Aerodynamics most likely has to do with that. Being efficent is especially required for EVs. I actually don't know many who have GMs anymore. When I am in one for say Über it is an SUV.
Funny, "they don't make knobs and buttons like they used to" is one of the main reasons I don't like new vehicles. They're huge, heavy, expensive, ..and yet as bland and boring as can be. All this design space and what we get out of it are shapeless boxes or blobs with interiors that have zero design effort, just blank dashes with a tablet slapped on. What happened to elegance? Being able to see how everything was actually thought out, with buttons and knobs that feel good, sound good, and a centre screen, (barely necessary anymore with digital main gauge clusters,) that's sculpted into the dash instead of cheaply slapped on top.
Agreed. This 2B investment could be a case study as to why this company will continue to decline. Failing auto giants are really good at investing in flashy concepts that will never get built. Making functional, lag-free UI is a bit too much to ask. Reliability is a Japanese thing. Common, interchangeable parts across models is also no good.
very nice documentary and great architecture, hope that paves the way for a new and better mobility future. Does GM have an interactive visitor center? listen to your customers they will give the inspiration , suggest you use modern connectivity fullout troughout the live of the car to get userfeedback and improve quality! the warranties are not convincing compared to mercedes where you can get optional 200.000km and or 10 years full warranty: believe in what you make they say in germany.
It increases the value of the real estate the entire Tech Center sits on. It's one gigantic sprawling complex. A lot more than a couple design buildings.
It doesn't.... It's just waffley arty-farty car designers demanding an OTT design space to create really dull-looking road cars... These guys are pampered beyond belief, what's the incentive anymore to create greatness in a road car when they can toss it off for years & years in their wood panelled design HQ...🤨
2B for the facility? I mean, I remember Nintendo announced a new development facility in 2022 and it's gonna cost about 80M US dollars. And that's because the land alone cost like 40M. It's a dull, 12-story building resembling their headquarters and that's it. But then hey, if you have money to burn? Surely GM has? Right, right?
In the end, actual production cars struggle in foreign markets, as few customers outside the US want them. This has always been American cars problem. You Design cars no one wants outside North America…
Let me get this right: GM designers using computers struggled in their 1960’s-era building, so GM built a new building in 2024? It took more than 25 years of struggling employees for GM to react? Explains sooooo much.
Does it really take that much to design the RAM? Gm only needs any decent design studio for their corvette. Every other car is so generic they could just buy a scale model of some other car already in the market
What Saarinen was doing was futuristic at the time. That was the point. This new building should reflect the future as well. Instead they designed a building that takes zero risk and does not represent the future or dreams. It’s probably a reflection of GM. Huge lack of vision.
@@Dumbledore6969x Not really because they also make budget cars; providing vehicles for people all across the spectrum. Plus if you look up the sales figures, those automakers are doing pretty well. If anything Stellantis is struggling.
GM hasn't made reliable cars for nearly 70 years; that's how they're losing market share everywhere, across the globe. The standing advice is to avoid GM and Stellantis products, the two American giants who went bankrupt in 2009. Seeing the designers tour these buildings feels quite disconnected from that. It's not a design fault, more of a quality philosophy kind of thing, of course. But is this small campus really the source of all their American designs?
so much thought put into looking at the past for a company that isn't competitive and headed to bankruptcy with failed leadership - don't worry, Elon will clean you guys up
and they will still turnout boring looking vehicles except for Cadillac where they only turn out over styled vehicles because there isn't someone who knows when to say no.
Barely any Asian American designers. No wonder GM is behind the curve and on the verge of bankruptcy. If you want to be competitive you need talent that has an intrinsic understanding of the competition. Fight fire with fire. I've always said that for America to win, they will need to embrace their Asian American talent.
Designers always come across as people sniffing their own farts to me. This did nothing to dissuade me of that conceit. Acknowledging how great buttons and knobs are while designing cars with giant touch screens really hammered it home too.
I find it hilarious how seriously they take themselves when all of their cars are hideous pieces of rolling garbage. Every single time I see a GM car, whether it’s a Cadillac or a Chevy, it looks cheap and plasticy. I would never ever buy a GM
Does anyone else miss the 1950s-1960s? I know I'm a millennial, but I can't help wondering if life might have been better back then, before all the focus on 'wokeness' and DEI. At least people were creating and innovating during that time. Plus, I bet even the burgers were bigger!
Well black people were badly treated but Federal spending increased dramatically, as the government launched such new programs as Medicare (health care for the elderly), Food Stamps (food assistance for the poor), and numerous education initiatives (assistance to students as well as grants to schools and colleges).
Lithium Americas says GM boosts investment in lithium project: on.wsj.com/3A2C4Y2
WOW NICE!😄
All that fancy stuff so at the end all cars end up looking the same ... weird
Ugly and weird cars don't sell. so simple.
Aerodynamics most likely has to do with that. Being efficent is especially required for EVs.
I actually don't know many who have GMs anymore. When I am in one for say Über it is an SUV.
Really like how they made the building modern while keeping it comforting and also a throwback to the og design
"They don't make knobs and buttons like they used to." ironic.
GM still does, their cars are fulll of them instead of modernizing like Tesla and Rivian.
@@timbo7277not everybody wants that 😂
@@ryanwalters6184want what? Stupid door handles like those gas tank on wheels 😂😂😂😂
Cadillac is the only decently designed GM car. The golden age of American automotive design has been gone for decades.
Since 1980s auto shows Cadillac had the best looking concept cars but never in production? Why the fear?
Simple. They dont want to take chances that is not 120% safe to make some money. They are just a bunch of wimps.
Always Same reasons: aerodynamics, laws, restrictions. Thats Why Most modern Cars look so similar
Concept cars are never meant to be put into production. It would be a nightmare to try and mass produce them.
Need to invest on making reliable cars, not overpriced junk
Gm is actually doing pretty well. Lately Toyota has been failing
@@portcybertryx222 Depends on how you specify failing. Also depends on which models your talking about.
@@portcybertryx222 Yes, Toyota reliability fell from 98 to 96. GM reliability increased from 46 to 48 😆
Wow, Cadillac vehicles look so beautiful
Funny, "they don't make knobs and buttons like they used to" is one of the main reasons I don't like new vehicles. They're huge, heavy, expensive, ..and yet as bland and boring as can be.
All this design space and what we get out of it are shapeless boxes or blobs with interiors that have zero design effort, just blank dashes with a tablet slapped on. What happened to elegance? Being able to see how everything was actually thought out, with buttons and knobs that feel good, sound good, and a centre screen, (barely necessary anymore with digital main gauge clusters,) that's sculpted into the dash instead of cheaply slapped on top.
THANK YOU SO MUCH!!!! CONGRADULATIONS ON YOUR DESIGN DEPARTMENT UPGRADE!!!! I LOVE EVERYTHING!!!! YOU DID YOUR HOMEWORK AND IT PAID OFF BIG TIME!!!!
Awesome video, what a update to their new design building and all the tech❤❤
Impressive investment GM, future of cars is here! 🚗
Its not 5000 degrees Kelvin, just 5000 Kelvin because its an absolute measure unlike °C and °F
PLEASE CONTINUE TO CREATE AND INNOVATE!!!!
tunedbyai AI fixes this. Tour inside GM tech campus.
As a Finn, I'm really surprised that a Finn designed the original center... So cool! :D
It is just pure art, talented people developing cars! Beautiful
Feels like gm has been on a design heater and i hope it continues
Their issue is not design. It’s just about everything else. It’s almost comical how they invested this much money.
And everyone wondered how they went bankrupt. 😆
Agreed. This 2B investment could be a case study as to why this company will continue to decline. Failing auto giants are really good at investing in flashy concepts that will never get built. Making functional, lag-free UI is a bit too much to ask. Reliability is a Japanese thing. Common, interchangeable parts across models is also no good.
Just in time for another bailout
The company I always wanted to be apart of! 💙
Thank your lucky stars if it never happened. Take it from an ex-employee
I love my GM Cadillac
Yeah, Warren Michigan the epicenter for creativity and forward thinking.
And corrupt city government...
They're surprisingly forward and honest in this.
They fooled you too, huh? 😂🤣😅
@@lapurta22nice one 😅
Still think the '65 Buick Riviera, '65 Corvette Stingray and '67 Mercury Cougar mark the high-point of Detroit styling.
All classics, although I prefer the boat-tail Rivvies.
Can they spend that money on making normal sized, practical trucks?
Not if the execs running the design process have anything to say about it.
The only GM building I care about is in Bowling Green Kentucky baby
focus on reliability
Gimmicks sell today, not reliabilty. Ever hear of planned obsolescence? Probably GM's greatest gift to multinational corporations everywhere.
Amazing how such a beautiful old building can consistently turn out so many absolute turkeys of automobiles...👎
taking so much time to design and expensive office to make but in the end they just add a little features to the previous model of there cars.
very nice documentary and great architecture, hope that paves the way for a new and better mobility future. Does GM have an interactive visitor center? listen to your customers they will give the inspiration , suggest you use modern connectivity fullout troughout the live of the car to get userfeedback and improve quality!
the warranties are not convincing compared to mercedes where you can get optional 200.000km and or 10 years full warranty: believe in what you make they say in germany.
And yet they are abandoning CarPlay. A shame.
A lot of companies go bust after building a new head office. Good luck.
Like Apple’s spaceship office 😂
And a lot just grow and prosper
Don't worry, you taxpayers will bail them out again. Wait and see.
All car company's concept cars always look cool
But the current production cars don't
I've never understood this disconnect
Now we know why cars are getting so expensive…
How does this increase shareholder value?
It increases the value of the real estate the entire Tech Center sits on. It's one gigantic sprawling complex. A lot more than a couple design buildings.
It doesn't.... It's just waffley arty-farty car designers demanding an OTT design space to create really dull-looking road cars...
These guys are pampered beyond belief, what's the incentive anymore to create greatness in a road car when they can toss it off for years & years in their wood panelled design HQ...🤨
So what? Design some good looking cars, already.
The way the electric cars market is developing seems like China is the future of automaking...
How come the designers are working in such beautiful buildings but making such ugly cars?
2B for the facility? I mean, I remember Nintendo announced a new development facility in 2022 and it's gonna cost about 80M US dollars. And that's because the land alone cost like 40M. It's a dull, 12-story building resembling their headquarters and that's it. But then hey, if you have money to burn? Surely GM has? Right, right?
I like how they use photo studio ideas in to design space, like black sealing that reduce light glare from top and enhance contrast.
These corporate buildings are so incredibly wasteful. They build like palaces. It's insanely wasteful.
Yea so I'm definitely not buying their stock
In the end, actual production cars struggle in foreign markets, as few customers outside the US want them. This has always been American cars problem. You Design cars no one wants outside North America…
Holy shoulder pads Batman.
Thought GM started to make car's from chocolate 😋
wsj gets custom made car there
Let me get this right: GM designers using computers struggled in their 1960’s-era building, so GM built a new building in 2024? It took more than 25 years of struggling employees for GM to react? Explains sooooo much.
GM urgency
Beauiful. I love the US. It's my biggest dream to migrate to their.
that is beautiful?
They should focus on improving their product and service instead of redesigning their HQs.
GM doesn't need a studio. All they make any more are trucks, Cadillacs, and the Corvette.
Right. I guess their best selling Chevy SUVs and Buicks in China… don’t exist?
They can start by being smart and bringing back Android Auto and Apple CarPlay.
Does it really take that much to design the RAM? Gm only needs any decent design studio for their corvette. Every other car is so generic they could just buy a scale model of some other car already in the market
Nice building, but I doubt Chinese EV competitors, who are busy conquering the world, are spending $2B on glorified office space. Priorities!
What Saarinen was doing was futuristic at the time. That was the point. This new building should reflect the future as well. Instead they designed a building that takes zero risk and does not represent the future or dreams. It’s probably a reflection of GM. Huge lack of vision.
Can you narrate without the accent?
How much of that 2 Billion came from taxpayers money
I bet the State of Michigan and City of Warren have a big hunk of that.
Is GM a luxury brand??
They have clearly lost their way. That’s a very fancy office to design unreliable cars for the upper class.
They’ve lost their way right. Along with ford, Toyota and Honda,, they will be out of business by the end of the decade.
@@Dumbledore6969x Not really because they also make budget cars; providing vehicles for people all across the spectrum. Plus if you look up the sales figures, those automakers are doing pretty well. If anything Stellantis is struggling.
@@JlnJck doesn’t matter, everything is about to change. They cannot adapt
@@Dumbledore6969x Stellantis and GM might be having troubles, but I don't think Toyota has any problem lol
@@minhdo1728 they will when no one buys their cars anymore. It’s not looking good
What a waste of money maybe they should focus on their cars
GM hasn't made reliable cars for nearly 70 years; that's how they're losing market share everywhere, across the globe. The standing advice is to avoid GM and Stellantis products, the two American giants who went bankrupt in 2009.
Seeing the designers tour these buildings feels quite disconnected from that. It's not a design fault, more of a quality philosophy kind of thing, of course. But is this small campus really the source of all their American designs?
so much thought put into looking at the past for a company that isn't competitive and headed to bankruptcy with failed leadership - don't worry, Elon will clean you guys up
Headed to bankruptcy? How? With EV Demand softening I’d say Tesla is at higher risk than GM
@@bob14775523 They did it once they can do it again. Look at Chrysler.
and yet they can't make a sub-compact profitably.
Caddies only....the rest arent good at all😢
and they will still turnout boring looking vehicles except for Cadillac where they only turn out over styled vehicles because there isn't someone who knows when to say no.
They don't seem to have the same sense of urgency as Tesla leaders.
An urgency to build a low-poly rusting deathtrap? 😂
Zero chance I would ever buy a GM
Just look at the surrounding area though. It's hardly inspiring.
I used to live in Warren as a kid and it was still nice. Now everything south of 12 Mile should just be called North Detroit.
GM shareholders might be wondering why they’re spending $2 billion on office upgrades for innovation 😅
2b and yall made the 2500 HD trucks and camaros in here. They look awful lol
Still gonna make unreliable vehicle.
Waste of money on assets and fufu salaries driving up car prices
such ugly vehicles
The narrator speaks from a lower throat, very hard to comprehend.
Still can't get quality right. One of the lowest reliability ratings in the industry.
Barely any Asian American designers. No wonder GM is behind the curve and on the verge of bankruptcy. If you want to be competitive you need talent that has an intrinsic understanding of the competition. Fight fire with fire. I've always said that for America to win, they will need to embrace their Asian American talent.
The title and thumbnail are to give the impression it's a chocolate car. That is ugly click bait.
What a waste of money, GM is a dead end
Designers always come across as people sniffing their own farts to me. This did nothing to dissuade me of that conceit. Acknowledging how great buttons and knobs are while designing cars with giant touch screens really hammered it home too.
Go confront the person who designed the new Corvette
BAD ENGINES GARAGE MEAT
Now imagine if Toyota's designers were housed here rather than GM's. Definitely more innovation.
If you only knew how ignorant this statement is.
@@adamscenna Fine imagine all the innovation Chinese Automotive designers...
I find it hilarious how seriously they take themselves when all of their cars are hideous pieces of rolling garbage. Every single time I see a GM car, whether it’s a Cadillac or a Chevy, it looks cheap and plasticy. I would never ever buy a GM
GM 😂😂😂😂 go learn lessons from Tesla
Pathetic attempt to try to look like a “tech” company.
gm is for poor people hasnt been good since 2002
No way I’m pretty esrly
Does anyone else miss the 1950s-1960s? I know I'm a millennial, but I can't help wondering if life might have been better back then, before all the focus on 'wokeness' and DEI. At least people were creating and innovating during that time. Plus, I bet even the burgers were bigger!
Ya the lead poisoning was great back then
@@bhavjotkang8004and polio 😂
It's always funny when people complain about tech on the internet using a computer or mobile 😂
Well black people were badly treated but Federal spending increased dramatically, as the government launched such new programs as Medicare (health care for the elderly), Food Stamps (food assistance for the poor), and numerous education initiatives (assistance to students as well as grants to schools and colleges).
Oops 🥑
Unity PRIMARY @ yew tee
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May u join us ? 🥑