One of the wisest branding statements I have ever heard: *my subcategory is better than your subcategory.* I’ll make a billion off that one, David. Thanks 🙏🏾
He is confusing the terms 'Marketing' and 'Branding'. Maybe it's because David is talking to a business audience that's full of marketers. Short-term sales is what marketing is all about...
When one understands and simplifies aspects of marketing beyond the confusion generated by the rest experts then you become exemplary.
Thank you for this comment, it was so helpful. I hope you're great at marketing.
One of the wisest branding statements I have ever heard: *my subcategory is better than your subcategory.* I’ll make a billion off that one, David. Thanks 🙏🏾
@Berkeley Haas...thank you for sharing this gem.
Very insightful. If one wanted to get it all about branding in an hour, this is the video I will recommend.
BRAND EQUITY IS SO RICHLY COOL. NONE SHALL SAY NAY.
NICE TO KNOW
🖤
He is confusing the terms 'Marketing' and 'Branding'. Maybe it's because David is talking to a business audience that's full of marketers. Short-term sales is what marketing is all about...
no it's not, do you think coca-cola is focusing on short term sales with their marketing?