Aaker on Branding: 20 Principles That Drive Success

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  • Опубліковано 21 лис 2024

КОМЕНТАРІ • 10

  • @SK-le1gm
    @SK-le1gm 3 роки тому +1

    One of the wisest branding statements I have ever heard: *my subcategory is better than your subcategory.* I’ll make a billion off that one, David. Thanks 🙏🏾

  • @aidavoutsas
    @aidavoutsas 7 років тому +9

    When one understands and simplifies aspects of marketing beyond the confusion generated by the rest experts then you become exemplary.

    • @samarc4467
      @samarc4467 3 роки тому

      Thank you for this comment, it was so helpful. I hope you're great at marketing.

  • @shilpalad-sankpal3859
    @shilpalad-sankpal3859 4 роки тому

    @Berkeley Haas...thank you for sharing this gem.

  • @shilpalad-sankpal3859
    @shilpalad-sankpal3859 4 роки тому +1

    Very insightful. If one wanted to get it all about branding in an hour, this is the video I will recommend.

  • @chrisjustus5446
    @chrisjustus5446 3 роки тому

    BRAND EQUITY IS SO RICHLY COOL. NONE SHALL SAY NAY.

  • @alochyariv1252
    @alochyariv1252 3 роки тому

    NICE TO KNOW

  • @DJSTOEK
    @DJSTOEK 3 роки тому

    🖤

  • @kazstrankowski8721
    @kazstrankowski8721 3 роки тому

    He is confusing the terms 'Marketing' and 'Branding'. Maybe it's because David is talking to a business audience that's full of marketers. Short-term sales is what marketing is all about...

    • @useyourbrain1232
      @useyourbrain1232 2 роки тому +2

      no it's not, do you think coca-cola is focusing on short term sales with their marketing?