Copywriting Tips: How To Write A Headline
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- Опубліковано 4 жов 2024
- Hey, Jon Benson here and today I want to show you how to write headlines that sell like crazy. I mean absolutely kick-butt, blazingly hot headlines that drive up your conversions because they tap into different modes of persuasion.
First, I'm going to give you a very basic headline copywriting formula that anyone can follow. It's super beginner friendly. And it's a headline that you can expand upon.
I'm going to talk about the purpose of a headline. It's probably not what you think it is...
And then I'm going to cover what modes of persuasion are. Really important to give you context so it will be easier for you to write your own headline.
And then we're going to get into the headline formulas that will become your copywriting go-to's.
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This channel lives and dies by what YOU want to hear. So let me know if I'm tickling that itch in the comments below...and what you'd like to see in future videos as well, cool? Thanks!
Are you the same Jon Benson who wrote books on fitness/weight loss & exercise? I'm looking for those books! “Fit over 40” and “7 Minute Muscle”
A comparison between a VSL and a sales page.
I eat and chew EVERY word slowly, enjoy the taste, feel my brain cells feeding, and think I'm eating the healthiest, most nutritious food I could eat, everything I needed. I go back in the video and it's like I can repeat the dish. For me it's like a very expensive feast, coming from a real award-winning chef in a 3 Michelin star restaurant. Thank you very much.
Appreciated!
Brilliant perspective
Every single time, I watch your videos, or revise your samurai workshop, I acquire new forms of inspiration.
Happy to hear it Fahmy!
Thank you for keeping your videos short and to the point.
For a beginner copywriter like me, these tips are absolute GOLD. Thank you
Happy to help Boris!
Are Your Friends Asking "Did You See How Entitled Their Kids Are?!" The Moment They Leave Your Home?
LOVE this Jon!! Thank-you, thank-you, thank-you! Big BIG hugs 🤗💖
That intro with the cigar pic literally had me saying out loud “what a boss”
Great video
Why thank you MrSwolez.
You always serve up super practical and powerful copywriting gold and deliver it in a way that's super engaging. Thank you!
Epic! Really appreciate the feedback David.
SENSATIONAL: I sum it up in 2 words: Headline Sellers
Love This! Full of Golden Nuggets...
hi Jon! It's so great to see you here. Your contents are always super amazing. Love from Italy
Hey Matteo, good to see you man!
❤❤❤❤❤❤ best of best
Hey Jon this is awesome stuff. Even I can follow along and do what you are training on. A few more repeats of watching this lesson and I'll own the Wants, Needs and Fears filter mindset. Thanks a truckload man 🙏
I live and breathe this stuff and want to help where I can. Thanks for watching.
Great video!
An over the shoulder tutorial on how to craft headlines
Excellent teachings, excited to put this into practice and see how it works for me. Thank you so much for the value.
Glad it was helpful!
Wow mind blowing knowledge for a beginner!
Glad to hear that Farhan!
Com todo prazer eu vou curtir e compartilhar. Gratidão
Obrigada!
John: could you make a video on how to find Copywriting clients?
Genial!
Thanks Victor!
O cara é fora de série!
The first headline about the dog peeing sounds like no one would care, but right now my dog is pissing me off because he won’t stop being in the house so I would totally click on that headline haha!
Exactly! It's designed for the immediate. : )
Learning a lot
Hi Jon, absolutely love your videos!! Planning on holding a training class to teach entrepreneurs stuff they need to know about creating a brand they never considered important or spent time on (eg name, logo, or slogans )before hitting the market. I'm thinking of naming the training
" So you really think you're a brand?!". Would love to hear what you think.
It sounds a tad adversarial. If that's the tone you're wanting to strike, that's cool. But it may put some people off.
Hello Jon!
In the video "3 things that destroy VSL" you say to use your simple headlines, I suddenly came to this video. I see a lot of products on clickbank using VSL+ headlines like in this video here. After all, on a page with a VSL, which headline template to use? (If I'm going to use)
Thanks, from Brazil!
Hey Lucas, thanks for the question. And come see me speak in Brazil: www.afiliadosbrasil.com.br/
You should try 5 different headlines at least:
Why (Hook) Is Helping (Avatars) (Result)
Give Me (Time) And I'll (Big Promise)
Revealed: How To (Benefit) Without (Pain/Objection)
"It Took (Time) To PROVE (Avatars) Can (Goal) Faster Using This Approach...And The Results Speak For Themselves."
"How I Used This Unconventional Approach To (Niche) And (Big Result) In (Timeframe)"
Those can be used word for word or with revisions. BTW, this is the topic of a new video : )
Im grade 4 can you teach me
Dogs !
Whenever I can sneak 'em in.
What do you think of this headline for above the vsl “WARNING: Video Reveals Protein
Causing Obesity In Millions”
I really like the "video reveals" - double entendre is solid. If the protein in reference is "a" protein (like, say, LDL is a low density lipoprotein) and you're using a play on words, even better.
Mmmm your sweating
hahaha... yeah, comes with the territory ; )
@@JonBensonSalesCopySecrets licking my lips...then I bite my bottom lip...I reply so you come to this gym often?!!