*TIMESTAMPS* 2:52 - How Craig started writing copy by creating Gary Halbert-styled party invites. 5:41 - The SINGLE MOST IMPORTANT type of copy that Craig teaches every copywriter at Golden Hippo when they first start out. 12:07 - How contrasting market trends led to the creation of Golden Hippo and why Stefan was jealous about it. 16:55 - The truth about going broad versus going hyper-targeted in the messaging of an offer. 24:31 - Interested to work at Golden Hippo as a copywriter or media buyer? Apply here. 30:10 - Why transitioning from a copywriter/freelancer to an offer owner may be the WORST decision ever. 40:17 - Is long-form direct response marketing DEAD? 51:33 - “The magic in copywriting is in the _______.” Plus, little-known reasons that cause the results from your copy to tank. 55:19 - How to make money simply from people liking you on this up-and-coming platform that even Elon Musk is on. 1:06:41 - The best way to improve your email copy quickly to impress a client. 1:08:20 - NEVER work with this type of doctor in any partnership. 1:11:56 - A simple exercise to make your copy more exciting and entertaining, even if you’re already producing strong copy. 1:14:10 - What Craig would tell his younger self when he started his copywriting journey and the 2 books he would recommend to give himself a head start.
Awesome interview, definitely one of my favorites, top 3 for sure. Awesome chemistry between you guys. I have a question, Craig said they are hiring. Are they looking for writers who are already established or could a raw rookie w/ no wins (such as myself) apply?
I would guess they don't really care about experience as much as talent. If you're going to apply though, I would certainly include custom samples etc. If you are super new to copy though and don't really know anything about copy or what it is, then honestly the position might not be for you. It would be better to hone your chops a bit more before applying.
@@StefanGeorgi1 awesome, thanks for replying so quick. You told me what I needed to hear. I'm not completely new to the world, I understand the terms and gist of copy, but I am new to writing my own copy and have yet to even write for anybody. I guess this position isn't for me (yet). Like you said, I need to hone my chops and get some skin in the game. Thanks!
I was the first person to try and sell Trump merchandise with DR copy back in 2016. I shit you not, the ROI on my first test on Facebook was well over 1000% ROI (as an affiliate!). Ran one video ad with zero targeting to an 800 word advertorial for 2 years without having to refresh anything. Dozens of people ended up ripping my shit, but the few guys I worked with ended up grossing at least 9-figures. Trump merch is still going strong to this day.
Hey Stefan, I can't understand the name of the guy who has that children books publishing you talk about in the call - I'd like to know more! Anyone can help??
*TIMESTAMPS*
2:52 - How Craig started writing copy by creating Gary Halbert-styled party invites.
5:41 - The SINGLE MOST IMPORTANT type of copy that Craig teaches every copywriter at Golden Hippo when they first start out.
12:07 - How contrasting market trends led to the creation of Golden Hippo and why Stefan was jealous about it.
16:55 - The truth about going broad versus going hyper-targeted in the messaging of an offer.
24:31 - Interested to work at Golden Hippo as a copywriter or media buyer? Apply here.
30:10 - Why transitioning from a copywriter/freelancer to an offer owner may be the WORST decision ever.
40:17 - Is long-form direct response marketing DEAD?
51:33 - “The magic in copywriting is in the _______.” Plus, little-known reasons that cause the results from your copy to tank.
55:19 - How to make money simply from people liking you on this up-and-coming platform that even Elon Musk is on.
1:06:41 - The best way to improve your email copy quickly to impress a client.
1:08:20 - NEVER work with this type of doctor in any partnership.
1:11:56 - A simple exercise to make your copy more exciting and entertaining, even if you’re already producing strong copy.
1:14:10 - What Craig would tell his younger self when he started his copywriting journey and the 2 books he would recommend to give himself a head start.
This timestamp itself a copy 🎯🚀
Yeah, I'm sold
Wow...so much gold in this Stefan. Thank you for bringing Craig. Epic delivery!
2 weeks ago, I was searching "stefan georgi craig clemens" on UA-cam... and now here it is ! Thank you very much !
I must have intuitively sensed your search and now, voila!
2 great copywriters yarning... how good is this! Thanks lads... really enjoy good copy banter!
Thanks Corey, so glad you're enjoying the episode!
So thankful for these! Appreciate all the value given!
The quality of guests that continually come on this show is mind blowing. Great Episode! Any tips on where to write better bullets?
This is the greatest training ever on bullets in my opinion: www.scribd.com/document/140433867/21-Bullet-Secrets
Great interview.. one of your best.. I hope much success on your coin.
This is pure gold!
Awesome interview, definitely one of my favorites, top 3 for sure. Awesome chemistry between you guys.
I have a question, Craig said they are hiring. Are they looking for writers who are already established or could a raw rookie w/ no wins (such as myself) apply?
I would guess they don't really care about experience as much as talent. If you're going to apply though, I would certainly include custom samples etc. If you are super new to copy though and don't really know anything about copy or what it is, then honestly the position might not be for you. It would be better to hone your chops a bit more before applying.
@@StefanGeorgi1 awesome, thanks for replying so quick. You told me what I needed to hear. I'm not completely new to the world, I understand the terms and gist of copy, but I am new to writing my own copy and have yet to even write for anybody. I guess this position isn't for me (yet). Like you said, I need to hone my chops and get some skin in the game. Thanks!
Great stuff guys! Loved every moment of it.
THIS INTERVIEW IS AWESOME
So glad you’re enjoying it!
This was a sick call. Craig always brings the value. :) get @Craig coin
Glad you liked it Ken!
I was the first person to try and sell Trump merchandise with DR copy back in 2016. I shit you not, the ROI on my first test on Facebook was well over 1000% ROI (as an affiliate!). Ran one video ad with zero targeting to an 800 word advertorial for 2 years without having to refresh anything. Dozens of people ended up ripping my shit, but the few guys I worked with ended up grossing at least 9-figures. Trump merch is still going strong to this day.
Watched this twice. Epic
Great vid!
Thanks! Great show.
This was amazing! Definitely going to read "turning pro" by steven pressfield
Gazillion dollar podcast!
Lots of gold!
Glad you enjoyed it!
Thanks for this bonus episode Stefan! Always a pleasure to learn from your podcast!
Can you mix ecom with direct response
Speechless
Hey Stefan, I can't understand the name of the guy who has that children books publishing you talk about in the call - I'd like to know more! Anyone can help??
Hey Davide, so yeah Jason Kutasi is who I was referencing. Here are their books: shop.puppydogsandicecream.com/collections/individual-books
And here's their home page: shop.puppydogsandicecream.com/
@@StefanGeorgi1 thanks man, you're awesome! Love your stuff!
@@malitodavideyt I appreciate that!