Gabrielle Bugat explains how banks can stay competitive by offering phygital services

French Business channel B SMART with Amal Laoui interviewing Gabrielle Bugat, Member of Group Management Team of G+D, heading the Card & Digital Payment business of G+D.
Bugat presents the development of the 170 year old paytech G+D providing security technology for payment, offering solutions from physical and digital currencies to card and digital payment.
In this interview she explains the challenges for banks today to stay top of mind and how a combination of physical and digital services can help banks to stay competitive.