The Learning: EP.01

YETI CYCLES THE LEARNING: EP.01
It took time to make time.
From the first alloy mule, to the final product you see today, the 160E is over five years in the making. The 160E is the brainchild of Stretch and our entire Engineering and Product teams; and Jared Graves. Olympian and two time world champion - a sommelier of bikes.
Creating a new bike from scratch is a long, arduous process. But one done out of our commitment to racing and development.
CREDITS
Taking time to Make time
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A Yeti Cycles Film
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Director
Joey Schusler
Good Fortune Collective
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Concept, Writing & Art Direction
Good Fortune Collective
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Producers
Garrett Davis
Kyle Rajaniemi
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CAST
Peter Zawistowski
Jared Graves
Jubal Davis
Damion Smith
Dave Ziegman
Richie Rude
Shawn Neer
Kasper Woolley
Shaun Hughes
Patrick Russell
Leah Vanderlinden
Mark Hild
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Cinematography
Joey Schusler
Thomas Woodson
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Editor
David Peacock
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Shoot Logistics
Kyle Rajaniemi
Kayla Parker
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Motion Design / VFX
Good Fortune Collective
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Color Grading
Dylan Hageman
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On Location Stills
Ben Page
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Sound Design Mix
Keith White Audio
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Music (in order of appearance)
“Nomad”
Cathedral
Album: Midnight Lullaby
“Who We Are”
Chad Lawson
Album: This is life
“To Crown Misery”
How Great Were the Robins
Album: As you Flourish
“Drought & Storm
David A Molina
Album: Wonderous Love EP
“Summer”
by Cathedral
Album: Sound Studies - Vol. 1 Seasons
“Cracking Up In Here”
By Richard Mead
Courtesy of Extreme Music
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Shot on location
Loudenvielle France
Crans-Montana Switzerland
Golden, Colorado
Evergreen, Colorado
Boulder, Colorado
Denver, Colorado
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Special Thanks to
Enduro World Series
Gold Hill General Store
Cross Fit Golden
Ryan Thornberry
Patrick Russell
Dacre Dunn
Gus Aramayo
Chris Conroy
Steve Hoogendoorn
Racing fans
The Yeti Roots
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[@artcerimele1200]

The YETI 160e is the real deal. The suspension is the game changer! I am 57 years old and have been mountain biking for 33 years. I have more confidence rolling over technical downhill with the YETI 160e than any bike I have ever owned. I heard the harder you ride it the better it handles and that is 100% true. This bike has brought me great joy and I look forward to lots of rides in the upcoming 2023 riding season here in the front range Colorado.

[@drOscar]

Y yo pensando en mis 41 … ok , i need to talk again with my wife😅

[@dennismasterfano2456]

love to see yellow back into the color scheme

[@clintlacy8446]

Always wanted a yeti. Never could afford one

[@davidbriceno6274]

Is all in your head.. I used to paint my bikes the colour of the brand I like and imagine

[@cypress_mk5327]

They are fucking good you can also demo one here in golden Colorado

[@SeatTime]

That was the most loving embrace of a top tube I've ever seen. 00:33

[@mastersepeda85]

Turquoise yeti + orange fox = perfect color

[@OfficialTarox]

Amazing piece! So good to get a look behind the scenes on bike development

[@Pozitivi]

Ride Driven ! ❄⚡

[@EMAW_ICT]

Well done on this video. Keep it up guys! 🤘

[@86309]

Great machine, cant take the rattle of the ep8. I really hope that shimano can retrofit something for the freewheel .

[@topjimmy52]

More please

[@koenoder4323]

Brown Town and Indy 😎

[@SnowCinematics]

bruh

[@koenoder4323]

@@SnowCinematics bruh what

[@ptwtv3260]

That aluminum mule could've been their most successful bike. Simply put an AL Yeti.

[@nicolas6226]

Yeah it's cool, but seriously guy's... It's more money than an KTM 450 !!!! I ride Yeti since 2000 but this price is just CRAZY...

[@Martin94AaDjC]

The Price is the same or actualy cheaper than other bikes in the same Class. YES it's alot of money, but it's not "CRAZY" take a look at the Sworks for example. thats even more.

[@nicolas6226]

@@Martin94AaDjC I say for E MTB in this class, yeti or other brand... It's ridiculous. Do not make me believe that the development of a bike of this type costs as much as a motorcycle. I work in a design office so I know how it goes.

[@roadwarrior1459]

Good thing the e-bike market has crashed. I had a bargain on my 160E, over 3k off the original asking price.

[@barrakingbeatz7794]

So Jared is going to be racing the ebike in 2022 🧐

[@_yubitsume_1305]

1 Dislike = Bullit Rider

[@evanburt2766]

First

[@cypress_mk5327]

Yeti use some Liquicity music next time you make an amazing fucking video

[@andyelliott3]

is the target market lazy mountain bikers or not-that-fat motocross guys?

[@biketothetop]

Hater exposed

[@mmackellar771]

So, are there e-bike races?

[@koenoder4323]

*enters in a MTX race

[@Declanhammerstone]

Yes

[@alexthemtbr]

RACE BIKE… no podiums tho 🤭

[@Stickybutton]

Yup… if you’re too smart your hair falls off…..

[@kristiangoranov]

Always felt like electric bikes are more about going uphill ...