Aaker on Branding: 20 Principles That Drive Success
Вставка
- Опубліковано 8 тра 2014
- Featuring: David Aaker, Professor Emeritus, Haas School of Business, and Vice Chairman of Prophet
Drawing from his new book, Aaker on Branding: 20 Principles that Drive Success, David Aaker will discuss what you need to know to create and manage strong brands. He'll comment on both the history and the future of branding, touching on the power of brand as asset, the role of a brand vision, the importance of innovation, and the need to change the focus from the offering to what the customer is passionate about.
One of the wisest branding statements I have ever heard: *my subcategory is better than your subcategory.* I’ll make a billion off that one, David. Thanks 🙏🏾
When one understands and simplifies aspects of marketing beyond the confusion generated by the rest experts then you become exemplary.
Thank you for this comment, it was so helpful. I hope you're great at marketing.
Very insightful. If one wanted to get it all about branding in an hour, this is the video I will recommend.
@Berkeley Haas...thank you for sharing this gem.
NICE TO KNOW
BRAND EQUITY IS SO RICHLY COOL. NONE SHALL SAY NAY.
🖤
He is confusing the terms 'Marketing' and 'Branding'. Maybe it's because David is talking to a business audience that's full of marketers. Short-term sales is what marketing is all about...
no it's not, do you think coca-cola is focusing on short term sales with their marketing?