The Problem With Adobe Firefly Is BIGGER Than You Think!
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- Опубліковано 23 бер 2023
- Adobe recently released Firefly, their new AI Image Generation Platform-- and there is a big problem with their AI Art Creator. It has nothing to do with the image quality, prompting, or Image Control, but is rather a much larger problem about the future relationship between AI Art and Artists.
In this video I'm going to take a brief overview of Adobe Firefly, and then chat a bit about how ethical Firefly really is...Does Adobe really have the interests of its users in mind with Firefly? Let's find out!
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Thanks for this Video. Very informative. 🎉❤
Still has a long way to go. Example, @2:28 love the guy in the lower left with a 3rd arm. He must also have a long sleeve shirt under his short sleeve one?
The text effects are dope! I could use this for album covers
Personally, I think that’s the best part of Firefly that I’ve seen so far. The in and out painting might be good, but the text is already worth the price of admission!
@@TheoreticallyMedia They're nice, but in a perfect world they would have limited applications. A few type treatments like these here and there are fine. Now, at least for a while, we're going to see this over and over, I think. Like Comic Sans.
Firefly is super bare bones right now.. it definitely needs more time. I really cannot wait to see how it works when it's in photoshop though. In the right creative hands this is going to change imaging and retouching forever.
Also imagine the text ai effects in after effects.. and then it'll allows you to animate each part with prompts and keyframing.
Did you see the news on Firefly integrated into Premiere? That’s actually fairly insane. And you’re right with your other comment, when they bring it to AE, it’s going to be ridiculous.
It’s becoming clear that Adobe’s goals are set much higher than just stock photo or AI still images.
I can't wait to see how much it grows in this next year. I can't wait to get is incorporated in my workflow.
@@TheoreticallyMedia For sure! It's like you say they just want all of our data.. I wouldn't be surprised if they have been training firefly for years on people's work. Yeah its insane and will save me so much time. Ai in davinci has also been incredible, i can't get enough of ai slow motion!
So, the problem is that the market will change because something new has been introduced to it? That's been a day ending in Y since the art market began.
You aren’t wrong there.
Like the video overall. But at the end the music is so loud I had trouble understanding you.
Haha, pretty common complaint on my channel! I’m working on lowering the background music- or at least keeping track of the VU meters.
Funny enough: “turn down the music” is a pretty commonly used phrase in my house!
Thanks for the feedback though, shall do on future videos!
@@TheoreticallyMedia lol
your youtube is more realistic than those who claim they earn that money without showing it. so i sub your a cool man keep going
Thank you! There's a lot of Snake Oil out there in the AI Space-- a lot of Gold Rush mentality. I mean, it makes sense-- the AI frontier feels a LOT like the Wild West right now. I think keeping the air clear is probably a good approach. I do have a video that Wirestock sponsored on the channel. I was actually proud of that one, since I talked to them a lot before making it, and a sticking point is that I wanted to tell you how much the typical user actually makes. No promises of $700 a month, when the reality is that is was more like $30.
@@TheoreticallyMedia i also try it and doesn't have a sale for 2 months, even with ads. I suspect those channel are paid by those platform for them to promote the site. So I usually find people like you who tell what the real insight.
firefly , how to do it show insufficient credits , thank you.
I’ll look into it. To be honest, I don’t use Firefly very much.
Is it confirmed that this will be integrated in Photoshop?
Adobe keeps treading VERY lightly in their verbiage, saying it will be "likely" to be integrated into photoshop/illustrator etc. To me, that says: "we're planning to, but if there is a lot of backlash, we'll pull the plug."
Given that I haven't seen a lot of bad press or negativity thrown their way, I'd say it's pretty likely.
And then as with all Adobe products, we'll have to do an update that will break 10 other things. ugh.
Adobe has said they're working on a way to compensate stock contributors. I agree, stock is (mostly) dead. The remaining uses will be documentary footage, and images that need to be technically accurate. If you need the interior of an operating room, for example, and you're conscientious, you don't want to trust an AI to get the details right.
So I was in one of the Midjourney Office Hours Q&As where someone asked if they have trained medical reference images, like the illustrations.
That’s one instance where I’m pretty sure it isn’t a good idea to go full AI image!
…well, that and doctors would keep wondering why we all don’t have extra fingers…
But yeah, those that were making a small income off Stock Images and Music? Of which I was one. That meager income is now lost,
I’ll look into the Adobe Stock compensation statement. I don’t want to be overly cynical, but I do feel that if it happens, it’ll be one time and more of a gesture than actual compensation.
@@TheoreticallyMedia My mother is an illustrator with 40 years of experience, and she was barely making 50$ of shutterstock a month with over 1000 of illustrations. Not a big deal anyway, and such a shame for such a small income. I'm only happy she is retired, and won't have to deal with those changes
@@MIchaelSybi Congrats on her retirement! Ha, and yeah-- I'll say, got out just in time!
Stock-- I don't know, it's a small part of the pie, I do know a handful of people who made a significant cut in that system, but the vast majority are at about the same income level as your mother.
But even then, those marketplaces (particularly music) were trending into larger corporate owned channels. I think that's the biggest trick when it comes to making a living as an artist: Being able to spot an opening and getting in before the giants show up and gobble it!
@@TheoreticallyMedia Stock was always bad for artists. The stock house takes a cut, and fewer artists get work. Not to mention bland, generic photographs that often aren't the exact match for what's being illustrated (e.g. an article on outsourcing illustrated with a piece of generic business clip art). But at least Adobe will want to keep its stock artists happy, the more its AI has to draw on, the better its output will become. If I were them, I would merge the two; use the stock art as a source of "image to image" generation. You buy a stock image and use AI to alter it to your specific needs. Everyone wins.
It's fun when it generates cartoon images with 3 arms. Hahaha. Missed it?
Ha! Yeah, someone pointed that out! I did miss it at the time! too much time on the screen and too little coffee!!
I'll admit, I'm gonna be a little sad when all the weirdness finally gets ironed out of AI Images. It's always good for a laugh when you spot them!
I have subscribed to your channel and love your your mid-journey videos a lot.
This video, I am surprised you got it so wrong.
Mid Journey is great for creating awesome images but it doesn’t have any real main stream applications.
Photoshop is all about real world applications. Generative fill is a 100x more useful and powerful than midjourney is when it comes to professional application. Plus the other tools like remove, select subject etc besides everything photoshop already is, makes it far more creative than midjourney is.
You made a snide remark about photoshop images being “stock photography” … if you think about it, that’s a compliment, because stock photos are real world pictures.
If I am making a brochure and need a particular model, looking and wearing a particular outfit, I can do that. It even takes existing images and poses the model in different ways.
You got this terribly wrong in my view.
Mid-journey and Photoshop (Fire Fly is now Generative fill within photoshop) are two entirely different things
Yeah, I’ll admit- this video is a little dated and came out just as Firefly launched (Pre-Gen fill)- when it looked more like Adobe was going for the standard MJ/Stable Diffusion image generator model. In retrospect, I can see if Gen Fill was the plan all along why it would be so…well, bland for lack of a better term.
And while I did see that Adobe was talking about profit sharing with those that contributed to Adobe Stock for training the firefly model, I remain skeptical of any corporation (particularly Adobe) who claims to be looking out for the little guy.
I have a bit of a love/hate relationship with Adobe, as you might have picked up!
I believe that Adobe Firefly will make it much harder for anti-AI people to make their argument. Even without having any artists in my social circle, it was still easy to empathize with their frustration about an AI model using their own creations to replace them. The Adobe situation on the other hand is much harder for me to interpret. While I do understand that some contributors to Adobe Stock would not have accepted the Terms, if they knew AI Art Generators were just around the corner, it seems more like a question about legality, then ethics, which makes it a much less accessible discussion for a layperson, like me.
Well, I think your comment perfectly illustrates Adobe's angle here. They're in a tight bind, because on the one hand AI generated is on the verge of being a massive market, but on the other hand, a great majority of their subscribers are anti-AI. The "Ethics" approach is, to be honest, kind of brilliant. I hope someone got a promotion out of it!
"Organic? No...GMO Free? No...Oh, Ethical!! YES!" 😂
But the irony here is that it's still putting a bullet to an artist's head. It's just an ethical bullet?
And I should say, I'm overstating for the humor. I don't think traditional artists are going anywhere. AI Art is not going to replace anything at my city's museum, nor is anyone going to want to have AI generated images of their wedding day. BUT, this is 100% going to take away a platform that Adobe created which was (small) form of income for a lot of people.
That is totally their prerogative, as Adobe Stock is their platform, but I do take some issue when they dress themselves up in a white suit to deliver the news.
"I do understand that some contributors to Adobe Stock would not have accepted the Terms, if they knew AI Art Generators were just around the corner, it seems more like a question about legality, then ethics," -- isn't it weird that if you didn't give people a real understanding of what you were going to do with their work, that somehow we forget about "ethics" as soon as it's "legal"? Somehow we are trained to think "Oh that's legal" without also knowing it's wrong. Like leveraging assets to bankrupt a company and thousands lose their jobs while a few people get super rich raiding their retirement fund -- it's LEGAL. That said; copyright is dead and the courts are ignoring this fact and the implications. Whether people think it's legal, ethical, or just not being fair -- people will not be able to make a living as an art producer except in very custom situations.
People are playing fast and loose with their own personal definition of "art theft", thinking that they should have ownership over entire styles.
Where do we draw the line? How similar do things have to be to be considered "stolen"? We are not all on the same page with this.
@@TheoreticallyMedia Then there are the "ethics" of content censorship and what images people are allowed to generate. Some would allow less than others, this will be continue to be a major issue in society.
I thought that your channel has good content but the background music is a tad bit loud on this one - would be great if you could balance it a bit.
Good feedback! Thanks! I’m always trying to figure out that sweet spot between dialogue and music, might have missed the mark on this one!
I’ll make a note for this week’s batch of videos! Again, thanks for the feedback!
Very annoying music, you don't need music at all
@@SW-fh7he Ha, just be glad I'm out of my Phonk/UK Drill/Dubstep phase!
Just as an FYI, I did take your advice and lowered the volume on the two latest videos-- if you have a second, and wouldn't mind checking them out, I'd be curious to hear if the volume is too loud for you. I'm always trying to find that balance...
@@TheoreticallyMedia Thank you very much, but personally, I would prefer no music at all, just the sound of your voice.
Why doesn't anyone mention that Firefly output isn't supposed to be used for commercial purposes while it's in Beta? It's the very last paragraph of the user agreement, so you really can't use the text output for homepages, logos, etc. yet.
Who saw that dad in the lower left with an extra hand on the couch arm?
Ha! I missed that! I love it when you guys point these things out. It's funny how I work on these videos for hours, and I think at some point my eyes go fully numb to AI weirdness!
@@TheoreticallyMedia it is easy to miss, it was not your focused on communicating the info as the presenter. We are just watching. 👐🏿
It hates my warhammer art, It censors everything :( no guns, tanks, blood, orcs getting sliced in half or anything like that allowed...kinda hard when you do dark fantasy art :(
Firefly? Yeah- that doesn’t surprise me. They’ve got to stay very neutral to avoid bad press. If there was a rating between G and PG, I think that’s what they’re aiming for.
To be honest, of all the recent Adobe products, the one I’m most excited about the the Text to Edit in Premiere. I think that’s going to save me a ton of time with these videos. Giving it a shot today!
It is so easy to make stock images in an AI generator.
True. The trick is: Making Stock Images that SELL. ha!
Monetising it wont be easy, there are lots of issues to be sorted out
I’d say within a year stock will be dead. Those little legal issues will be hammered out in no time. The fact that the latest copyright rules state that you can copyright AI images, as long as there is a change made by a human (but no way to quantify that) means all you have to do is throw some text on it (in the case of a print ad) and that’ll be fine.
Lot of sales made for print in stock…
And it's still not at it's best. And it will only get better .
We are now entering a world from which we will never return
We may choose to embrace it
Or fight it, but we cannot change it
Nor can we go back
Indeed. I’ve chosen to embrace and adapt. And I’m genuinely not worried about artists. If there’s one thing we’ve been good at over the years, it’s adapting.
@@TheoreticallyMedia with that mindset, you will become faster and stronger and surely come on top.
It's as with age. It doesn't matter if you fight or embrace it,. it will inevitably win.
But, there might be consequences,. which outshadow the bad sides of it, which we can't predict yet. Like cures, innovations and so on.
I'm not sure if anyone will respond to this, but I don't know if it ethical or not to use this AI.
That is literally up to you. Artists said photography wasn’t real art at one point. Photographers said Digital wasn’t real art at one point, and on and on it will go.
People still paint, people still shoot film.
It’s up to you.
0:31 LOL midjourney v7 Already Made text
Uhhh, v7 isn’t out yet. They’re on v5.1 currently. And the text is still garbled.
There is a new generator called Deep Floyd that does text, but the image output isn’t quite there yet. It kinda looks like MJ v3
Great Job. Still waiting to get my log in after a week of signing up 😢
Hmmm, maybe join the Discord and ask around. I think the devs/mods are pretty responsive. You might get in if you ask nicely!
I just don't like that they're gonna want me to pay an arm and a leg every time I want to use it.
If there's one thing Adobe is good at...it's bleeding your wallet.
#3 dad has 3 arms 🙂
Ha! I did catch that after I rendered the video. Good eye!!
So it's not just me needing new glasses
@@colinweir5807 I’m so stubborn I’m holding my phone at an arms length because I refuse to increase the font size! Ha!
But yeah, it’s a battle I’m going to lose at some point…sigh.
2:22
Wait for it. Adobe will charge through the roof for those stock images it alters.
Oh, I have no doubt about that. Someone in Adobe accounting is getting a promotion soon. Ha!
'Ethical', give me break.
Ethical is the new “Organic”
I have tried some prompts that created the kind of beautiful woman faces I wanted in other AI generators, and I have to admit that I was extremely disappointed with the results of the same prompts in Firefly. Almost comical, really. I don't think the competition really has to worry if they don't improve the generating aspects or editing is limited to their own creations.
Agreed. It’s been a few months now and I’m still underwhelmed. Stock photography is safe. At least from Firefly.
Midjourney, on the other hand?
@@TheoreticallyMedia Maybe we'll have to rely on AI in the future anyway, at least as far as landscapes without wind parks are concerned ;D.
If people are worried about competition it means they were never that good from the start. Everyone should always be looking at the competition and never stop learning new skills. Ai is a part of that, use it and you'll be seen as an expert once part of your old roles are taken over.
100% agree.
Art should not be about competition, money made art a competition.
Making art for a career is unstable income and it corrupts one's motivations for creating art. Not to mention that quality is sacrificed for profit. Why is everything so ugly now?
@@peterbelanger4094 well, there is a difference between fine art and commercial art. I wouldn’t expect to see a Doritos ad hanging in a art museum, but there was a team of artists who created that ad. Warhol already mined that juxtaposition with the Campbells Soup piece.
@@peterbelanger4094 hard disagree. It does not have to be binary. I have used my artistic talents on big corporate pieces that paid very well. I have also made passion pieces that did not make any money, but I did them (and continue to) because I’m driven to. You can straddle the line if you choose to.
One thing we can agree on: it IS an unstable career path though!
My problem is that it's Adobe
One of these days I’ll pull the plug on my CC subscription. I can get pretty annoyed bring subscribed to be a beta tester!
@@TheoreticallyMedia i haven't really kept up with advancements or issues since they went to a subscription service.
It will be interesting to see where ai vs photography goes. My interest is in travel and wanted to get into the photography both of places and street photography though i had no money making plans for it i wonder if anybody will care about authenticity of photos
Oh no, it is bigger than I thought 😭😭😭😿😿😿
Haha, well UA-cam Title gonna UA-cam Title. This video is a few months old now, so maybe now that it’s built into Photoshop I gotta do a new one with PS in the title! Ha!
One of the "art" dads had 3 arms.
Haha, Firefly v3 has come a long way. But yeah, v1 was pretty trash.
Any new technology usually gets backlash and it also gets better. I'm sure artists had a fit in 1826 when photography was introduced.
@@ithurtsbecauseitstrue To some degree but this won't replace the artists. There is nothing better than a real painting, a real drawing done by hand by a person, a real sculpture. Nothing will replace that. There will always be a need for artists.
@@trevors7905 That's why no-one buys real paintings anymore, except for rich houses via art managers for a percentage.
No-one cares about "real" paintings, people don't give a dime. All people want is free and cool to show off in insta.
@@ithurtsbecauseitstrue Well, let's use it to our advantage instead of throwing our hands up in the air and computer out the window. It's going to happen even if it isn't liked by some. It doesn't create on its own (yet), it needs people to give it information, a command to produce results - every time.
@@trevors7905 Right. And, I, as a professional artist need input too... it's called a creative brief. It used to go to ME to do the art. Now it's a prompt for the ai.
Digital painting didn't do that. It's just a new form of media.
This replaces the artist.
There is no embracing it. Unless I am embracing not being the artist anymore. That's not a tool.
Plus - every prompt you give it trains in more. That's the input.
As you use it, you become dependent and less skilled. Meanwhile it learn more and more FROM you, for free... to replace you further, and not need you, and make you more dependent.
"use it or fall behind" is a fear based sales trick.
@@ithurtsbecauseitstrue No, it is not a fear based tactic. "Use it or get left behind", is a factual part of a fast advancing tech- driven creative work environment. You are not nearly the first to face the possible reality of tech replacing you as a creative worker.. Many workers, and professions, have been replaced by new machines throughout history. Those same workers had to either learn how to use those machines, or train for another "in-demand" field. With AI, however, the change is happening at a speed we have not seen before and affecting a broad spectrum of workers and professions, not just one or a few. Ignoring this won't stop it. We can despise it , but it's coming anyway. Those who are going to do well will find out how to use these tools and/or adapt in a way to make themselves still in-demand.
So far, effects on Firefly are worse than on MidJourney year ago :) we'll see how it develop
Looks like Adobe is putting Firefly in other products as well, Photoshop and more interestingly Premiere.
I think they’re going to invest pretty hard in AI, so on the one hand I think the models will improve, on the other hand, they might be spreading themselves too thin and we get a bunch of half working products. (the Adobe way!)
@@TheoreticallyMedia Let's not forget they purchased Figma
you named title like product glitch but in video talk about stock and money shit?
stop trolling man
A. Is this your first time on UA-cam? Well, welcome!
B. Hard disagree. I think discussing a potential revenue loss to artists is a much bigger problem that Firefly creates.
I disagree that the title gave that impression.
Is a Beta so whst 🤷🏼♂️. Step by step
Ha, I hear ya. Beta is the new tech way of saying “We Launched, so don’t yell at us when things are broken!” Not calling out Adobe, they all do it.
Should i stop composting
😢 This Ai can do everything with just simple command
This new feature makes me disappointed about learning new Photoshop tricks
Nah. Keep working. To be honest Photobashing is super helpful for AI to "understand" what you're after. And to really get precise images, you still need to do compositing work. There will always be a need for a human designer at the end of the day.
The adobe nanny-monkey makes it pretty useless and infuriating.
For now firefly is pretty weak. Its all based around presets. You cant fine tune and switch models like you are able to with Stable Diffusion. Adobe sucks
People just cant swallow the fact that there skill sets are becoming obsolete. That content creation is becoming a common skill with AI. All this emotion manifests in bizare ways. Get a TRADE, no AI there. Learn a technical trade people, the wages are going through the roof cause so little men are doing apprenticeship training.
I can't count the number of times where someone asks me for career advice and I say: Be a Plumber. Or be an Electrician. The fact is, you'll always be able to make money.
Me? I was an idiot and went to Art School! Learn from ME!
@@TheoreticallyMedia nope, the AI is going to cover all the fields, careers etc sooner or later, we just have to adapt..
"Never trust a company being ethical!" True story! Adobe has a really scummy business model.
I’m still mad about subscriptions! But, I also pay it every year. Sigh.
We cant be bothered to make decent software, we got a monopoly to run here!
And run it poorly. Subscription service really means we’re their beta testers.
The annual, “here’s a broken update! Don’t worry, we’ll spend the next year patching it. Just in time for the next update!”
I really wanted to like adobe firefly ... but I wish it was free... and not paid for.. I mean I get it,, they want to make money but.. :(
Well, pseudo-free-- in that you still have to have an Adobe Creative Cloud account. I'm not 100% sure, but I think there is a free-tier of CC that offers Flrefly, but I'm not 100% sure about that.
Meanwhile, I'm over here every year saying: "This is the year I quit Adobe..."
...and then I don't.
I'm seeing it is still in Beta and one needs to sign up on a waiting list to try it. I also pay monthly for CC and it isn't in the menu of apps to use there either. Where are you seeing a price for it?
@@trevors7905 I'm not seeing a price for it, you are correct. Still in beta
@@trevors7905 no price. I've been on the beta waiting list over a week. It seems they also aren't anywhere as fast as other AI companies right now. I got into leonardo and midjourney within the day. I really want to use the text texture feature, but Adobe does everything they can to run customers off
Kryss. Do you think that you should get paid for working? Shame on you. You're making a profit!
No matter what you create and great it is. NOBODY IS PAYING DESIGNERS ANYMORE, And their lack of experience/Art etc shows its cheap a.i, the secret is a.i is cheap, Still i will continue to use it, thats life….adapt, get ahead of the curve. This whole digital world is a monopoly. A.i sneaks many sinister elements so whatch out for that. Unless your doing the Devils work I understand.
Nah, there’s still tons of work for talented designers out there. I’ll say I agree with you that the lower tier, fresh out of school, design kids are going to take a hit on those entry level design positions- but I think as they continue to develop their skills, they’ll find work.
At the end of the day, the designer/client thing is about relationships. Most clients don’t care how the art was made, they just like the personality of the person selling it to them.
You wanna hear something really funny though? Apparently art schools have been getting applications with AI art as a portfolio! Those kids aren’t going to last a semester. Haha, such a waste of money.
I am not working with crap I don’t own. Take your build in biological art processor (it came with giving birth to you) because it is yours!