Maximizing App Store Success with Custom Pages

In this comprehensive webinar, Simon, Head of ASO at Apptweak, delves into the challenges and strategies of app marketing in today’s competitive landscape. The session explores how to effectively use Custom Product Pages (CPPs) and Custom Store Listings (CSLs) on the App Store and Google Play to engage diverse user personas and boost conversion rates.
Key topics include:
The importance of custom pages in addressing multiple customer personas and unique selling propositions within a single app.
Practical insights on how to build a successful strategy around custom pages, including segmentation methods, empirical approaches, and seasonality considerations.
Differences between iOS and Google Play in implementing custom pages, and the impact of these pages on your app's overall performance.
Real-world examples and success stories from leading apps like Deezer and SoundCloud, highlighting the significant conversion improvements through well-executed CPPs and CSLs.
Whether you’re an ASO practitioner or a marketer looking to optimize your app’s store presence, this webinar provides valuable tips and actionable insights to help you make the most of the latest features on both the App Store and Google Play.