there are like 10 million coca cola alternatives
Funny, Coke Cola could not export their syrup from the USA to Nazi Germany, so the Germans made Fanta.
coke syrup kills
Well to be fair, that "replacement" looks so dumb brand wise cos it had to be done in such a hurry. As a marketing guy i can relate to the problem at hand. You just can't work out a legit branding, logo and all the stuff in a month or two. And they had even less time than that. To make a good logo even, you have to conduct a marketing research, make a bunch of concepts, organize a bunch of focus groups and it's a process that can take up to half a year. Same goes for brand name, color coding and all that jazz. Moreover, i bet they already had contracts with local providers for all things such as packages, furniture, those sauces and stuff. Setting aside that those were probably already produced beforehand, production time of all those things is a long process as well. No one's gonna introduce heavy edits to production of things you have to have like NOW. So my bet is they'll have a couple of rebrandings in the following year or two.
idk why, but "Marriott hotel logo lookin' ass" made me laugh pretty good.